MorningConsult NationalTrackingPoll#161102 November02 …...NationalTrackingPoll#161102,November,2016 21 TableBRD9_1:Foreachofthefollowing,pleaseindicateifyouthinkthewordortermdescribesBlack

Morning ConsultNational Tracking Poll #161102

November 02-03, 2016

Crosstabulation Results

Methodology:This poll was conducted from November 02-03, 2016, among a U.S. national sample of 2000 respondents. The inter-views were conducted online and the data were weighted to approximate a target sample of the general population based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status. Results from the full survey have a margin of error of plus or minus 2 percentage points.

1Media Contact: Jeff Cartwright; [email protected]

Table Index

1 Table P1: Now, generally speaking, would you say that things in the country are going in the rightdirection, or have they pretty seriously gotten off on the wrong track? . . . . . . . . . . . . . . . . . . 6

2 Table P2NET: Do you approve or disapprove of the job Barack Obama is doing as President? . . . . . 9

3 Table P2: Do you approve or disapprove of the job Barack Obama is doing as President? . . . . . . . . 12

4 Table P3: Now, thinking about your vote, what would you say is the top set of issues on your mind whenyou cast your vote for federal offices such as U.S. Senate or Congress? . . . . . . . . . . . . . . . . . . 15

5 Table BRD1_1: How familiar are you with each of the following? Black Friday . . . . . . . . . . . . . 18

6 Table BRD1_2: How familiar are you with each of the following? Small Business Saturday . . . . . . . 21

7 Table BRD1_3: How familiar are you with each of the following? Cyber Monday . . . . . . . . . . . . 24

8 Table BRD2: Do you plan on shopping the weekend afterThanksgiving, for Black Friday and other sales? 27

9 Table BRD3_1: Which of the following do you plan on shopping during? Thursday morning or after-noon onThanksgiving Day . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

10 Table BRD3_2: Which of the following do you plan on shopping during? Thursday evening onThanks-giving Day . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33

11 TableBRD3_3: Which of the following do you plan on shopping during? Black Friday, aroundmidnightto the morning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36

12 Table BRD3_4: Which of the following do you plan on shopping during? Black Friday Day . . . . . . 39

13 Table BRD3_5: Which of the following do you plan on shopping during? Small Business Saturday . . . 42

14 Table BRD3_6: Which of the following do you plan on shopping during? The Sunday after Thanksgiving 45

15 Table BRD3_7: Which of the following do you plan on shopping during? Cyber Monday, the Mondayafter Thanksgiving . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48

16 Table BRD4: And, how much do you plan on spending total on shopping the weekend after Thanks-giving, for Black Friday and other sales? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51

17 Table BRD5: And, how much do you plan on spending in person at "brick and mortar"stores the weekend after Thanksgiving, for Black Friday and other sales? . . . . . . . . . . . . . . . . . 53

18 Table BRD6: And, how much do you plan on spending at online websites and retailers the weekendafter Thanksgiving, for Black Friday and other sales? . . . . . . . . . . . . . . . . . . . . . . . . . . . 55

19 Table BRD7: Do you support or oppose stores and retailers staying open for shopping the day ofThanks-giving? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57

20 Table BRD8: If a store pushed back their opening hours on Black Friday, and did not open onThanks-giving Day for early shopping, would that make you more or less likely to visit that store or retailer onBlack Friday weekend, or would it make no difference either way? . . . . . . . . . . . . . . . . . . . . 60

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National Tracking Poll #161102, November, 2016

21 Table BRD9_1: For each of the following, please indicate if you think the word or term describes BlackFriday or Cyber Monday better More entertaining . . . . . . . . . . . . . . . . . . . . . . . . . . . . 64

22 Table BRD9_2: For each of the following, please indicate if you think the word or term describes BlackFriday or Cyber Monday better Has the best deals . . . . . . . . . . . . . . . . . . . . . . . . . . . . 67

23 Table BRD9_3: For each of the following, please indicate if you think the word or term describes BlackFriday or Cyber Monday better Easier to get what I want . . . . . . . . . . . . . . . . . . . . . . . . . 70

24 Table BRD9_4: For each of the following, please indicate if you think the word or term describes BlackFriday or Cyber Monday better Fastest way to get a lot of holiday shopping done . . . . . . . . . . . . 73

25 Table BRD9_5: For each of the following, please indicate if you think the word or term describes BlackFriday or Cyber Monday better More enjoyable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 76

26 Table BRD9_6: For each of the following, please indicate if you think the word or term describes BlackFriday or Cyber Monday better Interferes with my holiday routine . . . . . . . . . . . . . . . . . . . . 79

27 Table BRD10_1: Are you planning on purchasing any of the following the weekend afterThanksgiving,for Black Friday and other sales? Laptops . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 82

28 Table BRD10_2: Are you planning on purchasing any of the following the weekend afterThanksgiving,for Black Friday and other sales? Tablet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 85

29 Table BRD10_3: Are you planning on purchasing any of the following the weekend afterThanksgiving,for Black Friday and other sales? Smartphone . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 88

30 Table BRD10_4: Are you planning on purchasing any of the following the weekend afterThanksgiving,for Black Friday and other sales? Television . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 91

31 Table BRD10_5: Are you planning on purchasing any of the following the weekend afterThanksgiving,for Black Friday and other sales? Clothes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 94

32 Table BRD10_6: Are you planning on purchasing any of the following the weekend afterThanksgiving,for Black Friday and other sales? Jewelry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 97

33 Table BRD10_7: Are you planning on purchasing any of the following the weekend afterThanksgiving,for Black Friday and other sales? Gaming system, such as an X-Box One or PlayStation 4 . . . . . . . . 100

34 Table BRD10_8: Are you planning on purchasing any of the following the weekend afterThanksgiving,for Black Friday and other sales? Appliances . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 103

35 Table BRD10_9: Are you planning on purchasing any of the following the weekend afterThanksgiving,for Black Friday and other sales? Furniture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 106

36 TableBRD10_10: Are you planning on purchasing any of the following theweekend afterThanksgiving,for Black Friday and other sales? Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 109

37 Table BRD11_1: When it comes to holiday shopping, how difficult is it to shop for each of the following?Husband . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 112

38 Table BRD11_2: When it comes to holiday shopping, how difficult is it to shop for each of the following?Wife . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 115

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39 Table BRD11_3: When it comes to holiday shopping, how difficult is it to shop for each of the following?In laws . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 118

40 Table BRD11_4: When it comes to holiday shopping, how difficult is it to shop for each of the following?Son . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 121

41 Table BRD11_5: When it comes to holiday shopping, how difficult is it to shop for each of the following?Daughter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 124

42 Table BRD11_6: When it comes to holiday shopping, how difficult is it to shop for each of the following?Friends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 127

43 Table BRD11_7: When it comes to holiday shopping, how difficult is it to shop for each of the following?Mom . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 130

44 Table BRD11_8: When it comes to holiday shopping, how difficult is it to shop for each of the following?Dad . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 133

45 Table BRD12: When it comes to holiday shopping, who is it most difficult to shop for? . . . . . . . . . 136

46 Table BRD13: Are you planning on traveling outside of your current state of residence for Thanksgiving?139

47 Table BRD14: And, how do you plan on traveling? . . . . . . . . . . . . . . . . . . . . . . . . . . . . 142

48 Table BRD15_1: How important are the following when thinking about going shopping on the weekendafter Thanksgiving, for Black Friday and other sales? A stores location . . . . . . . . . . . . . . . . . . 145

49 Table BRD15_2: How important are the following when thinking about going shopping on the weekendafter Thanksgiving, for Black Friday and other sales? How long the lines are . . . . . . . . . . . . . . . 148

50 Table BRD15_3: How important are the following when thinking about going shopping on the weekendafter Thanksgiving, for Black Friday and other sales? Sales and clearances . . . . . . . . . . . . . . . . 151

51 Table BRD15_4: How important are the following when thinking about going shopping on the weekendafter Thanksgiving, for Black Friday and other sales? How early the store opens . . . . . . . . . . . . . 154

52 Table BRD15_5: How important are the following when thinking about going shopping on the weekendafter Thanksgiving, for Black Friday and other sales? Wide selection of merchandise or goods . . . . . . 157

53 Table BRD15_6: How important are the following when thinking about going shopping on the weekendafter Thanksgiving, for Black Friday and other sales? Loyalty programs at the store or retailer . . . . . 160

54 Table BRD15_7: How important are the following when thinking about going shopping on the weekendafter Thanksgiving, for Black Friday and other sales? Speed of shipping or checkout . . . . . . . . . . . 163

55 Table BRD15_8: How important are the following when thinking about going shopping on the weekendafter Thanksgiving, for Black Friday and other sales? Ease of returns process . . . . . . . . . . . . . . . 166

56 Table BRD15_9: How important are the following when thinking about going shopping on the weekendafter Thanksgiving, for Black Friday and other sales? Customer service . . . . . . . . . . . . . . . . . 169

57 Table BRD16: And, what is the most important when thinking about going shopping on the weekendafter Thanksgiving, for Black Friday and other sales? . . . . . . . . . . . . . . . . . . . . . . . . . . . 172

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58 Table BRD17: This year do you think sales, clearances, and specials will be better, worse or about thesame as last year? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 174

59 Summary Statistics of Survey Respondent Demographics . . . . . . . . . . . . . . . . . . . . . . 177

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Morning ConsultTable P1

Crosstabulation Results by Respondent Demographics

Table P1: Now, generally speaking, would you say that things in the country are going in the right direction, or have they pretty seriously gotten off onthe wrong track?

Demographic Right Direction Wrong Track Total N

Registered Voters 30% (599) 70% (1401) 2000Gender: Male 36% (350) 64% (613) 963Gender: Female 24% (249) 76% (788) 1037Age: 18-29 31% (128) 69% (290) 418Age: 30-44 37% (193) 63% (330) 523Age: 45-54 30% (121) 70% (288) 409Age: 55-64 25% (73) 75% (215) 289Age: 65+ 23% (84) 77% (277) 361PID: Dem (no lean) 54% (388) 46% (336) 724PID: Ind (no lean) 22% (147) 78% (523) 669PID: Rep (no lean) 11% (64) 89% (542) 607PID/Gender: DemMen 62% (219) 38% (131) 351PID/Gender: DemWomen 45% (169) 55% (204) 374PID/Gender: Ind Men 28% (91) 72% (233) 324PID/Gender: Ind Women 16% (56) 84% (289) 345PID/Gender: Rep Men 14% (40) 86% (248) 288PID/Gender: Rep Women 8% (24) 92% (294) 319Tea Party: Supporter 26% (147) 74% (417) 564Tea Party: Not Supporter 32% (449) 68% (974) 1422Ideo: Liberal (1-3) 52% (363) 48% (339) 703Ideo: Moderate (4) 25% (103) 75% (306) 410Ideo: Conservative (5-7) 13% (90) 87% (590) 681Educ: < College 26% (345) 74% (962) 1307Educ: Bachelors degree 35% (129) 65% (239) 369Educ: Post-grad 39% (125) 61% (199) 324Income: Under 50k 29% (310) 71% (778) 1088Income: 50k-100k 30% (194) 70% (453) 647Income: 100k+ 36% (95) 64% (170) 265

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Table P1



Registered Voters 30% (599) 70% (1401) 2000Ethnicity: White 26% (406) 74% (1184) 1591Ethnicity: Hispanic 40% (119) 60% (180) 299Ethnicity: Afr. Am. 53% (128) 47% (116) 244Ethnicity: Other 39% (65) 61% (100) 165Relig: Protestant 22% (110) 78% (391) 500Relig: Roman Catholic 36% (154) 64% (272) 426Relig: Ath./Agn./None 36% (186) 64% (330) 516Relig: Something Else 33% (103) 67% (211) 315Relig: Jewish 39% (20) 61% (31) 51Relig: Evangelical 23% (146) 77% (480) 626Relig: Non-Evang. Catholics 30% (161) 70% (376) 537Relig: All Christian 26% (306) 74% (857) 1163Relig: All Non-Christian 35% (289) 65% (541) 831Community: Urban 42% (230) 58% (324) 555Community: Suburban 28% (250) 72% (648) 898Community: Rural 22% (119) 78% (428) 547Employ: Private Sector 32% (207) 68% (437) 645Employ: Government 38% (57) 62% (93) 150Employ: Self-Employed 30% (51) 70% (118) 169Employ: Homemaker 27% (49) 73% (130) 178Employ: Student 33% (36) 67% (71) 106Employ: Retired 26% (106) 74% (294) 399Employ: Unemployed 30% (48) 70% (113) 161Employ: Other 24% (47) 76% (144) 191Job Type: White-collar 35% (255) 65% (480) 734Job Type: Blue-collar 26% (221) 74% (636) 857Job Type: Don’t Know 30% (124) 70% (285) 409Military HH: Yes 32% (124) 68% (260) 384Military HH: No 29% (475) 71% (1141) 1616RD/WT: Right Direction 100% (599) — (0) 599RD/WT: Wrong Track — (0) 100% (1401) 1401


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Registered Voters 30% (599) 70% (1401) 2000Obama Job: Approve 53% (551) 47% (484) 1035Obama Job: Disapprove 4% (32) 96% (842) 874#1 Issue: Economy 26% (172) 74% (486) 658#1 Issue: Security 19% (72) 81% (300) 372#1 Issue: Health Care 34% (95) 66% (184) 279#1 Issue: Medicare / Social Security 32% (70) 68% (146) 217#1 Issue: Women’s Issues 39% (56) 61% (87) 143#1 Issue: Education 41% (55) 59% (78) 134#1 Issue: Energy 56% (50) 44% (39) 89#1 Issue: Other 27% (29) 73% (80) 1092014 Vote: Democrat 53% (385) 47% (342) 7272014 Vote: Republican 9% (46) 91% (486) 5322014 Vote: Other 11% (7) 89% (55) 612014 Vote: Didn’t Vote 24% (160) 76% (516) 6762012 Vote: Barack Obama 52% (426) 48% (396) 8222012 Vote: Mitt Romney 6% (34) 94% (530) 5642012 Vote: Other 17% (12) 83% (60) 722012 Vote: Didn’t Vote 24% (127) 76% (411) 5384-Region: Northeast 36% (130) 64% (235) 3654-Region: Midwest 29% (126) 71% (305) 4304-Region: South 27% (202) 73% (538) 7404-Region: West 30% (141) 70% (323) 464Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.

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Table P2NET

Table P2NET: Do you approve or disapprove of the job Barack Obama is doing as President?

Demographic Approve DisapproveDon’t Know / No

Opinion Total N

Registered Voters 52% (1035) 44% (874) 5% (91) 2000Gender: Male 54% (522) 42% (408) 3% (32) 963Gender: Female 49% (513) 45% (466) 6% (59) 1037Age: 18-29 65% (270) 29% (122) 6% (25) 418Age: 30-44 60% (316) 35% (184) 5% (24) 523Age: 45-54 43% (178) 51% (210) 5% (22) 409Age: 55-64 44% (127) 52% (149) 4% (12) 289Age: 65+ 40% (145) 58% (209) 2% (7) 361PID: Dem (no lean) 87% (628) 12% (84) 2% (12) 724PID: Ind (no lean) 46% (309) 44% (297) 9% (63) 669PID: Rep (no lean) 16% (98) 81% (493) 3% (15) 607PID/Gender: DemMen 90% (315) 9% (33) 1% (2) 351PID/Gender: DemWomen 84% (313) 14% (51) 3% (10) 374PID/Gender: Ind Men 47% (153) 46% (149) 7% (22) 324PID/Gender: Ind Women 45% (155) 43% (148) 12% (42) 345PID/Gender: Rep Men 19% (54) 79% (226) 3% (8) 288PID/Gender: Rep Women 14% (45) 84% (267) 2% (7) 319Tea Party: Supporter 38% (215) 59% (331) 3% (17) 564Tea Party: Not Supporter 57% (815) 38% (536) 5% (71) 1422Ideo: Liberal (1-3) 83% (580) 16% (114) 1% (9) 703Ideo: Moderate (4) 54% (221) 41% (169) 5% (20) 410Ideo: Conservative (5-7) 22% (149) 75% (513) 3% (18) 681Educ: < College 49% (636) 45% (590) 6% (80) 1307Educ: Bachelors degree 56% (205) 44% (161) 1% (3) 369Educ: Post-grad 60% (194) 38% (123) 2% (7) 324Income: Under 50k 52% (566) 42% (453) 6% (69) 1088Income: 50k-100k 51% (332) 46% (297) 3% (18) 647Income: 100k+ 52% (137) 47% (124) 1% (4) 265Ethnicity: White 45% (717) 51% (807) 4% (66) 1591Ethnicity: Hispanic 71% (211) 27% (80) 3% (8) 299


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Morning ConsultTable P2NET



Opinion Total N

Registered Voters 52% (1035) 44% (874) 5% (91) 2000Ethnicity: Afr. Am. 84% (205) 11% (27) 5% (12) 244Ethnicity: Other 68% (113) 24% (39) 8% (13) 165Relig: Protestant 37% (187) 59% (296) 3% (17) 500Relig: Roman Catholic 55% (233) 43% (181) 3% (11) 426Relig: Ath./Agn./None 63% (326) 29% (151) 7% (38) 516Relig: Something Else 59% (187) 37% (116) 4% (12) 315Relig: Jewish 62% (31) 38% (19) — (0) 51Relig: Evangelical 41% (256) 55% (345) 4% (25) 626Relig: Non-Evang. Catholics 49% (262) 48% (259) 3% (16) 537Relig: All Christian 45% (518) 52% (604) 4% (41) 1163Relig: All Non-Christian 62% (514) 32% (267) 6% (50) 831Community: Urban 66% (366) 32% (175) 3% (14) 555Community: Suburban 50% (445) 45% (408) 5% (45) 898Community: Rural 41% (224) 53% (291) 6% (32) 547Employ: Private Sector 49% (317) 48% (313) 2% (16) 645Employ: Government 64% (96) 34% (51) 2% (3) 150Employ: Self-Employed 59% (99) 36% (61) 5% (9) 169Employ: Homemaker 47% (84) 47% (83) 6% (11) 178Employ: Student 72% (77) 21% (22) 6% (7) 106Employ: Retired 43% (173) 54% (215) 3% (11) 399Employ: Unemployed 60% (96) 31% (50) 9% (15) 161Employ: Other 49% (93) 41% (79) 10% (20) 191Job Type: White-collar 55% (405) 43% (313) 2% (16) 734Job Type: Blue-collar 47% (404) 49% (419) 4% (34) 857Job Type: Don’t Know 55% (226) 35% (142) 10% (41) 409Military HH: Yes 45% (173) 50% (192) 5% (19) 384Military HH: No 53% (862) 42% (682) 4% (72) 1616RD/WT: Right Direction 92% (551) 5% (32) 3% (16) 599RD/WT: Wrong Track 35% (484) 60% (842) 5% (75) 1401Obama Job: Approve 100% (1035) — (0) — (0) 1035Obama Job: Disapprove — (0) 100% (874) — (0) 874



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Table P2NET



Opinion Total N

Registered Voters 52% (1035) 44% (874) 5% (91) 2000#1 Issue: Economy 51% (334) 45% (296) 4% (27) 658#1 Issue: Security 32% (119) 65% (241) 3% (12) 372#1 Issue: Health Care 52% (146) 43% (121) 4% (13) 279#1 Issue: Medicare / Social Security 53% (116) 42% (92) 4% (9) 217#1 Issue: Women’s Issues 76% (108) 21% (30) 3% (5) 143#1 Issue: Education 75% (100) 22% (29) 3% (4) 134#1 Issue: Energy 83% (74) 17% (15) — (0) 89#1 Issue: Other 35% (38) 46% (50) 19% (21) 1092014 Vote: Democrat 83% (606) 15% (108) 2% (13) 7272014 Vote: Republican 14% (75) 85% (450) 1% (7) 5322014 Vote: Other 31% (19) 62% (38) 8% (5) 612014 Vote: Didn’t Vote 50% (335) 41% (275) 10% (67) 6762012 Vote: Barack Obama 84% (690) 14% (114) 2% (17) 8222012 Vote: Mitt Romney 10% (58) 89% (500) 1% (7) 5642012 Vote: Other 23% (17) 68% (49) 9% (6) 722012 Vote: Didn’t Vote 50% (269) 39% (208) 11% (61) 5384-Region: Northeast 58% (211) 39% (142) 3% (12) 3654-Region: Midwest 47% (201) 47% (204) 6% (26) 4304-Region: South 47% (352) 47% (349) 5% (40) 7404-Region: West 58% (272) 39% (180) 3% (13) 464Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


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Table P2: Do you approve or disapprove of the job Barack Obama is doing as President?

DemographicStronglyApprove

SomewhatApprove

SomewhatDisapprove

StronglyDisapprove

Don’t Know /No Opinion Total N

Registered Voters 26% (517) 26% (518) 14% (280) 30% (594) 5% (91) 2000Gender: Male 28% (269) 26% (253) 13% (125) 29% (283) 3% (32) 963Gender: Female 24% (248) 26% (265) 15% (155) 30% (310) 6% (59) 1037Age: 18-29 33% (137) 32% (133) 14% (57) 16% (65) 6% (25) 418Age: 30-44 26% (138) 34% (178) 16% (82) 19% (101) 5% (24) 523Age: 45-54 25% (101) 19% (77) 15% (63) 36% (147) 5% (22) 409Age: 55-64 24% (70) 20% (57) 13% (37) 39% (112) 4% (12) 289Age: 65+ 20% (71) 21% (74) 11% (41) 47% (168) 2% (7) 361PID: Dem (no lean) 52% (376) 35% (252) 6% (44) 6% (40) 2% (12) 724PID: Ind (no lean) 17% (113) 29% (196) 18% (120) 27% (177) 9% (63) 669PID: Rep (no lean) 5% (28) 12% (70) 19% (117) 62% (376) 3% (15) 607PID/Gender: DemMen 55% (191) 35% (124) 5% (17) 5% (16) 1% (2) 351PID/Gender: DemWomen 49% (185) 34% (128) 7% (26) 7% (24) 3% (10) 374PID/Gender: Ind Men 19% (61) 29% (93) 15% (50) 31% (99) 7% (22) 324PID/Gender: Ind Women 15% (52) 30% (103) 20% (70) 23% (78) 12% (42) 345PID/Gender: Rep Men 6% (17) 13% (36) 20% (58) 58% (168) 3% (8) 288PID/Gender: Rep Women 3% (11) 11% (34) 19% (59) 65% (208) 2% (7) 319Tea Party: Supporter 21% (116) 18% (99) 11% (63) 48% (268) 3% (17) 564Tea Party: Not Supporter 28% (399) 29% (416) 15% (217) 22% (319) 5% (71) 1422Ideo: Liberal (1-3) 48% (337) 35% (243) 9% (65) 7% (49) 1% (9) 703Ideo: Moderate (4) 22% (91) 32% (130) 19% (76) 23% (93) 5% (20) 410Ideo: Conservative (5-7) 7% (48) 15% (101) 16% (111) 59% (403) 3% (18) 681Educ: < College 24% (317) 24% (319) 14% (188) 31% (402) 6% (80) 1307Educ: Bachelors degree 28% (103) 28% (102) 12% (46) 31% (115) 1% (3) 369Educ: Post-grad 30% (97) 30% (97) 14% (46) 24% (77) 2% (7) 324Income: Under 50k 26% (283) 26% (282) 13% (143) 29% (310) 6% (69) 1088Income: 50k-100k 25% (162) 26% (169) 14% (93) 32% (204) 3% (18) 647Income: 100k+ 27% (71) 25% (66) 17% (44) 30% (80) 1% (4) 265Ethnicity: White 21% (337) 24% (380) 15% (244) 35% (564) 4% (66) 1591Ethnicity: Hispanic 39% (117) 32% (94) 10% (31) 17% (50) 3% (8) 299



13

Table P2



SomewhatApprove

SomewhatDisapprove

StronglyDisapprove


Registered Voters 26% (517) 26% (518) 14% (280) 30% (594) 5% (91) 2000Ethnicity: Afr. Am. 50% (123) 34% (82) 8% (20) 3% (7) 5% (12) 244Ethnicity: Other 34% (57) 34% (56) 10% (17) 14% (23) 8% (13) 165Relig: Protestant 17% (86) 20% (101) 14% (71) 45% (226) 3% (17) 500Relig: Roman Catholic 30% (126) 25% (107) 16% (66) 27% (115) 3% (11) 426Relig: Ath./Agn./None 31% (162) 32% (164) 11% (56) 18% (95) 7% (38) 516Relig: Something Else 29% (93) 30% (94) 15% (47) 22% (68) 4% (12) 315Relig: Jewish 35% (18) 26% (13) 10% (5) 29% (14) — (0) 51Relig: Evangelical 21% (131) 20% (124) 15% (92) 40% (253) 4% (25) 626Relig: Non-Evang. Catholics 24% (127) 25% (135) 16% (83) 33% (176) 3% (16) 537Relig: All Christian 22% (258) 22% (259) 15% (175) 37% (429) 4% (41) 1163Relig: All Non-Christian 31% (255) 31% (259) 13% (104) 20% (163) 6% (50) 831Community: Urban 38% (212) 28% (154) 12% (68) 19% (107) 3% (14) 555Community: Suburban 23% (203) 27% (241) 16% (140) 30% (268) 5% (45) 898Community: Rural 19% (102) 22% (123) 13% (73) 40% (218) 6% (32) 547Employ: Private Sector 23% (148) 26% (168) 18% (114) 31% (199) 2% (16) 645Employ: Government 29% (43) 35% (52) 12% (18) 22% (33) 2% (3) 150Employ: Self-Employed 27% (45) 32% (54) 13% (21) 24% (40) 5% (9) 169Employ: Homemaker 25% (45) 22% (39) 14% (25) 33% (58) 6% (11) 178Employ: Student 39% (42) 33% (35) 10% (10) 11% (12) 6% (7) 106Employ: Retired 23% (93) 20% (80) 10% (38) 44% (177) 3% (11) 399Employ: Unemployed 32% (51) 28% (46) 13% (22) 18% (28) 9% (15) 161Employ: Other 26% (49) 23% (44) 17% (33) 24% (45) 10% (20) 191Job Type: White-collar 28% (204) 27% (201) 14% (101) 29% (213) 2% (16) 734Job Type: Blue-collar 22% (190) 25% (215) 15% (124) 34% (295) 4% (34) 857Job Type: Don’t Know 30% (124) 25% (102) 14% (55) 21% (87) 10% (41) 409Military HH: Yes 25% (97) 20% (76) 14% (54) 36% (137) 5% (19) 384Military HH: No 26% (420) 27% (442) 14% (226) 28% (457) 4% (72) 1616RD/WT: Right Direction 61% (366) 31% (186) 3% (18) 2% (15) 3% (16) 599RD/WT: Wrong Track 11% (151) 24% (333) 19% (263) 41% (579) 5% (75) 1401Obama Job: Approve 50% (517) 50% (518) — (0) — (0) — (0) 1035Obama Job: Disapprove — (0) — (0) 32% (280) 68% (594) — (0) 874


14




SomewhatApprove

SomewhatDisapprove

StronglyDisapprove


Registered Voters 26% (517) 26% (518) 14% (280) 30% (594) 5% (91) 2000#1 Issue: Economy 22% (147) 29% (188) 17% (113) 28% (183) 4% (27) 658#1 Issue: Security 14% (53) 18% (65) 15% (54) 50% (186) 3% (12) 372#1 Issue: Health Care 27% (76) 25% (70) 15% (41) 29% (80) 4% (13) 279#1 Issue: Medicare / Social Security 30% (65) 23% (51) 14% (31) 28% (61) 4% (9) 217#1 Issue: Women’s Issues 42% (60) 34% (48) 8% (12) 12% (18) 3% (5) 143#1 Issue: Education 36% (49) 38% (51) 12% (16) 10% (14) 3% (4) 134#1 Issue: Energy 47% (42) 36% (33) 7% (7) 10% (9) — (0) 89#1 Issue: Other 23% (25) 12% (13) 7% (7) 39% (43) 19% (21) 1092014 Vote: Democrat 49% (358) 34% (248) 8% (58) 7% (50) 2% (13) 7272014 Vote: Republican 3% (17) 11% (57) 18% (95) 67% (355) 1% (7) 5322014 Vote: Other 12% (7) 19% (12) 25% (15) 37% (22) 8% (5) 612014 Vote: Didn’t Vote 20% (134) 30% (201) 16% (111) 24% (164) 10% (67) 6762012 Vote: Barack Obama 48% (392) 36% (298) 9% (75) 5% (40) 2% (17) 8222012 Vote: Mitt Romney 2% (9) 9% (49) 18% (104) 70% (395) 1% (7) 5642012 Vote: Other 6% (4) 18% (13) 17% (12) 51% (37) 9% (6) 722012 Vote: Didn’t Vote 21% (111) 29% (158) 16% (87) 23% (121) 11% (61) 5384-Region: Northeast 29% (105) 29% (106) 11% (42) 27% (100) 3% (12) 3654-Region: Midwest 23% (98) 24% (103) 17% (73) 30% (131) 6% (26) 4304-Region: South 23% (171) 24% (180) 14% (104) 33% (245) 5% (40) 7404-Region: West 31% (142) 28% (129) 13% (62) 25% (118) 3% (13) 464Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



15

Table P3

Table P3: Now, thinking about your vote, what would you say is the top set of issues on your mind when you cast your vote for federal offices such asU.S. Senate or Congress?

DemographicEconomicIssues

SecurityIssues

HealthCare Issues

Senior’sIssues

Women’sIssues

EducationIssues

EnergyIssues Other Total N

Registered Voters 33%(658) 19%(372) 14%(279) 11%(217) 7%(143) 7%(134) 4% (89) 5%(109) 2000Gender: Male 36%(342) 20%(196) 14%(130) 10% (101) 3% (31) 7% (66) 5% (45) 5% (51) 963Gender: Female 30%(316) 17%(175) 14%(149) 11% (116) 11% (112) 6% (67) 4% (44) 6% (57) 1037Age: 18-29 29%(120) 15% (61) 14% (57) 2% (10) 15% (62) 13% (55) 8% (33) 5% (20) 418Age: 30-44 38%(197) 15% (79) 17% (89) 4% (20) 9% (46) 9% (46) 5% (29) 4% (19) 523Age: 45-54 39%(159) 23% (94) 16% (68) 4% (15) 5% (20) 3% (14) 2% (10) 7% (30) 409Age: 55-64 32% (91) 21% (61) 14% (40) 18% (52) 1% (3) 4% (11) 3% (9) 8% (22) 289Age: 65+ 25% (90) 22% (78) 7% (26) 33%(120) 3% (12) 2% (8) 2% (8) 5% (19) 361PID: Dem (no lean) 31%(224) 13% (92) 16% (112) 14%(104) 9% (65) 9% (62) 5% (39) 4% (26) 724PID: Ind (no lean) 34%(228) 17% (113) 14% (94) 8% (54) 8% (51) 7% (47) 6% (37) 7% (46) 669PID: Rep (no lean) 34%(206) 28%(167) 12% (73) 10% (59) 5% (27) 4% (24) 2% (13) 6% (36) 607PID/Gender: DemMen 32% (113) 13% (46) 18% (65) 15% (51) 3% (9) 9% (33) 7% (23) 3% (11) 351PID/Gender: DemWomen 30% (111) 12% (46) 13% (47) 14% (53) 15% (56) 8% (29) 4% (16) 4% (15) 374PID/Gender: Ind Men 38%(122) 19% (61) 14% (45) 9% (28) 5% (17) 7% (23) 4% (14) 5% (16) 324PID/Gender: Ind Women 31%(106) 15% (52) 14% (49) 7% (26) 10% (34) 7% (25) 7% (23) 9% (31) 345PID/Gender: Rep Men 37%(107) 31% (90) 7% (21) 8% (22) 2% (4) 4% (11) 3% (8) 9% (25) 288PID/Gender: Rep Women 31% (99) 24% (77) 17% (53) 12% (37) 7% (23) 4% (13) 2% (5) 4% (11) 319Tea Party: Supporter 31%(176) 26%(146) 13% (71) 7% (38) 7% (39) 6% (34) 5% (31) 5% (29) 564Tea Party: Not Supporter 34%(479) 16%(224) 14%(205) 12%(177) 7%(104) 7% (97) 4% (58) 6% (78) 1422Ideo: Liberal (1-3) 29%(207) 11% (77) 16% (112) 9% (66) 11% (81) 10% (72) 8% (56) 5% (33) 703Ideo: Moderate (4) 36%(148) 17% (71) 13% (55) 15% (61) 5% (21) 6% (25) 3% (13) 4% (16) 410Ideo: Conservative (5-7) 34%(228) 27%(187) 13% (86) 11% (78) 4% (25) 3% (24) 2% (12) 6% (41) 681Educ: < College 32%(413) 20%(256) 15%(198) 11%(147) 6% (85) 6% (80) 4% (49) 6% (80) 1307Educ: Bachelors degree 40%(148) 16% (59) 12% (44) 9% (32) 8% (29) 5% (19) 7% (25) 4% (13) 369Educ: Post-grad 30% (98) 18% (57) 12% (38) 12% (38) 9% (29) 11% (34) 4% (15) 5% (16) 324Income: Under 50k 31%(332) 18%(196) 15%(160) 12%(128) 7% (78) 7% (78) 4% (43) 7% (71) 1088Income: 50k-100k 36%(230) 19%(122) 12% (80) 11% (68) 8% (49) 6% (40) 5% (31) 4% (29) 647Income: 100k+ 36% (96) 20% (54) 15% (40) 8% (20) 6% (16) 6% (15) 6% (16) 3% (9) 265


16




SecurityIssues

HealthCare Issues

Senior’sIssues

Women’sIssues

EducationIssues


Registered Voters 33%(658) 19%(372) 14%(279) 11%(217) 7%(143) 7%(134) 4% (89) 5%(109) 2000Ethnicity: White 32%(502) 20%(313) 14%(227) 12%(183) 7% (112) 6% (91) 5% (72) 6% (91) 1591Ethnicity: Hispanic 35%(105) 17% (52) 13% (39) 3% (10) 8% (23) 12% (35) 6% (19) 6% (17) 299Ethnicity: Afr. Am. 39% (96) 14% (33) 14% (35) 11% (26) 7% (17) 10% (24) 3% (7) 2% (6) 244Ethnicity: Other 36% (59) 16% (26) 11% (18) 4% (7) 8% (14) 11% (18) 6% (11) 7% (12) 165Relig: Protestant 31%(155) 24% (119) 12% (62) 15% (74) 6% (30) 5% (24) 3% (13) 5% (24) 500Relig: Roman Catholic 34%(144) 21% (88) 16% (68) 10% (42) 5% (20) 7% (32) 4% (19) 3% (11) 426Relig: Ath./Agn./None 34%(176) 15% (80) 14% (72) 9% (46) 10% (50) 5% (27) 6% (30) 7% (34) 516Relig: Something Else 36% (112) 14% (43) 12% (37) 8% (27) 9% (30) 9% (30) 6% (20) 5% (17) 315Relig: Jewish 34% (17) 14% (7) 3% (1) 14% (7) 9% (5) 7% (3) 16% (8) 4% (2) 51Relig: Evangelical 30%(186) 21%(133) 14% (88) 11% (72) 6% (40) 7% (41) 3% (21) 7% (45) 626Relig: Non-Evang. Catholics 34%(184) 21% (113) 15% (82) 13% (72) 4% (23) 6% (32) 3% (18) 2% (13) 537Relig: All Christian 32%(370) 21%(246) 15%(170) 12%(143) 5% (63) 6% (74) 3% (39) 5% (58) 1163Relig: All Non-Christian 35%(288) 15%(123) 13%(109) 9% (73) 10% (80) 7% (57) 6% (50) 6% (51) 831Community: Urban 33% (181) 18%(102) 15% (81) 12% (64) 7% (40) 7% (37) 6% (31) 4% (20) 555Community: Suburban 35%(312) 18%(165) 13% (117) 9% (85) 8% (70) 7% (66) 4% (34) 5% (49) 898Community: Rural 30%(165) 19%(104) 15% (82) 12% (67) 6% (33) 6% (31) 5% (25) 7% (40) 547Employ: Private Sector 37%(242) 18% (119) 13% (86) 6% (39) 8% (51) 8% (53) 5% (34) 3% (21) 645Employ: Government 35% (52) 20% (30) 15% (23) 3% (5) 6% (9) 13% (20) 7% (10) 1% (1) 150Employ: Self-Employed 35% (60) 19% (32) 16% (27) 5% (9) 9% (14) 6% (9) 5% (8) 6% (9) 169Employ: Homemaker 32% (57) 13% (24) 23% (41) 5% (10) 11% (19) 5% (10) 4% (7) 7% (12) 178Employ: Student 29% (31) 15% (16) 14% (15) 4% (5) 15% (16) 16% (17) 5% (5) 2% (2) 106Employ: Retired 23% (92) 24% (96) 9% (36) 31%(124) 2% (10) 2% (8) 3% (10) 6% (24) 399Employ: Unemployed 41% (65) 15% (24) 11% (18) 8% (13) 7% (12) 4% (7) 4% (6) 10% (16) 161Employ: Other 31% (60) 16% (30) 18% (34) 7% (12) 7% (12) 5% (10) 5% (9) 12% (23) 191Job Type: White-collar 35%(256) 18%(135) 13% (96) 10% (75) 7% (53) 7% (49) 6% (40) 4% (31) 734Job Type: Blue-collar 33%(279) 21%(176) 14%(123) 11% (94) 6% (53) 6% (56) 4% (34) 5% (42) 857Job Type: Don’t Know 30%(123) 15% (61) 15% (61) 12% (47) 9% (37) 7% (29) 4% (15) 9% (35) 409Military HH: Yes 29% (111) 23% (89) 11% (41) 14% (53) 5% (18) 7% (29) 6% (24) 5% (18) 384Military HH: No 34%(546) 17%(283) 15%(238) 10%(164) 8%(125) 6%(105) 4% (65) 6% (90) 1616



17

Table P3



SecurityIssues

HealthCare Issues

Senior’sIssues

Women’sIssues

EducationIssues


Registered Voters 33%(658) 19%(372) 14%(279) 11%(217) 7%(143) 7%(134) 4% (89) 5%(109) 2000RD/WT: Right Direction 29%(172) 12% (72) 16% (95) 12% (70) 9% (56) 9% (55) 8% (50) 5% (29) 599RD/WT: Wrong Track 35%(486) 21%(300) 13%(184) 10%(146) 6% (87) 6% (78) 3% (39) 6% (80) 1401Obama Job: Approve 32%(334) 11% (119) 14%(146) 11% (116) 10%(108) 10%(100) 7% (74) 4% (38) 1035Obama Job: Disapprove 34%(296) 28%(241) 14% (121) 11% (92) 3% (30) 3% (29) 2% (15) 6% (50) 874#1 Issue: Economy 100%(658) — (0) — (0) — (0) — (0) — (0) — (0) — (0) 658#1 Issue: Security — (0) 100%(372) — (0) — (0) — (0) — (0) — (0) — (0) 372#1 Issue: Health Care — (0) — (0) 100%(279) — (0) — (0) — (0) — (0) — (0) 279#1 Issue: Medicare / Social Security — (0) — (0) — (0) 100%(217) — (0) — (0) — (0) — (0) 217#1 Issue: Women’s Issues — (0) — (0) — (0) — (0) 100%(143) — (0) — (0) — (0) 143#1 Issue: Education — (0) — (0) — (0) — (0) — (0) 100%(134) — (0) — (0) 134#1 Issue: Energy — (0) — (0) — (0) — (0) — (0) — (0) 100% (89) — (0) 89#1 Issue: Other — (0) — (0) — (0) — (0) — (0) — (0) — (0) 100%(109) 1092014 Vote: Democrat 30%(218) 14% (101) 16% (114) 14% (101) 8% (56) 9% (63) 6% (45) 4% (29) 7272014 Vote: Republican 34%(182) 30%(157) 12% (63) 10% (54) 5% (24) 2% (12) 2% (11) 6% (29) 5322014 Vote: Other 32% (20) 13% (8) 24% (15) 9% (5) 2% (1) 6% (4) 3% (2) 12% (8) 612014 Vote: Didn’t Vote 35%(237) 16%(105) 13% (88) 8% (55) 9% (61) 8% (55) 5% (31) 6% (43) 6762012 Vote: Barack Obama 32%(262) 13%(109) 14% (118) 14% (112) 8% (67) 9% (73) 6% (49) 4% (31) 8222012 Vote: Mitt Romney 36%(201) 29% (161) 12% (69) 9% (53) 4% (25) 2% (13) 1% (8) 6% (35) 5642012 Vote: Other 30% (21) 17% (12) 17% (13) 13% (9) 3% (2) 4% (3) 7% (5) 8% (6) 722012 Vote: Didn’t Vote 32% (171) 17% (89) 15% (79) 8% (41) 9% (49) 8% (44) 5% (26) 7% (37) 5384-Region: Northeast 36% (131) 18% (66) 13% (49) 12% (43) 7% (25) 4% (16) 6% (21) 4% (14) 3654-Region: Midwest 33%(142) 17% (73) 15% (63) 13% (56) 6% (27) 7% (31) 4% (15) 5% (23) 4304-Region: South 32%(235) 19%(140) 17%(124) 11% (80) 7% (48) 7% (50) 3% (25) 5% (38) 7404-Region: West 32%(150) 20% (92) 9% (43) 8% (38) 9% (42) 8% (37) 6% (28) 7% (35) 464Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


18

Morning ConsultTable BRD1_1

Table BRD1_1: How familiar are you with each of the following?Black Friday

Demographic Very familiarSomewhatfamiliar

Not toofamiliar

Not familiar atall


Registered Voters 78% (1557) 16% (324) 3% (67) 1% (23) 1% (28) 2000Gender: Male 74% (713) 18% (177) 4% (43) 2% (15) 2% (15) 963Gender: Female 81% (844) 14% (148) 2% (24) 1% (8) 1% (13) 1037Age: 18-29 81% (337) 12% (49) 4% (17) 2% (7) 2% (7) 418Age: 30-44 84% (440) 11% (57) 3% (15) — (2) 2% (9) 523Age: 45-54 82% (335) 14% (59) 1% (4) 1% (3) 2% (9) 409Age: 55-64 75% (216) 20% (59) 3% (10) 1% (2) 1% (2) 289Age: 65+ 64% (230) 28% (100) 6% (21) 2% (9) — (2) 361PID: Dem (no lean) 79% (570) 15% (111) 4% (25) 1% (7) 1% (10) 724PID: Ind (no lean) 78% (520) 16% (105) 3% (20) 2% (11) 2% (13) 669PID: Rep (no lean) 77% (468) 18% (107) 3% (21) 1% (5) 1% (6) 607PID/Gender: DemMen 74% (259) 19% (65) 5% (18) 1% (5) 1% (3) 351PID/Gender: DemWomen 83% (311) 12% (46) 2% (7) 1% (2) 2% (7) 374PID/Gender: Ind Men 73% (238) 18% (59) 4% (12) 2% (7) 3% (8) 324PID/Gender: Ind Women 82% (282) 13% (46) 2% (8) 1% (5) 1% (5) 345PID/Gender: Rep Men 75% (216) 18% (52) 4% (12) 1% (3) 2% (4) 288PID/Gender: Rep Women 79% (251) 17% (55) 3% (9) 1% (2) — (1) 319Tea Party: Supporter 76% (427) 17% (98) 5% (29) 1% (4) 1% (6) 564Tea Party: Not Supporter 79% (1120) 16% (225) 3% (38) 1% (20) 1% (21) 1422Ideo: Liberal (1-3) 81% (566) 13% (92) 4% (28) 1% (8) 1% (10) 703Ideo: Moderate (4) 78% (318) 17% (68) 3% (12) 1% (5) 1% (5) 410Ideo: Conservative (5-7) 76% (519) 19% (127) 3% (21) 1% (8) 1% (6) 681Educ: < College 77% (1002) 17% (225) 3% (42) 1% (19) 1% (19) 1307Educ: Bachelors degree 83% (307) 11% (40) 3% (12) 1% (2) 2% (7) 369Educ: Post-grad 76% (248) 18% (59) 4% (12) 1% (2) 1% (3) 324Income: Under 50k 76% (831) 17% (184) 3% (37) 1% (15) 2% (20) 1088Income: 50k-100k 80% (519) 15% (97) 3% (18) 1% (7) 1% (6) 647Income: 100k+ 78% (207) 16% (43) 4% (11) — (1) 1% (2) 265



19

Table BRD1_1



Not toofamiliar

Not familiar atall


Registered Voters 78% (1557) 16% (324) 3% (67) 1% (23) 1% (28) 2000Ethnicity: White 78% (1242) 17% (265) 3% (47) 1% (20) 1% (16) 1591Ethnicity: Hispanic 81% (242) 13% (38) 5% (15) 1% (2) 1% (2) 299Ethnicity: Afr. Am. 79% (192) 12% (30) 4% (11) 1% (4) 4% (9) 244Ethnicity: Other 75% (124) 18% (29) 5% (9) — (0) 2% (3) 165Relig: Protestant 76% (382) 18% (91) 3% (16) 1% (7) 1% (4) 500Relig: Roman Catholic 78% (332) 16% (70) 4% (18) 1% (3) 1% (3) 426Relig: Ath./Agn./None 77% (396) 16% (83) 3% (17) 2% (10) 2% (10) 516Relig: Something Else 77% (244) 16% (51) 3% (10) 1% (3) 2% (8) 315Relig: Jewish 66% (33) 24% (12) 4% (2) 2% (1) 4% (2) 51Relig: Evangelical 78% (490) 17% (105) 3% (21) 1% (5) 1% (5) 626Relig: Non-Evang. Catholics 79% (423) 16% (86) 4% (19) 1% (5) 1% (4) 537Relig: All Christian 78% (913) 16% (191) 3% (40) 1% (10) 1% (9) 1163Relig: All Non-Christian 77% (640) 16% (133) 3% (27) 2% (13) 2% (18) 831Community: Urban 77% (427) 15% (81) 5% (29) 2% (10) 1% (8) 555Community: Suburban 80% (715) 16% (141) 2% (22) 1% (7) 1% (13) 898Community: Rural 76% (416) 19% (103) 3% (15) 1% (7) 1% (7) 547Employ: Private Sector 82% (530) 14% (88) 2% (15) 1% (5) 1% (7) 645Employ: Government 84% (127) 9% (13) 6% (9) 1% (2) — (0) 150Employ: Self-Employed 81% (137) 14% (24) 4% (7) — (0) 1% (2) 169Employ: Homemaker 83% (149) 14% (25) 1% (2) — (1) 1% (1) 178Employ: Student 85% (91) 9% (10) — (0) 3% (3) 3% (3) 106Employ: Retired 67% (267) 26% (104) 5% (18) 2% (7) 1% (3) 399Employ: Unemployed 72% (116) 19% (31) 3% (5) 2% (3) 3% (5) 161Employ: Other 74% (142) 15% (29) 5% (10) 1% (2) 4% (8) 191Job Type: White-collar 79% (581) 16% (117) 3% (20) 1% (7) 1% (9) 734Job Type: Blue-collar 80% (683) 15% (127) 4% (31) 1% (8) 1% (7) 857Job Type: Don’t Know 72% (293) 20% (81) 4% (15) 2% (8) 3% (12) 409Military HH: Yes 71% (272) 20% (76) 5% (20) 2% (8) 2% (8) 384Military HH: No 80% (1286) 15% (248) 3% (47) 1% (15) 1% (21) 1616


20




Not toofamiliar

Not familiar atall


Registered Voters 78% (1557) 16% (324) 3% (67) 1% (23) 1% (28) 2000RD/WT: Right Direction 77% (464) 15% (88) 5% (28) 1% (8) 2% (11) 599RD/WT: Wrong Track 78% (1094) 17% (236) 3% (39) 1% (15) 1% (17) 1401Obama Job: Approve 80% (827) 14% (146) 3% (34) 1% (14) 1% (15) 1035Obama Job: Disapprove 77% (672) 18% (159) 3% (28) 1% (9) 1% (6) 874#1 Issue: Economy 80% (528) 15% (101) 2% (16) 1% (6) 1% (7) 658#1 Issue: Security 74% (276) 20% (76) 2% (8) 1% (5) 2% (6) 372#1 Issue: Health Care 83% (233) 12% (34) 3% (7) 1% (3) 1% (3) 279#1 Issue: Medicare / Social Security 72% (157) 18% (40) 8% (17) 1% (1) 1% (2) 217#1 Issue: Women’s Issues 83% (119) 12% (18) 1% (2) 3% (4) — (1) 143#1 Issue: Education 85% (113) 10% (13) 2% (3) 1% (1) 3% (4) 134#1 Issue: Energy 73% (65) 18% (16) 7% (6) — (0) 2% (2) 89#1 Issue: Other 61% (66) 25% (27) 7% (8) 3% (3) 4% (5) 1092014 Vote: Democrat 79% (571) 16% (114) 3% (23) 1% (7) 2% (12) 7272014 Vote: Republican 79% (419) 17% (90) 3% (15) 1% (7) — (2) 5322014 Vote: Other 72% (44) 19% (12) 4% (2) — (0) 5% (3) 612014 Vote: Didn’t Vote 77% (521) 16% (109) 4% (25) 1% (9) 2% (12) 6762012 Vote: Barack Obama 79% (652) 15% (122) 3% (28) 1% (8) 1% (12) 8222012 Vote: Mitt Romney 79% (446) 17% (95) 2% (14) 1% (7) — (2) 5642012 Vote: Other 74% (54) 18% (13) 4% (3) 2% (1) 3% (2) 722012 Vote: Didn’t Vote 75% (404) 18% (94) 4% (20) 1% (7) 2% (13) 5384-Region: Northeast 82% (297) 14% (53) 3% (9) 1% (3) 1% (3) 3654-Region: Midwest 79% (340) 16% (70) 3% (14) 1% (3) 1% (3) 4304-Region: South 76% (561) 17% (126) 4% (28) 2% (13) 2% (12) 7404-Region: West 77% (359) 16% (76) 3% (14) 1% (5) 2% (10) 464Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



21

Table BRD1_2

Table BRD1_2: How familiar are you with each of the following?Small Business Saturday


Not toofamiliar

Not familiar atall


Registered Voters 29% (583) 22% (447) 15% (309) 23% (470) 10% (191) 2000Gender: Male 27% (262) 22% (216) 18% (169) 22% (214) 11% (102) 963Gender: Female 31% (322) 22% (231) 14% (140) 25% (256) 9% (89) 1037Age: 18-29 27% (111) 20% (84) 18% (77) 26% (110) 8% (35) 418Age: 30-44 36% (190) 23% (121) 13% (68) 19% (99) 9% (45) 523Age: 45-54 31% (129) 25% (101) 14% (58) 20% (80) 10% (42) 409Age: 55-64 28% (80) 23% (66) 17% (48) 25% (72) 8% (22) 289Age: 65+ 20% (74) 20% (74) 16% (59) 30% (108) 13% (46) 361PID: Dem (no lean) 33% (238) 24% (175) 15% (108) 21% (151) 7% (52) 724PID: Ind (no lean) 30% (201) 19% (126) 16% (110) 24% (160) 11% (72) 669PID: Rep (no lean) 24% (145) 24% (146) 15% (91) 26% (158) 11% (67) 607PID/Gender: DemMen 34% (118) 25% (89) 15% (52) 19% (68) 7% (24) 351PID/Gender: DemWomen 32% (119) 23% (87) 15% (56) 22% (84) 7% (28) 374PID/Gender: Ind Men 27% (87) 18% (58) 20% (66) 22% (72) 13% (42) 324PID/Gender: Ind Women 33% (114) 20% (68) 13% (44) 26% (88) 9% (31) 345PID/Gender: Rep Men 20% (57) 24% (69) 18% (52) 26% (74) 13% (36) 288PID/Gender: Rep Women 28% (88) 24% (76) 12% (40) 26% (84) 10% (30) 319Tea Party: Supporter 28% (159) 24% (136) 15% (87) 23% (130) 9% (52) 564Tea Party: Not Supporter 30% (420) 22% (309) 16% (221) 24% (335) 10% (137) 1422Ideo: Liberal (1-3) 35% (243) 25% (175) 15% (104) 19% (131) 7% (50) 703Ideo: Moderate (4) 29% (120) 18% (75) 19% (76) 27% (109) 7% (29) 410Ideo: Conservative (5-7) 27% (181) 25% (172) 14% (96) 24% (164) 10% (68) 681Educ: < College 24% (314) 21% (272) 17% (222) 28% (364) 10% (135) 1307Educ: Bachelors degree 37% (138) 26% (96) 13% (48) 16% (60) 7% (27) 369Educ: Post-grad 41% (132) 24% (79) 12% (39) 14% (46) 9% (28) 324Income: Under 50k 25% (270) 20% (216) 17% (184) 27% (289) 12% (128) 1088Income: 50k-100k 33% (216) 24% (157) 13% (85) 22% (140) 8% (49) 647Income: 100k+ 37% (97) 28% (74) 15% (40) 15% (41) 5% (13) 265


22




Not toofamiliar

Not familiar atall


Registered Voters 29% (583) 22% (447) 15% (309) 23% (470) 10% (191) 2000Ethnicity: White 31% (489) 23% (368) 14% (230) 23% (359) 9% (144) 1591Ethnicity: Hispanic 34% (101) 18% (55) 18% (53) 20% (61) 10% (29) 299Ethnicity: Afr. Am. 27% (65) 18% (43) 20% (49) 23% (56) 13% (31) 244Ethnicity: Other 17% (29) 21% (35) 19% (31) 33% (54) 10% (16) 165Relig: Protestant 31% (153) 24% (119) 15% (76) 20% (100) 10% (52) 500Relig: Roman Catholic 35% (149) 22% (92) 13% (57) 21% (90) 9% (37) 426Relig: Ath./Agn./None 25% (127) 23% (117) 16% (83) 27% (140) 9% (49) 516Relig: Something Else 32% (102) 24% (74) 15% (48) 20% (62) 9% (28) 315Relig: Jewish 28% (14) 27% (14) 15% (8) 15% (8) 15% (8) 51Relig: Evangelical 28% (177) 22% (135) 16% (97) 24% (148) 11% (69) 626Relig: Non-Evang. Catholics 33% (177) 22% (120) 15% (79) 22% (116) 8% (45) 537Relig: All Christian 30% (353) 22% (255) 15% (177) 23% (264) 10% (114) 1163Relig: All Non-Christian 28% (228) 23% (192) 16% (131) 24% (203) 9% (77) 831Community: Urban 29% (160) 23% (129) 17% (95) 22% (120) 9% (51) 555Community: Suburban 32% (290) 21% (186) 15% (131) 23% (208) 9% (82) 898Community: Rural 24% (133) 24% (131) 15% (83) 26% (142) 11% (58) 547Employ: Private Sector 35% (224) 27% (172) 14% (90) 18% (118) 6% (42) 645Employ: Government 35% (53) 27% (40) 14% (21) 17% (25) 7% (11) 150Employ: Self-Employed 35% (59) 19% (31) 16% (28) 21% (35) 9% (16) 169Employ: Homemaker 32% (56) 20% (35) 13% (23) 25% (45) 10% (18) 178Employ: Student 24% (25) 17% (18) 17% (18) 34% (36) 8% (9) 106Employ: Retired 20% (82) 20% (80) 19% (77) 28% (113) 12% (47) 399Employ: Unemployed 27% (43) 19% (30) 12% (19) 28% (44) 15% (24) 161Employ: Other 22% (41) 21% (40) 18% (34) 27% (52) 13% (24) 191Job Type: White-collar 36% (264) 24% (178) 13% (98) 18% (132) 8% (62) 734Job Type: Blue-collar 27% (234) 23% (198) 16% (136) 25% (217) 9% (73) 857Job Type: Don’t Know 21% (85) 17% (71) 18% (75) 30% (121) 14% (56) 409Military HH: Yes 27% (105) 19% (75) 19% (74) 24% (92) 10% (38) 384Military HH: No 30% (479) 23% (372) 15% (235) 23% (377) 9% (152) 1616



23

Table BRD1_2



Not toofamiliar

Not familiar atall


Registered Voters 29% (583) 22% (447) 15% (309) 23% (470) 10% (191) 2000RD/WT: Right Direction 38% (230) 24% (143) 15% (88) 16% (94) 7% (43) 599RD/WT: Wrong Track 25% (353) 22% (303) 16% (221) 27% (376) 11% (147) 1401Obama Job: Approve 33% (344) 22% (227) 17% (172) 21% (219) 7% (73) 1035Obama Job: Disapprove 26% (223) 23% (204) 14% (124) 26% (226) 11% (97) 874#1 Issue: Economy 30% (199) 20% (132) 14% (95) 26% (169) 10% (63) 658#1 Issue: Security 23% (87) 23% (86) 18% (67) 25% (93) 10% (38) 372#1 Issue: Health Care 31% (87) 26% (74) 13% (37) 21% (59) 8% (22) 279#1 Issue: Medicare / Social Security 30% (65) 23% (50) 14% (30) 23% (50) 10% (22) 217#1 Issue: Women’s Issues 35% (50) 19% (27) 19% (27) 18% (26) 8% (12) 143#1 Issue: Education 31% (42) 18% (25) 14% (19) 26% (34) 10% (14) 134#1 Issue: Energy 40% (36) 31% (27) 11% (10) 15% (14) 3% (2) 89#1 Issue: Other 15% (16) 24% (26) 22% (24) 22% (24) 16% (18) 1092014 Vote: Democrat 37% (268) 24% (177) 16% (113) 17% (124) 6% (44) 7272014 Vote: Republican 29% (156) 25% (134) 15% (78) 22% (117) 9% (48) 5322014 Vote: Other 25% (16) 21% (13) 20% (12) 21% (13) 13% (8) 612014 Vote: Didn’t Vote 21% (142) 18% (123) 16% (105) 32% (216) 13% (90) 6762012 Vote: Barack Obama 35% (292) 23% (192) 15% (121) 19% (156) 7% (61) 8222012 Vote: Mitt Romney 29% (164) 26% (144) 14% (81) 22% (122) 9% (52) 5642012 Vote: Other 37% (27) 16% (11) 18% (13) 21% (15) 8% (6) 722012 Vote: Didn’t Vote 19% (100) 18% (97) 17% (91) 33% (177) 13% (72) 5384-Region: Northeast 36% (131) 21% (78) 16% (59) 19% (70) 7% (27) 3654-Region: Midwest 31% (133) 25% (109) 14% (60) 21% (90) 9% (38) 4304-Region: South 27% (202) 19% (141) 16% (118) 27% (198) 11% (81) 7404-Region: West 25% (117) 26% (120) 15% (71) 24% (112) 10% (45) 464Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


24


Table BRD1_3: How familiar are you with each of the following?Cyber Monday


Not toofamiliar

Not familiar atall





25

Table BRD1_3



Not toofamiliar

Not familiar atall




26




Not toofamiliar

Not familiar atall


Registered Voters 62% (1233) 23% (450) 7% (148) 4% (89) 4% (79) 2000RD/WT: Right Direction 63% (376) 23% (136) 8% (51) 3% (16) 3% (20) 599RD/WT: Wrong Track 61% (857) 22% (314) 7% (97) 5% (73) 4% (59) 1401Obama Job: Approve 65% (672) 21% (219) 7% (73) 4% (41) 3% (30) 1035Obama Job: Disapprove 60% (522) 24% (208) 7% (62) 5% (43) 4% (39) 874#1 Issue: Economy 66% (435) 20% (131) 6% (42) 4% (25) 4% (24) 658#1 Issue: Security 55% (206) 25% (93) 9% (34) 6% (22) 5% (17) 372#1 Issue: Health Care 65% (183) 25% (70) 3% (9) 4% (12) 2% (6) 279#1 Issue: Medicare / Social Security 58% (125) 21% (46) 12% (26) 5% (10) 4% (9) 217#1 Issue: Women’s Issues 69% (99) 24% (34) 2% (2) 4% (6) 1% (2) 143#1 Issue: Education 66% (88) 17% (22) 6% (8) 4% (5) 8% (10) 134#1 Issue: Energy 63% (56) 22% (19) 10% (9) 3% (2) 3% (2) 89#1 Issue: Other 38% (41) 32% (35) 16% (17) 6% (7) 8% (8) 1092014 Vote: Democrat 65% (474) 22% (160) 6% (41) 4% (28) 3% (24) 7272014 Vote: Republican 63% (337) 22% (119) 7% (37) 4% (21) 3% (18) 5322014 Vote: Other 58% (36) 27% (17) 8% (5) — (0) 7% (4) 612014 Vote: Didn’t Vote 57% (384) 23% (155) 9% (63) 6% (40) 5% (33) 6762012 Vote: Barack Obama 65% (538) 22% (179) 6% (50) 3% (29) 3% (26) 8222012 Vote: Mitt Romney 63% (354) 23% (130) 7% (37) 4% (23) 4% (20) 5642012 Vote: Other 58% (42) 27% (20) 9% (6) 4% (3) 3% (2) 722012 Vote: Didn’t Vote 55% (298) 23% (121) 10% (52) 6% (35) 6% (31) 5384-Region: Northeast 68% (248) 21% (76) 7% (26) 2% (9) 2% (6) 3654-Region: Midwest 63% (269) 23% (100) 8% (36) 4% (16) 2% (9) 4304-Region: South 58% (431) 24% (175) 8% (56) 6% (41) 5% (37) 7404-Region: West 61% (285) 22% (100) 6% (29) 5% (24) 6% (26) 464Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



27

Table BRD2

Table BRD2: Do you plan on shopping the weekend after Thanksgiving, for Black Friday and other sales?

DemographicYes, definitely

willYes, probably

willNo, probably

notNo, definitely

notDon’t Know /No Opinion Total N

Registered Voters 24% (475) 27% (532) 23% (458) 19% (388) 7% (147) 2000Gender: Male 27% (260) 27% (256) 21% (205) 18% (171) 7% (70) 963Gender: Female 21% (215) 27% (275) 24% (253) 21% (217) 7% (77) 1037Age: 18-29 32% (133) 33% (139) 21% (90) 9% (36) 5% (20) 418Age: 30-44 30% (157) 31% (164) 20% (102) 12% (63) 7% (36) 523Age: 45-54 23% (96) 27% (111) 21% (86) 19% (78) 9% (38) 409Age: 55-64 17% (50) 23% (67) 27% (77) 26% (75) 7% (20) 289Age: 65+ 11% (39) 14% (51) 29% (103) 38% (136) 9% (33) 361PID: Dem (no lean) 28% (202) 29% (209) 19% (135) 18% (129) 7% (48) 724PID: Ind (no lean) 18% (118) 25% (168) 25% (169) 24% (159) 8% (56) 669PID: Rep (no lean) 26% (155) 25% (155) 25% (154) 16% (100) 7% (43) 607PID/Gender: DemMen 34% (119) 31% (108) 15% (54) 14% (49) 6% (21) 351PID/Gender: DemWomen 22% (84) 27% (101) 22% (82) 21% (80) 7% (27) 374PID/Gender: Ind Men 20% (65) 24% (77) 23% (75) 24% (79) 9% (28) 324PID/Gender: Ind Women 15% (53) 26% (91) 27% (94) 23% (80) 8% (27) 345PID/Gender: Rep Men 27% (77) 25% (71) 26% (76) 15% (43) 7% (20) 288PID/Gender: Rep Women 24% (78) 26% (83) 24% (77) 18% (57) 7% (23) 319Tea Party: Supporter 33% (184) 23% (132) 23% (131) 15% (86) 5% (31) 564Tea Party: Not Supporter 20% (290) 28% (396) 23% (326) 21% (299) 8% (112) 1422Ideo: Liberal (1-3) 27% (191) 29% (205) 20% (138) 18% (128) 6% (41) 703Ideo: Moderate (4) 19% (79) 29% (117) 24% (100) 18% (75) 9% (38) 410Ideo: Conservative (5-7) 24% (160) 22% (152) 26% (175) 22% (148) 7% (45) 681Educ: < College 23% (302) 26% (337) 24% (313) 19% (248) 8% (107) 1307Educ: Bachelors degree 23% (84) 30% (111) 20% (74) 20% (72) 8% (28) 369Educ: Post-grad 27% (89) 26% (84) 22% (72) 21% (68) 4% (12) 324Income: Under 50k 22% (236) 25% (267) 23% (255) 21% (233) 9% (98) 1088Income: 50k-100k 27% (175) 28% (183) 22% (144) 17% (113) 5% (33) 647Income: 100k+ 24% (65) 31% (81) 22% (59) 16% (43) 6% (17) 265Ethnicity: White 22% (350) 26% (407) 24% (383) 21% (341) 7% (110) 1591Ethnicity: Hispanic 41% (122) 28% (83) 18% (53) 10% (30) 4% (11) 299


28

Morning ConsultTable BRD2



willYes, probably

willNo, probably

notNo, definitely


Registered Voters 24% (475) 27% (532) 23% (458) 19% (388) 7% (147) 2000Ethnicity: Afr. Am. 33% (82) 27% (66) 17% (41) 13% (32) 10% (24) 244Ethnicity: Other 26% (44) 35% (58) 21% (34) 10% (16) 8% (13) 165Relig: Protestant 18% (89) 25% (123) 26% (132) 26% (128) 6% (28) 500Relig: Roman Catholic 33% (139) 28% (119) 19% (80) 14% (59) 7% (28) 426Relig: Ath./Agn./None 19% (98) 27% (138) 24% (121) 21% (110) 9% (49) 516Relig: Something Else 25% (80) 29% (91) 22% (68) 18% (58) 6% (18) 315Relig: Jewish 21% (11) 28% (14) 16% (8) 25% (13) 10% (5) 51Relig: Evangelical 27% (168) 26% (160) 24% (152) 16% (102) 7% (44) 626Relig: Non-Evang. Catholics 24% (128) 26% (141) 21% (115) 22% (118) 6% (34) 537Relig: All Christian 25% (296) 26% (301) 23% (268) 19% (220) 7% (79) 1163Relig: All Non-Christian 21% (178) 28% (229) 23% (189) 20% (168) 8% (66) 831Community: Urban 29% (160) 30% (168) 21% (116) 14% (79) 6% (32) 555Community: Suburban 22% (201) 25% (221) 26% (229) 19% (173) 8% (74) 898Community: Rural 21% (115) 26% (143) 21% (113) 25% (135) 8% (42) 547Employ: Private Sector 31% (200) 30% (192) 20% (131) 14% (93) 5% (30) 645Employ: Government 26% (39) 30% (45) 25% (37) 14% (20) 6% (9) 150Employ: Self-Employed 29% (50) 24% (41) 19% (33) 19% (33) 8% (13) 169Employ: Homemaker 20% (36) 35% (62) 25% (44) 15% (28) 5% (9) 178Employ: Student 27% (29) 34% (37) 25% (27) 8% (9) 5% (5) 106Employ: Retired 10% (40) 16% (62) 28% (112) 36% (145) 10% (40) 399Employ: Unemployed 19% (30) 26% (41) 22% (36) 19% (31) 14% (23) 161Employ: Other 27% (52) 27% (52) 21% (40) 16% (30) 9% (17) 191Job Type: White-collar 25% (186) 28% (208) 22% (161) 19% (140) 5% (39) 734Job Type: Blue-collar 22% (191) 25% (217) 24% (202) 22% (188) 7% (59) 857Job Type: Don’t Know 24% (98) 26% (107) 23% (96) 14% (59) 12% (49) 409Military HH: Yes 23% (87) 27% (104) 22% (83) 21% (83) 7% (27) 384Military HH: No 24% (389) 26% (428) 23% (375) 19% (305) 7% (120) 1616RD/WT: Right Direction 32% (192) 29% (171) 15% (90) 17% (100) 8% (45) 599RD/WT: Wrong Track 20% (283) 26% (360) 26% (368) 21% (288) 7% (102) 1401Obama Job: Approve 28% (286) 29% (296) 21% (213) 17% (180) 6% (61) 1035Obama Job: Disapprove 20% (173) 25% (218) 26% (230) 22% (190) 7% (63) 874



29

Table BRD2



willYes, probably

willNo, probably

notNo, definitely


Registered Voters 24% (475) 27% (532) 23% (458) 19% (388) 7% (147) 2000#1 Issue: Economy 21% (140) 30% (199) 22% (146) 19% (126) 7% (46) 658#1 Issue: Security 25% (92) 29% (110) 24% (87) 15% (56) 7% (26) 372#1 Issue: Health Care 27% (75) 25% (71) 23% (65) 19% (53) 5% (15) 279#1 Issue: Medicare / Social Security 19% (42) 16% (35) 24% (52) 30% (65) 10% (23) 217#1 Issue: Women’s Issues 33% (47) 28% (40) 19% (27) 16% (23) 4% (6) 143#1 Issue: Education 30% (40) 26% (35) 23% (30) 14% (18) 7% (10) 134#1 Issue: Energy 28% (25) 24% (22) 25% (22) 18% (16) 5% (4) 89#1 Issue: Other 12% (13) 19% (20) 25% (28) 28% (31) 16% (17) 1092014 Vote: Democrat 27% (193) 28% (205) 18% (134) 20% (146) 7% (50) 7272014 Vote: Republican 23% (120) 23% (125) 27% (145) 21% (111) 6% (32) 5322014 Vote: Other 19% (12) 14% (9) 16% (10) 35% (21) 16% (10) 612014 Vote: Didn’t Vote 22% (150) 28% (191) 25% (169) 16% (111) 8% (56) 6762012 Vote: Barack Obama 26% (216) 29% (241) 18% (150) 20% (163) 6% (52) 8222012 Vote: Mitt Romney 21% (117) 23% (129) 27% (151) 22% (125) 8% (43) 5642012 Vote: Other 14% (10) 23% (17) 21% (15) 34% (24) 9% (6) 722012 Vote: Didn’t Vote 25% (132) 27% (145) 26% (140) 14% (76) 8% (45) 5384-Region: Northeast 29% (105) 29% (107) 19% (69) 17% (64) 5% (20) 3654-Region: Midwest 22% (94) 28% (118) 22% (94) 22% (93) 7% (31) 4304-Region: South 23% (171) 25% (188) 24% (177) 19% (138) 9% (66) 7404-Region: West 23% (105) 25% (118) 26% (119) 20% (93) 6% (30) 464Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


30


Table BRD3_1: Which of the following do you plan on shopping during?Thursday morning or afternoon onThanksgiving Day


willYes, probably

willNo, probably

notNo, definitely





31

Table BRD3_1



willYes, probably

willNo, probably

notNo, definitely


Registered Voters 12% (239) 10% (206) 19% (373) 51% (1012) 8% (169) 2000Ethnicity: White 10% (162) 9% (147) 17% (273) 56% (888) 8% (121) 1591Ethnicity: Hispanic 27% (82) 15% (46) 19% (56) 33% (98) 6% (18) 299Ethnicity: Afr. Am. 19% (47) 15% (36) 23% (56) 29% (71) 14% (34) 244Ethnicity: Other 19% (31) 14% (23) 27% (44) 32% (52) 9% (15) 165Relig: Protestant 8% (42) 7% (37) 16% (80) 62% (312) 6% (29) 500Relig: Roman Catholic 16% (69) 13% (57) 20% (84) 45% (192) 5% (23) 426Relig: Ath./Agn./None 10% (51) 10% (52) 21% (107) 49% (251) 11% (56) 516Relig: Something Else 14% (43) 11% (33) 17% (55) 48% (152) 10% (31) 315Relig: Jewish 12% (6) — (0) 11% (6) 62% (32) 15% (8) 51Relig: Evangelical 16% (99) 10% (61) 19% (117) 47% (292) 9% (56) 626Relig: Non-Evang. Catholics 8% (45) 11% (60) 18% (95) 58% (314) 4% (23) 537Relig: All Christian 12% (144) 10% (122) 18% (212) 52% (606) 7% (79) 1163Relig: All Non-Christian 11% (95) 10% (85) 19% (162) 48% (403) 10% (87) 831Community: Urban 19% (105) 14% (78) 19% (106) 39% (219) 8% (46) 555Community: Suburban 9% (83) 8% (69) 18% (158) 56% (506) 9% (82) 898Community: Rural 9% (51) 11% (60) 20% (109) 52% (286) 8% (42) 547Employ: Private Sector 17% (111) 10% (65) 18% (114) 50% (320) 5% (35) 645Employ: Government 11% (17) 13% (19) 16% (25) 56% (83) 4% (6) 150Employ: Self-Employed 14% (24) 15% (25) 20% (33) 43% (73) 8% (14) 169Employ: Homemaker 8% (14) 10% (17) 19% (35) 56% (100) 7% (12) 178Employ: Student 20% (21) 16% (17) 30% (31) 26% (28) 9% (9) 106Employ: Retired 3% (10) 4% (15) 16% (65) 70% (278) 8% (31) 399Employ: Unemployed 8% (13) 13% (20) 20% (32) 40% (64) 20% (31) 161Employ: Other 15% (28) 15% (28) 20% (39) 34% (66) 16% (30) 191Job Type: White-collar 14% (101) 9% (69) 16% (114) 55% (404) 6% (46) 734Job Type: Blue-collar 11% (91) 9% (76) 19% (167) 54% (462) 7% (61) 857Job Type: Don’t Know 12% (47) 15% (61) 23% (93) 36% (145) 15% (62) 409Military HH: Yes 19% (73) 8% (32) 18% (68) 46% (178) 9% (33) 384Military HH: No 10% (166) 11% (174) 19% (306) 52% (833) 8% (137) 1616


32




willYes, probably

willNo, probably

notNo, definitely





33

Table BRD3_2

Table BRD3_2: Which of the following do you plan on shopping during?Thursday evening onThanksgiving Day


willYes, probably

willNo, probably

notNo, definitely




34




willYes, probably

willNo, probably

notNo, definitely





35

Table BRD3_2



willYes, probably

willNo, probably

notNo, definitely




36


Table BRD3_3: Which of the following do you plan on shopping during?Black Friday, around midnight to the morning


willYes, probably

willNo, probably

notNo, definitely





37

Table BRD3_3



willYes, probably

willNo, probably

notNo, definitely




38




willYes, probably

willNo, probably

notNo, definitely





39

Table BRD3_4

Table BRD3_4: Which of the following do you plan on shopping during?Black Friday Day


willYes, probably

willNo, probably

notNo, definitely




40


Table BRD3_4: Which of the following do you plan on shopping during?Black Friday Day


willYes, probably

willNo, probably

notNo, definitely


Registered Voters 19% (375) 26% (524) 18% (367) 29% (574) 8% (160) 2000Ethnicity: White 16% (252) 26% (412) 20% (311) 31% (495) 8% (122) 1591Ethnicity: Hispanic 35% (103) 27% (80) 15% (45) 19% (56) 5% (16) 299Ethnicity: Afr. Am. 33% (82) 25% (60) 13% (32) 19% (46) 10% (24) 244Ethnicity: Other 25% (42) 31% (52) 15% (25) 20% (33) 8% (14) 165Relig: Protestant 13% (64) 24% (118) 21% (103) 37% (187) 6% (28) 500Relig: Roman Catholic 23% (100) 30% (126) 18% (76) 23% (99) 6% (24) 426Relig: Ath./Agn./None 17% (90) 22% (115) 20% (105) 30% (157) 9% (48) 516Relig: Something Else 18% (58) 31% (96) 16% (49) 26% (82) 10% (30) 315Relig: Jewish 19% (9) 21% (10) 16% (8) 28% (14) 17% (9) 51Relig: Evangelical 22% (139) 27% (167) 17% (107) 26% (163) 8% (50) 626Relig: Non-Evang. Catholics 16% (87) 27% (145) 20% (106) 32% (171) 5% (29) 537Relig: All Christian 19% (225) 27% (312) 18% (213) 29% (334) 7% (79) 1163Relig: All Non-Christian 18% (147) 25% (211) 19% (155) 29% (239) 9% (78) 831Community: Urban 23% (128) 29% (161) 19% (105) 22% (123) 7% (38) 555Community: Suburban 17% (154) 24% (212) 19% (170) 32% (284) 9% (77) 898Community: Rural 17% (93) 27% (150) 17% (92) 31% (167) 8% (45) 547Employ: Private Sector 22% (139) 30% (192) 20% (127) 24% (154) 5% (32) 645Employ: Government 22% (33) 28% (42) 21% (31) 26% (38) 3% (5) 150Employ: Self-Employed 25% (42) 26% (44) 14% (24) 26% (43) 9% (15) 169Employ: Homemaker 14% (24) 34% (61) 16% (29) 28% (50) 8% (14) 178Employ: Student 31% (33) 30% (32) 19% (20) 13% (14) 7% (7) 106Employ: Retired 9% (36) 15% (60) 20% (78) 47% (186) 10% (38) 399Employ: Unemployed 15

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MorningConsult NationalTrackingPoll#161102 November02 …...NationalTrackingPoll#161102,November,2016 21 TableBRD9_1:Foreachofthefollowing,pleaseindicateifyouthinkthewordortermdescribesBlack