National Angus Conference and Tour

Rod Nulik, Marketing Manager

Purina Mills, LLC

The Purina Difference• Products

• Programs

• PEOPLE

®

William H. Danforth“I Dare You!”

William H. Danforth

• Founded Purina in 1894

• Author of “I Dare You”

• Established Not Only a Company – He Established a Culture.

• “The ultimate purpose of any business should be to provide employment to build families, homes, and communities.”

William H. Danforth

“Character is still a better business investment than brilliance without moral foundation.Character is and always will be the Purina cornerstone.”

Four Square Philosophy

Of Life

StandTall

StandTall

Think Tall

Think Tall

SmileTall

SmileTall

LiveTallLiveTall

Four Square Philosophy

Animal Production

GoodFeeding

GoodFeeding

GoodBreeding

GoodBreeding

ProperSanitation

ProperSanitation

SoundManagement

SoundManagement

Purina Mills, LLC

• Heritage

• Innovation

• Leadership

Leadership

BSE

lame

omebody

lse

Leadership

I’m Responsible- Rudy Giuliani

• Understand Changes Needed in the Cattle Industry

• Affect Change in Your Operation to Optimize Your Resources

• Align With Those That Can Help You Make Those Changes

• To Address Industry Needs to Improve Beef’s Competitive Advantage and Value

• Utilize our Strengths in Research and Distribution to Optimize Your Resources of Land, Labor, Capital, and Management

• Build Leaders Through Innovation

Dr. Chris Forcherio

Dr. Mike JaroszS. Sioux City, NE

Dr. N.T. Cosby Laddonia, MO

Dr. Lee Dickerson Dr. Ron Scott

Purina Cattle ConsultantsPurina Cattle Consultants

Dr. Doug HawkinsFt. Worth, TX

Dr. David WeakleySt. Louis

Dr. Drew ShainEstherville, IA

Dr. Kelly SandersLubbock, TX

Dr. Chance FarmerSeguin, TX

Dr. Steve MyersColorado Springs, CO

Dr. Kate JacksonMr. Ted PerryKansas City, MO

Dr. Jeff HeldtGering, NE

Dr. Cliff WillmsSioux City, IA

Founded in 1926Founded in 1926

Purina Beef Research

Purina Beef Research

• Discovery…inventing the future

• Improve Programs…Fine Tuning

• Develop…Technical Information on Nutrition & Management

Purina Beef Research

Total Experiments:

–Beef Cattle…………... 1,404

–Sheep…………………...161

Feedyard and Stress Studies: 732

Brood Cow & Heifer Studies: 247

Suckling Calf Studies: 55

Stocker Studies: 84

Basic Research Studies: 140

Palatability / Intake Modifier Studies: 145

Purina Beef Research

• Palatability

• Eating Behavior

• Intake Modification

> 1500 Comparisons

Ingredients and Nutrients that “Modify Eating Behavior”

Thank You!•For Your Time

•For Your Business

•For Your LEADERSHIP!