1

Mystery Shop ScorecardEffectiveness Acme Comp 1 Comp 2 Comp 3

Market Relevance* 3,4992,133

71,191680

161,681385

191,988122

Ability to Capture Interested Buyers

Some content gated. Will not capture all potential

leads.

Content gated. Ability to capture and monitor leads best-in-class.

No information required to access content. Leads

will not be captured.

No information required to access content. Leads

will not be captured.

Response Time Contacted by sales in 35 hours.

Contacted by LDR within 24 hours.

Immediate response to ‘contact us.’

Immediate response to ‘contact us.’ Received call from LDR within 1 hour.

Lead Qualification – Marketing

Passed directly to sales rep.

Sent Link to additional information requiring

form fills.No contact made. Was pushed for appt. vs.

qualified.

Rep Interaction – Sales Abandoned call when realized we were early

stage.Rep Reached out within

24 hours. No contact made.Rep got off call quickly

and didn’t schedule follow-up.

Nurture Efforts - Marketing

No further contact made.

Received content focused on initial needs

weekly for 4 weeks.No further contact

made.No further contact

made.

Performed Not Performed

Partially Performed

*Top score = website US ranking by GoogleBottom score = # of sites linking into the company’s home page