DO NOW: WHAT’S THE GREATEST INVENTION OF YOUR LIFE? WHICH ONE HAD/HAS THE BIGGEST IMPACT ON YOUR LIFE? WHY?

Objectives: Students will be able to...(1) describe how an assembly line works (2) explain major themes of the 1920's prior to the Great Depression

Homework: Study, Study, Study!

ASSEMBLY LINES – REVOLUTIONIZED http://www.youtube.com/watch?v=IXkxl8dSXb4 (Henry

Ford’s Assembly Line)

http://www.youtube.com/watch?v=QRQuEcOesZA (Current Day Ford Assembly Line)

Cut work days from 12 to 8 hours. Things were produced quicker and cheaper.

THE AUTOMOBILE Henry Ford revolutionized the

car with the assembly line Model T – “Tin Lizzie” or

“Flivver” ($295) Made it affordable to the

masses Changed social life – Allowed

people to go places that were previously out of reach

Auto commuters appeared

WHAT IS DEBT??

THE CONSUMER SOCIETY Things bought on credit rose –

“Buy now and pay in easy installments”

Bread slicer – Sliced bread! Wow! Awesome!

Did people know they needed it?

How did they convince people they did?

CONSUMER PRODUCTS ROSE Electric Razors, disposable facial

tissues, frozen foods, hair dye Indoor plumbing became

common, and household cleaning products were on the rise

Labor Savors – Electric irons, vacuum cleaners, washing machines, refrigerators

ADVERTISEMENTS

CHOCOLATE!!!@!#$!#%$!

BUY A CAR! THEY’RE AWESOME! FORDS ARE THE BEST!

AND MY FAVORITE….

MANAGERIAL REVOLUTION AND WELFARE CAPITALISM Companies created modern

organization structures with managers and division heads

Welfare Capitalism - Companies allowed workers to buy stock, participate in profit sharing, and receive benefits (medical care, pensions)

Ford increased wages of workers Unions died off and seemed

unnecessary

FARM CRISIS Farmers did not share in

prosperity Technological advances

allowed them to produce more, but not a higher demand

Government urged farmers to produce more during the war (Many farmers borrowed heavily to buy new land)

After war, European markets rose, and less US products bought