PowerPoint Presentation

Secrets to LinkedIn Networking Success for Lead Generation

Presented by: Michelle Hummel

7 Top Social Media Myths for Financial Advisors Debunked

Thanks for joining me today!Michelle HummelCEO of Web Strategy Plus offeringWeb Design, Social Media, Mobile Apps, SEO, Content, PPC + More!

Founder of Web Media University &Cincinnati Social Media Enthusiasts

LinkedIn Facts & Stats7 Top Social Media Myths for Financial Advisors Debunked

Launched in May 2003161 million members Operates in over 200 countries 2 new members per second5.3 billion professionally-oriented searches on the platformMore than 2 million LinkedIn Company pages

Average Member:College educated43 years oldMaking $107,000

LinkedIn is 277% More Effective for Lead Generation Than Facebook & Twitter!

Become a Thought Leader7 Top Social Media Myths for Financial Advisors Debunked

Look for blogs in your Industry that create content you can shareShare your companys blog content Share your companys social media posts

Content Ideas:Motivational QuotesIndustry Related TipsTestimonials

Publish your blogs on the LinkedIn Network7 Top Social Media Myths for Financial Advisors Debunked

Notifications are sent to all your followers when you manually add a new postPeople can follow you and stay aware of all your new contentYour article could be featured on the front page of LinkedInAdd keywords to help you reach your target audience

Customize Your Headline for SEO7 Top Social Media Myths for Financial Advisors Debunked

What keywords would you like people to find you with?List your services in the keywords

Customize Your Web Links7 Top Social Media Myths for Financial Advisors Debunked

Link up to 3 websites directly from your LinkedIn profileMake sure you customize this textBe sure to add your Twitter ID

Optimize Your Summary Text with Keywords7 Top Social Media Myths for Financial Advisors Debunked

Use keywords in your summary to draw relevant searches

Use the Maximum Characters7 Top Social Media Myths for Financial Advisors Debunked

Search engines like high word count and relevant keywordsHeadline 120 CharactersSummary Field 140 CharactersPosition (Job) Title 100 CharactersPosition Description 2,000 CharactersInterests 1,000 Characters

Add even more info to your profile7 Top Social Media Myths for Financial Advisors Debunked

Languages you speakVolunteering Honors & AwardsTest ScoresCoursesPatentsCauses you care aboutSupported OrganizationsPublications

Manage your Skills & Endorsements7 Top Social Media Myths for Financial Advisors Debunked

Newer feature to LinkedInBy default it can add skills they are not a good matchBe sure to add the correct skills so your peers are endorsing you for the ones you truly want

Add Apps to Personalize your Profile7 Top Social Media Myths for Financial Advisors Debunked

SlideShare appPortfolio Display by Behance

Promote:YouTube VideosPresentationsInfographicsBrochuresSales Kit

Request Recommendations7 Top Social Media Myths for Financial Advisors Debunked

Users with recommendations are 3 times more likely to get inquiries through LinkedIn searchesBest way to get recommendations is to give recommendations

https://www.linkedin.com/recs/ask

Connect to your Company Profile7 Top Social Media Myths for Financial Advisors Debunked

Company profiles rank high in Google searchBe sure all employees personal profiles are linked to the Company page

Promote Your LinkedIn Profile7 Top Social Media Myths for Financial Advisors Debunked

Get your vanity URL Add this link to your business cards

Add the LinkedIn icon to your Email Signature

Wisestamp.com

Grow Your Network Fast7 Top Social Media Myths for Financial Advisors Debunked

Go to the groups directory and search for LIONS or Open NetworkersPost that you are an Open NetworkerThe more connections you have and can stay in front of increases your reach

Join and Participate in Groups7 Top Social Media Myths for Financial Advisors Debunked

Maximum groups you can join is 50Answer questionsProvide helpful feedbackBe seen as an expert in your IndustryProvide links to helpful resourcesFollow thought leaders in the group or your competition to learn more

Create an Industry Related Group7 Top Social Media Myths for Financial Advisors Debunked

What type of customers are you trying to attract?Create a group that would interest those peopleExample: my best prospect is someone who A) is considered an entrepreneur B) would be interested in learning more about Social Media

Examples:Entrepreneurs Advice ClubLikeSocialMedia.comThe Social Media Exchange

Manage and Grow Your Group7 Top Social Media Myths for Financial Advisors Debunked

Send Invitations to JoinSend AnnouncementsCreate Welcome MessagesGroup Settings Group RulesAssign Group Managers

Promote Your Group7 Top Social Media Myths for Financial Advisors Debunked

Create an icon to represent your group like my E for the Entrepreneurs Advice ClubPromote this icon along side your other social media iconsIt will generate curiosity and you will find more people joining your group

Cross Promote Your Group 7 Top Social Media Myths for Financial Advisors Debunked

With the same name:Create a Facebook groupCreate a Google Plus CommunityConsider building a website aka Content Hub with the group name and driving everyone back to your websiteExample LikeSocialMedia.com

Download LinkedIn Mobile Apps7 Top Social Media Myths for Financial Advisors Debunked

LinkedIn supports the iPhone, Blackberry, Android and Palm devicesGet updates and share your status all while on the go!Send birthday wishes, congratulate on promotions etc.

Top LinkedIn AppsLinkedIn AppLinkedIn Connections

Please Contact: Michelle HummelFounder and CEO

513-399-6025michelle@webstrategyplus.comwebstrategyplus.com

Thank you!