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National Postal Forum 2018
January 26, 2018
CAP METRO – AREAS INSPIRING MAIL
This year’s theme……
…..Customer Experience Delivered
National Postal Forum 2018
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The 2018 NPF will be held at the new
Henry B. Gonzalez Convention Center
NPF celebrates its 50th Anniversary!!!
City of San Antonio celebrating 300 years!!
National Postal Forum 2018
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INFORMED
Visibility
Delivery
Mobility
CUSTOMER EXPERIENCE
Universal Business Theme
USPS Focus
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Learn about Informed Delivery in the
USPS Booth in the Exhibit Hall!
National Postal Forum 2018
Sign up as a user to preview your mail and manage packages arriving soon. Experience the benefits first-hand:
• Convenience and early action
• Visibility and security
• Access while traveling or away from home
Conduct an interactive campaign as a mailer to enhance and extend the mail moment:
• New digital channel with an engaged user base
• Multi-channel campaigns generating multiple impressions
• Enhanced customer call-to-action with interactive content
NEW!
Incoming package
delivery information
is now available in
Informed Delivery
email notifications!
Explore the latest enhancements
to the feature, immerse yourself
in an augmented reality
experience, and more!
“To assist the USPS in building relationships
with mailers and educating them in the most
effective and efficient use of the products and
services offered by the USPS”
NPF MISSION STATEMENT
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National Postal Forum 2018
National Postal Forum 2018
2018 PROGRAM HIGHLIGHTS
PMG Keynote Address
National Meeting of Areas Inspiring Mail Focus Groups
PCC Opening Session
Workshops
NPF Welcome and Areas’ Receptions
Officer Led Sessions
Certifications
Exhibit Hall
Partnership Luncheon & Award Ceremony
Small Business Symposium
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Officer Led Sessions
How USPS Secures the Customer Experience (And How
You Can, Too!) – Greg Crabb
Innovating Today for Tomorrow’s Customers - Gary Reblin
Transforming “1’s and 0’s” into an Informed Customer
Experience – Isaac Cronkhite
“Staying Alive” - Guy Cottrell
Delivering World Class Customer Experience…From First
Mile To Last Mile – Kevin McAdams
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National Postal Forum 2018
Officer Led Sessions
Bits and Bytes: IT is the Customer Experience –
Jeff Johnson
Strengthening the Connection With Suppliers -
Susan Brownell
Informed Operational Intelligence – Robert Cintron
Enhancing The Customer Experience With First-Contact
Solutions – Pritha Mehra
Product and Pricing Simplification– Steve Monteith and
Sharon Owens
Informed Engineering – Mike Amato
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National Postal Forum 2018
Workshop Tracks
Leveraging Customer Experience with Data Analytics: Customer Analytics: The
Backbone for Successful Marketing; Using Customer Analytics and Market Research
to Improve Customer Experience
Mail and Future Emerging Technologies: Informed Delivery; - Informed Customers;
Digital Marketing through hardcopy mail; Other New USPS Innovations
Streamlining Your Mail Center Operations: Effectively Managing your Mailing
Operations; Professional Development Sessions Incorporated
Shipping Innovations in an Evolving World: Navigating the Evolving Shipping
Landscape and How Technology Enhances the Future of Shipping
Direct Mail – the Cornerstone of Omni Channel and Digital Campaigns: Direct
Mail Relevance and Impact in the Digital Age; Using Direct Mail to Improve Advertising
Performance; Why Direct Mail is Needed for Success in Reaching Targeted
Audiences; Direct Mail – Essential for Omni Channel Marketing 10
National Postal Forum 2018
Workshop Tracks
Leveraging Customer Experience with Data Analytics
Track sample workshops:
Hot Topics in Addressing: An Industry Perspective
How Can I Make Informed Visibility Work for Me?
Mail Visibility on the Move – What's My Status?
WebTools – 50 Billion Served!
The Physical and Digital Journey for Customer Engagement
Coding Accuracy Support Systems Changes for 2020
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Mail and Future Emerging Technologies
Track sample workshops:
Creating a Successful Informed Delivery Campaign
Informed Delivery for Mailers – Five things we learned from
customizing an interactive campaign
Informed Delivery – A Mailer's View
Informed Delivery and Commingling: How to make everything
work as intended
How Geospatial Mapping has revolutionized Postal Operations
Workshop Tracks
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Streamlining Your Mail Center Operations
Track sample workshops:
"Who Protects Your Mail?"
Mail Center Operations – Strategies, Insights, and Forward
Direction
Put your tracking system to work – introducing your facilities
workflow platform
Talent Management and the Art of Leadership
When Generations Collide – A New Diversity Issue
Top 5 Factors influencing your International Mail Decisions
Workshop Tracks
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Shipping Innovations in an Evolving World
Track sample workshops:
Back by popular demand! 10 Hotter and Newer Logistics Trends
that will keep customers coming back for more!
Customs Efficiency for Customer Satisfaction and Cost
Containment
eCommerce Shipping & Fulfillment: How to Build Customer
Loyalty
How to promote your brand & improve customer experience by
leveraging the real estate on your shipping boxes & labels.
Informed Delivery for Parcels
Workshop Tracks
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Direct Mail – the Cornerstone of Omni
Channel and Digital Campaigns
Track sample workshops:
Bringing Your Direct Mail Pieces Into The 21st Century
Combining Paper and Pixels: Using Mail to Drive OmniChannel
Marketing Success
The Best 4 letter word in Direct Mail: TEST
The Power of Getting Connected
How Can I Make Informed Visibility Work for Me?
Workshop Tracks
Certification Training Programs
Track sample workshops:
Postal addressing standards
Classes of mail and processing categories
POSTNET™, Intelligent Mail® and parcel barcode formats
and print specifications
Designing automation letters and flats (tabbing, polywrap,
deflection, flexibility, etc.)
Reply mail (Business, Courtesy, Meter, Permit Reply and
Merchandise Return Service)
Address Information products and Move Update
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Mailpiece Design Professional Course
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Certification Training Programs
Eight Key Areas Covered:
Executive Mail Center Manager Training
People Management
Sales and Marketing
Basic Mail Design
Tools and Resources
Technology
Operations
Finances
Safety and Security
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Radio
Magazines
TV
Newspapers
PDAs
Cell Phones
Portable Media Players
Instant Messaging
MP3 Players
Community Forums
Blogosphere
Web Sites
Word of Mouth
News Media Sites
Wireless Channels
Social Networking Sites
New Channels
Traditional Channels
Certification Training Programs
Certified Direct Mail Professional (CDMP)
Modules Covered
Mailing Lists
Mailpiece Creation
Response Rates
Omni-Channel Marketing
Technology
Environment
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CDMP Audience
Direct Mail Service Providers
Sales Force
Graphic Designers
Marketing Experts
Organizations looking to expand into or grow USPS
Marketing Mail and marketing opportunities
Managers and supervisors
Certification Training Programs
Customer Incentives and Discounts
Customers Have Many Options to Maximize
Savings
USPS Customer Employee Recruitment Program: $100 off full registration when
using the referral code listed on coupon and submitting recruiter’s first and last
name (expires April 25)
$100 off full registration, or $50 off Two or Three day registration if customer is a
PCC Member
$150 discount off a full or three day registration if their hotel is booked through
NPF registration system
$25 discount after the first registration for all additional employees from same
company
$200 credit towards paid 2018 registration fee by referring a person outside of
their company (must be a first time attendee with paid registration exceeding
$500).
$575 Savings Opportunity!All discounts are listed on the npf.org website under the “register and attend” -
MTAC members have discounts exclusive to MTAC.20
QUESTIONS???
Make sure you have turned in your
business card for a special offering!
NPF 2018
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MTAC Leadership (2018 to 2019)
MTAC MTAC
MTAC Leadership 2018 - 2019
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Industry Leaders Postal Service
Classes of Mail Focus Areas
First-Class Mail Payment & Acceptance, & Education
Mike TateAmerican Bankers Association
Bank of America
Lisa WurmanGravure Association of the Americas
Quad/Graphics Inc.
Pritha Mehra VP, Mail Entry & Payment Technology
Periodicals Enterprise Analytics & Data Usage
Randy StumboGravure Association of the
Americas
Meredith Corp.
Angelo AnagnostopoulosEdison Electric Institute
GrayHair Software Inc.
Isaac CronkiteVP, Enterprise Analytics
Marketing Mail Mail Preparation, Entry, & Operations
Rose FlanaganNational Alliance of Standard
Mailers & Logistics
Data-Mail Inc.
Bob RosserAssociation for Postal Commerce
(PostCom)
IWCO Direct
Robert CintronVP, Network Operations
Package Services Emerging Technology & Product Innovation
John MedeirosParcel Shippers Association
DHL Global Mail
Steve ColellaIdealliance
The Calmark Group
Gary Reblin VP, New Products and Innovation
MTAC Executive Committee Members
(2017 - 2018)
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Industry U. S. Postal Service
Wanda SenneIndustry Chair (2018-2019)
DHL eCommerce
Steve MonteithPostal Chair
Vice President, Marketing
Bob SchimekIndustry Vice Chair (2020-2021)
Quadient
Judy de TorokPostal Co-Vice Chair
Manager, Industry Engagement & Outreach
Marketing
Erv DrewekImmediate Past Chair (2016-2017)
Graphic Communications, a Veritiv company
Tom HughesPostal Co-Vice Chair
Manager, Business Customer Support & Service
Sales
Lindsey TaylorProgram Manager/Secretary
A/Manager, Industry Engagement Strategy
Marketing
MTAC December Meeting Recap
Opening Session Speakers on Tuesday, December 5,
2017:
Chief Customer and Marketing Officer, Jim Cochrane –
Spoke about the USPS Holiday Marketing Campaign and shared commercials,
radio spots, and bi-lingual ads
Chief Operating Officer, Dave Williams –
Provided an update on PEAK and discussed the recent natural disaster in
Puerto Rico
Chief Information Officer, Kristin Seaver –
Talked about network security during the recent natural disasters
Guest Speaker: Rachel Katich, JoAnn Stores–
Shared her company’s experience using Informed Delivery as part of their
marketing mix
Guest Speaker: Thanh Nguyen, The Standard Group – Shared his winning
Irresistible Mail Campaign
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Current User Groups
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#2 - eVS/Product Tracking System (Monthly)
#3 - FAST & eInduction (Bi-weekly)
#4 - Informed Visibility (previously IMb Tracing) (Weekly)
#5 - Addressing (Technology & Business Strategy) (Bi-weekly)
#8 - USPS Promotions (Monthly)
#9 - Presort Reference Data (Monthly)
#11- Mail Systems and Acceptance (Bi-weekly)
Status of Workgroups and Task Teams
In-Progress
TT 25 - Mail Quality Data via Informed Visibility
WG 173 - Payment Modernization
WG 180 - Presort and Prep Optimization Work Group
(PPOWG)
WG 182 - Package Platform Vision for Mail Acceptance
and Payment
WG 183 - Business Customer Gateway Improvement Team
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Status of Workgroups and Task Teams
In-Progress
WG 184 - Customer Identity Management
WG 185 - IMpb Compliance Address Quality Threshold
WG 186 - Business Approach to Address Characteristic
Indicators
WG 187 - Improvements to Disaster Reporting
WG 188 - Grow Mail Volume by Expanding Letter Mail
Machinability Standards
WG 189 - Enhanced Visibility of Industry Supplied
Transportation
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Congratulations! Mission Accomplished!
TT23: Readiness for Trend Based Verification Industry Leader: Todd Black
Postal Leaders: Pritha Mehra
Sponsors: Pritha Mehra, Bob Schimek
WG 176: RIBBS Redesign Industry Leader: Lisa Wurman
Postal Leader: Mike Filipski
Sponsors: Pritha Mehra, Angelo Anagnostopoulos
WG 181: USPS Marketing Mail Name Transition Industry Leader: Rose Flanagan, Lisa Bowes
Postal Leaders: Becky Dobbins, Elke Reuning-Elliott
Sponsors: Steve Monteith, Rose Flanagan
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Status of Workgroups and Task Teams
Retired User Groups
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UG 1: PostalOne!, SASP, Intelligent Mail
UG 7: MTEOR
UG 10: Mail Acceptance and Payment
2018 Meeting Schedule2018 MTAC Meeting Dates
February 27 – March 1
June 12 – 14
October 2 – 4
November 27 – 29
Postal Pro:
https://postalpro.usps.com
Contact an MTAC Association Executive if you would
like to attend as a guest or send an email to
2018 Meeting Schedule
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Greater Atlanta
Greater Baltimore
Greater Charlotte
Greater Triad
Greater Triangle
Greater Wilmington
Hampton Roads
Low Country
Midlands
Northern Virginia
Upstate PCC of Greater
South Carolina
Washington Metropolitan
Western North Carolina
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Sonia Holly: Area PCC Coordinator
Katrina Raysor: PCC Liaison
Postal Customer Council
