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Published by Schaffner Publications, Inc. “The Business Voice of Erie, Huron, Ottawa, Sandusky and Seneca Counties” Celebrating 19 Years of Service OVER 23,000 BUSINESS READERS EACH AND EVERY MONTH Your #1 Way To Reach Business Executives and Decision Makers #1 IN BUSINESS COVERAGE! #1 IN BUSINESS CIRCULATION! #1 IN BUSINESS READERS! OTTAWA SANDUSKY SENECA LAKE ERIE HURON ERIE •  Elmore • Oak Harbor • Genoa • Port Clinton • Fremont • Clyde Bellevue •  Marblehead • Tiffin •  Sandusky Huron • Vermilion • Milan • Monroeville • Willard • Norwalk • Fostoria •    Put-in-Bay •    Kelleys Island

NCBJ Rates - 2013

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Page 1: NCBJ Rates - 2013

Published by Schaffner Publications, Inc.

“The Business Voice of Erie, Huron, Ottawa, Sandusky and Seneca Counties”

Celebrating19 Yearsof Service

OVER 23,000 BUSINESS READERSEACH AND EVERY MONTH

Your #1 Way To Reach Business Executives and Decision Makers#1 IN BUSINESS COVERAGE!

#1 IN BUSINESS CIRCULATION!#1 IN BUSINESS READERS!

Published by Schaffner Publications, Inc.

“The Business Voice of Erie, Huron, Ottawa, Sandusky and Seneca Counties”

Celebrating16 Yearsof Service

OVER 23,000 BUSINESS READERSEACH AND EVERY MONTH

Your #1 Way To Reach Business Executives and Decision Makers#1 IN BUSINESS COVERAGE!

#1 IN BUSINESS CIRCULATION!#1 IN BUSINESS READERS!

OTTAWA

SANDUSKY

SENECA

LAKEERIE

HURON

ERIE

•  Elmore

• Oak Harbor• Genoa

• Port Clinton

• Fremont

• Clyde

Bellevue

•  Marblehead

• Tiffin

      • Sandusky

Huron •Vermilion    •

• Milan

• Monroeville

• Willard

• Norwalk

• Fostoria

•    Put-in-Bay

•    Kelleys Island

Page 2: NCBJ Rates - 2013

2013 Production Schedule

2013 Editorial & Promotional CalendarJanuaryFocus on theFive Counties

FebruaryFocus on Bellevue

MarchFocus on Fostoria

AprilFocus onSandusky County

MayFocus onHuron & Vermilion

JuneFocus on Marbleheadand the Islands

JulyFocus on Milan & Willard

AugustFocus on Norwalk

SeptemberFocus on Port Clinton

OctoberFocus on Sandusky &Erie County

NovemberFocus on Tiffin

DecemberFocus onWestern Ottawa County

Regular Features: On the Move • Information Technology • Insurance • Business Publications

Advertising • Marketing • Chamber Calendars • Estate Planning • SalesTaxes & Accounting • Legal • Human Resources

“The Business Voice of Erie, Huron, Ottawa, Sandusky and Seneca Counties”

Print PrintIssue Deadline Date Issue Deadline Date

January 1/4 1/14 July 6/21 7/1February 1/25 2/4 August 7/26 8/5March 2/22 3/4 September 8/23 9/2April 3/22 4/1 October 9/27 10/7May 4/26 5/6 November 10/25 11/4June 5/24 6/3 December 11/22 12/2

Page 3: NCBJ Rates - 2013

ADVERTISING MATERIAL REQUIREMENTS

Camera-ready or properly created PDF files with all embedded fonts, e-mailed or on a disk. Note: PDF files cannot be edited

or altered except by the original designer.

Camera-ready art. If typesetting is required, all text must be typed in order to insure absolute accuracy.

Note: 100 line screen for photos, 300 dpi* Please note, this is printed on newsprint.

Color ads must be split for CMYK color. No PMS colors will be accepted.

Convert any black and white ads from RGB format in the appropriate application.

Size ads to appropriate measurements supplied

Word documents will be accepted. Any art used in the Word document

must also be supplied as a separate graphics file. (Word files do not transfer art or graphics properly)

E-mail Ads to: Dave Kahler [email protected]

For questions, call 419-732-4838.

Horizontal Vertical 1/8 pg 1/4 pg. 1/2 pg. 3/4 pg. Full Pg.

3 col. x 2.5"6 col. x 2.5”6 col. x 5”6 col. x 7.5“ 6 col. x 10”

——3 col. x 5”3 col. x 10”5 col. x 10"

Full Page6 col. x 10”

3/4 Page6 col. x 7.5”

or5 col. x 10"

1/2 PageHorizontal

6 col. x 5”Vertical

3 col. x 10”

1/4 PageHorizontal6 col. x 2.5”

Vertical3 col. x 5"

1/8 Page3 col. x 2.5”

MechanicalsNoN-Chamber members 1/8 1/4 1/2 3/4 Full

1x 190 350 700 1050 1375

3x 180 340 680 1020 1330

6x 175 330 660 980 1270

12x 170 320 640 930 1145

Chamber members 1/8 1/4 1/2 3/4 Full

1x 160 300 600 890 1175

3x 150 290 580 860 1120

6x 140 275 550 820 1070

12x 135 250 500 750 970

BUSINESS DIRECTORYHorizontal Business Card Size

1x...$130 6x...$953x...$110 12x...$80

COLOR RATESSpot Color...$125 Four-Color...$250

Pre-Printed Inserts, call for rates

Rate Card #20 Effective January, 2013

1 col. = 1.59”1.5 col. = 2.51”2 col. = 3.31”3 col = 5.02”4 col. = 6.74”4.5 col. = 7.66”5 col. = 8.46”6 col. = 10.17”

Page 4: NCBJ Rates - 2013

“The Business Voice of Erie, Huron, Ottawa,

Sandusky and Seneca Counties”

WE MEAN BUSINESS!

North Coast Business JournalTHE PRIMARY SOURCE OF LOCAL BUSINESS INFORMATION

Most small-business owners consider their local market to be their primary trade area. To get ahead, they must know what’s happening in their industry and their city. Only local business journals fill this void. They are a must-read. These readers look to their journal

for new ways to make money. As a result, they value advertising and respond to it.

Jeffrey H. Bryden, Editor David Kahler, Director of Sales Phone: 419-734-4838 • Fax: 419-734-5382

205 SE Catawba Rd. • Suite G • Port Clinton, OH [email protected] [email protected] Web site: www.ncbj.net

NCBJ Readers are involved:• Over 87% indicate they “regularly read or look through each issue.”

NCBJ Readers involve others:• Every issue has a pass-along of over 3.5 readers

NCBJ Readers use the ads:• Almost 52% of readers say they “frequently purchase products or services from ads…”

NCBJ Readers are decision makers:• Nine out of 10 (91%) “make or have influence over purchasing decisions” for their company

NCBJ Readers are:• Upper Income: 71% higher in “$100,000+ household income” than marketplace demographics• Better Educated: 258% more “graduated college and completed post graduate” than marketplace demographics

Audit Report: