Name_______________Tobacco Notes

We are making progress!!!

Rocky Horror Tobacco Show “Rocky Horror Tobacco Show” Watch video Make groups

#1-“When you’re in junior high you start smoking to look like the big kids and fit in. Then when you are older, you don’t need to look older or fit in, you are already one of the big kids. By that time you’re screwed, they’ve got you.” Who are they referring to when they say, “…

they’ve got you” Who said this?

Debbie, stoma lady Jerry, sad old guy can’t blow out a match Karl, the big mustache, moody Joey, spikey hair, cursing a bit Molly, red hair, small eyebrows Nick, black hair slicked back, curses a few times Professor Grosso

Who said it???1. Debbie, the stoma lady

#2-“I remember I really liked this guy and he was a smoker and I smoked with him because I liked him so much. Then we broke up but I still have this habit. It’s so sad because nothing ever came out of that guy, but here I still have this habit.”

Why do you think this girl smoked with this boy?

Who said this?

Debbie, stoma lady Jerry, sad old guy can’t blow out a match Karl, the big mustache, moody Joey, spikey hair, cursing a bit Molly, red hair, small eyebrows Professor Grosso

Who said it???1. Debbie, aka stoma lady2. Molly, reddish hair, thin eyebrows

#3-“It makes you sad, that you can’t do the things that you used to do.”

Do you think this character will ever improve his health so he can do the things he used to do?

Who said this?

Debbie, stoma lady Jerry, sad old guy can’t blow out a match Karl, the big mustache, moody Joey, spikey hair, cursing a bit Molly, red hair, small eyebrows Professor Grosso

Who said it???1. Debbie, aka stoma lady2. Molly, reddish hair, thin eyebrows3. Jerry, sad old guy can’t blow out a match

#4-“Its scary, you get up in the night and you can’t breathe, what do you do? The more you react, the less you can do...”

What is worse, the decreased quality of years or the decreased quantity of years from tobacco use?

Who said this?

Debbie, stoma lady Jerry, sad old guy can’t blow out a match Karl, the big mustache, moody Joey, spikey hair, cursing a bit Molly, red hair, small eyebrows Professor Grosso

Who said it???1. Debbie, aka stoma lady2. Molly, reddish hair, thin eyebrows3. Jerry, sad guy with big glasses, can’t

blow out a match4. Karl, moody guy with big mustache

#5-“I didn’t know so much tar builds up in your lungs. That’s pretty damn disgusting.”

Do you think seeing this jar of tar will make him want to quit?

Who said this?

Debbie, stoma lady Jerry, sad old guy can’t blow out a match Karl, the big mustache, moody Joey, spikey hair, cursing a bit Molly, red hair, small eyebrows Professor Grosso

Who said it???Joey, hair slicked back, bleeped out a few times for bad language.

Rocky Horror Tobacco Show Write a letter to one of the characters

from the video, share with the class. Characters from “Rocky Horror

Tobacco Show” Debbie, stoma lady Jerry, sad old guy can’t blow out a match Karl, the big mustache, moody Joey, spikey hair, cursing a bit Molly, red hair, small eyebrows Professor Grosso Or…any other character that you remember

Where is Debbi Austin now? http://

www.huffingtonpost.com/2011/01/08/debi-austin-anti-smoking-campaign_n_804831.html

http://www.huffingtonpost.com/2013/02/28/debi-austin-dead-dies-anti-smoking-cancer_n_2782979.html

Effects of SmokingWhat part of your life or your body is NOT effected by smoking? See if you can think of one when the unit is over…

Tobacco Deaths The adverse health effects from cigarette

smoking account for an estimated 443,000 deaths, or nearly one of every five deaths, each year in the United States.

More deaths are caused each year by tobacco use than by all deaths from HIV, illegal drug use, alcohol use, motor vehicle injuries, suicides, and murders combined.

Top Ten Facts about Teens and Smoking1. Girls who smoke are more likely to grow excess facial hair.2.Smoking as few as 5 cigarettes a day can reduce teens' lung function growth, with teenage girls being especially vulnerable.

Health Facts for Teens3. 40% of teenagers who smoke daily have tried to quit and failed.4. About 66% of teen smokers say they want to quit smoking or say they would not have started if they could choose again.5. Teens who smoke produce twice as much phlegm as teens who don't.

Health Facts for Teens Cont.6. Teens who smoke have more acne and their zits last longer.7. Kids who smoke 2 or 3 cigarettes a day can get hooked in as short as two weeks.

Health Facts for Teens Cont.8. Teens who smoke are more likely to catch a cold than people who don't - and their symptoms will probably be worse and last longer. 9. Teenagers who smoke use more medications than those who do not smoke.10. Teenagers who smoke have significantly more trouble sleeping than those who do not smoke.

Think about it… Of all these facts about smoking and

teens, which is the most powerful? Why?

#_________ because…________________________

Short-Term Effects Increase blood pressure and heart

rate Bad breath Yellow and brown stained teeth and

fingers Smelly clothes, car, furniture and

homes.

The BIG 3 Long-Term Effects Heart disease

Lung Disease (Emphysema and COPD) http://

www.youtube.com/watch?v=fVG3MDm9IaE

http://www.youtube.com/watch?v=jfVDAAdo7Pw

Cancers (see list in notes)

Lungs

Asthma, Emphysema, Chronic bronchitis Chronic lung disease (smokers lungs

turn black as they become clogged with smoke and the debris inhaled with incinerating tobacco)

Lung cancer. http://www.youtube.com/watch?v=yskY

G-EVlBY

Lungs

Short of breath at rest or during exercise.

Fills your lungs with tar. Proof that brown/yellow tar comes from

“white” smoke https://

www.youtube.com/watch?v=T3tFxeZ9a14 https://

www.youtube.com/watch?v=HV5FZ35CsIc

HEART Nicotine raises heart rate, increases

blood pressure, and constricts blood vessels.

Carbon monoxide increases risk of heart attack and stroke and other heart disorders.

Cause weakening of the heart muscle’s ability to pump blood, leading to death.

http://www.bing.com/videos/search?q=you+tube+tobacco+heart&view=detail&mid=F4B2EA8A236CD22728AEF4B2EA8A236CD22728AE&first=0

Throat Cancer of the larynx and esophagus,

irritates membranes of the throat. Chronic cough. http://www.bing.com/videos/search?q=cd

c+video+stoma&FORM=VIRE1#view=detail&mid=A1ADE8F83467AB714FA2A1ADE8F83467AB714FA2

BRAIN Nicotine is the addictive chemical in

tobacco, and addiction takes place in the brain. It stays in the brain for about 30 minutes after smoking a cigarette.

Smoking often makes a smoker feel dizzy and nauseas, but then they build up a tolerance for it. Then they need more of the drug and they can become addicted.

BRAIN When nicotine addicts stop smoking

they may suffer from restlessness, hunger, depression, headaches, and other uncomfortable feelings. These are called withdrawal symptoms because they happen when nicotine is withdrawn from the body.

Expectant Moms Miscarriages and small, premature

babies who often require respiratory machines to help them breathe.

Smoking increases chances of complications during pregnancy.

Smoking during pregnancy may cause impairment of baby’s growth, intellect, and emotional development.

http://www.youtube.com/watch?v=g89GDULsOQ4

MOUTH

Dulls taste buds, irritates membranes of the mouth, bleeding and receding gums, foul breath, and numbness.

Staining of teeth, tooth decay and tooth loss.

Cancer of the mouth

HOMEWORK ASSIGNMENT

Bring in a tobacco ad. Can be from a magazine or from an online

source. Do not use an anti smoking ad. We want

to use something from a real tobacco company that is encouraging tobacco use.

Cigars

Studies have shown that cigar/pipe smoking is linked to cancers of the mouth, lips, tongue, throat, larynx, lung, pancreas and bladder cancer. Cigar smoking, like cigarette smoking, is also linked to https://

www.youtube.com/watch?v=LPunXpIFZfE

What chewing tobacco does to your teeth…

…and your tongue.

Smokeless TobaccoSmokeless tobacco contains 28 cancer-causing agents (carcinogens). It increases the risk of developing cancer of the oral cavity, is strongly associated with leukoplakia (a lesion of the soft tissue in the mouth that consists of a white patch or plaque that cannot be scraped off) and recession of the gums.

We will be watching a DVD about Smokeless Tobacco with more information.

Hookah

Hookah smoking has been associated with lung, mouth and other cancers, heart disease and oral infections. https://

www.youtube.com/watch?v=7rd23-3wEyU

E-Cigarette Recent studies by the FDA show that the

e-cigarette may contain ______________. It is often used to help quit using tobacco, but more information is needed to see what the long term issues may be.

We will be watching a DVD about the E-Cigarette for more information about this topic.

Second Hand Smoke: A combination of 2 forms of smoke (sidestream and mainstream) from burning tobacco.

Sidestream smoke: smoke that comes from the lit end of a cigarette.

Mainstream smoke: smoke that is exhaled by a smoker http://www.cdc.gov/tobacco/campaign/tips/resources/videos/jessica-videos.html#jessica

Second-Hand Smoke Video http://

www.youtube.com/watch?v=sE7B6Z6-rls

http://www.youtube.com/watch?v=raYlnhksw5I&feature=related

http://www.cdc.gov/tobacco/campaign/tips/resources/videos/nathan-videos.html#nathan-never

Third Hand Smoke: The name for second hand smoke that lands on furniture and other surfaces and be extremely harmful. New studies suggest that third hand

smoke may actually become more toxic over time, and can be as dangerous as first or second hand smoke.

https://www.youtube.com/watch?v=FUUVELmkylQ

Anti Smoking Ads News story on why these

advertisements are now on TV. http://www.cbsnews.com/video/watch/?id=7402221n

Terri’s Story https://

www.youtube.com/watch?v=5zWB4dLYChM

https://www.youtube.com/watch?v=52rXcTVyPzI

CDC-Tips from smokers http://

www.youtube.com/watch?v=C8SVj3K0IdU&feature=endscreen&NR=1

Roosevelt’s story about smoking… http://

www.cdc.gov/tobacco/campaign/tips/resources/videos/roosevelt-videos.html#roosevelt-lie

Strategies for Tobacco AdvertisingHow do they do it?Why do they target teens?How can we fight back?

Sample Tobacco AdsThink about what they are trying to say in each of these ads…

Does Tobacco Advertising Work? Who Spends the Most Money on Tobacco

Advertising?

1.Marlboro 2.Newport 3.Camel

Does Tobacco Advertising Work?

Brand Preferences of Middle School Students:

43% preferred Marlboro 26% preferred Newport 9% preferred Camel

Brand Preferences of High School Students: 52% preferred Marlboro 21% preferred Newport 13% preferred Camel

1-The Cool Factor By associating

celebrities and “ideal” people with fun, excitement and attitude, tobacco advertisers work hard to convince consumers that if they don’t smoke, they’re not cool. (There’s even a brand of cigarette called “Kool”)

2-Celebrity Smokers Although tobacco

companies can’t use celebrity spokespeople in their ads, researchers have noted an increase in smoking by characters in movies – especially movies with teen appeal. Magazine photos of musicians, models and actors smoking also promote the idea that smoking is glamorous.

3-Dreams and Insecurities - Women Cigarette ads geared

to young women play on the idea of being “liberated” and in control – while at the same time playing on insecurities about body image. Brands geared toward women often have words like “slim” or “slender” in the product name.

4-Dreams and Insecurities - Men

Cigarette ads geared to young men use rugged, independent, masculine-looking models, such as the classic image of the Marlboro Man. Models usually shown participating in sports or outdoor activities.

5-Facts and Figures Tobacco advertisers

have been known to use statistics and “pseudo-science” to give the impression that smoking is safe and to enhance their products’ credibility.

6-Friends, Fun and Excitement

Tobacco ads feed the notion that everyone smokes and has lots of fun while doing it. Images of happy smokers at parties, in restaurants and even in the great outdoors reinforce the connection between smoking and good times.

7-Humor Tobacco ads often use

tongue-in-cheek humour to attract customers. Because smoking is becoming less acceptable in society, humour in tobacco ads frequently pokes fun at non-smokers, or at those who feel that smoking is unhealthy.

8-Ideal People Models in tobacco ads

appear to be perfect. They’re usually fit, attractive and cool-looking. Women in tobacco ads tend to be sexy and alluring, while the men are tough and masculine.

9-Individuality Tobacco ads –

especially those that try to attract young people – often portray smoking as a sign of independence and rebellion. The Virginia Slims slogan “Find your own voice,” is an example of this strategy.

10-Omission It’s no secret that

tobacco advertisers don’t give you the full story about cigarettes. Nobody ever sees a cancer patient, or a person with lung disease, in a tobacco advertisement.

11-Positive Lifestyle Advertising

Cigarette firms have long used “pictures of health” in cigarette ads to foster smoking as an acceptable, healthy lifestyle. Ads like these want consumers to associate smoking with outdoor sport and recreational activities such as tennis, bicycling, sailing and horseback riding.

12-Product PlacementCigarette ads can pop up in

the most unusual places, such as video games. This is especially true of racing or driving games, where players drive by virtual “billboards” advertising cigarettes.

13-Sponsorship Sponsorship is very appealing to tobacco

companies. If you want to associate your product with daring, speed and wealth,

what better way than to sponsor a racecar driver – splash your

logo on his car, uniform and helmet?

Sample Tobacco AdsThink about what they are trying to say in each of these ads…

Which of these are being used in the ad?

1. Cool Factor2. Celebrity Smokers3. Positive Lifestyle –

Women4. Positive Lifestyle – Men5. Facts and Figures6. Friends, Fun, Excitement7. Humor8. Ideal People9. Individuality10.Omission11.Positive Lifestyle12.Product Placement13.Sponsorship

Which of these are being used in the ad?

1. Cool Factor2. Celebrity Smokers3. Positive Lifestyle –

Women4. Positive Lifestyle – Men5. Facts and Figures6. Friends, Fun, Excitement7. Humor8. Ideal People9. Individuality10.Omission11.Positive Lifestyle12.Product Placement13.Sponsorship

Which of these are being used in the ad?

1. Cool Factor2. Celebrity Smokers3. Positive Lifestyle –

Women4. Positive Lifestyle – Men5. Facts and Figures6. Friends, Fun, Excitement7. Humor8. Ideal People9. Individuality10.Omission11.Positive Lifestyle12.Product Placement13.Sponsorship

Which of these are being used in the ad?

1. Cool Factor2. Celebrity Smokers3. Positive Lifestyle –

Women4. Positive Lifestyle – Men5. Facts and Figures6. Friends, Fun, Excitement7. Humor8. Ideal People9. Individuality10.Omission11.Positive Lifestyle12.Product Placement13.Sponsorship

Which of these are being used in the ad?

1. Cool Factor2. Celebrity Smokers3. Positive Lifestyle –

Women4. Positive Lifestyle – Men5. Facts and Figures6. Friends, Fun, Excitement7. Humor8. Ideal People9. Individuality10.Omission11.Positive Lifestyle12.Product Placement13.Sponsorship

Which of these are being used in the ad?

1. Cool Factor2. Celebrity Smokers3. Positive Lifestyle –

Women4. Positive Lifestyle –

Men5. Facts and Figures6. Friends, Fun,

Excitement7. Humor8. Ideal People9. Individuality10.Omission11.Positive Lifestyle12.Product

Placement13.Sponsorship

The Marlboro Man

The Marlboro Man

The Marlboro ManEven the Marlboro man was not immune to the effects of cigarette smoking. Two actors who portrayed as ‘Marlboro Man’ died of lung cancer, a disease caused by cigarette smoking. The first Marlboro man Wayne McClaren appeared in the cigarette advertisement in the year 1976 and died of lung cancer in 1992. He lived for many years after being diagnosed lung cancer and promoted smoking-cessation campaigns.

The Marlboro Man

The second Marlboro man was David McClean who died of lung cancer in the year 1995. His family filed a suit against Phillip Morris, mentioning that David McClean had to smoke sometimes five packs of cigarettes a day, to complete commercial filming and print ad shoots for Marlboro cigarette.

Joe Camel

This cartoonish camel was initially popular. But by the mid-1990’s, Joe Camel became a focal point for anti-smoking groups. This was mainly because of a 1991 American Medical Association study that found that more children recognized Joe Camel than Mickey Mouse, Bugs Bunny, or Barbie. Because of this, Joe Camel was retired from use in 1997.

Joe Camel – “Bad”vertisements

Stop and do the tobacco ad

assignment now. Fill out the form, then present to class.

What’s inside a cigarette?How are cigarettes made? http://www.thetrut

h.com/facts/pages/whats-in-a-butt/

http://www.bing.com/videos/search?q=WHATS+IN+A+CIGARETTE+VIDEO&mid=B2F11F99370E801D9208B2F11F99370E801D9208&view=detail&FORM=VIRE1

Smoking experiments http://

www.youtube.com/watch?v=HV5FZ35CsIc

CDC Anti Smoking Campaign http://www.cdc.gov/tobacco/campaign/ti

ps/resources/videos/

Great anti-smoking stuff… http://

www.youtube.com/watch?v=CO0qwl5k9R4&feature=youtu.be

Creating a “Badvertisement”

Creating a “Badvertisement”

(Not an Anti-Smoking Ad)

“Take an Ad-And make it BAD”

Creating a “Badvertisement”

Add, delete, alter text and images to make the ad into something that discourages people from using tobacco.

Creating a “Badvertisement” Suggested order of events:

1. Consider all the ads in your group2. Brainstorm - get ideas for each ad3. Discuss/vote: which idea is the best?4. Create your Badvertisment