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I nvesting in a new home and saving for future expenses, such as college or retirement, are among the most important financial decisions most people ever make. Having a trustworthy partner on your side to help with those decisions is critical. “Geddes Federal Savings and Loan Association has been the trusted financial institution for the communities it serves since 1949,” says Daniel Mathews III, Chairman of the Board. “We worked with the parents and grandparents of our current customers, and we continue to welcome new customers into our family.” Personal Banking Personified e term “personal banking” can have many meanings. At Geddes Federal, it means having a receptionist to greet you when you come in and to direct you to the person who can best meet your needs. It means phones are answered by people; there is no need for callers to navigate menu after menu. Brian DuMond, President and CEO, notes that savings customers come into Geddes Federal looking for ideas to meet their short- or long-term objectives: “A local institution like ours with deep roots in the community is invested in its customers and offers the kind of personalized attention they need. We recommend banking solutions that make sense for the customer.” DuMond explains that national banks are known to have product-specific sales quotas, and the product recommended to a customer might be impacted by incentives attached to that quota. “Geddes Federal has no sales quotas, because that might interfere with proper customer service,” he says. Customers are often attracted to Geddes Federal by the higher- than-normal rates of return on certificates of deposit and individual retirement accounts. Once they experience Geddes Federal’s high-quality service, many transfer all their financial business, including checking and savings accounts, to Geddes. Long-Term Relationships When looking for a mortgage, customers often do a lot of research before selecting the financial institution they are comfortable with. To establish that relationship and then find out their mortgage is sold to another bank two weeks later can be stressful. “is is why we don’t sell our loans,” says DuMond. “Our mortgage customers know that we will be with them for the life of their loan.” “Our customers know they’re working with local decision- makers,” he says. “e members of the board of directors live in their community. e management and staff live in their community. e people they work with know them and their family members. ey know they can trust us.” A special emphasis is put on making the mortgage process positive for everyone. “We’re going to be there to support you, answer your questions, and build on that long- term relationship,” says DuMond. The Local Connection DuMond believes the local connection is equally important. Westvale Plaza, 2208 W. Genesee St., Syracuse, NY 13219 315-468-6281 geddesfederal.com (seated, l to r) Brian DuMond, President, CEO; Daniel Mathews III, Chairman of the Board; (standing, l to r) Jeanne Mathews-Fox, Senior Vice President; Chris Lauricella, Assistant Vice President of the Loan Department Geddes Federal Savings and Loan Association is a trusted partner. CENTRAL NEW YORK BUSINESS PROFILES // Navigating Your Big Financial Decisions Photo by Charles Wainwright As Seen In Bloomberg Businessweek, Fortune & Money

Navigating Your Big Financial Decisions€¦ · saving for future expenses, such as college or retirement, are among the most important financial decisions most people ever make

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Page 1: Navigating Your Big Financial Decisions€¦ · saving for future expenses, such as college or retirement, are among the most important financial decisions most people ever make

Investing in a new home and saving for future expenses, such as college or retirement,

are among the most important financial decisions most people ever make. Having a trustworthy partner on your side to help with those decisions is critical.

“Geddes Federal Savings and Loan Association has been the trusted financial institution for the communities it serves since 1949,” says Daniel Mathews III, Chairman of the Board. “We worked with the parents and grandparents of our current customers, and we continue to welcome new customers into our family.”

Personal Banking PersonifiedThe term “personal banking” can have many meanings. At Geddes Federal, it means having a receptionist to greet you when you come in and to direct you to the person who can best meet your needs. It means phones are answered by people; there is no need for callers to navigate menu after menu.

Brian DuMond, President and CEO, notes that savings customers come into Geddes Federal looking for ideas to meet their short- or long-term objectives: “A local institution like ours with deep roots in the community is invested in its customers and offers the kind of personalized attention they need. We recommend banking solutions that make sense for the customer.”

DuMond explains that national banks are known to have product-specific sales quotas, and the product recommended to a customer might be impacted by incentives attached to that quota. “Geddes Federal has no sales quotas, because that might interfere with proper customer service,” he says.

Customers are often attracted to Geddes Federal by the higher-than-normal rates of return on certificates of deposit and individual retirement accounts. Once they experience Geddes

Federal’s high-quality service, many transfer all their financial business, including checking and savings accounts, to Geddes.

Long-Term RelationshipsWhen looking for a mortgage, customers often do a lot of research before selecting the financial institution they are comfortable with. To establish that relationship and then find out their mortgage is sold to another bank two weeks later can be stressful.

“This is why we don’t sell our loans,” says DuMond. “Our mortgage customers know that we will be with them for the life of their loan.”

“Our customers know they’re working with local decision-makers,” he says. “The members of the board of directors live in their community. The management and staff live in their community. The people they work with know them and their family members. They know they can trust us.”

A special emphasis is put on making the mortgage process positive for everyone. “We’re going to be there to support you, answer your questions, and build on that long-term relationship,” says DuMond.

The Local ConnectionDuMond believes the local connection is equally important.

Westvale Plaza, 2208 W. Genesee St., Syracuse, NY 13219

315-468-6281 geddesfederal.com

(seated, l to r) Brian DuMond, President, CEO; Daniel Mathews III, Chairman of the Board; (standing, l to r) Jeanne Mathews-Fox, Senior Vice President; Chris Lauricella, Assistant Vice President of the Loan Department

Geddes Federal Savings and Loan Association is a trusted partner.

CENTRAL NEW YORK BUSINESS PROFILES//

Navigating Your BigFinancial Decisions

Photo by Charles Wainwright

As Seen In

Bloomberg Businessweek, Fortune & Money