NationalTrackingPoll#200316 March04-04,2020 ......NationalTrackingPoll#200316 March04-04,2020 CrosstabulationResults Methodology: ThispollwasconductedbetweenMarch4-March4,2020amonganationalsampleof1002Adults

National Tracking Poll #200316March 04-04, 2020

Crosstabulation Results

Methodology:This poll was conducted between March 4-March 4, 2020 among a national sample of 1002 Adults.The interviews were conducted online and the data were weighted to approximate a target sample ofAdults based on age, educational attainment, gender, race, and region. Results from the full surveyhave a margin of error of plus or minus 3 percentage points.

Table Index

1 TableCTH1_1: Thinking about the kinds of things you see on TV, would you say the followingare more or less common on TV today than they were ve years ago, or about the same?General violence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

2 TableCTH1_2: Thinking about the kinds of things you see on TV, would you say the followingare more or less common on TV today than they were ve years ago, or about the same?Violence against women . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

3 TableCTH1_3: Thinking about the kinds of things you see on TV, would you say the followingare more or less common on TV today than they were ve years ago, or about the same? Sex 12

4 TableCTH1_4: Thinking about the kinds of things you see on TV, would you say the followingaremore or less common on TV today than they were ve years ago, or about the same? Profanity 15

5 TableCTH1_5: Thinking about the kinds of things you see on TV, would you say the followingare more or less common on TV today than they were ve years ago, or about the same? Gunviolence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

6 Table CTH2_1: Do the following things on TV shows bother you, personally, a lot, some, nottoo much, or not at all? General violence . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

7 Table CTH2_2: Do the following things on TV shows bother you, personally, a lot, some, nottoo much, or not at all? Violence against women . . . . . . . . . . . . . . . . . . . . . . . . 24

8 Table CTH2_3: Do the following things on TV shows bother you, personally, a lot, some, nottoo much, or not at all? Sex . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

9 Table CTH2_4: Do the following things on TV shows bother you, personally, a lot, some, nottoo much, or not at all? Profanity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

10 Table CTH2_5: Do the following things on TV shows bother you, personally, a lot, some, nottoo much, or not at all? Gun violence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33

11 Table CTH3_1: Now thinking about the kinds of things you see in movies, would you say thefollowing are more or less common in lm today than they were ve years ago, or about thesame? General violence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36

12 Table CTH3_2: Now thinking about the kinds of things you see in movies, would you say thefollowing are more or less common in lm today than they were ve years ago, or about thesame? Violence against women . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39

13 Table CTH3_3: Now thinking about the kinds of things you see in movies, would you say thefollowing are more or less common in lm today than they were ve years ago, or about thesame? Sex . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42

14 Table CTH3_4: Now thinking about the kinds of things you see in movies, would you say thefollowing are more or less common in lm today than they were ve years ago, or about thesame? Profanity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45

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National Tracking Poll #200316, March, 2020

15 Table CTH3_5: Now thinking about the kinds of things you see in movies, would you say thefollowing are more or less common in lm today than they were ve years ago, or about thesame? Gun violence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48

16 Table CTH4_1: Do the following things in movies bother you, personally, a lot, some, not toomuch, or not at all? General violence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51

17 Table CTH4_2: Do the following things in movies bother you, personally, a lot, some, not toomuch, or not at all? Violence against women . . . . . . . . . . . . . . . . . . . . . . . . . . 54

18 Table CTH4_3: Do the following things in movies bother you, personally, a lot, some, not toomuch, or not at all? Sex . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57

19 Table CTH4_4: Do the following things in movies bother you, personally, a lot, some, not toomuch, or not at all? Profanity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60

20 Table CTH4_5: Do the following things in movies bother you, personally, a lot, some, not toomuch, or not at all? Gun violence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63

21 Table CTH5_1: How appropriate or inappropriate are the following? Movies that dramatizereal life events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66

22 Table CTH5_2: How appropriate or inappropriate are the following? Movies that depict gunviolence in a comedic way . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69

23 Table CTH5_3: How appropriate or inappropriate are the following? Movies that depict gunviolence in a realistic way . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 72

24 Table CTH5_4: How appropriate or inappropriate are the following? TV shows that drama-tize real life events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75

25 Table CTH5_5: How appropriate or inappropriate are the following? TV shows that depictgun violence in a comedic way . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 78

26 Table CTH5_6: How appropriate or inappropriate are the following? TV shows that depictgun violence in a realistic way . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 81

27 Table CTH6: How much have you seen, read or heard about Universal Studios canceling theU.S. release of the movie ’The Hunt’? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 84

28 Table CTH7: As you may know, last month, Universal Studios announced it would releasethe movie ’The Hunt’ in movie theaters on March 13, 2020. How much have you seen, reador heard about Universal Studios deciding to release ’The Hunt’? . . . . . . . . . . . . . . . 87

29 Table CTH8: Did you have a positive, negative, or neutral impression of this movie trailer? . 90

30 Table CTH9: Based on the movie trailer, do you plan to see the movie ’The Hunt’? . . . . . 93

31 Table CTH10: On a scale from 1 to 5, where 1 is not entertaining at all, 3 is neutral, and 5 isvery entertaining, how would you rate the video you just watched? . . . . . . . . . . . . . . 96

32 Table CTH11: On a scale from 1 to 5, where 1 is not at all emotionally appealing, 3 is neutral,and 5 is very emotionally appealing, how would you rate the video you just watched? . . . . 99

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Morning Consult

33 Table CTH12: On a scale from 1 to 5, where 1 is I would de nitely not share or talk aboutthis movie trailer, 3 is neutral, and 5 is I would de nitely talk about this movie trailer, howwould you rate the video you just watched? . . . . . . . . . . . . . . . . . . . . . . . . . . 102

34 Table CTH13: On a scale from 1 to 5, where 1 is not political at all, 3 is neutral, and 5 is verypolitical, how would you rate the video you just watched? . . . . . . . . . . . . . . . . . . . 106

35 TableCTH14: As youmay know, Universal Studios canceled theU.S. release of themovie ’TheHunt’ last August, but then reversed this decision and will now release the lm on March 13,2020. The satirical movie follows a group of wealthy people hunting a group of poorer people,referred to as ’deplorables,’ for sport.Based on what you know now, do you support or opposeUniversal Studios’ choice to reverse its decision and release the movie in the United States? . . 109

36 Table CTH15: As you may know, the U.S. release of ’The Hunt’ was reportedly canceled lastAugust due to shootings in El Paso, Texas, and Dayton, Ohio. Based on what you know now,do you support or oppose Universal Studios’ choice to now release the lm in the United Stateson March 13, 2020? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 113

37 Table CTH16_1: Howmuch do you think each of the following is to blame for mass shootingsin the United States over the last few years? Easy access to guns . . . . . . . . . . . . . . . . 116

38 Table CTH16_2: Howmuch do you think each of the following is to blame for mass shootingsin the United States over the last few years? Violence in movies . . . . . . . . . . . . . . . . 119

39 Table CTH16_3: Howmuch do you think each of the following is to blame for mass shootingsin the United States over the last few years? Violence in video games . . . . . . . . . . . . . 122

40 Table CTH16_4: Howmuch do you think each of the following is to blame for mass shootingsin the United States over the last few years? Violence in music lyrics . . . . . . . . . . . . . 125

41 Table CTH16_5: Howmuch do you think each of the following is to blame for mass shootingsin the United States over the last few years? Mental health . . . . . . . . . . . . . . . . . . . 128

42 Table CTH17_1: Do you support or oppose each of the following proposals to reduce gunviolence? Reducing access to violent movies and video games . . . . . . . . . . . . . . . . . 131

43 Table CTH17_2: Do you support or oppose each of the following proposals to reduce gunviolence? Providing services for mentally ill people who show violent tendencies . . . . . . . 134

44 Table CTH17_3: Do you support or oppose each of the following proposals to reduce gunviolence? Improving enforcement of existing gun laws . . . . . . . . . . . . . . . . . . . . . 137

45 Table CTH17_4: Do you support or oppose each of the following proposals to reduce gunviolence? Requiring mental health checks on all gun buyers . . . . . . . . . . . . . . . . . . 140

46 Summary Statistics of Survey Respondent Demographics . . . . . . . . . . . . . . . . . 143

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Table CTH1_1

Crosstabulation Results by Respondent Demographics

Table CTH1_1: Thinking about the kinds of things you see on TV, would you say the following are more or less common on TV today than they wereve years ago, or about the same?

General violence

Demographic More common Less common About the sameDon’t know / No

opinion Total N

Adults 61% (611) 5% (48) 27% (274) 7% (70) 1002Gender: Male 54% (263) 6% (29) 32% (156) 7% (36) 484Gender: Female 67% (348) 4% (19) 23% (118) 7% (34) 518Age: 18-29 52% (105) 7% (14) 33% (66) 8% (16) 202Age: 30-44 51% (133) 7% (18) 32% (83) 10% (25) 259Age: 45-54 67% (104) 2% (3) 25% (39) 5% (7) 153Age: 55-64 74% (140) 3% (6) 17% (32) 6% (11) 189Age: 65+ 65% (130) 3% (5) 27% (53) 5% (10) 199Generation Z: 18-22 68% (58) 4% (4) 25% (21) 3% (3) 86Millennial: Age 23-38 48% (140) 7% (21) 34% (100) 11% (31) 292Generation X: Age 39-54 60% (143) 5% (11) 28% (67) 7% (16) 237Boomers: Age 55-73 69% (235) 3% (12) 22% (75) 6% (20) 341PID: Dem (no lean) 62% (255) 6% (24) 25% (103) 7% (28) 411PID: Ind (no lean) 53% (152) 6% (17) 30% (86) 12% (33) 288PID: Rep (no lean) 67% (204) 2% (7) 28% (84) 3% (9) 304PID/Gender: DemMen 57% (120) 7% (15) 28% (59) 7% (15) 210PID/Gender: DemWomen 67% (135) 4% (9) 22% (44) 6% (13) 200PID/Gender: Ind Men 45% (58) 8% (11) 34% (45) 13% (16) 130PID/Gender: Ind Women 59% (94) 4% (6) 26% (41) 11% (17) 158PID/Gender: Rep Men 59% (85) 2% (3) 36% (52) 3% (4) 144PID/Gender: Rep Women 75% (119) 2% (4) 20% (33) 3% (4) 160Ideo: Liberal (1-3) 62% (176) 5% (16) 26% (75) 6% (18) 284Ideo: Moderate (4) 58% (167) 7% (21) 28% (80) 6% (18) 286Ideo: Conservative (5-7) 66% (238) 3% (11) 26% (96) 5% (16) 361Educ: < College 60% (411) 5% (32) 28% (191) 8% (54) 689Educ: Bachelors degree 60% (122) 6% (11) 30% (60) 4% (9) 202Educ: Post-grad 71% (78) 4% (4) 20% (22) 6% (7) 111

Continued on next page

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Morning ConsultTable CTH1_1


General violence


opinion Total N

Adults 61% (611) 5% (48) 27% (274) 7% (70) 1002Income: Under 50k 58% (330) 6% (36) 28% (158) 7% (42) 566Income: 50k-100k 64% (204) 3% (9) 27% (85) 6% (18) 317Income: 100k+ 65% (77) 2% (2) 25% (30) 8% (9) 118Ethnicity: White 61% (482) 5% (41) 27% (213) 6% (49) 784Ethnicity: Hispanic 60% (96) 3% (5) 29% (47) 7% (12) 159Ethnicity: Afr. Am. 64% (80) 4% (6) 23% (28) 9% (11) 125Ethnicity: Other 53% (50) 2% (1) 35% (33) 10% (9) 93All Christian 67% (313) 3% (16) 25% (116) 5% (25) 470Atheist 61% (38) 11% (7) 24% (15) 4% (3) 61Agnostic/Nothing in particular 54% (235) 6% (24) 31% (135) 9% (37) 431Evangelical 72% (183) 2% (5) 20% (51) 6% (15) 254Non-Evangelical 60% (223) 4% (15) 30% (110) 7% (24) 371Community: Urban 62% (189) 7% (20) 25% (77) 6% (19) 305Community: Suburban 60% (270) 4% (19) 28% (125) 8% (36) 450Community: Rural 62% (153) 3% (9) 29% (71) 6% (15) 247Employ: Private Sector 62% (195) 5% (17) 29% (91) 4% (13) 316Employ: Government 54% (27) 8% (4) 30% (15) 9% (4) 50Employ: Self-Employed 51% (39) 8% (6) 34% (26) 7% (6) 76Employ: Homemaker 67% (59) 1% (1) 26% (22) 7% (6) 88Employ: Retired 66% (167) 1% (3) 25% (65) 7% (18) 254Employ: Unemployed 61% (79) 7% (9) 18% (23) 14% (18) 130Employ: Other 60% (31) 7% (4) 26% (13) 7% (4) 53Military HH: Yes 70% (108) 3% (4) 24% (37) 3% (5) 155Military HH: No 59% (503) 5% (43) 28% (236) 8% (64) 847RD/WT: Right Direction 63% (250) 5% (18) 26% (102) 7% (28) 399RD/WT: Wrong Track 60% (361) 5% (29) 28% (172) 7% (41) 603Trump Job Approve 65% (271) 4% (16) 25% (105) 6% (24) 417Trump Job Disapprove 60% (328) 5% (30) 29% (157) 6% (33) 548



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Table CTH1_1


General violence


opinion Total N

Adults 61% (611) 5% (48) 27% (274) 7% (70) 1002Trump Job Strongly Approve 63% (156) 4% (9) 26% (65) 6% (16) 246Trump Job Somewhat Approve 67% (115) 4% (7) 24% (40) 5% (9) 171Trump Job Somewhat Disapprove 66% (79) 5% (6) 24% (28) 5% (6) 119Trump Job Strongly Disapprove 58% (249) 6% (24) 30% (129) 6% (26) 429Favorable of Trump 65% (261) 4% (18) 25% (102) 5% (19) 400Unfavorable of Trump 60% (335) 5% (30) 29% (160) 6% (31) 555Very Favorable of Trump 63% (153) 4% (11) 26% (64) 6% (15) 243Somewhat Favorable of Trump 69% (109) 4% (7) 24% (37) 3% (4) 157Somewhat Unfavorable of Trump 63% (58) 7% (7) 24% (22) 6% (6) 93Very Unfavorable of Trump 60% (277) 5% (23) 30% (138) 5% (25) 463#1 Issue: Economy 60% (162) 4% (12) 27% (74) 8% (22) 271#1 Issue: Security 66% (126) 5% (9) 25% (47) 5% (9) 190#1 Issue: Health Care 61% (132) 4% (9) 25% (53) 9% (20) 215#1 Issue: Medicare / Social Security 60% (97) 1% (1) 34% (55) 5% (8) 161#1 Issue: Energy 68% (36) 5% (3) 23% (13) 4% (2) 542018 House Vote: Democrat 62% (217) 7% (23) 27% (93) 4% (15) 3482018 House Vote: Republican 69% (170) 2% (6) 26% (65) 2% (6) 2472016 Vote: Hillary Clinton 62% (196) 7% (21) 27% (86) 4% (13) 3162016 Vote: Donald Trump 64% (178) 4% (10) 28% (77) 4% (12) 2762016 Vote: Other 62% (35) 3% (2) 31% (17) 4% (2) 562016 Vote: Didn’t Vote 57% (202) 4% (15) 26% (93) 12% (43) 353Voted in 2014: Yes 66% (364) 4% (25) 26% (144) 3% (17) 549Voted in 2014: No 55% (247) 5% (23) 29% (130) 12% (52) 4532012 Vote: Barack Obama 62% (234) 6% (22) 28% (104) 4% (16) 3762012 Vote: Mitt Romney 67% (139) 2% (4) 29% (59) 2% (5) 2062012 Vote: Didn’t Vote 55% (217) 6% (22) 27% (105) 12% (48) 391


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General violence


opinion Total N

Adults 61% (611) 5% (48) 27% (274) 7% (70) 10024-Region: Northeast 63% (113) 6% (11) 24% (42) 7% (13) 1794-Region: Midwest 60% (126) 3% (7) 28% (59) 9% (18) 2114-Region: South 62% (232) 4% (13) 28% (106) 6% (24) 3754-Region: West 59% (140) 7% (16) 28% (66) 6% (15) 237Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.

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Table CTH1_2


Violence against women


opinion Total N

Adults 39% (393) 18% (179) 30% (299) 13% (131) 1002Gender: Male 35% (169) 21% (101) 30% (145) 14% (69) 484Gender: Female 43% (224) 15% (78) 30% (155) 12% (62) 518Age: 18-29 34% (68) 15% (30) 30% (60) 22% (45) 202Age: 30-44 29% (76) 25% (65) 32% (84) 13% (34) 259Age: 45-54 46% (70) 14% (21) 35% (54) 6% (9) 153Age: 55-64 48% (90) 17% (32) 23% (43) 12% (23) 189Age: 65+ 44% (88) 15% (31) 30% (60) 10% (20) 199Generation Z: 18-22 48% (41) 8% (7) 27% (23) 18% (15) 86Millennial: Age 23-38 26% (77) 24% (71) 31% (90) 19% (54) 292Generation X: Age 39-54 41% (96) 16% (38) 36% (85) 8% (18) 237Boomers: Age 55-73 45% (152) 17% (57) 27% (92) 12% (40) 341PID: Dem (no lean) 39% (159) 22% (90) 27% (112) 12% (49) 411PID: Ind (no lean) 34% (98) 14% (41) 34% (97) 18% (52) 288PID: Rep (no lean) 45% (135) 16% (48) 30% (90) 10% (30) 304PID/Gender: DemMen 35% (74) 23% (49) 27% (56) 15% (30) 210PID/Gender: DemWomen 42% (85) 21% (41) 28% (56) 9% (18) 200PID/Gender: Ind Men 25% (33) 21% (28) 35% (46) 18% (23) 130PID/Gender: Ind Women 41% (65) 8% (13) 33% (52) 18% (28) 158PID/Gender: Rep Men 43% (61) 17% (25) 30% (43) 11% (15) 144PID/Gender: Rep Women 46% (74) 15% (23) 30% (47) 10% (15) 160Ideo: Liberal (1-3) 38% (108) 23% (66) 28% (81) 10% (29) 284Ideo: Moderate (4) 39% (111) 17% (49) 31% (89) 13% (37) 286Ideo: Conservative (5-7) 42% (151) 16% (59) 31% (112) 11% (39) 361Educ: < College 40% (275) 17% (119) 28% (195) 15% (100) 689Educ: Bachelors degree 36% (73) 18% (35) 39% (79) 7% (15) 202Educ: Post-grad 41% (45) 22% (24) 23% (26) 14% (16) 111Income: Under 50k 41% (230) 18% (100) 27% (154) 15% (82) 566Income: 50k-100k 38% (119) 20% (63) 32% (100) 11% (35) 317Income: 100k+ 37% (44) 13% (15) 38% (46) 12% (14) 118


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opinion Total N

Adults 39% (393) 18% (179) 30% (299) 13% (131) 1002Ethnicity: White 39% (304) 19% (145) 31% (239) 12% (96) 784Ethnicity: Hispanic 38% (60) 17% (28) 22% (36) 23% (36) 159Ethnicity: Afr. Am. 50% (63) 15% (19) 26% (33) 8% (10) 125Ethnicity: Other 28% (26) 16% (14) 30% (28) 26% (24) 93All Christian 44% (206) 17% (78) 30% (142) 10% (45) 470Atheist 39% (24) 16% (10) 37% (23) 8% (5) 61Agnostic/Nothing in particular 35% (151) 20% (85) 28% (121) 17% (75) 431Evangelical 46% (118) 15% (39) 28% (70) 11% (27) 254Non-Evangelical 39% (146) 17% (64) 29% (108) 14% (53) 371Community: Urban 41% (124) 21% (63) 28% (85) 11% (33) 305Community: Suburban 37% (165) 17% (76) 32% (143) 15% (66) 450Community: Rural 42% (104) 16% (40) 29% (71) 13% (32) 247Employ: Private Sector 37% (117) 23% (74) 33% (105) 7% (21) 316Employ: Government 43% (21) 12% (6) 33% (16) 12% (6) 50Employ: Self-Employed 33% (25) 20% (15) 36% (28) 11% (9) 76Employ: Homemaker 46% (40) 16% (14) 29% (26) 9% (8) 88Employ: Retired 44% (113) 14% (35) 29% (72) 13% (34) 254Employ: Unemployed 41% (53) 11% (14) 22% (29) 27% (35) 130Employ: Other 28% (15) 23% (12) 27% (14) 22% (12) 53Military HH: Yes 46% (71) 16% (25) 30% (46) 8% (13) 155Military HH: No 38% (322) 18% (153) 30% (253) 14% (118) 847RD/WT: Right Direction 41% (164) 18% (72) 28% (114) 12% (49) 399RD/WT: Wrong Track 38% (229) 18% (106) 31% (186) 14% (82) 603Trump Job Approve 44% (182) 17% (71) 28% (116) 12% (49) 417Trump Job Disapprove 36% (200) 19% (105) 32% (176) 12% (67) 548Trump Job Strongly Approve 45% (110) 16% (40) 27% (67) 12% (29) 246Trump Job Somewhat Approve 42% (72) 18% (30) 28% (49) 12% (20) 171Trump Job Somewhat Disapprove 36% (43) 19% (22) 34% (41) 11% (13) 119Trump Job Strongly Disapprove 37% (157) 19% (83) 31% (135) 13% (54) 429



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Table CTH1_2




opinion Total N

Adults 39% (393) 18% (179) 30% (299) 13% (131) 1002Favorable of Trump 46% (182) 17% (66) 28% (110) 10% (41) 400Unfavorable of Trump 36% (198) 20% (109) 32% (177) 13% (71) 555Very Favorable of Trump 45% (109) 16% (38) 27% (66) 12% (29) 243Somewhat Favorable of Trump 46% (73) 18% (28) 28% (44) 8% (12) 157Somewhat Unfavorable of Trump 30% (27) 25% (23) 33% (30) 13% (12) 93Very Unfavorable of Trump 37% (171) 19% (86) 32% (146) 13% (60) 463#1 Issue: Economy 36% (96) 19% (52) 33% (90) 12% (33) 271#1 Issue: Security 44% (83) 18% (35) 28% (53) 10% (19) 190#1 Issue: Health Care 40% (87) 20% (42) 24% (51) 16% (35) 215#1 Issue: Medicare / Social Security 45% (72) 13% (21) 33% (54) 9% (15) 161#1 Issue: Energy 32% (17) 21% (11) 35% (19) 12% (6) 542018 House Vote: Democrat 37% (130) 23% (80) 32% (110) 8% (28) 3482018 House Vote: Republican 47% (115) 16% (39) 30% (75) 7% (18) 2472016 Vote: Hillary Clinton 38% (120) 22% (69) 33% (103) 8% (24) 3162016 Vote: Donald Trump 44% (121) 16% (44) 31% (86) 9% (26) 2762016 Vote: Other 43% (24) 23% (13) 22% (12) 13% (7) 562016 Vote: Didn’t Vote 36% (128) 15% (52) 28% (98) 21% (74) 353Voted in 2014: Yes 42% (233) 19% (102) 32% (174) 7% (40) 549Voted in 2014: No 35% (160) 17% (77) 28% (125) 20% (91) 4532012 Vote: Barack Obama 38% (143) 24% (91) 29% (110) 8% (31) 3762012 Vote: Mitt Romney 41% (85) 17% (35) 34% (70) 8% (17) 2062012 Vote: Didn’t Vote 38% (147) 13% (51) 29% (112) 21% (80) 3914-Region: Northeast 38% (69) 16% (29) 32% (57) 14% (25) 1794-Region: Midwest 37% (79) 17% (36) 32% (67) 14% (29) 2114-Region: South 41% (155) 16% (58) 31% (116) 12% (46) 3754-Region: West 38% (91) 23% (55) 25% (60) 13% (31) 237Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


12



Sex


opinion Total N




13

Table CTH1_3


Sex


opinion Total N



14



Sex


opinion Total N

Adults 67% (667) 5% (48) 21% (214) 7% (73) 1002Favorable of Trump 72% (286) 5% (20) 19% (75) 5% (19) 400Unfavorable of Trump 66% (365) 5% (26) 23% (127) 7% (37) 555Very Favorable of Trump 70% (169) 4% (9) 21% (50) 6% (14) 243Somewhat Favorable of Trump 74% (117) 7% (10) 16% (25) 3% (5) 157Somewhat Unfavorable of Trump 69% (64) 4% (4) 23% (22) 3% (3) 93Very Unfavorable of Trump 65% (301) 5% (22) 23% (106) 7% (34) 463#1 Issue: Economy 68% (183) 7% (18) 20% (54) 6% (15) 271#1 Issue: Security 67% (127) 6% (12) 23% (44) 4% (7) 190#1 Issue: Health Care 66% (142) 2% (5) 18% (40) 13% (28) 215#1 Issue: Medicare / Social Security 66% (106) 4% (6) 24% (39) 6% (10) 161#1 Issue: Energy 68% (36) 5% (3) 23% (12) 5% (3) 542018 House Vote: Democrat 67% (235) 5% (18) 24% (84) 3% (12) 3482018 House Vote: Republican 73% (180) 3% (7) 21% (53) 3% (7) 2472016 Vote: Hillary Clinton 69% (217) 5% (17) 24% (75) 2% (7) 3162016 Vote: Donald Trump 70% (194) 4% (10) 22% (61) 4% (11) 2762016 Vote: Other 60% (34) — (0) 30% (16) 10% (6) 562016 Vote: Didn’t Vote 63% (221) 6% (21) 18% (62) 14% (49) 353Voted in 2014: Yes 70% (384) 4% (22) 23% (124) 3% (19) 549Voted in 2014: No 62% (283) 6% (27) 20% (90) 12% (54) 4532012 Vote: Barack Obama 65% (245) 4% (16) 27% (101) 4% (14) 3762012 Vote: Mitt Romney 74% (154) 2% (4) 20% (42) 3% (7) 2062012 Vote: Didn’t Vote 63% (245) 7% (28) 17% (67) 13% (51) 3914-Region: Northeast 63% (113) 4% (7) 25% (45) 8% (14) 1794-Region: Midwest 64% (134) 6% (13) 22% (47) 8% (17) 2114-Region: South 70% (261) 5% (18) 20% (75) 5% (21) 3754-Region: West 67% (159) 4% (10) 20% (47) 9% (21) 237Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



15

Table CTH1_4


Profanity


opinion Total N



16



Profanity


opinion Total N




17

Table CTH1_4


Profanity


opinion Total N



18



Gun violence


opinion Total N




19

Table CTH1_5


Gun violence


opinion Total N



20



Gun violence


opinion Total N




21

Table CTH2_1

Table CTH2_1: Do the following things on TV shows bother you, personally, a lot, some, not too much, or not at all?General violence

Demographic A lot Some Not much Not at allDon’t know /No opinion Total N

Adults 26% (263) 26% (265) 21% (212) 19% (190) 7% (72) 1002Gender: Male 19% (94) 21% (101) 24% (115) 29% (142) 7% (32) 484Gender: Female 33% (169) 32% (165) 19% (97) 9% (48) 8% (40) 518Age: 18-29 11% (23) 22% (45) 23% (47) 31% (62) 12% (24) 202Age: 30-44 16% (42) 24% (63) 25% (65) 25% (65) 9% (23) 259Age: 45-54 30% (45) 25% (39) 24% (37) 15% (23) 6% (9) 153Age: 55-64 40% (76) 29% (55) 15% (29) 11% (21) 4% (8) 189Age: 65+ 38% (76) 31% (62) 17% (33) 9% (19) 4% (8) 199Generation Z: 18-22 13% (11) 31% (27) 20% (17) 30% (25) 6% (5) 86Millennial: Age 23-38 16% (46) 18% (53) 23% (68) 30% (89) 12% (36) 292Generation X: Age 39-54 22% (53) 29% (68) 28% (65) 15% (36) 6% (14) 237Boomers: Age 55-73 38% (129) 31% (104) 16% (55) 11% (38) 4% (15) 341PID: Dem (no lean) 25% (104) 28% (114) 22% (91) 18% (75) 6% (27) 411PID: Ind (no lean) 22% (62) 26% (74) 19% (55) 20% (58) 13% (38) 288PID: Rep (no lean) 32% (97) 26% (78) 22% (66) 19% (57) 2% (7) 304PID/Gender: DemMen 18% (39) 22% (47) 26% (55) 26% (54) 7% (15) 210PID/Gender: DemWomen 33% (65) 33% (67) 18% (37) 10% (21) 6% (11) 200PID/Gender: Ind Men 17% (21) 18% (24) 19% (24) 35% (45) 12% (15) 130PID/Gender: Ind Women 26% (41) 32% (50) 20% (31) 8% (13) 15% (23) 158PID/Gender: Rep Men 23% (33) 21% (30) 25% (36) 30% (43) 1% (2) 144PID/Gender: Rep Women 40% (63) 30% (48) 18% (29) 9% (14) 3% (5) 160Ideo: Liberal (1-3) 24% (68) 32% (90) 20% (58) 19% (54) 5% (14) 284Ideo: Moderate (4) 22% (63) 28% (81) 21% (60) 20% (56) 9% (26) 286Ideo: Conservative (5-7) 34% (121) 23% (82) 22% (81) 19% (68) 2% (9) 361Educ: < College 24% (166) 25% (171) 22% (150) 20% (140) 9% (62) 689Educ: Bachelors degree 27% (54) 31% (63) 21% (43) 17% (34) 3% (7) 202Educ: Post-grad 38% (42) 28% (31) 17% (19) 15% (17) 2% (2) 111Income: Under 50k 27% (151) 24% (136) 21% (121) 19% (106) 9% (53) 566Income: 50k-100k 28% (88) 32% (101) 19% (61) 16% (51) 5% (17) 317Income: 100k+ 20% (24) 24% (29) 25% (30) 29% (34) 2% (2) 118Ethnicity: White 27% (213) 27% (215) 21% (163) 18% (139) 7% (54) 784


22




Adults 26% (263) 26% (265) 21% (212) 19% (190) 7% (72) 1002Ethnicity: Hispanic 24% (38) 23% (36) 21% (33) 22% (36) 10% (16) 159Ethnicity: Afr. Am. 19% (24) 23% (29) 25% (32) 24% (30) 8% (10) 125Ethnicity: Other 28% (26) 23% (22) 19% (17) 23% (21) 8% (7) 93All Christian 32% (152) 31% (148) 19% (90) 13% (63) 4% (18) 470Atheist 10% (6) 16% (10) 29% (18) 35% (21) 10% (6) 61Agnostic/Nothing in particular 21% (89) 24% (102) 23% (100) 22% (93) 11% (47) 431Evangelical 39% (98) 27% (68) 20% (51) 8% (20) 7% (17) 254Non-Evangelical 27% (101) 31% (114) 17% (64) 19% (69) 6% (24) 371Community: Urban 26% (78) 30% (91) 15% (47) 25% (76) 4% (13) 305Community: Suburban 25% (110) 26% (116) 25% (111) 16% (73) 9% (39) 450Community: Rural 30% (74) 23% (58) 22% (54) 17% (42) 8% (19) 247Employ: Private Sector 23% (74) 28% (88) 24% (77) 22% (70) 2% (7) 316Employ: Government 36% (18) 25% (13) 26% (13) 8% (4) 5% (2) 50Employ: Self-Employed 21% (16) 26% (20) 18% (14) 25% (19) 11% (8) 76Employ: Homemaker 30% (26) 20% (18) 29% (26) 12% (10) 9% (8) 88Employ: Retired 39% (99) 28% (70) 17% (43) 11% (27) 6% (14) 254Employ: Unemployed 16% (21) 30% (40) 11% (14) 22% (29) 20% (26) 130Employ: Other 15% (8) 23% (12) 28% (15) 26% (13) 8% (4) 53Military HH: Yes 27% (42) 35% (54) 19% (29) 14% (22) 5% (8) 155Military HH: No 26% (221) 25% (211) 22% (183) 20% (168) 8% (64) 847RD/WT: Right Direction 27% (108) 23% (92) 23% (90) 21% (83) 7% (26) 399RD/WT: Wrong Track 26% (155) 29% (173) 20% (122) 18% (108) 8% (46) 603Trump Job Approve 29% (122) 25% (102) 21% (88) 21% (87) 4% (18) 417Trump Job Disapprove 25% (137) 28% (156) 22% (118) 17% (94) 8% (42) 548Trump Job Strongly Approve 31% (76) 19% (48) 23% (57) 21% (53) 5% (13) 246Trump Job Somewhat Approve 27% (45) 32% (54) 18% (31) 20% (34) 3% (5) 171Trump Job Somewhat Disapprove 22% (26) 29% (34) 29% (35) 15% (17) 6% (7) 119Trump Job Strongly Disapprove 26% (112) 28% (122) 19% (83) 18% (77) 8% (35) 429Favorable of Trump 31% (123) 24% (97) 21% (86) 20% (80) 3% (14) 400Unfavorable of Trump 24% (135) 28% (158) 22% (121) 19% (105) 7% (36) 555



23

Table CTH2_1



Adults 26% (263) 26% (265) 21% (212) 19% (190) 7% (72) 1002Very Favorable of Trump 33% (80) 21% (52) 22% (53) 19% (46) 5% (12) 243Somewhat Favorable of Trump 27% (43) 29% (46) 20% (32) 22% (34) 1% (2) 157Somewhat Unfavorable of Trump 22% (20) 33% (30) 20% (19) 21% (20) 4% (4) 93Very Unfavorable of Trump 25% (115) 28% (128) 22% (102) 18% (85) 7% (33) 463#1 Issue: Economy 22% (60) 28% (76) 23% (63) 20% (55) 6% (16) 271#1 Issue: Security 29% (55) 31% (59) 17% (32) 19% (36) 5% (9) 190#1 Issue: Health Care 29% (62) 26% (56) 18% (38) 16% (35) 11% (24) 215#1 Issue: Medicare / Social Security 33% (53) 25% (40) 24% (38) 14% (22) 5% (8) 161#1 Issue: Energy 16% (9) 11% (6) 30% (16) 38% (21) 5% (3) 542018 House Vote: Democrat 27% (94) 29% (101) 23% (81) 16% (54) 5% (18) 3482018 House Vote: Republican 32% (80) 29% (71) 22% (53) 17% (41) 1% (3) 2472016 Vote: Hillary Clinton 27% (84) 32% (103) 22% (69) 16% (52) 3% (10) 3162016 Vote: Donald Trump 30% (84) 27% (74) 22% (60) 19% (51) 2% (7) 2762016 Vote: Other 32% (18) 27% (15) 14% (8) 14% (8) 13% (7) 562016 Vote: Didn’t Vote 22% (77) 21% (74) 21% (75) 22% (79) 14% (48) 353Voted in 2014: Yes 31% (169) 30% (165) 22% (120) 14% (79) 3% (16) 549Voted in 2014: No 21% (93) 22% (100) 20% (92) 25% (111) 12% (56) 4532012 Vote: Barack Obama 26% (100) 30% (113) 21% (78) 18% (69) 5% (17) 3762012 Vote: Mitt Romney 35% (72) 29% (61) 24% (49) 11% (22) 1% (3) 2062012 Vote: Didn’t Vote 20% (79) 22% (87) 20% (78) 25% (97) 13% (50) 3914-Region: Northeast 24% (43) 28% (51) 23% (42) 17% (31) 7% (12) 1794-Region: Midwest 24% (51) 25% (53) 25% (52) 18% (37) 8% (17) 2114-Region: South 29% (110) 26% (97) 21% (79) 17% (63) 7% (26) 3754-Region: West 25% (58) 27% (64) 16% (39) 25% (59) 7% (17) 237Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


24


Table CTH2_2: Do the following things on TV shows bother you, personally, a lot, some, not too much, or not at all?Violence against women





25

Table CTH2_2





26







27

Table CTH2_3

Table CTH2_3: Do the following things on TV shows bother you, personally, a lot, some, not too much, or not at all?Sex




28







29

Table CTH2_3





30


Table CTH2_4: Do the following things on TV shows bother you, personally, a lot, some, not too much, or not at all?Profanity





31

Table CTH2_4





32







33

Table CTH2_5

Table CTH2_5: Do the following things on TV shows bother you, personally, a lot, some, not too much, or not at all?Gun violence




34







35

Table CTH2_5





36


Table CTH3_1: Now thinking about the kinds of things you see in movies, would you say the following are more or less common in lm today thanthey were ve years ago, or about the same?General violence


opinion Total N




37

Table CTH3_1



opinion Total N

Adults 56% (562) 5% (51) 30% (296) 9% (92) 1002Ethnicity: White 56% (438) 5% (39) 30% (235) 9% (73) 784Ethnicity: Hispanic 56% (89) 10% (16) 25% (39) 9% (15) 159Ethnicity: Afr. Am. 53% (66) 5% (7) 30% (38) 12% (15) 125Ethnicity: Other 64% (59) 7% (6) 26% (24) 4% (3) 93All Christian 61% (288) 6% (27) 25% (119) 8% (36) 470Atheist 51% (31) 9% (6) 37% (23) 3% (2) 61Agnostic/Nothing in particular 50% (216) 4% (18) 33% (144) 12% (53) 431Evangelical 66% (167) 3% (7) 22% (55) 10% (25) 254Non-Evangelical 55% (203) 7% (24) 30% (110) 9% (34) 371Community: Urban 62% (189) 5% (16) 27% (82) 6% (19) 305Community: Suburban 51% (228) 7% (30) 30% (134) 13% (58) 450Community: Rural 59% (146) 2% (6) 32% (80) 6% (15) 247Employ: Private Sector 58% (183) 7% (23) 31% (99) 4% (12) 316Employ: Government 43% (21) 9% (4) 36% (18) 12% (6) 50Employ: Self-Employed 47% (36) 9% (7) 37% (28) 7% (5) 76Employ: Homemaker 57% (50) 5% (5) 27% (23) 11% (9) 88Employ: Retired 63% (160) 2% (6) 25% (63) 10% (26) 254Employ: Unemployed 54% (71) 2% (2) 26% (34) 18% (23) 130Employ: Other 50% (27) — (0) 33% (17) 16% (9) 53Military HH: Yes 64% (99) 3% (5) 26% (41) 6% (10) 155Military HH: No 55% (463) 5% (46) 30% (256) 10% (82) 847RD/WT: Right Direction 57% (229) 7% (26) 28% (113) 8% (32) 399RD/WT: Wrong Track 55% (334) 4% (25) 30% (184) 10% (60) 603Trump Job Approve 62% (257) 6% (27) 26% (107) 6% (26) 417Trump Job Disapprove 53% (292) 4% (22) 33% (183) 9% (50) 548Trump Job Strongly Approve 59% (144) 8% (19) 27% (67) 7% (16) 246Trump Job Somewhat Approve 66% (112) 5% (8) 23% (40) 6% (10) 171Trump Job Somewhat Disapprove 57% (68) 2% (2) 34% (41) 7% (8) 119Trump Job Strongly Disapprove 52% (225) 5% (20) 33% (143) 10% (42) 429


38




opinion Total N

Adults 56% (562) 5% (51) 30% (296) 9% (92) 1002Favorable of Trump 63% (252) 6% (24) 25% (102) 6% (23) 400Unfavorable of Trump 54% (299) 5% (26) 34% (188) 8% (43) 555Very Favorable of Trump 61% (148) 6% (14) 27% (65) 6% (15) 243Somewhat Favorable of Trump 66% (104) 6% (9) 23% (36) 5% (7) 157Somewhat Unfavorable of Trump 59% (55) 2% (2) 33% (31) 5% (5) 93Very Unfavorable of Trump 53% (244) 5% (23) 34% (157) 8% (38) 463#1 Issue: Economy 55% (148) 5% (14) 32% (87) 8% (21) 271#1 Issue: Security 57% (108) 10% (19) 28% (53) 5% (10) 190#1 Issue: Health Care 54% (116) 4% (8) 28% (61) 14% (29) 215#1 Issue: Medicare / Social Security 58% (94) 3% (5) 32% (52) 7% (11) 161#1 Issue: Energy 53% (29) 6% (3) 35% (19) 6% (3) 542018 House Vote: Democrat 53% (186) 8% (27) 32% (111) 7% (24) 3482018 House Vote: Republican 64% (158) 6% (14) 25% (62) 5% (13) 2472016 Vote: Hillary Clinton 55% (174) 7% (22) 33% (105) 5% (16) 3162016 Vote: Donald Trump 61% (168) 6% (18) 28% (76) 5% (15) 2762016 Vote: Other 58% (32) — (0) 27% (15) 15% (9) 562016 Vote: Didn’t Vote 53% (188) 3% (12) 28% (100) 15% (53) 353Voted in 2014: Yes 58% (321) 6% (34) 30% (167) 5% (27) 549Voted in 2014: No 53% (241) 4% (17) 29% (130) 14% (64) 4532012 Vote: Barack Obama 55% (208) 6% (24) 32% (121) 6% (22) 3762012 Vote: Mitt Romney 62% (129) 3% (6) 29% (61) 5% (11) 2062012 Vote: Didn’t Vote 53% (207) 5% (21) 27% (104) 15% (58) 3914-Region: Northeast 48% (87) 5% (9) 38% (68) 8% (15) 1794-Region: Midwest 55% (117) 4% (8) 32% (68) 9% (18) 2114-Region: South 59% (220) 5% (19) 28% (105) 8% (32) 3754-Region: West 59% (139) 7% (16) 23% (55) 11% (27) 237Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



39

Table CTH3_2

Table CTH3_2: Now thinking about the kinds of things you see in movies, would you say the following are more or less common in lm today thanthey were ve years ago, or about the same?Violence against women


opinion Total N



40




opinion Total N




41

Table CTH3_2



opinion Total N



42


Table CTH3_3: Now thinking about the kinds of things you see in movies, would you say the following are more or less common in lm today thanthey were ve years ago, or about the same?Sex


opinion Total N




43

Table CTH3_3



opinion Total N



44




opinion Total N




45

Table CTH3_4

Table CTH3_4: Now thinking about the kinds of things you see in movies, would you say the following are more or less common in lm today thanthey were ve years ago, or about the same?Profanity


opinion Total N



46




opinion Total N




47

Table CTH3_4



opinion Total N



48


Table CTH3_5: Now thinking about the kinds of things you see in movies, would you say the following are more or less common in lm today thanthey were ve years ago, or about the same?Gun violence


opinion Total N




49

Table CTH3_5



opinion Total N



50




opinion Total N




51

Table CTH4_1

Table CTH4_1: Do the following things in movies bother you, personally, a lot, some, not too much, or not at all?General violence




52







53

Table CTH4_1





54


Table CTH4_2: Do the following things in movies bother you, personally, a lot, some, not too much, or not at all?Violence against women





55

Table CTH4_2





56







57

Table CTH4_3

Table CTH4_3: Do the following things in movies bother you, personally, a lot, some, not too much, or not at all?Sex




58







59

Table CTH4_3





60


Table CTH4_4: Do the following things in movies bother you, personally, a lot, some, not too much, or not at all?Profanity





61

Table CTH4_4





62







63

Table CTH4_5

Table CTH4_5: Do the following things in movies bother you, personally, a lot, some, not too much, or not at all?Gun violence




64







65

Table CTH4_5





66


Table CTH5_1: How appropriate or inappropriate are the following?Movies that dramatize real life events

DemographicVery

appropriateSomewhatappropriate

Somewhatinappropriate

Veryinappropriate

Don’t know /No opinion Total N




67

Table CTH5_1


DemographicVery



Veryinappropriate




68



DemographicVery



Veryinappropriate


Adults 23% (230) 43% (429) 16% (160) 5% (55) 13% (129) 1002Very Favorable of Trump 26% (64) 38% (93) 19% (47) 7% (16) 9% (22) 243Somewhat Favorable of Trump 18% (29) 54% (85) 12% (19) 3% (4) 13% (20) 157Somewhat Unfavorable of Trump 21% (20) 54% (50) 18% (17) 2% (1) 6% (5) 93Very Unfavorable of Trump 24% (112) 42% (196) 16% (72) 6% (28) 12% (54) 463#1 Issue: Economy 23% (63) 41% (112) 17% (45) 6% (16) 13% (35) 271#1 Issue: Security 22% (43) 44% (83) 16% (31) 7% (14) 10% (19) 190#1 Issue: Health Care 25% (54) 42% (90) 13% (29) 5% (11) 14% (31) 215#1 Issue: Medicare / Social Security 23% (37) 43% (69) 16% (26) 6% (9) 13% (21) 161#1 Issue: Energy 17% (9) 59% (31) 15% (8) — (0) 9% (5) 542018 House Vote: Democrat 25% (88) 49% (170) 11% (37) 4% (15) 11% (37) 3482018 House Vote: Republican 23% (58) 44% (110) 18% (43) 8% (19) 7% (18) 2472016 Vote: Hillary Clinton 27% (87) 46% (147) 11% (35) 5% (17) 10% (31) 3162016 Vote: Donald Trump 22% (62) 46% (127) 16% (45) 6% (18) 9% (24) 2762016 Vote: Other 17% (9) 50% (28) 16% (9) 1% (1) 17% (9) 562016 Vote: Didn’t Vote 20% (72) 36% (127) 20% (70) 6% (20) 18% (64) 353Voted in 2014: Yes 24% (129) 46% (255) 14% (77) 6% (35) 10% (52) 549Voted in 2014: No 22% (100) 38% (174) 18% (82) 4% (20) 17% (77) 4532012 Vote: Barack Obama 28% (104) 43% (163) 12% (46) 6% (23) 11% (40) 3762012 Vote: Mitt Romney 22% (46) 45% (93) 17% (36) 6% (13) 9% (18) 2062012 Vote: Didn’t Vote 19% (73) 40% (158) 19% (72) 5% (19) 18% (68) 3914-Region: Northeast 21% (38) 40% (72) 17% (30) 4% (7) 18% (32) 1794-Region: Midwest 22% (46) 37% (77) 24% (50) 5% (11) 12% (26) 2114-Region: South 23% (88) 45% (170) 14% (51) 5% (19) 13% (48) 3754-Region: West 24% (57) 46% (110) 12% (29) 8% (18) 10% (23) 237Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



69

Table CTH5_2

Table CTH5_2: How appropriate or inappropriate are the following?Movies that depict gun violence in a comedic way

DemographicVery



Veryinappropriate




70



DemographicVery



Veryinappropriate





71

Table CTH5_2


DemographicVery



Veryinappropriate




72


Table CTH5_3: How appropriate or inappropriate are the following?Movies that depict gun violence in a realistic way

DemographicVery



Veryinappropriate





73

Table CTH5_3


DemographicVery



Veryinappropriate




74



DemographicVery



Veryinappropriate





75

Table CTH5_4

Table CTH5_4: How appropriate or inappropriate are the following?TV shows that dramatize real life events

DemographicVery



Veryinappropriate




76



DemographicVery



Veryinappropriate





77

Table CTH5_4


DemographicVery



Veryinappropriate




78


Table CTH5_5: How appropriate or inappropriate are the following?TV shows that depict gun violence in a comedic way

DemographicVery



Veryinappropriate





79

Table CTH5_5


DemographicVery



Veryinappropriate




80



DemographicVery



Veryinappropriate





81

Table CTH5_6

Table CTH5_6: How appropriate or inappropriate are the following?TV shows that depict gun violence in a realistic way

DemographicVery



Veryinappropriate




82



DemographicVery



Veryinappropriate





83

Table CTH5_6


DemographicVery



Veryinappropriate




84

Morning ConsultTable CTH6

Table CTH6: How much have you seen, read or heard about Universal Studios canceling the U.S. release of the movie ’The Hunt’?Demographic A lot Some Not much Not at all Total N

Adults 5% (53) 15% (151) 17% (167) 63% (631) 1002Gender: Male 7% (35) 18% (89) 18% (88) 56% (272) 484Gender: Female 3% (18) 12% (63) 15% (79) 69% (359) 518Age: 18-29 5% (11) 16% (33) 21% (42) 58% (116) 202Age: 30-44 9% (24) 20% (51) 15% (39) 56% (145) 259Age: 45-54 4% (5) 13% (20) 22% (33) 62% (95) 153Age: 55-64 3% (6) 16% (30) 14% (26) 68% (128) 189Age: 65+ 4% (7) 9% (18) 14% (27) 74% (147) 199Generation Z: 18-22 5% (4) 14% (12) 24% (21) 57% (49) 86Millennial: Age 23-38 8% (24) 21% (61) 17% (50) 54% (158) 292Generation X: Age 39-54 5% (12) 13% (31) 18% (44) 63% (150) 237Boomers: Age 55-73 3% (12) 12% (41) 14% (49) 70% (239) 341PID: Dem (no lean) 6% (23) 18% (73) 19% (78) 58% (236) 411PID: Ind (no lean) 4% (12) 13% (38) 15% (43) 68% (196) 288PID: Rep (no lean) 6% (18) 13% (41) 15% (46) 65% (198) 304PID/Gender: DemMen 7% (15) 22% (45) 19% (40) 52% (109) 210PID/Gender: DemWomen 4% (8) 14% (28) 19% (38) 63% (127) 200PID/Gender: Ind Men 6% (7) 15% (19) 20% (26) 59% (77) 130PID/Gender: Ind Women 3% (4) 12% (18) 10% (16) 75% (119) 158PID/Gender: Rep Men 9% (13) 17% (24) 15% (21) 60% (86) 144PID/Gender: Rep Women 4% (6) 10% (16) 15% (25) 71% (113) 160Ideo: Liberal (1-3) 6% (17) 21% (59) 14% (40) 59% (168) 284Ideo: Moderate (4) 5% (13) 15% (43) 17% (49) 63% (180) 286Ideo: Conservative (5-7) 6% (23) 13% (47) 18% (64) 63% (227) 361Educ: < College 4% (29) 13% (90) 17% (115) 66% (454) 689Educ: Bachelors degree 8% (16) 20% (40) 19% (39) 53% (107) 202Educ: Post-grad 7% (8) 19% (21) 11% (13) 63% (70) 111Income: Under 50k 4% (21) 14% (77) 17% (95) 66% (373) 566Income: 50k-100k 8% (25) 20% (62) 17% (55) 55% (176) 317Income: 100k+ 6% (7) 10% (12) 15% (17) 70% (82) 118Ethnicity: White 4% (33) 15% (119) 16% (127) 64% (505) 784Ethnicity: Hispanic 11% (17) 14% (22) 20% (32) 55% (88) 159Ethnicity: Afr. Am. 14% (17) 10% (13) 19% (24) 57% (71) 125



85

Table CTH6


Adults 5% (53) 15% (151) 17% (167) 63% (631) 1002Ethnicity: Other 3% (3) 21% (19) 17% (16) 59% (55) 93All Christian 7% (33) 16% (74) 14% (67) 63% (296) 470Atheist 7% (4) 28% (17) 17% (11) 47% (29) 61Agnostic/Nothing in particular 3% (14) 12% (53) 19% (82) 65% (282) 431Evangelical 8% (19) 15% (39) 12% (32) 65% (164) 254Non-Evangelical 4% (14) 15% (56) 19% (70) 63% (232) 371Community: Urban 6% (18) 20% (61) 13% (39) 61% (187) 305Community: Suburban 5% (22) 14% (65) 19% (85) 62% (279) 450Community: Rural 5% (13) 10% (26) 17% (43) 67% (165) 247Employ: Private Sector 7% (23) 19% (59) 18% (56) 56% (178) 316Employ: Government 12% (6) 21% (10) 16% (8) 51% (25) 50Employ: Self-Employed 11% (8) 24% (18) 16% (12) 50% (38) 76Employ: Homemaker 4% (3) 9% (8) 13% (12) 74% (65) 88Employ: Retired 2% (6) 9% (22) 15% (39) 73% (186) 254Employ: Unemployed 4% (5) 16% (21) 16% (21) 64% (83) 130Employ: Other — (0) 7% (4) 21% (11) 72% (38) 53Military HH: Yes 6% (10) 14% (22) 16% (25) 64% (99) 155Military HH: No 5% (43) 15% (130) 17% (142) 63% (532) 847RD/WT: Right Direction 8% (30) 14% (57) 16% (64) 62% (247) 399RD/WT: Wrong Track 4% (23) 16% (95) 17% (102) 64% (384) 603Trump Job Approve 8% (34) 14% (60) 16% (69) 61% (254) 417Trump Job Disapprove 3% (19) 16% (86) 17% (93) 64% (350) 548Trump Job Strongly Approve 12% (29) 16% (39) 11% (27) 62% (152) 246Trump Job Somewhat Approve 3% (5) 12% (21) 25% (42) 60% (103) 171Trump Job Somewhat Disapprove 1% (2) 16% (19) 14% (17) 68% (81) 119Trump Job Strongly Disapprove 4% (17) 16% (67) 18% (76) 63% (268) 429Favorable of Trump 8% (33) 15% (62) 13% (53) 63% (251) 400Unfavorable of Trump 3% (19) 15% (83) 19% (107) 62% (346) 555Very Favorable of Trump 10% (25) 16% (39) 12% (29) 62% (151) 243Somewhat Favorable of Trump 6% (9) 14% (22) 16% (25) 64% (101) 157Somewhat Unfavorable of Trump 2% (2) 18% (17) 21% (20) 59% (55) 93Very Unfavorable of Trump 4% (18) 14% (66) 19% (88) 63% (291) 463


86



Adults 5% (53) 15% (151) 17% (167) 63% (631) 1002#1 Issue: Economy 7% (20) 15% (40) 13% (35) 65% (177) 271#1 Issue: Security 6% (12) 20% (38) 18% (34) 56% (106) 190#1 Issue: Health Care 4% (8) 14% (29) 19% (42) 64% (136) 215#1 Issue: Medicare / Social Security 5% (9) 11% (18) 14% (22) 70% (112) 161#1 Issue: Energy 5% (3) 20% (11) 25% (14) 49% (27) 542018 House Vote: Democrat 7% (25) 22% (75) 15% (53) 56% (195) 3482018 House Vote: Republican 7% (17) 18% (44) 18% (43) 58% (143) 2472016 Vote: Hillary Clinton 6% (20) 18% (58) 17% (55) 58% (183) 3162016 Vote: Donald Trump 8% (22) 18% (50) 15% (42) 59% (162) 2762016 Vote: Other 4% (2) 11% (6) 16% (9) 69% (38) 562016 Vote: Didn’t Vote 2% (9) 10% (37) 17% (60) 70% (248) 353Voted in 2014: Yes 7% (38) 18% (98) 17% (93) 58% (320) 549Voted in 2014: No 3% (15) 12% (54) 16% (73) 69% (310) 4532012 Vote: Barack Obama 7% (25) 16% (61) 16% (60) 61% (230) 3762012 Vote: Mitt Romney 5% (10) 17% (36) 15% (31) 63% (129) 2062012 Vote: Didn’t Vote 4% (16) 13% (51) 17% (68) 65% (255) 3914-Region: Northeast 9% (15) 14% (24) 15% (27) 63% (113) 1794-Region: Midwest 5% (10) 14% (30) 18% (38) 63% (132) 2114-Region: South 5% (19) 15% (57) 14% (51) 66% (249) 3754-Region: West 4% (8) 17% (40) 22% (52) 58% (137) 237Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



87

Table CTH7

Table CTH7: As you may know, last month, Universal Studios announced it would release the movie ’The Hunt’ in movie theaters onMarch 13, 2020.How much have you seen, read or heard about Universal Studios deciding to release ’The Hunt’?

Demographic A lot Some Not much Nothing at all Total N

Adults 4% (44) 18% (181) 20% (200) 58% (577) 1002Gender: Male 7% (32) 20% (95) 22% (108) 51% (248) 484Gender: Female 2% (12) 17% (86) 18% (92) 63% (329) 518Age: 18-29 5% (10) 23% (47) 26% (52) 46% (93) 202Age: 30-44 8% (20) 23% (60) 18% (47) 51% (133) 259Age: 45-54 4% (5) 16% (25) 22% (34) 58% (89) 153Age: 55-64 2% (4) 13% (25) 19% (37) 65% (123) 189Age: 65+ 3% (5) 12% (24) 16% (31) 70% (139) 199Generation Z: 18-22 3% (2) 17% (15) 32% (28) 48% (41) 86Millennial: Age 23-38 8% (23) 27% (78) 21% (61) 45% (130) 292Generation X: Age 39-54 4% (10) 17% (40) 18% (43) 61% (144) 237Boomers: Age 55-73 3% (9) 12% (42) 19% (64) 66% (227) 341PID: Dem (no lean) 5% (19) 22% (89) 20% (81) 54% (222) 411PID: Ind (no lean) 4% (11) 14% (39) 20% (57) 63% (181) 288PID: Rep (no lean) 5% (14) 18% (54) 21% (62) 57% (173) 304PID/Gender: DemMen 7% (15) 23% (49) 23% (48) 46% (97) 210PID/Gender: DemWomen 2% (4) 20% (40) 16% (32) 62% (125) 200PID/Gender: Ind Men 6% (7) 13% (16) 22% (28) 60% (78) 130PID/Gender: Ind Women 2% (3) 14% (22) 18% (29) 65% (103) 158PID/Gender: Rep Men 7% (9) 21% (30) 22% (32) 51% (73) 144PID/Gender: Rep Women 3% (5) 15% (24) 19% (31) 63% (101) 160Ideo: Liberal (1-3) 6% (18) 23% (66) 16% (44) 54% (155) 284Ideo: Moderate (4) 2% (6) 18% (52) 23% (65) 57% (162) 286Ideo: Conservative (5-7) 5% (19) 17% (62) 22% (79) 56% (200) 361Educ: < College 4% (26) 16% (109) 21% (143) 60% (411) 689Educ: Bachelors degree 6% (13) 23% (47) 20% (40) 51% (103) 202Educ: Post-grad 4% (5) 23% (26) 15% (17) 57% (63) 111Income: Under 50k 4% (21) 16% (90) 19% (109) 61% (346) 566Income: 50k-100k 5% (17) 23% (72) 20% (64) 52% (165) 317Income: 100k+ 5% (6) 16% (19) 23% (27) 56% (66) 118Ethnicity: White 4% (32) 17% (135) 20% (156) 59% (460) 784Ethnicity: Hispanic 10% (16) 19% (31) 23% (36) 48% (77) 159


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Adults 4% (44) 18% (181) 20% (200) 58% (577) 1002Ethnicity: Afr. Am. 6% (7) 19% (24) 22% (28) 52% (65) 125Ethnicity: Other 4% (4) 24% (22) 17% (16) 55% (51) 93All Christian 5% (24) 20% (92) 17% (79) 59% (276) 470Atheist 8% (5) 25% (15) 34% (21) 32% (20) 61Agnostic/Nothing in particular 3% (13) 14% (62) 22% (93) 61% (262) 431Evangelical 5% (14) 19% (48) 16% (40) 60% (152) 254Non-Evangelical 3% (11) 17% (62) 21% (80) 59% (219) 371Community: Urban 5% (15) 19% (57) 20% (60) 57% (174) 305Community: Suburban 4% (18) 19% (85) 23% (104) 54% (243) 450Community: Rural 4% (11) 16% (39) 15% (37) 65% (161) 247Employ: Private Sector 7% (22) 21% (67) 23% (73) 49% (154) 316Employ: Government — (0) 32% (16) 16% (8) 52% (26) 50Employ: Self-Employed 10% (8) 22% (17) 24% (18) 44% (33) 76Employ: Homemaker — (0) 18% (16) 16% (14) 67% (58) 88Employ: Retired 2% (4) 11% (29) 16% (42) 71% (179) 254Employ: Unemployed 4% (5) 14% (18) 25% (32) 58% (75) 130Employ: Other 3% (2) 10% (5) 18% (9) 69% (36) 53Military HH: Yes 5% (9) 18% (28) 14% (22) 62% (96) 155Military HH: No 4% (35) 18% (153) 21% (178) 57% (481) 847RD/WT: Right Direction 5% (22) 17% (69) 21% (82) 57% (226) 399RD/WT: Wrong Track 4% (22) 19% (112) 20% (118) 58% (351) 603Trump Job Approve 6% (24) 19% (78) 20% (81) 56% (234) 417Trump Job Disapprove 4% (20) 18% (96) 21% (116) 58% (315) 548Trump Job Strongly Approve 9% (22) 18% (44) 16% (39) 57% (141) 246Trump Job Somewhat Approve 1% (2) 20% (34) 25% (42) 54% (92) 171Trump Job Somewhat Disapprove 1% (1) 18% (21) 23% (28) 58% (69) 119Trump Job Strongly Disapprove 4% (19) 17% (75) 21% (88) 58% (246) 429Favorable of Trump 6% (25) 19% (76) 18% (71) 57% (227) 400Unfavorable of Trump 3% (18) 17% (97) 22% (122) 57% (319) 555



89

Table CTH7



Adults 4% (44) 18% (181) 20% (200) 58% (577) 1002Very Favorable of Trump 7% (18) 18% (43) 17% (42) 58% (140) 243Somewhat Favorable of Trump 4% (7) 21% (33) 19% (29) 56% (87) 157Somewhat Unfavorable of Trump 2% (2) 21% (20) 21% (20) 55% (51) 93Very Unfavorable of Trump 4% (16) 17% (77) 22% (102) 58% (267) 463#1 Issue: Economy 4% (11) 18% (47) 20% (55) 58% (157) 271#1 Issue: Security 7% (14) 28% (52) 17% (33) 48% (91) 190#1 Issue: Health Care 3% (6) 15% (33) 24% (51) 59% (126) 215#1 Issue: Medicare / Social Security 3% (5) 14% (23) 15% (25) 67% (108) 161#1 Issue: Energy 7% (4) 24% (13) 34% (18) 36% (19) 542018 House Vote: Democrat 7% (23) 25% (86) 17% (58) 52% (181) 3482018 House Vote: Republican 4% (9) 20% (48) 26% (63) 51% (127) 2472016 Vote: Hillary Clinton 6% (17) 22% (69) 19% (59) 54% (171) 3162016 Vote: Donald Trump 6% (15) 21% (58) 22% (62) 51% (141) 2762016 Vote: Other 3% (2) 14% (8) 22% (12) 61% (34) 562016 Vote: Didn’t Vote 3% (9) 13% (47) 19% (66) 66% (231) 353Voted in 2014: Yes 5% (29) 21% (116) 20% (111) 53% (293) 549Voted in 2014: No 3% (15) 14% (65) 20% (89) 63% (284) 4532012 Vote: Barack Obama 5% (18) 19% (72) 18% (69) 58% (216) 3762012 Vote: Mitt Romney 3% (7) 21% (43) 20% (42) 56% (115) 2062012 Vote: Didn’t Vote 4% (17) 15% (60) 21% (81) 59% (232) 3914-Region: Northeast 5% (8) 16% (28) 23% (41) 56% (101) 1794-Region: Midwest 6% (12) 18% (39) 20% (42) 56% (117) 2114-Region: South 4% (14) 19% (72) 16% (59) 61% (230) 3754-Region: West 4% (9) 18% (42) 24% (57) 54% (129) 237Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


90


Table CTH8: Did you have a positive, negative, or neutral impression of this movie trailer?

Demographic Very positiveSomewhatpositive Neutral

Somewhatnegative Very negative


Adults 15% (150) 15% (152) 22% (224) 13% (129) 33% (331) 2% (15) 1002Gender: Male 23% (112) 21% (100) 20% (97) 13% (61) 22% (107) 2% (8) 484Gender: Female 7% (38) 10% (52) 25% (127) 13% (69) 43% (224) 2% (8) 518Age: 18-29 25% (51) 23% (46) 32% (65) 13% (26) 7% (13) 1% (2) 202Age: 30-44 22% (56) 22% (57) 28% (71) 12% (32) 14% (36) 3% (7) 259Age: 45-54 16% (25) 15% (23) 22% (34) 15% (23) 30% (45) 2% (3) 153Age: 55-64 6% (12) 10% (18) 18% (34) 11% (22) 53% (100) 2% (4) 189Age: 65+ 3% (7) 4% (8) 10% (20) 14% (27) 69% (136) — (1) 199Generation Z: 18-22 33% (28) 14% (12) 46% (40) 4% (4) 3% (2) — (0) 86Millennial: Age 23-38 20% (59) 25% (74) 24% (70) 16% (46) 13% (37) 2% (5) 292Generation X: Age 39-54 19% (45) 17% (40) 25% (60) 13% (31) 23% (56) 2% (6) 237Boomers: Age 55-73 5% (18) 7% (26) 15% (52) 13% (44) 58% (197) 1% (4) 341PID: Dem (no lean) 15% (63) 20% (83) 22% (91) 14% (56) 27% (111) 2% (7) 411PID: Ind (no lean) 13% (38) 13% (37) 28% (82) 13% (37) 30% (86) 3% (8) 288PID: Rep (no lean) 16% (49) 11% (33) 17% (51) 12% (36) 44% (134) — (0) 304PID/Gender: DemMen 23% (48) 27% (56) 18% (37) 14% (29) 16% (34) 3% (5) 210PID/Gender: DemWomen 7% (15) 13% (26) 27% (53) 14% (27) 38% (77) 1% (2) 200PID/Gender: Ind Men 20% (26) 17% (22) 24% (32) 14% (18) 23% (30) 2% (2) 130PID/Gender: Ind Women 7% (12) 10% (15) 32% (50) 12% (19) 35% (55) 4% (6) 158PID/Gender: Rep Men 27% (38) 15% (22) 19% (28) 10% (14) 29% (42) — (0) 144PID/Gender: Rep Women 7% (11) 7% (11) 15% (24) 14% (22) 58% (92) — (0) 160Ideo: Liberal (1-3) 14% (41) 21% (60) 21% (59) 16% (45) 26% (75) 2% (4) 284Ideo: Moderate (4) 11% (33) 17% (49) 28% (79) 13% (37) 29% (84) 1% (4) 286Ideo: Conservative (5-7) 18% (65) 11% (39) 16% (58) 12% (42) 43% (155) 1% (2) 361Educ: < College 17% (116) 14% (100) 25% (172) 12% (83) 30% (206) 2% (12) 689Educ: Bachelors degree 10% (21) 17% (35) 20% (39) 17% (34) 35% (70) 2% (3) 202Educ: Post-grad 12% (14) 16% (18) 11% (13) 10% (12) 50% (55) — (0) 111Income: Under 50k 14% (77) 14% (79) 27% (152) 11% (65) 32% (182) 2% (11) 566Income: 50k-100k 12% (38) 16% (52) 19% (59) 16% (51) 36% (113) 1% (4) 317Income: 100k+ 29% (35) 18% (22) 10% (12) 12% (14) 30% (36) — (0) 118Ethnicity: White 12% (94) 14% (112) 20% (157) 13% (105) 38% (302) 2% (14) 784Ethnicity: Hispanic 28% (45) 18% (28) 28% (45) 12% (20) 12% (20) 1% (2) 159



91

Table CTH8





Adults 15% (150) 15% (152) 22% (224) 13% (129) 33% (331) 2% (15) 1002Ethnicity: Afr. Am. 30% (37) 19% (23) 28% (35) 10% (12) 13% (16) 1% (1) 125Ethnicity: Other 20% (19) 18% (17) 33% (31) 13% (12) 14% (13) — (0) 93All Christian 12% (57) 12% (55) 19% (88) 13% (59) 44% (207) 1% (4) 470Atheist 34% (21) 23% (14) 14% (8) 11% (7) 18% (11) 1% (1) 61Agnostic/Nothing in particular 15% (65) 17% (74) 29% (124) 14% (60) 23% (98) 3% (11) 431Evangelical 11% (29) 11% (27) 18% (45) 12% (31) 46% (117) 1% (4) 254Non-Evangelical 13% (48) 13% (49) 23% (85) 14% (53) 35% (131) 2% (6) 371Community: Urban 19% (56) 17% (50) 29% (87) 10% (31) 25% (76) 1% (4) 305Community: Suburban 15% (67) 16% (72) 19% (85) 15% (67) 33% (149) 2% (9) 450Community: Rural 11% (27) 12% (29) 21% (51) 13% (31) 43% (107) 1% (2) 247Employ: Private Sector 20% (63) 23% (74) 21% (67) 11% (34) 24% (76) 1% (2) 316Employ: Government 37% (18) 11% (6) 13% (6) 6% (3) 26% (13) 6% (3) 50Employ: Self-Employed 18% (14) 15% (12) 24% (18) 14% (11) 26% (20) 2% (2) 76Employ: Homemaker 10% (9) 12% (11) 28% (25) 23% (20) 27% (24) — (0) 88Employ: Retired 4% (11) 7% (17) 13% (32) 13% (33) 62% (157) 1% (4) 254Employ: Unemployed 19% (25) 12% (16) 33% (43) 16% (21) 16% (21) 3% (3) 130Employ: Other 7% (3) 21% (11) 29% (15) 6% (3) 34% (18) 3% (2) 53Military HH: Yes 10% (16) 7% (10) 21% (33) 11% (18) 50% (77) 1% (2) 155Military HH: No 16% (135) 17% (142) 23% (191) 13% (112) 30% (254) 2% (14) 847RD/WT: Right Direction 19% (76) 14% (56) 18% (73) 10% (40) 37% (149) 1% (5) 399RD/WT: Wrong Track 12% (74) 16% (97) 25% (151) 15% (89) 30% (182) 2% (10) 603Trump Job Approve 17% (70) 14% (58) 19% (80) 11% (45) 39% (161) 1% (3) 417Trump Job Disapprove 13% (73) 17% (93) 23% (128) 15% (84) 29% (160) 2% (10) 548Trump Job Strongly Approve 17% (41) 11% (28) 17% (42) 12% (30) 41% (102) 1% (3) 246Trump Job Somewhat Approve 17% (29) 17% (30) 22% (37) 9% (15) 35% (60) — (0) 171Trump Job Somewhat Disapprove 13% (16) 19% (22) 27% (32) 17% (20) 25% (29) — (0) 119Trump Job Strongly Disapprove 13% (57) 17% (71) 23% (97) 15% (64) 30% (130) 2% (10) 429Favorable of Trump 18% (72) 12% (49) 17% (69) 12% (47) 40% (159) 1% (3) 400Unfavorable of Trump 13% (73) 18% (99) 25% (137) 14% (80) 28% (157) 2% (10) 555


92






Adults 15% (150) 15% (152) 22% (224) 13% (129) 33% (331) 2% (15) 1002Very Favorable of Trump 15% (37) 11% (28) 16% (40) 12% (30) 43% (106) 1% (3) 243Somewhat Favorable of Trump 22% (35) 13% (21) 19% (30) 11% (17) 34% (53) — (0) 157Somewhat Unfavorable of Trump 13% (12) 23% (21) 23% (21) 16% (14) 25% (23) — (0) 93Very Unfavorable of Trump 13% (61) 17% (78) 25% (116) 14% (66) 29% (133) 2% (10) 463#1 Issue: Economy 19% (51) 18% (48) 23% (62) 13% (36) 26% (71) 1% (3) 271#1 Issue: Security 14% (26) 13% (25) 18% (34) 11% (21) 43% (81) 2% (3) 190#1 Issue: Health Care 11% (24) 17% (36) 26% (55) 16% (33) 29% (62) 1% (3) 215#1 Issue: Medicare / Social Security 12% (20) 7% (12) 17% (27) 16% (26) 46% (74) 2% (3) 161#1 Issue: Energy 22% (12) 29% (15) 20% (11) 10% (5) 20% (11) — (0) 542018 House Vote: Democrat 14% (49) 19% (68) 16% (57) 15% (52) 32% (113) 3% (9) 3482018 House Vote: Republican 14% (35) 9% (22) 13% (32) 12% (29) 52% (130) — (0) 2472016 Vote: Hillary Clinton 16% (51) 20% (64) 17% (53) 13% (41) 32% (102) 2% (7) 3162016 Vote: Donald Trump 16% (44) 11% (30) 16% (44) 11% (31) 46% (127) — (1) 2762016 Vote: Other 5% (3) 12% (6) 19% (11) 18% (10) 42% (23) 4% (2) 562016 Vote: Didn’t Vote 15% (53) 15% (52) 33% (117) 13% (48) 22% (78) 2% (6) 353Voted in 2014: Yes 13% (69) 14% (78) 16% (88) 13% (71) 43% (237) 1% (7) 549Voted in 2014: No 18% (81) 16% (75) 30% (136) 13% (59) 21% (94) 2% (9) 4532012 Vote: Barack Obama 14% (52) 17% (65) 20% (73) 14% (51) 34% (128) 2% (6) 3762012 Vote: Mitt Romney 10% (20) 8% (17) 12% (26) 12% (25) 57% (119) — (1) 2062012 Vote: Didn’t Vote 20% (77) 17% (67) 30% (118) 12% (48) 18% (72) 2% (8) 3914-Region: Northeast 14% (26) 15% (27) 22% (40) 11% (21) 33% (60) 4% (7) 1794-Region: Midwest 14% (30) 16% (33) 18% (37) 15% (31) 37% (78) 1% (2) 2114-Region: South 17% (64) 14% (51) 24% (90) 11% (41) 33% (124) 1% (4) 3754-Region: West 13% (30) 18% (42) 24% (57) 15% (37) 29% (69) 1% (2) 237Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



93

Table CTH9

Table CTH9: Based on the movie trailer, do you plan to see the movie ’The Hunt’?

DemographicYes, in movie

theaters

Yes, when it isavailable to

stream, downloador purchase No

Don’t know / Noopinion Total N



94




theaters







95

Table CTH9



theaters






96


Table CTH10: On a scale from 1 to 5, where 1 is not entertaining at all, 3 is neutral, and 5 is very entertaining, how would you rate the video you justwatched?

Demographic

1 - Notentertaining at

all 2 3 45 - Very

entertaining Total N

Adults 31% (310) 9% (91) 22% (218) 17% (175) 21% (208) 1002Gender: Male 21% (100) 9% (44) 23% (109) 19% (90) 29% (141) 484Gender: Female 41% (211) 9% (47) 21% (108) 17% (86) 13% (67) 518Age: 18-29 8% (16) 8% (16) 24% (48) 31% (62) 30% (60) 202Age: 30-44 14% (37) 9% (22) 26% (68) 21% (54) 30% (78) 259Age: 45-54 28% (43) 8% (13) 23% (35) 20% (30) 21% (32) 153Age: 55-64 51% (97) 7% (12) 21% (39) 7% (13) 15% (27) 189Age: 65+ 59% (118) 14% (27) 14% (27) 9% (17) 5% (10) 199Generation Z: 18-22 5% (4) 3% (3) 26% (23) 36% (31) 29% (25) 86Millennial: Age 23-38 13% (37) 10% (29) 26% (76) 23% (67) 28% (82) 292Generation X: Age 39-54 23% (54) 8% (19) 22% (53) 20% (47) 27% (63) 237Boomers: Age 55-73 53% (179) 10% (33) 18% (62) 9% (29) 11% (38) 341PID: Dem (no lean) 25% (104) 9% (39) 21% (88) 22% (90) 22% (90) 411PID: Ind (no lean) 31% (89) 10% (28) 26% (74) 16% (46) 18% (51) 288PID: Rep (no lean) 39% (118) 8% (23) 18% (56) 13% (40) 22% (67) 304PID/Gender: DemMen 16% (33) 10% (22) 20% (43) 22% (47) 31% (65) 210PID/Gender: DemWomen 35% (70) 8% (17) 22% (45) 21% (43) 13% (25) 200PID/Gender: Ind Men 23% (29) 10% (12) 28% (37) 17% (22) 23% (29) 130PID/Gender: Ind Women 38% (59) 10% (16) 24% (37) 15% (24) 14% (22) 158PID/Gender: Rep Men 25% (37) 7% (10) 21% (30) 14% (20) 33% (47) 144PID/Gender: Rep Women 51% (81) 8% (14) 16% (26) 12% (19) 13% (20) 160Ideo: Liberal (1-3) 26% (75) 8% (21) 25% (71) 22% (62) 19% (55) 284Ideo: Moderate (4) 25% (71) 14% (40) 22% (63) 18% (51) 22% (62) 286Ideo: Conservative (5-7) 39% (141) 8% (28) 17% (61) 14% (51) 22% (80) 361Educ: < College 27% (187) 9% (61) 22% (152) 18% (123) 24% (166) 689Educ: Bachelors degree 35% (70) 10% (20) 26% (52) 15% (30) 15% (30) 202Educ: Post-grad 48% (53) 8% (9) 12% (14) 20% (22) 11% (13) 111Income: Under 50k 32% (184) 8% (47) 22% (126) 18% (100) 19% (109) 566Income: 50k-100k 30% (96) 12% (37) 24% (77) 15% (47) 19% (60) 317Income: 100k+ 26% (31) 5% (6) 12% (14) 24% (29) 32% (38) 118



97

Table CTH10


Demographic


all 2 3 45 - Very


Adults 31% (310) 9% (91) 22% (218) 17% (175) 21% (208) 1002Ethnicity: White 35% (277) 10% (80) 22% (175) 16% (125) 16% (127) 784Ethnicity: Hispanic 13% (21) 8% (12) 20% (32) 26% (41) 33% (52) 159Ethnicity: Afr. Am. 16% (20) 5% (6) 16% (20) 18% (22) 45% (57) 125Ethnicity: Other 15% (14) 5% (5) 24% (22) 30% (28) 26% (24) 93All Christian 42% (196) 9% (44) 19% (87) 15% (72) 15% (71) 470Atheist 19% (12) 7% (4) 24% (14) 11% (7) 40% (24) 61Agnostic/Nothing in particular 21% (92) 9% (38) 26% (111) 21% (90) 23% (100) 431Evangelical 44% (112) 5% (14) 20% (51) 10% (27) 20% (50) 254Non-Evangelical 33% (124) 12% (45) 22% (80) 18% (68) 15% (54) 371Community: Urban 24% (74) 8% (24) 20% (60) 21% (65) 27% (81) 305Community: Suburban 31% (140) 10% (46) 23% (105) 17% (79) 18% (80) 450Community: Rural 39% (96) 8% (21) 21% (52) 13% (31) 19% (47) 247Employ: Private Sector 22% (69) 7% (21) 23% (72) 20% (63) 29% (92) 316Employ: Government 28% (14) 11% (6) 7% (3) 17% (8) 37% (18) 50Employ: Self-Employed 24% (19) 7% (5) 26% (20) 21% (16) 22% (17) 76Employ: Homemaker 24% (21) 9% (8) 30% (26) 14% (12) 23% (20) 88Employ: Retired 56% (141) 13% (32) 15% (38) 8% (21) 9% (22) 254Employ: Unemployed 23% (30) 12% (16) 21% (28) 25% (32) 18% (23) 130Employ: Other 28% (15) 3% (2) 27% (14) 24% (13) 18% (9) 53Military HH: Yes 41% (63) 13% (21) 18% (29) 14% (22) 13% (20) 155Military HH: No 29% (247) 8% (70) 22% (189) 18% (153) 22% (188) 847RD/WT: Right Direction 34% (134) 8% (33) 18% (73) 14% (58) 25% (101) 399RD/WT: Wrong Track 29% (177) 9% (57) 24% (144) 20% (118) 18% (107) 603Trump Job Approve 33% (139) 9% (36) 20% (85) 14% (58) 24% (99) 417Trump Job Disapprove 29% (161) 9% (51) 22% (119) 21% (114) 19% (103) 548Trump Job Strongly Approve 38% (94) 8% (20) 17% (43) 12% (30) 25% (61) 246Trump Job Somewhat Approve 26% (45) 10% (17) 25% (43) 17% (28) 22% (38) 171Trump Job Somewhat Disapprove 28% (33) 9% (11) 22% (27) 23% (28) 17% (20) 119Trump Job Strongly Disapprove 30% (128) 9% (40) 21% (92) 20% (86) 19% (83) 429


98



Demographic


all 2 3 45 - Very


Adults 31% (310) 9% (91) 22% (218) 17% (175) 21% (208) 1002Favorable of Trump 34% (137) 9% (36) 19% (76) 13% (52) 25% (99) 400Unfavorable of Trump 28% (157) 9% (48) 23% (129) 20% (113) 19% (107) 555Very Favorable of Trump 39% (95) 8% (19) 18% (43) 12% (28) 24% (58) 243Somewhat Favorable of Trump 27% (42) 11% (17) 21% (33) 15% (24) 26% (41) 157Somewhat Unfavorable of Trump 24% (22) 7% (7) 35% (32) 20% (19) 14% (13) 93Very Unfavorable of Trump 29% (135) 9% (42) 21% (97) 20% (94) 20% (94) 463#1 Issue: Economy 22% (60) 11% (29) 20% (55) 21% (57) 26% (70) 271#1 Issue: Security 41% (77) 8% (14) 20% (39) 14% (26) 18% (34) 190#1 Issue: Health Care 26% (56) 13% (29) 21% (46) 21% (45) 18% (39) 215#1 Issue: Medicare / Social Security 46% (75) 6% (10) 20% (32) 14% (22) 14% (23) 161#1 Issue: Energy 16% (9) 8% (4) 26% (14) 20% (11) 30% (16) 542018 House Vote: Democrat 33% (114) 7% (26) 22% (75) 17% (59) 21% (74) 3482018 House Vote: Republican 44% (110) 10% (24) 14% (35) 12% (29) 20% (49) 2472016 Vote: Hillary Clinton 31% (98) 7% (22) 23% (74) 16% (51) 23% (73) 3162016 Vote: Donald Trump 39% (107) 10% (27) 15% (41) 15% (41) 22% (61) 2762016 Vote: Other 44% (25) 8% (5) 26% (14) 13% (7) 9% (5) 562016 Vote: Didn’t Vote 23% (80) 11% (38) 25% (89) 22% (77) 20% (70) 353Voted in 2014: Yes 40% (218) 9% (50) 19% (103) 15% (81) 18% (98) 549Voted in 2014: No 20% (93) 9% (41) 25% (115) 21% (94) 24% (110) 4532012 Vote: Barack Obama 31% (117) 7% (28) 25% (93) 15% (58) 21% (80) 3762012 Vote: Mitt Romney 49% (102) 13% (28) 13% (28) 12% (25) 12% (24) 2062012 Vote: Didn’t Vote 20% (79) 9% (33) 23% (90) 22% (87) 26% (101) 3914-Region: Northeast 34% (62) 11% (20) 20% (36) 20% (36) 15% (26) 1794-Region: Midwest 31% (66) 11% (23) 21% (45) 17% (35) 20% (42) 2114-Region: South 30% (112) 8% (28) 23% (85) 15% (57) 25% (93) 3754-Region: West 30% (71) 8% (20) 22% (51) 20% (48) 20% (47) 237Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



99

Table CTH11

Table CTH11: On a scale from 1 to 5, where 1 is not at all emotionally appealing, 3 is neutral, and 5 is very emotionally appealing, how would yourate the video you just watched?

Demographic

1 - Not at allemotionallyappealing 2 3 4

5 - Veryemotionallyappealing Total N



100



Demographic






101

Table CTH11


Demographic





102


Table CTH12: On a scale from 1 to 5, where 1 is I would de nitely not share or talk about this movie trailer, 3 is neutral, and 5 is I would de nitelytalk about this movie trailer, how would you rate the video you just watched?

Demographic

1 - I wouldde nitely notshare or talkabout this

movie trailer 2 3 4

5 - I wouldde nitely talkabout this

movie trailer Total N

Adults 33% (328) 10% (96) 23% (229) 17% (173) 18% (176) 1002Gender: Male 23% (111) 8% (40) 24% (117) 22% (104) 23% (112) 484Gender: Female 42% (217) 11% (56) 22% (113) 13% (68) 12% (64) 518Age: 18-29 9% (18) 8% (17) 30% (61) 30% (62) 22% (45) 202Age: 30-44 17% (44) 12% (31) 26% (66) 24% (62) 22% (56) 259Age: 45-54 33% (51) 7% (11) 24% (37) 15% (23) 20% (31) 153Age: 55-64 51% (97) 9% (18) 17% (32) 9% (16) 14% (26) 189Age: 65+ 60% (119) 10% (19) 16% (32) 5% (10) 9% (18) 199Generation Z: 18-22 7% (6) 6% (5) 29% (25) 36% (31) 22% (19) 86Millennial: Age 23-38 14% (40) 12% (35) 28% (82) 25% (74) 21% (60) 292Generation X: Age 39-54 28% (66) 8% (19) 24% (58) 17% (41) 22% (53) 237Boomers: Age 55-73 53% (182) 9% (32) 18% (61) 7% (25) 12% (42) 341PID: Dem (no lean) 27% (110) 11% (44) 26% (106) 21% (85) 16% (65) 411PID: Ind (no lean) 35% (100) 10% (28) 25% (71) 15% (42) 16% (47) 288PID: Rep (no lean) 39% (118) 8% (24) 17% (52) 15% (45) 21% (64) 304PID/Gender: DemMen 18% (39) 10% (21) 29% (60) 23% (48) 20% (42) 210PID/Gender: DemWomen 35% (71) 11% (23) 23% (46) 18% (37) 12% (23) 200PID/Gender: Ind Men 26% (34) 10% (13) 25% (33) 21% (27) 18% (23) 130PID/Gender: Ind Women 42% (66) 10% (15) 24% (38) 9% (15) 15% (24) 158PID/Gender: Rep Men 26% (38) 4% (6) 17% (24) 20% (29) 33% (47) 144PID/Gender: Rep Women 50% (80) 11% (18) 17% (28) 10% (16) 11% (17) 160Ideo: Liberal (1-3) 27% (78) 13% (37) 23% (65) 22% (62) 15% (43) 284Ideo: Moderate (4) 28% (81) 10% (30) 27% (76) 15% (44) 19% (55) 286Ideo: Conservative (5-7) 40% (144) 7% (27) 18% (66) 15% (54) 20% (71) 361Educ: < College 30% (207) 9% (60) 23% (160) 17% (120) 21% (142) 689Educ: Bachelors degree 33% (67) 13% (26) 24% (49) 19% (39) 11% (22) 202Educ: Post-grad 48% (54) 10% (11) 19% (21) 12% (14) 11% (12) 111



103

Table CTH12


Demographic


movie trailer 2 3 4



Adults 33% (328) 10% (96) 23% (229) 17% (173) 18% (176) 1002Income: Under 50k 34% (194) 10% (56) 23% (130) 16% (89) 17% (96) 566Income: 50k-100k 33% (103) 10% (31) 22% (68) 21% (67) 15% (48) 317Income: 100k+ 25% (30) 8% (9) 26% (31) 14% (17) 27% (31) 118Ethnicity: White 37% (288) 10% (79) 22% (173) 16% (125) 15% (120) 784Ethnicity: Hispanic 16% (25) 4% (6) 23% (36) 29% (46) 29% (46) 159Ethnicity: Afr. Am. 19% (24) 9% (11) 23% (29) 19% (24) 30% (37) 125Ethnicity: Other 17% (16) 7% (6) 30% (28) 26% (24) 20% (19) 93All Christian 41% (195) 10% (46) 20% (93) 15% (70) 14% (66) 470Atheist 23% (14) 14% (9) 16% (10) 17% (10) 29% (18) 61Agnostic/Nothing in particular 25% (108) 9% (38) 28% (119) 20% (86) 19% (81) 431Evangelical 46% (116) 9% (22) 16% (40) 13% (32) 17% (44) 254Non-Evangelical 33% (122) 10% (37) 27% (99) 17% (62) 14% (51) 371Community: Urban 25% (78) 10% (30) 24% (74) 18% (55) 22% (68) 305Community: Suburban 34% (154) 10% (45) 24% (109) 17% (78) 14% (64) 450Community: Rural 39% (96) 9% (21) 19% (46) 16% (39) 18% (45) 247Employ: Private Sector 23% (74) 8% (26) 20% (62) 23% (72) 26% (83) 316Employ: Government 38% (19) 6% (3) 20% (10) 22% (11) 14% (7) 50Employ: Self-Employed 24% (18) 12% (9) 31% (24) 17% (13) 16% (12) 76Employ: Homemaker 28% (24) 14% (12) 26% (23) 14% (13) 18% (16) 88Employ: Retired 57% (143) 9% (23) 18% (46) 7% (17) 9% (23) 254Employ: Unemployed 23% (30) 14% (18) 30% (39) 15% (19) 18% (24) 130Employ: Other 32% (17) 4% (2) 29% (15) 28% (15) 7% (4) 53Military HH: Yes 41% (63) 10% (15) 19% (29) 15% (24) 15% (24) 155Military HH: No 31% (264) 10% (81) 24% (200) 18% (149) 18% (153) 847RD/WT: Right Direction 35% (141) 6% (23) 17% (67) 19% (75) 23% (93) 399RD/WT: Wrong Track 31% (187) 12% (74) 27% (162) 16% (98) 14% (83) 603


104



Demographic


movie trailer 2 3 4



Adults 33% (328) 10% (96) 23% (229) 17% (173) 18% (176) 1002Trump Job Approve 34% (143) 7% (27) 18% (77) 19% (77) 22% (92) 417Trump Job Disapprove 32% (173) 12% (67) 25% (139) 16% (90) 14% (79) 548Trump Job Strongly Approve 39% (96) 5% (14) 19% (47) 14% (35) 22% (54) 246Trump Job Somewhat Approve 27% (47) 8% (14) 17% (30) 25% (42) 23% (38) 171Trump Job Somewhat Disapprove 31% (37) 16% (19) 26% (31) 15% (18) 13% (15) 119Trump Job Strongly Disapprove 32% (137) 11% (48) 25% (108) 17% (72) 15% (64) 429Favorable of Trump 35% (139) 7% (29) 19% (77) 16% (66) 22% (90) 400Unfavorable of Trump 30% (169) 12% (66) 25% (140) 18% (98) 15% (83) 555Very Favorable of Trump 39% (96) 6% (15) 21% (51) 13% (31) 21% (51) 243Somewhat Favorable of Trump 28% (43) 9% (14) 17% (26) 22% (34) 25% (39) 157Somewhat Unfavorable of Trump 29% (27) 15% (14) 16% (15) 25% (23) 15% (14) 93Very Unfavorable of Trump 31% (142) 11% (51) 27% (125) 16% (75) 15% (70) 463#1 Issue: Economy 22% (60) 13% (35) 22% (59) 21% (56) 22% (61) 271#1 Issue: Security 40% (75) 10% (20) 18% (35) 12% (23) 20% (37) 190#1 Issue: Health Care 30% (65) 10% (22) 23% (48) 22% (47) 15% (32) 215#1 Issue: Medicare / Social Security 54% (87) 6% (9) 22% (36) 6% (9) 13% (20) 161#1 Issue: Energy 17% (9) 8% (4) 25% (13) 29% (15) 22% (12) 542018 House Vote: Democrat 34% (118) 10% (35) 22% (78) 18% (62) 16% (55) 3482018 House Vote: Republican 44% (109) 7% (18) 16% (38) 12% (29) 21% (53) 2472016 Vote: Hillary Clinton 32% (100) 11% (35) 22% (68) 19% (60) 17% (53) 3162016 Vote: Donald Trump 38% (106) 6% (17) 18% (51) 15% (40) 22% (62) 2762016 Vote: Other 46% (26) 14% (8) 17% (9) 7% (4) 17% (9) 562016 Vote: Didn’t Vote 27% (96) 10% (36) 29% (101) 19% (68) 15% (52) 353Voted in 2014: Yes 41% (223) 9% (50) 20% (110) 15% (80) 16% (87) 549Voted in 2014: No 23% (104) 10% (47) 26% (120) 20% (93) 20% (90) 453



105

Table CTH12


Demographic


movie trailer 2 3 4



Adults 33% (328) 10% (96) 23% (229) 17% (173) 18% (176) 10022012 Vote: Barack Obama 34% (126) 9% (35) 21% (81) 19% (71) 17% (63) 3762012 Vote: Mitt Romney 49% (100) 10% (21) 17% (34) 9% (19) 15% (31) 2062012 Vote: Didn’t Vote 22% (88) 9% (37) 28% (108) 21% (80) 20% (77) 3914-Region: Northeast 38% (69) 9% (17) 24% (44) 16% (28) 12% (22) 1794-Region: Midwest 33% (70) 10% (21) 21% (44) 22% (46) 14% (29) 2114-Region: South 32% (120) 9% (34) 21% (77) 16% (62) 22% (83) 3754-Region: West 29% (69) 10% (24) 27% (65) 15% (37) 18% (42) 237Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


106


Table CTH13: On a scale from 1 to 5, where 1 is not political at all, 3 is neutral, and 5 is very political, how would you rate the video you just watched?

Demographic1 - Not political

at all 2 3 45 - Verypolitical Total N

Adults 20% (198) 12% (123) 33% (332) 19% (187) 16% (162) 1002Gender: Male 20% (96) 13% (64) 31% (149) 21% (100) 15% (74) 484Gender: Female 20% (102) 11% (59) 35% (182) 17% (88) 17% (87) 518Age: 18-29 17% (33) 20% (41) 31% (62) 18% (36) 15% (29) 202Age: 30-44 16% (40) 10% (25) 39% (100) 24% (63) 12% (31) 259Age: 45-54 19% (29) 12% (18) 30% (46) 20% (31) 19% (29) 153Age: 55-64 26% (49) 9% (17) 28% (54) 17% (32) 20% (37) 189Age: 65+ 23% (46) 11% (22) 35% (70) 13% (25) 18% (36) 199Generation Z: 18-22 12% (10) 37% (32) 28% (24) 16% (14) 6% (5) 86Millennial: Age 23-38 16% (48) 8% (23) 35% (102) 24% (70) 17% (49) 292Generation X: Age 39-54 19% (46) 12% (29) 34% (82) 20% (46) 15% (35) 237Boomers: Age 55-73 25% (85) 10% (35) 32% (110) 16% (54) 17% (58) 341PID: Dem (no lean) 20% (82) 12% (49) 32% (131) 23% (94) 13% (53) 411PID: Ind (no lean) 23% (65) 11% (31) 34% (98) 19% (55) 13% (38) 288PID: Rep (no lean) 17% (51) 14% (42) 34% (102) 13% (38) 23% (70) 304PID/Gender: DemMen 21% (44) 12% (26) 32% (67) 24% (50) 11% (24) 210PID/Gender: DemWomen 19% (38) 12% (23) 32% (64) 22% (45) 15% (30) 200PID/Gender: Ind Men 20% (26) 8% (10) 33% (43) 24% (31) 15% (19) 130PID/Gender: Ind Women 25% (39) 13% (21) 35% (55) 15% (24) 12% (19) 158PID/Gender: Rep Men 18% (26) 19% (28) 27% (39) 13% (19) 22% (31) 144PID/Gender: Rep Women 15% (24) 9% (14) 39% (63) 12% (19) 24% (39) 160Ideo: Liberal (1-3) 18% (52) 12% (33) 28% (80) 26% (73) 16% (46) 284Ideo: Moderate (4) 19% (54) 14% (40) 37% (107) 18% (53) 11% (32) 286Ideo: Conservative (5-7) 19% (68) 12% (44) 31% (111) 16% (59) 22% (79) 361Educ: < College 22% (148) 14% (94) 33% (229) 17% (115) 15% (102) 689Educ: Bachelors degree 16% (32) 8% (17) 36% (74) 23% (47) 17% (33) 202Educ: Post-grad 17% (19) 10% (11) 26% (29) 23% (26) 24% (26) 111Income: Under 50k 20% (111) 11% (64) 35% (199) 18% (101) 16% (91) 566Income: 50k-100k 19% (60) 13% (41) 31% (98) 20% (63) 17% (54) 317Income: 100k+ 23% (27) 15% (17) 29% (34) 20% (23) 14% (17) 118Ethnicity: White 20% (160) 11% (87) 33% (256) 19% (150) 17% (132) 784Ethnicity: Hispanic 15% (24) 18% (29) 24% (38) 28% (45) 15% (24) 159



107

Table CTH13




Adults 20% (198) 12% (123) 33% (332) 19% (187) 16% (162) 1002Ethnicity: Afr. Am. 22% (27) 14% (17) 38% (47) 17% (21) 10% (13) 125Ethnicity: Other 13% (12) 20% (19) 31% (28) 18% (17) 18% (17) 93All Christian 21% (101) 13% (60) 34% (159) 15% (71) 17% (80) 470Atheist 21% (13) 25% (15) 25% (15) 16% (10) 14% (8) 61Agnostic/Nothing in particular 19% (81) 11% (46) 33% (141) 22% (95) 16% (68) 431Evangelical 18% (46) 13% (32) 33% (85) 16% (42) 19% (49) 254Non-Evangelical 22% (80) 11% (41) 35% (131) 16% (58) 16% (61) 371Community: Urban 19% (57) 10% (29) 36% (109) 20% (62) 16% (48) 305Community: Suburban 20% (89) 13% (57) 32% (145) 21% (95) 14% (64) 450Community: Rural 21% (52) 15% (36) 32% (78) 12% (31) 20% (50) 247Employ: Private Sector 20% (63) 13% (42) 27% (86) 24% (74) 16% (51) 316Employ: Government 32% (16) 15% (8) 31% (16) 7% (4) 14% (7) 50Employ: Self-Employed 16% (12) 8% (6) 31% (24) 15% (12) 29% (22) 76Employ: Homemaker 18% (16) 9% (8) 45% (40) 16% (14) 11% (10) 88Employ: Retired 25% (64) 10% (24) 35% (89) 12% (31) 17% (44) 254Employ: Unemployed 13% (18) 13% (17) 31% (40) 26% (34) 16% (20) 130Employ: Other 12% (7) 13% (7) 43% (23) 20% (11) 12% (6) 53Military HH: Yes 12% (18) 13% (20) 32% (49) 19% (30) 24% (38) 155Military HH: No 21% (180) 12% (102) 33% (283) 19% (157) 15% (124) 847RD/WT: Right Direction 25% (99) 11% (44) 28% (112) 17% (66) 19% (77) 399RD/WT: Wrong Track 16% (99) 13% (78) 36% (219) 20% (121) 14% (85) 603Trump Job Approve 21% (86) 12% (49) 29% (121) 18% (74) 21% (87) 417Trump Job Disapprove 19% (104) 12% (67) 35% (190) 21% (113) 13% (73) 548Trump Job Strongly Approve 24% (58) 6% (15) 27% (66) 18% (44) 26% (64) 246Trump Job Somewhat Approve 16% (28) 20% (35) 32% (55) 18% (30) 14% (23) 171Trump Job Somewhat Disapprove 20% (24) 19% (23) 37% (44) 13% (16) 10% (12) 119Trump Job Strongly Disapprove 19% (80) 10% (44) 34% (146) 23% (98) 14% (61) 429Favorable of Trump 20% (79) 12% (50) 32% (128) 16% (64) 20% (80) 400Unfavorable of Trump 19% (107) 12% (66) 33% (185) 22% (120) 14% (78) 555


108








109

Table CTH14

Table CTH14: As you may know, Universal Studios canceled the U.S. release of the movie ’The Hunt’ last August, but then reversed this decision andwill now release the lm on March 13, 2020. The satirical movie follows a group of wealthy people hunting a group of poorer people, referred to as’deplorables,’ for sport.Based on what you know now, do you support or oppose Universal Studios’ choice to reverse its decision and release the moviein the United States?

DemographicStronglysupport

Somewhatsupport

Somewhatoppose

Stronglyoppose


Adults 23% (229) 18% (180) 13% (128) 30% (300) 17% (166) 1002Gender: Male 29% (143) 20% (98) 14% (66) 21% (101) 16% (76) 484Gender: Female 17% (86) 16% (82) 12% (62) 38% (198) 17% (90) 518Age: 18-29 35% (70) 21% (43) 15% (30) 9% (18) 20% (40) 202Age: 30-44 26% (67) 25% (65) 13% (35) 15% (39) 21% (55) 259Age: 45-54 24% (38) 20% (30) 8% (13) 30% (47) 17% (26) 153Age: 55-64 18% (33) 12% (23) 16% (30) 43% (82) 11% (21) 189Age: 65+ 11% (21) 10% (19) 10% (20) 57% (114) 12% (24) 199Generation Z: 18-22 34% (29) 23% (19) 16% (14) 6% (5) 21% (18) 86Millennial: Age 23-38 31% (91) 22% (63) 14% (40) 12% (36) 21% (62) 292Generation X: Age 39-54 23% (55) 23% (55) 10% (24) 27% (63) 17% (40) 237Boomers: Age 55-73 15% (50) 12% (41) 14% (47) 47% (161) 12% (42) 341PID: Dem (no lean) 24% (99) 24% (99) 12% (48) 23% (96) 16% (67) 411PID: Ind (no lean) 19% (55) 15% (43) 14% (41) 28% (80) 24% (69) 288PID: Rep (no lean) 24% (74) 12% (37) 13% (39) 41% (124) 10% (29) 304PID/Gender: DemMen 30% (64) 25% (53) 10% (22) 16% (34) 18% (38) 210PID/Gender: DemWomen 18% (36) 23% (46) 13% (26) 31% (62) 15% (30) 200PID/Gender: Ind Men 24% (31) 19% (25) 18% (23) 20% (26) 19% (25) 130PID/Gender: Ind Women 15% (24) 12% (18) 11% (17) 34% (54) 28% (45) 158PID/Gender: Rep Men 34% (48) 14% (20) 15% (21) 29% (41) 9% (13) 144PID/Gender: Rep Women 16% (26) 11% (17) 11% (18) 52% (83) 10% (16) 160Ideo: Liberal (1-3) 29% (84) 21% (60) 17% (47) 21% (60) 12% (33) 284Ideo: Moderate (4) 18% (52) 19% (55) 12% (34) 28% (79) 23% (65) 286Ideo: Conservative (5-7) 23% (82) 16% (56) 12% (43) 40% (144) 10% (36) 361Educ: < College 25% (170) 17% (119) 13% (87) 28% (191) 18% (121) 689Educ: Bachelors degree 18% (37) 22% (44) 11% (22) 33% (66) 17% (34) 202Educ: Post-grad 19% (22) 15% (17) 17% (19) 39% (43) 10% (11) 111


110




Somewhatsupport

Somewhatoppose

Stronglyoppose


Adults 23% (229) 18% (180) 13% (128) 30% (300) 17% (166) 1002Income: Under 50k 22% (122) 18% (102) 12% (66) 30% (167) 19% (109) 566Income: 50k-100k 21% (66) 18% (59) 15% (49) 31% (98) 15% (46) 317Income: 100k+ 34% (40) 16% (19) 12% (14) 29% (34) 9% (11) 118Ethnicity: White 20% (158) 18% (140) 13% (99) 34% (264) 16% (123) 784Ethnicity: Hispanic 31% (49) 27% (43) 13% (20) 15% (25) 14% (22) 159Ethnicity: Afr. Am. 39% (49) 18% (23) 8% (10) 16% (20) 18% (23) 125Ethnicity: Other 23% (22) 18% (17) 21% (19) 17% (15) 21% (20) 93All Christian 17% (80) 18% (86) 11% (53) 42% (198) 11% (53) 470Atheist 49% (30) 15% (9) 14% (9) 13% (8) 9% (6) 61Agnostic/Nothing in particular 24% (104) 18% (76) 14% (62) 20% (85) 24% (104) 431Evangelical 18% (46) 14% (34) 9% (22) 46% (117) 14% (35) 254Non-Evangelical 18% (66) 18% (69) 13% (48) 33% (123) 18% (66) 371Community: Urban 28% (85) 19% (57) 12% (36) 27% (82) 15% (44) 305Community: Suburban 21% (95) 19% (84) 13% (60) 28% (125) 19% (87) 450Community: Rural 20% (49) 16% (39) 13% (32) 37% (92) 14% (35) 247Employ: Private Sector 29% (92) 23% (72) 13% (42) 24% (75) 11% (35) 316Employ: Government 26% (13) 18% (9) 12% (6) 32% (16) 12% (6) 50Employ: Self-Employed 24% (18) 19% (14) 10% (8) 26% (20) 21% (16) 76Employ: Homemaker 24% (21) 20% (17) 10% (9) 27% (24) 19% (17) 88Employ: Retired 13% (33) 11% (27) 12% (30) 51% (129) 14% (35) 254Employ: Unemployed 23% (30) 23% (30) 13% (17) 16% (20) 25% (32) 130Employ: Other 17% (9) 9% (4) 13% (7) 24% (13) 37% (20) 53Military HH: Yes 13% (20) 21% (32) 11% (17) 45% (70) 11% (17) 155Military HH: No 25% (209) 17% (147) 13% (112) 27% (229) 18% (149) 847RD/WT: Right Direction 26% (105) 16% (63) 12% (46) 34% (136) 12% (49) 399RD/WT: Wrong Track 21% (124) 19% (117) 14% (82) 27% (164) 19% (117) 603Trump Job Approve 24% (102) 13% (55) 14% (57) 36% (151) 13% (52) 417Trump Job Disapprove 22% (122) 22% (120) 13% (69) 26% (140) 18% (96) 548



111

Table CTH14



Somewhatsupport

Somewhatoppose

Stronglyoppose


Adults 23% (229) 18% (180) 13% (128) 30% (300) 17% (166) 1002Trump Job Strongly Approve 27% (66) 14% (34) 11% (27) 39% (97) 9% (23) 246Trump Job Somewhat Approve 21% (36) 13% (22) 17% (30) 32% (54) 17% (29) 171Trump Job Somewhat Disapprove 14% (17) 28% (33) 15% (18) 22% (26) 21% (25) 119Trump Job Strongly Disapprove 25% (106) 20% (87) 12% (51) 27% (115) 17% (71) 429Favorable of Trump 25% (100) 15% (60) 13% (51) 37% (147) 11% (42) 400Unfavorable of Trump 23% (126) 20% (112) 13% (73) 25% (140) 19% (105) 555Very Favorable of Trump 27% (65) 13% (31) 10% (25) 41% (101) 9% (21) 243Somewhat Favorable of Trump 22% (35) 18% (29) 16% (25) 30% (47) 13% (21) 157Somewhat Unfavorable of Trump 19% (18) 23% (22) 11% (10) 23% (21) 24% (22) 93Very Unfavorable of Trump 23% (108) 20% (90) 14% (63) 26% (119) 18% (82) 463#1 Issue: Economy 27% (74) 15% (40) 15% (41) 26% (70) 17% (45) 271#1 Issue: Security 16% (29) 23% (44) 10% (20) 40% (76) 11% (21) 190#1 Issue: Health Care 20% (44) 21% (46) 13% (29) 25% (54) 20% (43) 215#1 Issue: Medicare / Social Security 18% (29) 16% (25) 11% (17) 40% (65) 16% (25) 161#1 Issue: Energy 39% (21) 20% (11) 6% (3) 19% (10) 16% (9) 542018 House Vote: Democrat 23% (80) 23% (79) 12% (41) 28% (98) 14% (50) 3482018 House Vote: Republican 21% (52) 12% (30) 11% (28) 46% (114) 10% (24) 2472016 Vote: Hillary Clinton 22% (70) 24% (75) 12% (38) 30% (94) 13% (40) 3162016 Vote: Donald Trump 24% (66) 14% (38) 10% (29) 42% (116) 10% (27) 2762016 Vote: Other 25% (14) 15% (8) 5% (3) 30% (17) 25% (14) 562016 Vote: Didn’t Vote 22% (78) 16% (58) 17% (59) 21% (73) 24% (85) 353Voted in 2014: Yes 20% (109) 18% (98) 11% (62) 39% (213) 12% (67) 549Voted in 2014: No 26% (120) 18% (82) 15% (66) 19% (87) 22% (99) 4532012 Vote: Barack Obama 23% (85) 22% (81) 11% (42) 30% (112) 15% (55) 3762012 Vote: Mitt Romney 17% (36) 11% (23) 11% (22) 50% (104) 11% (22) 2062012 Vote: Didn’t Vote 27% (106) 18% (69) 15% (57) 19% (72) 22% (87) 391


112




Somewhatsupport

Somewhatoppose

Stronglyoppose


Adults 23% (229) 18% (180) 13% (128) 30% (300) 17% (166) 10024-Region: Northeast 20% (35) 17% (30) 16% (28) 30% (54) 18% (32) 1794-Region: Midwest 20% (41) 17% (35) 12% (26) 33% (69) 18% (39) 2114-Region: South 28% (104) 17% (64) 9% (35) 31% (115) 15% (57) 3754-Region: West 20% (48) 21% (50) 16% (39) 26% (61) 16% (38) 237Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



113

Table CTH15

Table CTH15: As you may know, the U.S. release of ’The Hunt’ was reportedly canceled last August due to shootings in El Paso, Texas, and Dayton,Ohio. Based on what you know now, do you support or oppose Universal Studios’ choice to now release the lm in the United States on March 13,2020?


Somewhatsupport

Somewhatoppose

Stronglyoppose




114




Somewhatsupport

Somewhatoppose

Stronglyoppose





115

Table CTH15



Somewhatsupport

Somewhatoppose

Stronglyoppose




116


Table CTH16_1: How much do you think each of the following is to blame for mass shootings in the United States over the last few years?Easy access to guns

Demographic A great deal A fair amount Not much Not at allDon’t know /No opinion Total N




117

Table CTH16_1





118







119

Table CTH16_2

Table CTH16_2: How much do you think each of the following is to blame for mass shootings in the United States over the last few years?Violence in movies




120







121

Table CTH16_2





122


Table CTH16_3: How much do you think each of the following is to blame for mass shootings in the United States over the last few years?Violence in video games





123

Table CTH16_3





124







125

Table CTH16_4

Table CTH16_4: How much do you think each of the following is to blame for mass shootings in the United States over the last few years?Violence in music lyrics




126







127

Table CTH16_4





128


Table CTH16_5: How much do you think each of the following is to blame for mass shootings in the United States over the last few years?Mental health


Adults 57% (572) 29% (288) 8% (78) 2% (24) 4% (41) 1002Gender: Male 57% (274) 29% (141) 6% (29) 3% (16) 5% (24) 484Gender: Female 57% (298) 28% (147) 9% (49) 1% (8) 3% (17) 518Age: 18-29 45% (90) 28% (57) 18% (36) 6% (13) 3% (6) 202Age: 30-44 53% (136) 32% (82) 6% (15) 3% (7) 7% (19) 259Age: 45-54 65% (100) 26% (39) 4% (7) 2% (3) 3% (4) 153Age: 55-64 63% (118) 28% (53) 5% (9) 1% (2) 4% (7) 189Age: 65+ 64% (127) 29% (57) 5% (11) — (0) 2% (4) 199Generation Z: 18-22 52% (44) 20% (17) 21% (18) 6% (6) 1% (1) 86Millennial: Age 23-38 48% (140) 33% (97) 9% (25) 4% (11) 6% (18) 292Generation X: Age 39-54 60% (142) 27% (64) 6% (14) 2% (5) 5% (11) 237Boomers: Age 55-73 63% (216) 28% (94) 5% (19) 1% (2) 3% (11) 341PID: Dem (no lean) 58% (237) 27% (111) 9% (38) 3% (12) 3% (13) 411PID: Ind (no lean) 50% (145) 29% (85) 9% (26) 4% (10) 8% (22) 288PID: Rep (no lean) 63% (190) 31% (93) 5% (14) 1% (2) 2% (5) 304PID/Gender: DemMen 53% (111) 31% (65) 9% (19) 3% (7) 4% (9) 210PID/Gender: DemWomen 63% (126) 23% (46) 10% (19) 2% (5) 2% (4) 200PID/Gender: Ind Men 54% (70) 27% (34) 4% (5) 6% (8) 9% (12) 130PID/Gender: Ind Women 47% (75) 32% (50) 13% (21) 1% (2) 7% (11) 158PID/Gender: Rep Men 65% (93) 29% (42) 3% (5) 1% (1) 2% (3) 144PID/Gender: Rep Women 61% (97) 32% (51) 6% (9) — (1) 1% (2) 160Ideo: Liberal (1-3) 56% (158) 31% (87) 9% (26) 2% (7) 2% (6) 284Ideo: Moderate (4) 58% (166) 26% (73) 11% (33) 1% (4) 4% (10) 286Ideo: Conservative (5-7) 60% (216) 30% (108) 4% (16) 4% (13) 2% (8) 361Educ: < College 57% (394) 28% (190) 7% (51) 3% (22) 5% (32) 689Educ: Bachelors degree 57% (116) 32% (64) 7% (13) 1% (2) 4% (7) 202Educ: Post-grad 56% (62) 31% (34) 11% (13) 1% (1) 1% (1) 111Income: Under 50k 55% (310) 27% (152) 10% (55) 3% (20) 5% (30) 566Income: 50k-100k 57% (181) 34% (107) 6% (18) 1% (4) 3% (8) 317Income: 100k+ 69% (81) 25% (30) 4% (5) 1% (1) 2% (2) 118Ethnicity: White 58% (457) 30% (233) 6% (51) 1% (10) 4% (33) 784



129

Table CTH16_5



Adults 57% (572) 29% (288) 8% (78) 2% (24) 4% (41) 1002Ethnicity: Hispanic 53% (84) 26% (41) 13% (21) 4% (7) 4% (6) 159Ethnicity: Afr. Am. 59% (73) 17% (21) 14% (17) 6% (8) 4% (6) 125Ethnicity: Other 44% (41) 37% (34) 11% (10) 6% (6) 2% (2) 93All Christian 59% (276) 29% (138) 8% (36) 2% (9) 3% (12) 470Atheist 70% (43) 23% (14) 7% (4) — (0) 1% (0) 61Agnostic/Nothing in particular 54% (232) 29% (126) 8% (36) 2% (10) 6% (27) 431Evangelical 58% (147) 26% (66) 9% (22) 2% (4) 6% (15) 254Non-Evangelical 58% (216) 29% (108) 7% (27) 3% (10) 3% (11) 371Community: Urban 57% (175) 24% (73) 9% (28) 6% (19) 3% (9) 305Community: Suburban 57% (258) 30% (134) 8% (35) 1% (3) 5% (21) 450Community: Rural 56% (139) 33% (81) 6% (15) 1% (2) 4% (11) 247Employ: Private Sector 62% (196) 30% (94) 4% (13) 3% (9) 1% (4) 316Employ: Government 36% (18) 38% (19) 19% (10) — (0) 7% (4) 50Employ: Self-Employed 69% (52) 22% (17) 1% (1) 2% (1) 7% (5) 76Employ: Homemaker 53% (47) 35% (30) 8% (7) 1% (1) 4% (3) 88Employ: Retired 61% (155) 29% (73) 6% (16) 1% (2) 3% (7) 254Employ: Unemployed 46% (60) 21% (27) 19% (25) 6% (8) 8% (10) 130Employ: Other 54% (28) 29% (15) 8% (4) — (0) 10% (5) 53Military HH: Yes 61% (95) 29% (46) 5% (8) 1% (2) 3% (4) 155Military HH: No 56% (476) 29% (243) 8% (70) 3% (22) 4% (36) 847RD/WT: Right Direction 61% (242) 26% (103) 7% (26) 2% (7) 5% (21) 399RD/WT: Wrong Track 55% (329) 31% (185) 9% (51) 3% (17) 3% (20) 603Trump Job Approve 60% (252) 30% (124) 6% (24) 1% (4) 3% (13) 417Trump Job Disapprove 55% (304) 28% (155) 9% (51) 4% (20) 3% (17) 548Trump Job Strongly Approve 63% (154) 25% (62) 7% (17) 2% (4) 4% (10) 246Trump Job Somewhat Approve 57% (98) 37% (62) 4% (7) — (0) 2% (3) 171Trump Job Somewhat Disapprove 56% (67) 28% (34) 12% (14) 1% (1) 3% (4) 119Trump Job Strongly Disapprove 55% (237) 28% (121) 9% (38) 5% (19) 3% (14) 429Favorable of Trump 62% (248) 29% (117) 5% (19) 1% (4) 3% (12) 400Unfavorable of Trump 55% (305) 29% (164) 10% (54) 4% (20) 2% (12) 555


130




Adults 57% (572) 29% (288) 8% (78) 2% (24) 4% (41) 1002Very Favorable of Trump 66% (160) 25% (61) 3% (8) 2% (4) 4% (9) 243Somewhat Favorable of Trump 56% (88) 35% (55) 7% (10) — (0) 2% (3) 157Somewhat Unfavorable of Trump 58% (53) 36% (33) 7% (6) — (0) — (0) 93Very Unfavorable of Trump 54% (251) 28% (131) 10% (48) 4% (20) 3% (12) 463#1 Issue: Economy 46% (125) 36% (98) 8% (22) 6% (15) 4% (11) 271#1 Issue: Security 66% (126) 25% (48) 5% (10) 2% (3) 2% (3) 190#1 Issue: Health Care 61% (132) 26% (56) 9% (20) 1% (2) 2% (5) 215#1 Issue: Medicare / Social Security 57% (91) 27% (44) 9% (14) 1% (2) 6% (10) 161#1 Issue: Energy 62% (33) 21% (11) 10% (5) 2% (1) 5% (3) 542018 House Vote: Democrat 54% (186) 31% (109) 8% (28) 4% (12) 3% (12) 3482018 House Vote: Republican 63% (156) 30% (73) 5% (12) 1% (3) 1% (3) 2472016 Vote: Hillary Clinton 55% (175) 31% (99) 8% (25) 3% (11) 2% (7) 3162016 Vote: Donald Trump 64% (177) 28% (76) 4% (11) 2% (6) 2% (6) 2762016 Vote: Other 60% (33) 28% (16) 6% (3) — (0) 5% (3) 562016 Vote: Didn’t Vote 53% (186) 28% (97) 11% (38) 2% (8) 7% (24) 353Voted in 2014: Yes 59% (326) 29% (161) 7% (36) 3% (15) 2% (12) 549Voted in 2014: No 54% (246) 28% (127) 9% (42) 2% (9) 6% (29) 4532012 Vote: Barack Obama 59% (220) 29% (108) 7% (25) 3% (13) 2% (9) 3762012 Vote: Mitt Romney 64% (133) 29% (60) 4% (9) — (1) 2% (4) 2062012 Vote: Didn’t Vote 52% (202) 29% (112) 10% (41) 3% (10) 7% (26) 3914-Region: Northeast 54% (97) 28% (49) 10% (18) 1% (3) 7% (13) 1794-Region: Midwest 56% (118) 32% (67) 6% (13) 3% (6) 4% (8) 2114-Region: South 58% (217) 28% (105) 7% (25) 4% (15) 4% (14) 3754-Region: West 59% (140) 28% (67) 9% (22) — (1) 3% (7) 237Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



131

Table CTH17_1

Table CTH17_1: Do you support or oppose each of the following proposals to reduce gun violence?Reducing access to violent movies and video games


Somewhatsupport

Somewhatoppose

Stronglyoppose


Adults 27% (275) 25% (250) 15% (151) 21% (213) 11% (112) 1002Gender: Male 20% (96) 28% (137) 15% (71) 26% (125) 11% (53) 484Gender: Female 35% (179) 22% (113) 15% (80) 17% (88) 11% (59) 518Age: 18-29 12% (25) 20% (40) 23% (47) 38% (77) 7% (13) 202Age: 30-44 17% (44) 25% (66) 16% (41) 29% (76) 13% (33) 259Age: 45-54 30% (45) 30% (46) 10% (16) 18% (27) 12% (19) 153Age: 55-64 41% (78) 18% (35) 13% (25) 12% (22) 15% (29) 189Age: 65+ 42% (84) 32% (64) 11% (23) 5% (10) 9% (18) 199Generation Z: 18-22 12% (10) 16% (14) 27% (23) 44% (38) — (0) 86Millennial: Age 23-38 14% (42) 24% (70) 17% (49) 33% (95) 12% (36) 292Generation X: Age 39-54 26% (62) 29% (68) 13% (31) 20% (47) 12% (28) 237Boomers: Age 55-73 41% (138) 24% (82) 13% (44) 9% (31) 14% (46) 341PID: Dem (no lean) 26% (105) 25% (104) 14% (58) 23% (96) 11% (47) 411PID: Ind (no lean) 22% (65) 27% (77) 17% (48) 20% (57) 14% (41) 288PID: Rep (no lean) 35% (105) 23% (70) 15% (44) 20% (60) 8% (24) 304PID/Gender: DemMen 16% (34) 34% (71) 13% (27) 25% (53) 12% (26) 210PID/Gender: DemWomen 36% (71) 17% (33) 16% (32) 22% (44) 10% (20) 200PID/Gender: Ind Men 20% (27) 27% (35) 14% (18) 25% (33) 13% (17) 130PID/Gender: Ind Women 24% (38) 27% (42) 19% (30) 15% (24) 15% (24) 158PID/Gender: Rep Men 25% (36) 22% (32) 18% (26) 28% (40) 7% (10) 144PID/Gender: Rep Women 43% (69) 24% (38) 11% (18) 13% (20) 9% (15) 160Ideo: Liberal (1-3) 22% (61) 23% (66) 14% (41) 31% (89) 10% (27) 284Ideo: Moderate (4) 25% (72) 29% (82) 20% (56) 15% (44) 11% (31) 286Ideo: Conservative (5-7) 35% (125) 24% (88) 13% (47) 19% (68) 9% (34) 361Educ: < College 26% (181) 24% (167) 16% (113) 23% (158) 10% (71) 689Educ: Bachelors degree 27% (55) 27% (55) 14% (28) 18% (37) 13% (27) 202Educ: Post-grad 36% (40) 26% (29) 9% (10) 17% (18) 13% (14) 111Income: Under 50k 28% (156) 25% (144) 15% (84) 21% (120) 11% (63) 566Income: 50k-100k 28% (90) 23% (74) 16% (52) 21% (67) 11% (34) 317Income: 100k+ 25% (29) 27% (32) 13% (16) 22% (26) 13% (15) 118Ethnicity: White 29% (230) 24% (190) 14% (111) 21% (164) 11% (89) 784


132




Somewhatsupport

Somewhatoppose

Stronglyoppose





133

Table CTH17_1



Somewhatsupport

Somewhatoppose

Stronglyoppose




134


Table CTH17_2: Do you support or oppose each of the following proposals to reduce gun violence?Providing services for mentally ill people who show violent tendencies


Somewhatsupport

Somewhatoppose

Stronglyoppose


Adults 68% (680) 20% (204) 3% (29) 3% (26) 6% (63) 1002Gender: Male 60% (290) 25% (123) 3% (15) 4% (18) 8% (37) 484Gender: Female 75% (390) 16% (81) 3% (14) 2% (8) 5% (26) 518Age: 18-29 57% (115) 25% (51) 5% (10) 5% (10) 8% (15) 202Age: 30-44 60% (154) 25% (66) 4% (12) 3% (7) 8% (20) 259Age: 45-54 72% (110) 19% (29) 4% (5) 1% (2) 4% (7) 153Age: 55-64 79% (148) 13% (24) 1% (1) 1% (2) 6% (12) 189Age: 65+ 76% (152) 16% (32) — (0) 2% (4) 5% (10) 199Generation Z: 18-22 67% (58) 20% (17) 6% (6) 6% (5) — (0) 86Millennial: Age 23-38 55% (161) 29% (86) 4% (11) 2% (6) 10% (28) 292Generation X: Age 39-54 68% (161) 19% (44) 4% (10) 4% (9) 5% (13) 237Boomers: Age 55-73 77% (264) 15% (52) 1% (2) 1% (4) 6% (19) 341PID: Dem (no lean) 69% (284) 20% (84) 2% (10) 2% (9) 6% (25) 411PID: Ind (no lean) 66% (190) 20% (56) 3% (9) 3% (9) 8% (23) 288PID: Rep (no lean) 68% (205) 21% (64) 3% (10) 3% (9) 5% (16) 304PID/Gender: DemMen 60% (126) 27% (57) 2% (3) 2% (3) 10% (21) 210PID/Gender: DemWomen 79% (158) 14% (27) 3% (6) 3% (5) 2% (4) 200PID/Gender: Ind Men 58% (75) 25% (33) 3% (4) 6% (7) 8% (10) 130PID/Gender: Ind Women 73% (115) 15% (23) 3% (6) 1% (2) 8% (12) 158PID/Gender: Rep Men 62% (88) 23% (33) 6% (8) 5% (8) 4% (6) 144PID/Gender: Rep Women 73% (117) 19% (31) 1% (2) — (1) 6% (10) 160Ideo: Liberal (1-3) 73% (208) 19% (55) 1% (3) 1% (4) 5% (14) 284Ideo: Moderate (4) 67% (192) 23% (65) 3% (8) 3% (8) 5% (13) 286Ideo: Conservative (5-7) 66% (240) 20% (73) 4% (14) 4% (14) 6% (20) 361Educ: < College 68% (465) 20% (136) 3% (23) 3% (20) 6% (43) 689Educ: Bachelors degree 66% (133) 25% (51) 2% (3) 3% (5) 5% (10) 202Educ: Post-grad 73% (81) 15% (17) 2% (2) 1% (1) 9% (10) 111Income: Under 50k 68% (385) 19% (109) 3% (18) 3% (16) 7% (38) 566Income: 50k-100k 68% (215) 22% (70) 3% (9) 2% (6) 5% (17) 317Income: 100k+ 67% (79) 21% (25) 2% (2) 3% (3) 7% (9) 118Ethnicity: White 69% (538) 20% (160) 2% (18) 3% (21) 6% (47) 784



135

Table CTH17_2



Somewhatsupport

Somewhatoppose

Stronglyoppose


Adults 68% (680) 20% (204) 3% (29) 3% (26) 6% (63) 1002Ethnicity: Hispanic 56% (90) 27% (43) 4% (7) 5% (8) 7% (11) 159Ethnicity: Afr. Am. 64% (80) 24% (30) 2% (3) 2% (3) 8% (9) 125Ethnicity: Other 66% (61) 15% (14) 9% (8) 3% (3) 7% (7) 93All Christian 69% (323) 20% (94) 1% (7) 3% (15) 7% (31) 470Atheist 64% (40) 31% (19) 2% (1) — (0) 2% (1) 61Agnostic/Nothing in particular 68% (291) 19% (80) 4% (18) 3% (11) 7% (31) 431Evangelical 72% (182) 16% (42) 1% (4) 3% (7) 8% (20) 254Non-Evangelical 66% (246) 21% (80) 2% (6) 3% (11) 8% (29) 371Community: Urban 68% (206) 19% (59) 5% (15) 4% (11) 5% (14) 305Community: Suburban 67% (301) 23% (104) 1% (4) 2% (7) 7% (33) 450Community: Rural 70% (172) 16% (41) 4% (10) 3% (8) 7% (16) 247Employ: Private Sector 65% (205) 25% (78) 3% (9) 2% (7) 5% (17) 316Employ: Government 40% (20) 28% (14) 11% (5) 9% (4) 12% (6) 50Employ: Self-Employed 63% (48) 18% (14) 8% (6) 5% (4) 5% (4) 76Employ: Homemaker 77% (67) 15% (13) 2% (1) 2% (2) 5% (4) 88Employ: Retired 75% (189) 16% (41) 1% (2) 3% (7) 6% (15) 254Employ: Unemployed 65% (85) 24% (31) 2% (3) 1% (1) 8% (10) 130Employ: Other 75% (40) 11% (6) 1% (1) — (0) 13% (7) 53Military HH: Yes 73% (114) 18% (28) 3% (4) 2% (4) 4% (6) 155Military HH: No 67% (566) 21% (176) 3% (25) 3% (22) 7% (58) 847RD/WT: Right Direction 63% (252) 22% (88) 4% (17) 4% (15) 7% (27) 399RD/WT: Wrong Track 71% (427) 19% (116) 2% (12) 2% (11) 6% (37) 603Trump Job Approve 64% (268) 24% (101) 3% (14) 3% (14) 5% (19) 417Trump Job Disapprove 71% (391) 18% (99) 3% (14) 2% (10) 6% (34) 548Trump Job Strongly Approve 66% (162) 20% (49) 4% (9) 4% (10) 7% (16) 246Trump Job Somewhat Approve 62% (106) 30% (52) 3% (5) 3% (4) 2% (3) 171Trump Job Somewhat Disapprove 67% (80) 21% (25) 5% (6) 1% (2) 5% (6) 119Trump Job Strongly Disapprove 73% (311) 17% (73) 2% (8) 2% (9) 6% (27) 429Favorable of Trump 64% (257) 24% (97) 4% (14) 3% (12) 5% (19) 400Unfavorable of Trump 73% (403) 18% (99) 2% (14) 2% (12) 5% (27) 555


136




Somewhatsupport

Somewhatoppose

Stronglyoppose


Adults 68% (680) 20% (204) 3% (29) 3% (26) 6% (63) 1002Very Favorable of Trump 66% (160) 21% (51) 2% (6) 4% (11) 6% (16) 243Somewhat Favorable of Trump 62% (97) 29% (46) 5% (8) 1% (2) 2% (3) 157Somewhat Unfavorable of Trump 73% (68) 19% (17) 4% (4) 1% (1) 2% (2) 93Very Unfavorable of Trump 72% (335) 18% (81) 2% (10) 2% (11) 5% (25) 463#1 Issue: Economy 61% (165) 25% (67) 4% (10) 5% (13) 6% (15) 271#1 Issue: Security 66% (126) 22% (42) 3% (6) 2% (5) 6% (11) 190#1 Issue: Health Care 77% (164) 16% (34) 2% (4) 1% (1) 5% (11) 215#1 Issue: Medicare / Social Security 71% (114) 15% (25) 2% (3) 3% (5) 9% (14) 161#1 Issue: Energy 52% (28) 38% (20) 5% (3) — (0) 5% (3) 542018 House Vote: Democrat 69% (241) 21% (74) 1% (5) 3% (9) 5% (18) 3482018 House Vote: Republican 66% (162) 23% (57) 3% (7) 3% (9) 5% (12) 2472016 Vote: Hillary Clinton 70% (222) 21% (66) 1% (4) 3% (9) 5% (15) 3162016 Vote: Donald Trump 64% (177) 24% (67) 3% (7) 5% (13) 4% (12) 2762016 Vote: Other 68% (38) 24% (13) — (0) — (0) 8% (5) 562016 Vote: Didn’t Vote 69% (242) 16% (58) 5% (17) 1% (4) 9% (32) 353Voted in 2014: Yes 70% (383) 21% (114) 2% (10) 3% (17) 5% (25) 549Voted in 2014: No 65% (296) 20% (89) 4% (19) 2% (10) 8% (38) 4532012 Vote: Barack Obama 70% (263) 22% (82) 2% (6) 3% (11) 3% (13) 3762012 Vote: Mitt Romney 73% (152) 18% (36) 2% (4) 2% (4) 5% (11) 2062012 Vote: Didn’t Vote 63% (246) 20% (77) 5% (19) 2% (9) 10% (39) 3914-Region: Northeast 68% (121) 18% (33) 4% (8) 3% (5) 7% (13) 1794-Region: Midwest 64% (135) 21% (45) 4% (9) 3% (7) 7% (14) 2114-Region: South 72% (271) 17% (62) 2% (7) 3% (12) 6% (23) 3754-Region: West 64% (152) 27% (64) 2% (5) 1% (3) 6% (13) 237Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



137

Table CTH17_3

Table CTH17_3: Do you support or oppose each of the following proposals to reduce gun violence?Improving enforcement of existing gun laws


Somewhatsupport

Somewhatoppose

Stronglyoppose




138




Somewhatsupport

Somewhatoppose

Stronglyoppose


Adults 55% (549) 26% (258) 6% (63) 6% (61) 7% (71) 1002Ethnicity: Hispanic 43% (68) 34% (54) 8% (13) 9% (15) 6% (9) 159Ethnicity: Afr. Am. 61% (76) 22% (28) 2% (3) 4% (5) 10% (13) 125Ethnicity: Other 51% (47) 25% (23) 15% (14) 4% (4) 5% (5) 93All Christian 56% (263) 25% (120) 5% (25) 8% (36) 6% (26) 470Atheist 57% (35) 32% (19) 2% (2) 8% (5) 1% (1) 61Agnostic/Nothing in particular 54% (233) 25% (106) 8% (34) 4% (15) 10% (43) 431Evangelical 57% (144) 23% (57) 6% (15) 6% (16) 8% (21) 254Non-Evangelical 55% (205) 27% (101) 5% (18) 7% (25) 6% (23) 371Community: Urban 54% (166) 23% (71) 8% (25) 8% (24) 6% (19) 305Community: Suburban 54% (243) 28% (125) 5% (22) 6% (25) 8% (34) 450Community: Rural 56% (139) 25% (61) 6% (15) 5% (12) 8% (19) 247Employ: Private Sector 53% (168) 28% (89) 6% (18) 7% (21) 7% (21) 316Employ: Government 41% (20) 27% (13) 12% (6) 13% (6) 8% (4) 50Employ: Self-Employed 51% (39) 24% (19) 9% (7) 6% (5) 10% (8) 76Employ: Homemaker 61% (53) 23% (20) 2% (2) 7% (6) 7% (7) 88Employ: Retired 60% (152) 27% (67) 5% (13) 4% (9) 5% (13) 254Employ: Unemployed 53% (69) 19% (25) 9% (12) 10% (12) 9% (12) 130Employ: Other 63% (33) 18% (9) 7% (4) — (0) 12% (6) 53Military HH: Yes 60% (93) 23% (36) 7% (10) 6% (9) 5% (8) 155Military HH: No 54% (456) 26% (222) 6% (53) 6% (52) 8% (64) 847RD/WT: Right Direction 45% (180) 31% (124) 8% (32) 9% (34) 7% (28) 399RD/WT: Wrong Track 61% (369) 22% (133) 5% (31) 4% (27) 7% (43) 603Trump Job Approve 47% (196) 31% (130) 7% (28) 9% (38) 6% (25) 417Trump Job Disapprove 63% (343) 22% (123) 5% (29) 3% (19) 6% (34) 548Trump Job Strongly Approve 47% (115) 27% (67) 9% (21) 11% (27) 7% (16) 246Trump Job Somewhat Approve 48% (81) 37% (63) 4% (7) 7% (11) 5% (9) 171Trump Job Somewhat Disapprove 48% (57) 32% (38) 12% (14) 2% (2) 7% (8) 119Trump Job Strongly Disapprove 67% (286) 20% (84) 4% (15) 4% (17) 6% (26) 429Favorable of Trump 46% (185) 30% (121) 8% (30) 10% (39) 6% (25) 400Unfavorable of Trump 63% (352) 23% (128) 6% (31) 3% (16) 5% (28) 555



139

Table CTH17_3



Somewhatsupport

Somewhatoppose

Stronglyoppose




140


Table CTH17_4: Do you support or oppose each of the following proposals to reduce gun violence?Requiring mental health checks on all gun buyers


Somewhatsupport

Somewhatoppose

Stronglyoppose


Adults 64% (638) 20% (199) 5% (52) 5% (49) 6% (63) 1002Gender: Male 59% (286) 22% (105) 5% (23) 7% (34) 7% (34) 484Gender: Female 68% (352) 18% (94) 6% (29) 3% (15) 6% (29) 518Age: 18-29 59% (120) 23% (46) 7% (15) 5% (11) 5% (10) 202Age: 30-44 59% (153) 21% (56) 7% (18) 4% (11) 8% (21) 259Age: 45-54 67% (103) 19% (29) 3% (5) 5% (8) 5% (8) 153Age: 55-64 70% (133) 12% (23) 4% (8) 6% (11) 8% (15) 189Age: 65+ 65% (129) 23% (46) 4% (7) 4% (8) 4% (8) 199Generation Z: 18-22 74% (63) 17% (15) 5% (4) 3% (3) — (0) 86Millennial: Age 23-38 56% (163) 24% (70) 8% (23) 4% (11) 9% (25) 292Generation X: Age 39-54 63% (150) 20% (46) 4% (10) 7% (16) 6% (15) 237Boomers: Age 55-73 68% (232) 17% (58) 4% (13) 4% (15) 7% (23) 341PID: Dem (no lean) 71% (292) 17% (72) 3% (14) 2% (8) 6% (24) 411PID: Ind (no lean) 57% (165) 22% (63) 6% (16) 7% (21) 8% (23) 288PID: Rep (no lean) 60% (181) 21% (65) 7% (22) 7% (20) 5% (16) 304PID/Gender: DemMen 64% (133) 22% (47) 2% (5) 3% (6) 9% (19) 210PID/Gender: DemWomen 79% (158) 12% (25) 5% (10) 1% (2) 3% (6) 200PID/Gender: Ind Men 54% (70) 23% (30) 4% (5) 9% (12) 9% (11) 130PID/Gender: Ind Women 60% (95) 20% (32) 7% (11) 6% (9) 7% (12) 158PID/Gender: Rep Men 57% (82) 19% (28) 9% (13) 11% (16) 3% (4) 144PID/Gender: Rep Women 62% (99) 23% (37) 5% (9) 2% (3) 7% (12) 160Ideo: Liberal (1-3) 75% (214) 16% (45) 3% (8) 2% (5) 4% (12) 284Ideo: Moderate (4) 63% (181) 22% (63) 4% (11) 5% (14) 6% (17) 286Ideo: Conservative (5-7) 57% (205) 23% (81) 7% (26) 8% (31) 5% (18) 361Educ: < College 62% (429) 20% (138) 6% (41) 5% (37) 6% (42) 689Educ: Bachelors degree 66% (134) 22% (45) 3% (5) 3% (6) 6% (12) 202Educ: Post-grad 67% (75) 15% (16) 5% (6) 5% (5) 8% (9) 111Income: Under 50k 62% (351) 20% (111) 6% (32) 5% (30) 7% (42) 566Income: 50k-100k 66% (209) 21% (67) 5% (15) 4% (13) 4% (13) 317Income: 100k+ 66% (78) 18% (21) 4% (5) 5% (6) 7% (8) 118Ethnicity: White 62% (487) 21% (166) 5% (41) 5% (40) 6% (50) 784



141

Table CTH17_4



Somewhatsupport

Somewhatoppose

Stronglyoppose




142




Somewhatsupport

Somewhatoppose

Stronglyoppose




National Tracking Poll #200316, March, 2020Respondent Demographics Summary

Respondent Demographics Summary

Summary Statistics of Survey Respondent DemographicsDemographic Group Frequency Percentage

xdemAll Adults 1002 100%

xdemGender Gender: Male 484 48%Gender: Female 518 52%

N 1002

age5 Age: 18-29 202 20%Age: 30-44 259 26%Age: 45-54 153 15%Age: 55-64 189 19%Age: 65+ 199 20%

N 1002

demAgeGeneration Generation Z: 18-22 86 9%Millennial: Age 23-38 292 29%

Generation X: Age 39-54 237 24%Boomers: Age 55-73 341 34%

N 956

xpid3 PID: Dem (no lean) 411 41%PID: Ind (no lean) 288 29%PID: Rep (no lean) 304 30%

N 1002

xpidGender PID/Gender: DemMen 210 21%PID/Gender: DemWomen 200 20%

PID/Gender: Ind Men 130 13%PID/Gender: Ind Women 158 16%

PID/Gender: Rep Men 144 14%PID/Gender: Rep Women 160 16%

N 1002

xdemIdeo3 Ideo: Liberal (1-3) 284 28%Ideo: Moderate (4) 286 29%

Ideo: Conservative (5-7) 361 36%N 930

xeduc3 Educ: < College 689 69%Educ: Bachelors degree 202 20%

Educ: Post-grad 111 11%N 1002


143

Morning ConsultRespondent Demographics Summary


xdemInc3 Income: Under 50k 566 57%Income: 50k-100k 317 32%

Income: 100k+ 118 12%N 1002

xdemWhite Ethnicity: White 784 78%

xdemHispBin Ethnicity: Hispanic 159 16%

demBlackBin Ethnicity: Afr. Am. 125 12%

demRaceOther Ethnicity: Other 93 9%

xdemReligion All Christian 470 47%All Non-Christian 39 4%

Atheist 61 6%Agnostic/Nothing in particular 431 43%

N 1002

xdemReligOther Religious Non-Protestant/Catholic 46 5%

xdemEvang Evangelical 254 25%Non-Evangelical 371 37%

N 625

xdemUsr Community: Urban 305 30%Community: Suburban 450 45%

Community: Rural 247 25%N 1002

xdemEmploy Employ: Private Sector 316 32%Employ: Government 50 5%

Employ: Self-Employed 76 8%Employ: Homemaker 88 9%

Employ: Retired 254 25%Employ: Unemployed 130 13%

Employ: Other 53 5%N 966

xdemMilHH1 Military HH: Yes 155 16%Military HH: No 847 84%

N 1002

xnr1 RD/WT: Right Direction 399 40%RD/WT: Wrong Track 603 60%

N 1002


144

National Tracking Poll #200316, March, 2020Respondent Demographics Summary


Trump_Approve Trump Job Approve 417 42%Trump Job Disapprove 548 55%

N 965

Trump_Approve2 Trump Job Strongly Approve 246 25%Trump Job Somewhat Approve 171 17%

Trump Job Somewhat Disapprove 119 12%Trump Job Strongly Disapprove 429 43%

N 965

Trump_Fav Favorable of Trump 400 40%Unfavorable of Trump 555 55%

N 955

Trump_Fav_FULL Very Favorable of Trump 243 24%Somewhat Favorable of Trump 157 16%

Somewhat Unfavorable of Trump 93 9%Very Unfavorable of Trump 463 46%

N 955

xnr3 #1 Issue: Economy 271 27%#1 Issue: Security 190 19%

#1 Issue: Health Care 215 21%#1 Issue: Medicare / Social Security 161 16%

#1 Issue: Women’s Issues 46 5%#1 Issue: Education 31 3%

#1 Issue: Energy 54 5%#1 Issue: Other 34 3%

N 1002

xsubVote18O 2018 House Vote: Democrat 348 35%2018 House Vote: Republican 247 25%

2018 House Vote: Someone else 28 3%N 623

xsubVote16O 2016 Vote: Hillary Clinton 316 32%2016 Vote: Donald Trump 276 28%

2016 Vote: Other 56 6%2016 Vote: Didn’t Vote 353 35%

N 1001

xsubVote14O Voted in 2014: Yes 549 55%Voted in 2014: No 453 45%

N 1002


145

Morning ConsultRespondent Demographics Summary


xsubVote12O 2012 Vote: Barack Obama 376 38%2012 Vote: Mitt Romney 206 21%

2012 Vote: Other 27 3%2012 Vote: Didn’t Vote 391 39%

N 1000

xreg4 4-Region: Northeast 179 18%4-Region: Midwest 211 21%

4-Region: South 375 37%4-Region: West 237 24%

N 1002

Note: Group proportions may total to larger than one-hundred percent due to rounding. All statistics are calcu-lated with demographic post-stratification weights applied.

146

National Tracking Poll #200316, March, 2020 147

Documents

NationalTrackingPoll#200316 March04-04,2020 ......NationalTrackingPoll#200316 March04-04,2020 CrosstabulationResults Methodology: ThispollwasconductedbetweenMarch4-March4,2020amonganationalsampleof1002Adults