8/9/2019 Neal Stewart Resume

1/3

Neal D. Stewart475 Olive Street, Denver, CO 80220720.272.8325 (mobile)nealdstewart@yahoo.comLinkedIn: nealstewart

SENIOR MARKETING PROFESSIONAL AND BRAND REVIVAL SPECIALISTNationally recognized marketing professional known for ability to successfully execute and implement highly

strategic, creative and unique brand communication programs. Proven track record for successfully repositioning,

reinvigorating and growing brands as well as launching new ones.

Areas of Expertise Include: Strategic Planning Business Analytics Cross Functional Team

Leadership Departmental

Management Brand Planning and

Budgeting

Agency Management Creative Concepting Field Marketing On-Premise Promotions Packaging Design Buzz Marketing Branded Entertainment Public Relations

Social Media Mobile Marketing Influential Presentations Media Planning Art Direction Channel/Trade

Marketing Consumer Research

EXPERIENCE

2009 - Mark Anthony Brands Inc./mikes hard lemonade, Seattle, WAPresent Senior Brand Manager

Manage Innovation Brands portfolio including mikes HARD PUNCH, THE CLASSIC MARGARITA bymikes and mikes HARDER lemonadeIMPACT: Actively managing the companys largest launch initiative in its 10 years of existence,which exceeded first quarter volume goal by 33%. Lead the development of short and long-term strategic planning, including annual business

plans, pricing, promotion and innovation strategy Manage new product launch and go-to-market process which includes building consensus with

the Executive Team throughout the gating process, packaging design and establishing keyperformance indicators

Supervise advertising, media and promotions agencies by providing effective creative briefsand feedback on concepts

Currently activating a $1.5MM television value-add campaign for THE CLASSIC MARGARITA bymikes and $1MM print campaign for mikes HARD PUNCH Managing a national off-premise sampling program for the launch of THE CLASSIC MARGARITA

by mikes where over 5000 events will be executed at retail Given my background in activating effective social media campaigns, appointed as the point

person for all social media activities across all brands and portfolios Consult Trade Marketing team on all sales promotion programs including sweepstakes, retailer

specific programming, cross-promotions and couponing Responsible for directly managing two people including an Associate Brand Manager and the

In-house Creative Coordinator

2006 - Flying Dog Brewery, Denver, CO2009 Director of Marketing

Hired to lead, staff and manage the companys newly formed Marketing Department and bringstrategic brand marketing to an organization that previously operated on a tactical basisIMPACT: Flying Dog revenue increased 15% in 2006 and 25% in 2007. Developed, and built consensus on a completely new brand architecture, portfolio

organization and marketing strategy Played a key role on corporate Executive Team and provided perspective on a variety of key

company issues Lead cross-functional teams on line extension creation, development and introduction Launched an innovative social media focused buzz and word of mouth marketing campaign

that built awareness and credibility among high indexing craft beer consumers Increased non-traditional revenue by 150% via on and offline branded merchandise sales Led the development, creative process and implementation of two brand family packaging

redesi ns

8/9/2019 Neal Stewart Resume

2/3

Neal D. Stewart, ResumePage Two

Director of Marketing, Flying Dog Brewery, continued Presented company marketing plan at Annual Board of Directors meeting as well as key

distributors and retailers Responsible for directly managing four people including In-House Creative Manager, Brand

Manager, Field Marketing Manager and brewery tour staff

2004-2006 Pabst Brewing Company, San Antonio, TXMarketing DirectorPromoted to Marketing Director due to proven success in brand management role. Shortly afterpromotion, was appointed top position within the department, reporting to CEO and eventuallyresulting in eight direct reports. Accountable for the allocation, implementation and executionthe companys $20MM+ marketing budget and provide senior management with portfoliomanagement analysis, recommendations and insights that steer the overall company strategy.IMPACT: Successfully facilitated and streamlined companys brand planning process through asenior management (CEO) change while aligning key stakeholders on corporate strategy. Managed and supervised the entire Marketing Department, including Brand Management,

Marketing Services, Media as well as a staff of 20 Brand Ambassadors: Conducted training and marketing workshops for all brand marketers Conducted all departmental hiring and employee reviews and make organizational

recommendations Consulted Brand Managers on day-to-day business management and strategic initiatives Managed the development and implementation of brand plans, strategies and tactics Reviewed and approve all tactical programs submitted by field sales or field marketing

Collaborated with Field Sales Directors to ensure implementation and proper execution ofbusiness plans

Functioned as point person of the companys yearly National Sales & Marketing Convention Facilitated the execution of contracts with outside agencies and vendors Managed the distribution training and understanding of information obtained from Information

Resources Inc (IRI) to Field Sales, Brand Management and Executive Team

2003-2004 Senior Brand Manager: Pabst Blue Ribbon and Rainier BeerPromoted to Senior Brand Manager after demonstrating success and department leadership inBrand Manager role. Was also called upon to take on projects and tasks above and beyond SBMresponsibility during time of high turnover and departmental change.IMPACT: Created and managed a field marketing program with eight Brand Ambassadors thatincreased on-premise volume by over 40% in both 2003 and 2004 and championed the re-branding campaign of Pabst Blue Ribbon Beer which was featured as the Marketing of NoMarketing in the New York Times Sunday Magazine (6/22/03) resultingin three consecutiveyears of growth on Pabst Blue Ribbon brand for the first time since 1978. Conducted research on the Rainier brand family and recommended a shift in brand strategy

and resources to focus on consumer oriented programs versus less effective trade spending New strategy resulted in reversing double-digit losses to +8% growth in brands key market Interviewed and hired agency of record who produced award-winning RainierVision

Acted as company and Pabst Blue Ribbon brand spokesperson for all media inquiries Tracked, analyzed and communicated business performance to senior management, utilizing

syndicated data (IRI), shipment data and wholesaler depletions Wrote and presented brand plans, yearly initiatives and results to sr. mgmt. and distributors Mentored three Brand Managers and consulted on brand strategies and program execution Featured in Fast Companymagazine as one of 2004s Fast 50 innovative business leaders

2000-2002 Divisional Marketing /Brand Manager: Pabst Blue Ribbon and Lone Star BeerHired to join Pabst Brewing Company Marketing Department in August of 2000 as a DivisionalMarketing and Brand Manager. Brought new perspective and strategic thinking to the organizationand laid the foundation for long-term brand growth.IMPACT: Reversed Pabst Blue Ribbons 23 year volume decline and delivered 5% volumegrowth. Also delivered volume and profit growth on Lone Star brand family in 2001 and 2002.

8/9/2019 Neal Stewart Resume

3/3

Neal D. Stewart, ResumePage Three

Divisional Marketing Manager/Brand Manager: Pabst Blue Ribbon and Lone Star Beer, continued Managed detailed budgets with tight deadlines in the creation, execution and implementation

of consumer promotion programs, POS, merchandising, advertising creative (radio, print,OOH), media support programs, special events, packaging design and public relations

Hired and managed various design, research and event marketing agencies

Wrote strategic business plans for Lone Star and Pabst Blue Ribbon brand families Developed the content navigation and creative for the corporate and brand websites1999-2000 Freelance Event Marketing and Field Promotions Manager, St. Louis, MO19981999 American Golf Corporation, St. Peters, MO

Group Sales and Events Manager19971998 Warner Home Video/Sight & Sound Distributors, St. Louis, MO

Brand Manager1995-1997 Rouse Company/St. Louis Union Station (mall and entertainment district), St. Louis, MO

Promotions Coordinator

EDUCATION Southeast Missouri State University, Cape Girardeau, MOB.S. Mass Communication/Advertising (May 1995)

HONORS Best in Show 2004AdAge Battle of the Brands for RainierVisionGold Award for Hybrid Campaign 2004 Art Directors Club of New York for RainierVisionYahoo! Big Idea Chair Award 2004 Art Directors Club of New York for RainierVisionBest in Show 2004 Northwest and National Addy Advertising Award for RainierVisionGold Award 2004 CLIO for Into Thin R Episode of RainierVision2004Fast 50 - Fast Company Magazine2004 Event Marketing Dream Team - Event Marketer MagazineFinalist 2004 Promo Magazine ProAwards Best Campaign Driving Brand Volume for PabstEvent Marketer MagazineTop 25 Brand Sponsorship Programs of 2004 for Pabst Blue RibbonPresenting Speaker Portland Advertising Federation, 2004 Future Trends Conference, 2005Branded Entertainment Summit, 2007 Word of Mouth Marketing Association Summit, 2008 CraftBrewers Conference, 2010 Beer Business Daily Beer Summit

PERSONALINTERESTS Tennis, travel, dog training,blogging, social media, video editing and turkey sandwiches