Mythomachy - Toys Development Vision

T H E H O T T E S T N E W B R A N D F O R W O R L D M Y T H O L O G Y

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Mythology is a subject of never-ending fascination!

Myths of creation, of floods, of heroes – these and many

others crop up in the myths of numerous cultures

throughout the world.

Now, world mythology is encompassed, as is reasonably

possible, within Mythomachy a top educational, brain

development and family-friendly entertaining brand

designed to provide ages 7+ with a fun and interactive way

to learn about the mythologies of ancient civilization and

give some background on certain mythological elements.

Mythomachy intends to be represented across all major

categories of youth products with focus on toys, publishing

and other consumer product categories, including apparel,

accessories, back-to-school and more as this exciting

property has enormous branding and licensing potential

for the boy and girl audience.

Mythworld Entertainment Marketing Department

I N T R O D U C T I O N

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T H E S T O R Y

STORY SYNOPSIS

Close to Mount Olympus, the mythical

home of the Greek gods, in a

mysterious summer camp, two intrepid

teenagers, Zenas and Lydia, set out to

explore the unknown universe of

mythology through the world’s greatest

myths and mysteries.

Along the way, they get into breath-

taking adventures and trouble, as they

have to assist gods, humans, nymphs,

kings and heroes in sieges and battles

as well as to confront mythical foes and

creatures.

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KEY BRAND CHARACTERISTICS

• Family-friendly entertaining brand.

• Top educational and enhanced

learning brand designed to teach

children about mythological certain

subjects and characters.

• Brain development brand helping

children to discover new ways to foster

their intelligence.

• Action and excitement brand.

• Meaningful brand to parents and

kids distinguished by integrity of

storylines and characters.

• Significant international

potential brand.

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T H E B R A N D

KEY BRAND VALUES

• Quality - Mythomachy products should

reflect the highest possible standards of

quality, in terms of production and content.

• Educational - Original mythology is explored

through Zenas’ and Lydia’s adventures,

introducing the children the exciting world of

international myths and legends.

• Unisex - Mythomachy appeals equally to boys and girls.

• Interactive - Mythomachy themes of adventure and discovery

provide inspiration and create opportunities for developing

interactive applications and methods of play.

• Everlasting - Mythomachy brand, based on original mythological

sources of glorious myth-telling, has a perennial and timeless image

for added-value features.

• Authenticity - With the brand’s authenticity, the unique creative abilities

of Mythomachy can be released to create real value products.


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T H E T R A D I N G C A R D G A M E

There is a lot of excitement behind Mythomachy

Trading Card Game distributed first across retail

venues nationwide in Greece.

Unlike most trading card games, which are based

on fantasy, Mythomachy is solidly anchored in the

global universe of authentic myths and legends.

In an already male-saturated market,

Mythomachy is enjoyed as much by female fans

as male because of its directly educational quality

profile and learning benefits.

Mythomachy TCG 1st edition includes a 350-card

set available in 6-card booster packs, providing a

tremendous base of consumer-tested artwork and

game play. Rubbing the power section of the

cards with finger heats the paper and activates the

ink, appearing, disappearing and re-appearing

each card’s hidden points making thus the game

much more exciting!


M Y T H O M A C H Y T C G ’ s K E Y E L E M E N T S

EDUCATIONAL GAME

Authentic Information – this is the

information for the mythological

characters or artifacts provided in text on

each card. It is normally unknown by the

age group for whom the game is made.

EXCITING GAME PLAY

Challenge / Strategy - this is the core of the

game. It includes the objective, the deal, the

play and scoring. The game should provide

a good challenge for its players and allow

them to use different strategies to win. This is

what determines the age group of the game.

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Element of Surprise - this is the

variation of the game. The element

of surprise must be built into the

game to provide laughter, excitement,

regret and risk. This really is the

"exciting" part of the game.

Element of Surprise - this is the variation of the game.

The element of surprise must be built into the game

to provide laughter, excitement, regret and risk.

This really is the "exciting" part of the game.

Replay Ability - this is the ability to play the game over and

over with different outcomes each time. This is measured by the

"boring" factor - if people get bored fast, then it lacks replay ability.

Context – this is the part

of the game that puts the

authentic information to

use and make players win

(matching families or

following sequences…)

Memorization – this is the part of the

game that rewards good memory. If

players are able to remember the

authentic information, they can

advance in the game.


M Y T H O M A C H Y A R E N A


ON FLOOR PLAYING CARD GAME

First-of its-kind, Mythomachy Arena, the on floor playing

game, is a complementary product to Mythomachy TCG.

It comes in two versions:

• Arena Master

• Arena Speed

Whatever the version of the game, there can be only

a single winner: the player who takes all the cards

away from the opponents!

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S T R A T E G Y

OBJECTIVES

Mythworld’s strategy revolves around the need

to provide top-quality edutainment Mythomachy

products to its target customers, in the process

fully satisfying their needs.

This shall be undertaken through the implementation

of brand innovations and high quality control

standards as well as the production of good quality

marketing and advertising material.

Looking ahead, the company is 100% committed to

building the most innovative edutainment brand

in the market through strengthened distribution,

consumer-friendly pricing, dynamic products and

interactive promotions designed to attract parents

and children to the excitement of the Mythomachy

endless fascinating game world.


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M Y T H O M A C H Y T O Y S D E V E L O P M E N T

OBJECTIVES

Mythworld Entertainment seeks opportunities

to develop business by working under

a long term licensing program with

widespread ambitions.

Mythworld attempts to join forces with

internationally recognized key toy

developers, master licensees and

entertainment companies in the industry

in order to develop and introduce

a strong Mythomachy brand portfolio

addressed children, boys and girls,

ages 7+, that offers exciting playsets

for kids, while also providing products

that collectors will cherish.


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LINE

L O O K I N G A T L E A D I N G T O Y C O M P A N Y T O C A R R Y M Y T H O M A C H Y L O G O

• Learning games

• Arts & crafts

• Puzzles

• Videogames

• Action figures

• Miniature games

• High tech gadgets

• Collectible playsets

• Seasonal products

• and many others

are included in the Mythomachy brand’s

quality portfolio of toys categories aimed to

be developed and succeed in the

international competitive toy business.

Mythworld Entertainment has set high objectives in regards to the

Mythomachy product development and gives a great deal of attention

to toys quality and children safety.


147 Hempstead Road • Watford, Herts • WD17 3HF • United Kingdom

Tel.: +44 20 81330350 • +44 20 81330351 • e-mail: [email protected]

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Mythomachy - Toys Development Vision