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The Fes'val of NewMR 2014 would not be possible without our sponsors. Thanks to:
Our Pla'num Sponsor for 2014
Silver Sponsors
Session Sponsors
Media Partner Fes'val Supporters
• Schlesinger Associates • GMI • krea
The Fes'val of 2014
Navin Williams, MobileMeasure Consultancy, China Festival of NewMR, December 2014
ALL ABOUT MOBILE
2014 Pla9num Sponsor
Navin Williams CEO, MOBILEMEASURE Shanghai, China
Navin Williams, MobileMeasure Consultancy, China Festival of NewMR, December 2014
• GLOBAL MOBILE LANDSCAPE
• GO EAST – ASIA AND CHINA • CHINA – IM – WECHAT
• MOBILE MARKET RESEARCH AND WECHAT
Content Flow
Navin Williams, MobileMeasure Consultancy, China Festival of NewMR, December 2014
GLOBAL MOBILE
Navin Williams, MobileMeasure Consultancy, China Festival of NewMR, December 2014
MOBILE FIRMLY IN THE CENTRE OF OUR DIGITAL WORLD
Source: WeAreSocial
Navin Williams, MobileMeasure Consultancy, China Festival of NewMR, December 2014
HYPER MOBILE WEB USAGE. CURRENTLY 25% OF TOTAL WEB TRAFFIC, UP FROM 14% LAST YEAR
Source: Stats Counter
Navin Williams, MobileMeasure Consultancy, China Festival of NewMR, December 2014
MOBILE TO BE 10x OF PC INSTALLED BASE
Source: Morgan Stanley Research
Navin Williams, MobileMeasure Consultancy, China Festival of NewMR, December 2014
GLOBAL DATA SNAPSHOT FUTURE SOCIAL GROWTH TO COME FROM
MOBILE
Source: WeAreSocial
Navin Williams, MobileMeasure Consultancy, China Festival of NewMR, December 2014
SOCIAL COMMUNICATION EVOLVING TO MOBILE MESSAGING
Source: KPCB
Navin Williams, MobileMeasure Consultancy, China Festival of NewMR, December 2014
MOBILE MESSAGING IS NO1
Growing @ 3x Total Apps Growth IM Apps killing tradi'onal mobile messaging like SMS, MMS, Email & Social.
Source: Emarketers
Navin Williams, MobileMeasure Consultancy, China Festival of NewMR, December 2014
SOCIAL COMMUNICATION EVOLVING TO MOBILE MESSAGING
Source: IDC
Navin Williams, MobileMeasure Consultancy, China Festival of NewMR, December 2014
GO EAST -‐ APAC & CHINA
Navin Williams, MobileMeasure Consultancy, China Festival of NewMR, December 2014
APAC IS 50% OF THE DIGITAL WORLD
Source: WeAreSocial
Navin Williams, MobileMeasure Consultancy, China Festival of NewMR, December 2014
APAC IS A MOBILE PRE PAID MARKET
Source: WeAreSocial
Navin Williams, MobileMeasure Consultancy, China Festival of NewMR, December 2014
APAC – INDICATION OF COMING MOBILE GROWTH
Source: WeAreSocial
Navin Williams, MobileMeasure Consultancy, China Festival of NewMR, December 2014
BIGGEST NATIONS WELL BELOW GLOBAL AVERAGE
Source: WeAreSocial
Navin Williams, MobileMeasure Consultancy, China Festival of NewMR, December 2014
Navin Williams, MobileMeasure Consultancy, China Festival of NewMR, December 2014
“CHINDIA” RISING?
Source: KPCB
Navin Williams, MobileMeasure Consultancy, China Festival of NewMR, December 2014
87% 33% 32%
88% 48% 44%
277.4M 87%
527.1M 83%
Mobile Ne'zens
Propor'on (% Ne'zens)
Ac9vity Social mCommerce Video
New Technologies QR Code
24%
30%
NFC/e-‐Wallet
3%
20%
Source: CNNIC /Nielsen 2014H1
THE NEED TO CONNECT IN CHINA IS GREATER
Navin Williams, MobileMeasure Consultancy, China Festival of NewMR, December 2014
MOBILE SOCIAL MESSAGING DRIVING GROWTH WHY MESSAGING, WHY WECHAT
Messaging • Messaging Apps have the highest engagement level of all Apps • Social Community plaVorm with cross demographical penetra9on
WeChat • Mobile Messaging PlaVorm with 468+ million ac9ve users • Fastest growing messaging plaVorm globally (379%) • Beyond messaging – E-‐comm, Social, Voice, Media Channel, etc. • Brand Zones -‐ dynamic evolving plaVorm having brands and service
providers working within the WeChat ecosystem POTENTIAL TO BE A POWERFUL RESEARCH TOOL
Navin Williams, MobileMeasure Consultancy, China Festival of NewMR, December 2014
MOBILE FIRST SOCIAL MEDIA PLATFORMS WECHAT – MORE THAN A MESSAGING SERVICE
50 MILLION
KAKAO TALK LINE FB MESSANGER WECHAT WHATSAPP
170 MILLION
200 MILLION
468 MILLION
600 MILLION
Navin Williams, MobileMeasure Consultancy, China Festival of NewMR, December 2014
CHINA’S NO.1 MOBILE SOCIAL PLATFORM
Navin Williams, MobileMeasure Consultancy, China Festival of NewMR, December 2014
DRIVEN BY WECHAT PAYMENT 2015 TARGET TO BE MET IN 2014
41.4B USD GMV Mobile Commerce By 2015
$-‐ $5.00
$10.00 $15.00 $20.00 $25.00 $30.00 $35.00 $40.00 $45.00
2012 2013 2015
China’s Mobile Commerce (Billion USD)
Navin Williams, MobileMeasure Consultancy, China Festival of NewMR, December 2014
Navin Williams, MobileMeasure Consultancy, China Festival of NewMR, December 2014
A USER FRIENDLY DESIGN
NOTE: Design would be reskinned for Agency Branding & colours
Navin Williams, MobileMeasure Consultancy, China Festival of NewMR, December 2014
TYPICAL WECHAT SURVEY FLOW
Invite to Survey Survey Introduc9on Survey in Progress Instant Incen9ve
NOTE: Design would be reskinned for Agency Branding & colours
Navin Williams, MobileMeasure Consultancy, China Festival of NewMR, December 2014
WECHAT FOR RESEARCH
WeChat Control Panel
Survey Set-‐up Interface & Sample/
Respondent Management
Default dashboard of WeChat • Service account
allowing advanced consumer interac9on via WeChat
Researcher Survey Management Dashboard Linked to WeChat Service account allowing for control and management of content [white label of MM TPV+ plaVorm]
Survey Control Management System • Set-‐up of surveys • Targe9ng of invites by
demographics • Reward/incen9ve management • Raw Survey Data Management
Control Panel Func'on • Targeted broadcast of surveys • Mul9media capability allows for
capture of photo/video/audio as part of a survey
• Instant disbursement of incen9ves/points
• Content broadcast and promo9on to increase membership
Survey Data Flow
WeChat Members targeted, invited & par6cipate in survey
Data Delivery -‐ Raw Data -‐ Tables & Analysis -‐ Char6ng & Repor6ng
Researcher Brief -‐ Ques6onnaire -‐ Response Codes -‐ Analysis Brief
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Navin Williams, MobileMeasure Consultancy, China Festival of NewMR, December 2014
THANK YOU
2014 Pla9num Sponsor
Navin Williams CEO, MOBILEMEASURE Shanghai, China
The Fes'val of NewMR 2014 would not be possible without our sponsors. Thanks to:
Our Pla'num Sponsor for 2014
Silver Sponsors
Session Sponsors
Media Partner Fes'val Supporters
• Schlesinger Associates • GMI • krea
The Fes'val of 2014
For more details please contact: Navin Williams | navin@mobile-‐measure.com | +8613918611705
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