HEY. HI. WHAT’S UP? My name is Natasha Ygsi; I’m a graphic designer and aspiring Art Director

currently studying at the University of Missouri’s School of Journalism. A dash of eccentricity, a healthy dose of weird, and a heap of enthusiasm equals this creative thinker and dreamer with wide eyes and a thirst to see the world.

Originally hailing from, small-town, St. Joseph, Missouri, I’ve become an observer, challenge-conqueror, and daydreamer of things beyond my city’s limits.

Throughout my time at university I’ve pushed myself to hone my skills and to always think strategically in my designs. I’ve never wanted to be just a good

artist, I want to be a great communicator. I have a passion for what I do which drives me to be better everyday and forces me to take chances that I wouldn’t normally. Many of the freelance opportunities I’ve had can be attributed to my

veracity, passion, and loyalty to my craft.

In addition to the University of Missouri, I’ve also taken classes at the Kansas City Art Institute to strengthen my foundations in design aesthetics and execution. I’m excited for what my future in this industry has to offer and teach me, and I’m not

afraid to work for what I want and believe in.

The average person is bombarded with advertising from the moment they wake up to the moment their heads hit the pillow at night. Breaking through the clutter requires exciting, innovative and simple communication. De-signers are expected to be expert communicators and problem solvers. They understand what excites and interests the consumer and they know how to best communicate a message. Through my series of campaigns I have strived to achieve all of these aspects while maintaining a clear and concise message.

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App created to accompany the website platform. This will be the social side of the website. Use it to find popular routes, comments, tips, and must see places. Connect to other Mission 1 riders at the touch of a screen.

Scrolling animation:Won’t map out journey but will highlight most senic parts. Landing page will be a scenic picture of that sight that you can interact with. Words will appear on screen for a moment then

fade out.Can create own ride playlist w/ spotifyDouble click on the previous screen it will zoom and take you to the next “destination” of the trip. Clicking

on the drop pin will bring up a pop-up page where you can share pictures and stories. Create a profile and invite friends to share you journey

“Begin your journey” will fly up & disapear. When you select the Menu icon the ride journal will fly up from the bottom to take title’s place.

A map & “ride journal will fly up to select you destination & starting address. Almost Google map-eqsue. In this case: Scenic PCH

you with a girl on your bike you on

your bike

Music starts - Mac Miller’s “Up All Night” instrumental. The camera never moves throughout, stays trained on the same spot of the paper. Illustrations move & interact. Illustrations are constantly shifting, with the beat. The words appear on screen & disappear

3rd illustration is formed from the previous illustration lines. Bike speeds in again from right. Jumps over the monster trucks movement lines appear & move behind it. lands on left ramp then speeds out of shot left . Illustration disbands & then forms next shot

5th illustration is formed from the previous illustration lines. Scene is a road lined by trees. Bike speeds in from bottom and then speeds out of shot from the top. Illustration

New illustration appears and bike is seen parked in the garage. Implying that it’s “yours” - the viewer’s. Illustration disbands & lines move out of shot

End screen words appear (moving/shifting with the beat) And then disappear

4th illustration is formed from previous illustration lines. The new setting is in the city, bike speeds in from the left then stops by the shop. words are written/drawn as the shot is taken, writing “YOU ON YOUR BIKE” and an arrow is drawn to point at the bike. Arrow and words disappear.

Still on 4th illustration. “Hot girl” appears on back of the bike and words are written/drawn as the shot goes on, Writing “YOU WITH A GIRL ON YOUR BIKE” An arrow is drawn to point to the bike & girl. Words disappear. Illustration lines disband & form the next illustration

1st illustration appears on screen (always shifting with the beat) and the Mission 1 speeds around a wooded bend in the road. The bike is “ripped out” of a magazine and it interacts/moves with the drawn illustrations. Bike speeds in & out of shot around the bend. This time, the black lines of the illustration disband and form the next screen

2nd illustration is formed from the lines of the previous. (always shifting with the beat) The bike speeds into shot from right, speeding across the tightrope over a gorge. As the bike moves over the rope, rocks and debris fall. Bike speeds out of shot to the left. Illustration lines disband & form the next illustration

you with a girl on your bike you on

your bike

Music starts - Mac Miller’s “Up All Night” instrumental. The camera never moves throughout, stays trained on the same spot of the paper. Illustrations move & interact. Illustrations are constantly shifting, with the beat. The words appear on screen & disappear

3rd illustration is formed from the previous illustration lines. Bike speeds in again from right. Jumps over the monster trucks movement lines appear & move behind it. lands on left ramp then speeds out of shot left . Illustration disbands & then forms next shot

5th illustration is formed from the previous illustration lines. Scene is a road lined by trees. Bike speeds in from bottom and then speeds out of shot from the top. Illustration

New illustration appears and bike is seen parked in the garage. Implying that it’s “yours” - the viewer’s. Illustration disbands & lines move out of shot

End screen words appear (moving/shifting with the beat) And then disappear

4th illustration is formed from previous illustration lines. The new setting is in the city, bike speeds in from the left then stops by the shop. words are written/drawn as the shot is taken, writing “YOU ON YOUR BIKE” and an arrow is drawn to point at the bike. Arrow and words disappear.

Still on 4th illustration. “Hot girl” appears on back of the bike and words are written/drawn as the shot goes on, Writing “YOU WITH A GIRL ON YOUR BIKE” An arrow is drawn to point to the bike & girl. Words disappear. Illustration lines disband & form the next illustration

1st illustration appears on screen (always shifting with the beat) and the Mission 1 speeds around a wooded bend in the road. The bike is “ripped out” of a magazine and it interacts/moves with the drawn illustrations. Bike speeds in & out of shot around the bend. This time, the black lines of the illustration disband and form the next screen

2nd illustration is formed from the lines of the previous. (always shifting with the beat) The bike speeds into shot from right, speeding across the tightrope over a gorge. As the bike moves over the rope, rocks and debris fall. Bike speeds out of shot to the left. Illustration lines disband & form the next illustration

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App created as a mobile shop and website. Mainly used for shopping and browsing Mission 1 Products and additions. A game is included for an interactive feature. Racing against the computer to collect as many circuit boards before time runs out while avoiding oil spills.

Interactive welcome page. The user must “plug in” the cord to enter the site. The homepage of the site has a circuit board motif and each section of the site is “engraved” into the board.

When you select and click on a section it will ignite a spark that travels through the circuit board and eventually grows into a full-screen “flash” which acts as a pop-up

screen for that section selected.

“Mission 1 Expert” to convey that the app is full of all the knowledge an owner could need to utilize their bike to it’s full potential. Includes sections such as ; Tips, Connect, Store (to order replacement parts & customize), and The Engineers - where, if you for some reason can’t find the answer on the app, you can type in your unique question for our real experts - the engineers - to answer. The answer will both be sent directly to you and added to the Tips section of the app.

The website functions as a interactive info-graphic for the clean and efficient energy sourced by all Mission 1 Motorcycles., The aesthetic begins blurry, but as you scroll down through the site the image becomes clearer.

This site is for those interested in Mission 1 past the motorcycle culture. Mission 1 recognizes that clean energy for transportation is a concern for a large percentage of

people and want to cater to the questions they may have, Also used as a resource for those who want to learn more about fuel-less operating.

MISSION 1 FOR THE PURE THRILL OF IT

Bike rides through a puddle of water on the side of the road & splashes the camera, covering it. The Bike rides out of shot. Nat sound

The camera zooms out to reveal a clearer picture; the Mission 1 RS in the middle of a serene forest. Heavy beat music starts quite and builds

The camera then zooms slowly as the motorcycle turns on (Lights come on & engine initially revs) Voice over starts: “FOR THE AUTHENTIC RIDE” Music becomes slightly louder but not overwhelming

bike where the shot stops and words appear over it. The music comes to a head and the beat “drops”

fades to black. END

A rider steps onto the bike & begins to drive. The bike drives out of frame and the camera spins to follow it. Music playing

The camera focuses in on the water drops left on the lens with a vague blur of a green-ish background. The water drops slide down the lens. Nat sound

The water drops wipe slide down to revel a pixelated image. Nat sound

Jump cut to in front of the bike on a road where the rider is speeding fast and performing tricks (wheely). VO: “FEEL THE RUSH OF ZERO EXHAUSTS & ZERO EMISSIONS” The camera continues to be in front of the bike for 5 sec. then the bike drives out of shot and the camera spins to follow it. Music still playing - building

For the 2015, 50th Anniversary Mustang we wanted to focus on the concept of untamable freedom. We focused on imagery of literally breaking through barriers. We wanted our campaign to evoke the feeling of being unrestrained.

While the campaign was mainly print, an out of home ad would acompany it. The ad would be a wall decal that was placed on buildings of busy city streets to catch people

who sit in traffic while in the city.

If you’re already familiar with marmite as an american, you might already have a foul association to it. In trying to market marmite to an american

audience, we felt that we should embrace the sort of acquired taste that comes with marmite. Wanting to position the acquired taste as “high class” and

“sophisticated” the “The Working Man’s Caviar” print campaign was born.

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The Panhelenic Association (PHA) Recruitment booklet is an annual booklet produced by the University of Missouri every summer before the beginning of the Fall Semester. It is sent out to over a thousand girls in preparation for sorority recruitment. I wanted to stay away from past motifs of

flowers, pastels, birds, and nature in general. For this - the 2015 booklet - I utilized bold, jewel tones and geometric shapes to give the booklet a modern and more streamlined look. Triangles are seen

on every page of the book as well as are bold and stylized typographic headlines. Besides the copy, I had full creative control of the book.

Every semester the University of Missouri showcases big theater films on campus for free or for a dollar. With each semester a Films poster and tri-fold card are produced and distributed around campus to let the students know what will be showing that semester. For the 2014 Spring Films

poster and calendar I had complete creative control over the aesthetic, as long as it evoked springtime in someway. I wanted to keep the design abstract and used spring colors to get across

the spring-like feeling. I created a faux watercolor effect to create the main background for the headlines.

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Columbia’s local japanese steakhouse, Kobe, was looking for design options for their updated menu. Currently the menu is extremely basic, fulfilled through a standardized template and even has stock images. For the redesign, I wanted to create something more contemporary that reflected the fun atmosphere of the restaurant. i took my own pictures of dishes and I relied on bold graphics and headlines because the food list is quite extensive and is the real star of

the menu. I kept a bold red as the base color because it is extremely evocative of japanese culture as well as the color of the ties the servers wear at the

restaurant.

When encountered with a branding or logo design I strive to figure out the essence of the brand. What the brand represents, what its purpose is and how they want to be precieved. The answers to these questions serve as my guide to create effective and attractive logos. I believe logos should be simple and reflect the tone of the brand first and foremost. What the brand/company represents should be clearly communicated through a shared understanding of the symbolism used. I want my logo marks to be able to be placed anywhere and everywhere necessary to the brand.

Most of my logo designs are one-off branding requests.

MEDPAC PROMOTING MEDICINE THROUGH POLITICS

ECE-GSA ELECTRICAL +COMPUTER ENGINEERING GRAOUATESTUOENT ASSOCIATION

GUITAR SOCifTY

Sometimes it fun to just focus on the design. In doing poster designs I better learn how to use the space I’m given to relay a lot of information, and how to get creative with layouts. I use poster design as a way to experiment with new techniques and aesthetics that I can later simplify and apply to my campaigns. Poster design is where I started. I love taking the information of the event or organization and relaying it in a creative, unexpected way. Because these are all one-off projects, it’s thrilling to know that these designs only live for a short time before their information becomes irrelevant. This makes it even more important to create something that is instantly eye-catching and memorable.

My series of posters are a combination of freelance, work from the Student Design Center, and the Blue Note.

Let Mizzou After Dark take care of your Valentine’s Day plans. Join us for a sit down dinner and a live acoustic concert – complete with roses and chocolate covered

strawberries.Free for MU Students with your student ID. Cost is $5 for the general public. Children under 17 are not allowed.

Please visit stufftodo.missouri.edu for more information.

We are committed to ensuring that our events are accessible to all. If you have a disability and anticipate barriers to your participation, please contact Kaci Drennan at 573-882-3780.

Come pick up your chocolate bar and see if you find one of the five golden tickets! You could score

some really sweet prizes. Indulge your sweet tooth with a chocolate fountain and candy bar.

April 11 7-11pm memorial student union

MIZZOUAF TERDARK .MISSOURI.EDUWe are committed to ensuring that our events are accessible to all. If you have a disability and anticipate barriers to your participation, please contact Kaci Drennan at 573-882-3780.

For ADA accommodations, contact the Center for Leadership & Service at (573)-882-8585.

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22nd Emerging Leaders Program Info Session - 3pm, 220�� �� �tudent �enter26th Emerging Leaders Program Info Session - 2pm, 220�� �� �tudent �enter26th The Leadership Challenge Applications Open - leadership.missouri.edu30th Social Justice Symposium Registration Closes - Limited space avai�a��e leadership.missouri.edu�s�s 30th Emerging Leaders Program Spring Applications Close - First �ear st�dents on�� leadership.missouri.edu�elp

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30th Alternative Breaks Site Leader Applications Open - brea�s.missouri.edu��oin�

2nd Paws for a Cause: Columbia Healthcare Center - leadership.missouri.edu�pa�s7th Social Justice Symposium - �rior �e�istration �e��ired. Coordinated �� the Department of �esidentia� Life & the Department of St�dent Life 8th MAB February Weekend Trip Application Close - brea�s.missouri.edu��oin�9th Women�s Leadership Conference Registration Opens - �lc.missouri.edu10th Paws for a Cause: Veteranʼs Hospital - leadership.missouri.edu� pa�s�16th Chancellorʼs Excellence Awards Nominations Open - Sponsored �� the Department of St�dent Life e�cellencea�ards.missouri.edu18th Paws for a Cause: �rannyʼs House - leadership.missouri.edu�pa�s�20th The Leadership Challenge Applications Close - leadership. missouri.edu

2nd Caring for Columbia Volunteer Registration Open - leadership.missouri.edu�c�c�2nd Paws for a Cause: Columbia Healthcare Center - leadership.missouri.edu/paws/6th Womenʼs Leadership Conference Registration Closes - �lc.missouri.edu10th Paws for a Cause: Veteranʼs Hospital - leadership.missouri.edu�pa�s�13th Chancellorʼs Excellence Awards Nominations Close - Sponsored �� the Department of St�dent Life e�cellencea�ards.missouri.edu 14th Womenʼs Leadership Conference - �rior re�istration re��ired14th Paws for a Cause: Food Bank- leadership.missouri.edu�pa�s�16th ELP Peer Facilitator Applications Open - �ast �L� participants on�� 16th Womenʼs Leadership Conference Executive Board Applications Open - �lc.missouri.edu18th Paws for a Cause: �ranny�s House - leadership.missouri.edu�pa�s�19th Paws for a Cause: Humane Society - leadership.missouri.edu�pa�s�20th Center for Leadership � Service Ambassador Applications Close - leadership.missouri.edu�20th MAB April Weekend Trip Applications Close - leadership.missouri.edu��oin�

missouri

fest

For tickets, visit The Blue Note box office or call (573) 874-1944. Order tickets online and get more information at mojoscolumbia.com Student charge tickets at the MSA/SPC box office located at the MU Student Center.

Man in the Ring The WoodsmithsViolet & the Undercurrents Ruth Acuff

Cindy Wolf & Mark Bilyeu St. Carrel & the Sad Bastard

Saturday January 10th