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10 | NAA 2015 Supplier Partner Guide & Media Kit
ROBUST DIGITAL OPPORTUNITIESFOR THE SAAVY MARKETER
NAA DIGITAL
NAA WebsiteThe NAA website, naahq.org, provides news that helps multifamily housing leaders stay informed and information that helps them excel at their jobs. Advertising on naahq.org is a great way to generate leads, build awareness and drive customers directly to your company’s website. Space sells out quickly. Reserve your ad today.
units Magazine MicrositeComing January 2015, the units digital edition will be replaced with a more robust and easy-to-read units magazine microsite. The new, sleek responsive design will adjust to the reader’s screen no matter what device they are on—desktop, tablet or phone. Limited availability. Reserve your ad before space runs out.
The Industry InsiderThe Industry Insider provides multifamily housing executives and their staff with the most up-to-date information pertaining to the apartment industry. Promote and strengthen your brand when you advertise in this popular weekly news source.
NAA E-newslettersNAA e-newsletters provide advertisers an opportunity to pinpoint apartment professionals with an interest in student housing, marketing, technology or operations. Coming in 2015, NAA will relaunch the e-newsletters with a fresh new look. Call today for more information.
MONTHLY PAGE VIEWS
126,000UNIQUE MONTHLY VISITORS
31,000MINUTES ON WEBSITE
4.03
Google Analytics, January-June 2014
Quick Stats
AVERAGE OPEN RATE
14%WEEKLY CIRCULATION
55,000AVERAGE CLICK RATE
13%
Informz, January-June 2014
Quick Stats
NAA E-newsletter Circulation Open Rate CTROperations Insights 53,000^ 15% 10%
Apartment TECHniques 54,200* 15% 7%
30,500* 16% 12%
Campus Connections 3,100* 23% 17%
*Bi-monthly distribution ^Monthly distribution Informz, January-June 2014
Quick Stats
www.naahq.org/partner | 11
728 x 90C
300x
250
D
300x
250
D
NAA DIGITAL
RATES & SPECSAs of January 1, 2015
NAA Website Ad Size CPM Leaderboard 728 x 90 $70*
Wide Skyscraper 160 x 600 $70*
Naahq.org is sold on a cost per thousand (CPM) basis. Ads are run-of-site (except homepage). Minimum $3,500 buy for 50,000 guaranteed impressions. Rates are net.
A
B
728 x 90A
160x
600
B160
x600
B
Advertising Sales: Liz Barrett, National Sales Manager, [email protected] or 301-215-6710 Ext.114Editorial Inquiries: Paul Bergeron, Director of Publications, [email protected] or 703-797-0606
units Magazine Microsite & E-mail Ad Size CPM/RateMedium Rectangle (Landing Page) 300 x 250 $70*
Medium Rectangle (Article Page) 300 x 250 $70*
Leaderboard (Article Page) 728 x 90 $80*
Promotional Email - Exclusive 160 x 600 $5,500
Promotional Email - Top 300 x 250 $3,750
Promotional Email - Lower 300 x 250 $3,350
units magazine website is sold on a cost per thousand (CPM) basis. Rates are net.
E
C
D
300x
250
E
12 | NAA 2015 Supplier Partner Guide & Media Kit
NAA DIGITAL
RATES & SPECSAs of January 1, 2015
Operation Insights Ad Size 2x 6x 12xTop Leaderboard (#1) 728 x 90 $2,500 $2,250 $2,000
Top Story Leaderboard (#2) 728 x 90 $2,000 $1,800 $1,600
Advertiser Content Ad (#1) Text and image $2,000 $1,800 $1,600
Leaderboard (#3) 728 x 90 $1,600 $1,400 $1,280
Advertiser Content Ad (#2) Text and image $1,800 $1,620 $1,440
Medium Rectangle (#1 or 2) 300 x 250 $1,000 $900 $800
Minimum two (2) month buy. Rates are net.
728 x 90A
CSponsored
Content
728 x 90B
Campus Connections Ad Size 2x 6xTop Leaderboard (#1) 728 x 90 $1,000 $900
Top Story Leaderboard (#2) 728 x 90 $800 $720
Advertiser Content Ad (#1) Text only $800 $720
Leaderboard (#3) 728 x 90 $600 $540
Medium Rectangle 300 x 250 $600 $540
Advertiser Content Ad (#2) Text only $600 $540
Leaderboard (#4) 728 x 90 $400 $360
Minimum two (2) month buy. Rates are net.
Marketing Buzz Ad Size 2x 6xTop Leaderboard (#1) 728 x 90 $1,800 $1,620
Top Story Leaderboard (#2) 728 x 90 $1,500 $1,350
Medium Rectangle (#1) 300 x 250 $1,200 $1,080
Advertiser Content Ad (#1) Text only $1,200 $1,080
Leaderboard (#3) 728 x 90 $1,000 $900
Advertiser Content Ad (#2) Text only $1,000 $900
Medium Rectangle (#2) 300 x 250 $900 $810
Leaderboard (#4) 728 x 90 $800 $720
Minimum two (2) month buy. Rates are net.
Apartment TECHniques Ad Size 2x 6xTop Leaderboard (#1) 728 x 90 $2,500 $2,250
Top Story Leaderboard (#2) 728 x 90 $2,000 $1,800
Leaderboard (#3) 728 x 90 $1,600 $1,440
Advertiser Content Ad (#1) Text and image $2,000 $1,800
Medium Rectangle 300 x 250 $1,000 $900
Advertiser Content Ad (#2) Text only $1,000 $900
Minimum two (2) month buy. Rates are net.
Industry Insider Ad Size 2x Top Leaderboard (#1) 728 x 90 $2,500
Top Story Leaderboard (#2) 728 x 90 $2,000
Advertiser Content Ad (#1) Text and image $2,500
Medium Rectangle (#1 or 2) 300 x 250 $1,600
Advertiser Content Ad (#2) Text and image $2,000
Announcement Leaderboard (#3 or 4) 728 x 90 $1,450
Minimum two (2) month buy. Rates are net.
A
B
C
NAA DIGITAL
RATES & SPECSAs of January 1, 2015
Specification naahq.org/units Magazine Microsite
Industry Insider/ NAA E-newsletters
Dimensions(width x depth)
728 x 90160 x 600300 x 250
728 x 90250 x 250
Image: 300 x 155*
Format JPEG, GIF JPEG, GIF
File Size Max 40K Max 40K
Animation Three loop maximum Not accepted
Resolution 72 dpi 72 dpi
SpaceTwo weeks prior
to online dateTwo weeks prior to broadcast date
ArtworkFive business days prior
to online dateFive business days prior
to broadcast date
*Image applies to Advertiser Content Ads in Industry Insider, Operation Insights and Apartment TECHniques (slot #1). Email Liz Barrett for more information at [email protected].
www.naahq.org/partner | 13
NAA reserves the right within its discretion to reject or remove from www.naahq.org any ads for which the advertising materials or the website to which the ad is linked do not comply with its policies, or that in the NAA’s sole reasonable judgment, do not comply with any applicable law, regulation or other judicial or administrative order.
If digital advertising materials are not received by the advertising deadline, the NAA will begin to charge the Advertiser on the insertion order start date on a prorated basis based on the full insertion order, excluding portions consisting of performance-based, non- guaranteed inventory, for each full day the advertising materials are not received.
Advertiser may cancel the entire digital insertion order, or any portion thereof, with 14 days’ prior
written notice to the NAA, without penalty, for any guaranteed deliverable, including, but not limited to, CPM deliverables.
NAA will track delivery through its ad server and, provided that NAA has approved in writing a thirdparty ad server to run on its properties, Advertiser will track delivery through such Third-Party Ad Server. Advertiser may not substitute the specified Third-Party Ad Server for measurement.
The initial invoice will be sent by NAA upon completion of the first month’s delivery, or within 30 days of completion of the insertion order, whichever is earlier. Advertiser will make payment 30 days from its receipt of invoice, or as otherwise stated in a payment schedule set forth in the insertion order.
Materials InstructionsPlease forward all materials in accordance with the deadline schedule. By signing, the advertiser agrees to abide by all Terms & Conditions as stated in the Advertising Agreement. Please make a copy of this agreement for your records.
Send ad materials, advertising agreements, and insertions orders toThe Townsend Group 2 Wisconsin Circle, Suite 900 Chevy Chase, MD 20815 Tel: 301-215-6710 Ext. 114 Fax: [email protected]
NAA Digital Advertising Policy
Advertising Sales: Liz Barrett, National Sales Manager, [email protected] or 301-215-6710 Ext.114Production Contact: Kala Burke, Account Manager, [email protected] or 301-215-6710 Ext.108
