Business Model

is a lifestyle brand with a focus on postpartum recovery providing

products, items, specific wellness services and information for any

woman to enjoy!

online

boutique

pop-up

shop

Moms are the nucleus of the

family, when she is alright, everyone is

alright!

provides quality products and information to take care

of mama after baby.

information

handmade

products

holistic

services

Emotional

Physical

Mental

With tons of brands out there that cater to women while they are expecting, and even more brands that cater to babies, what happens when Mama brings baby home and a whole new crop of unanticipated needs and issues develop?

Understanding the emotional, physical, and mental changes that take place after giving birth, M&Faddresses those needs and the underserved market of “life after baby” via product, info, and services. With a growing number of women feeling “displaced” after giving birth and/or sometimes experiencing PPD, M&F is here to assist along the journey of motherhood at any stage, helping mama transition seamlessly back into life with new baby.

Multi-functioning, multi-purposeful, and multi-useful products/services that will leave any women healthy and happy!

M&F Commercial

Competitive Landscape

PinkBlush - Maternity Clothes For The Modern Mother …● Focus on

Maternity/Women● Addresses plus size

moms● Online boutique● Accessories/and items

for baby

HATCH● Before, during, after,

clothing, versatility● Curated gift boxes for

hospital stay and essential basics

● Luxe, higher-end price point

● Blog and global-giving

Direct Competitors

Indirect Competitors

Target : Expect More. Pay Less.● Online and multiple

locations, similar products.

● Service the same customer and more visibility.

● Familiar brand to most

Most postpartum brands● Focus on compression

brands/clothing, and post accessories

● Generic style of clothing● Not stylized nor addresses

all aspects● Specific for mothers only

Myrtle & Flossie● Deals with all

aspects of postpartum

● Multi-useful products/items for moms and non-moms

● Offers Women Wellness, classes/workshops

FinancialsM&F is and has been operating business online for about 4 ½ years making sales via the website, etsy shop and OpenSky; online merchant market. Recently, with the opening of the pop-up shop, has enabled another stream of income for foot traffic and specialized shopping events. The service component of the brand is operated out of the Women's Center the first and third Tuesday of every month, and we take advantage of the summer weather by vending at strategic street markets and festivals to increase brand visibility, engage more with customers and increase sales.

FIXED EXPENSES

RENT-Womens Center ($141.46)-Pop-up shop rent ($300)

-Open Sky fee ($40)

LONG TERM EXPENSES-Domain hosting (12.99*1yr)

-Website fee ($99*1yr)

VARIABLE EXPENSES

FabricPackaging

Wholesale suppliesOffice supplies

ShippingService related suppliesMaterials to manufacture

Vendor fees

INCOME

Online SalesVendor SalesPop-up shop

Etsy shopOpen Sky sales

MamaCare services

FUTURE EARNINGS-Contributor to blogs

-Business grant competitions/loans

Team/Press

The Myrtle&Flossie team is run by Founder/Creator Nia Reid-Allen and operates as a mainly clicks and “partial

bricks” business. The majority of business is done online at Myrtle & Flossie, the new pop-up shop location 140 Sip

ave Jersey City, NJ 07302 and operating the service component out of the Women’s Center on Grove street, JC, NJ.

As of now there are no other physical employee’s other than the CEO, with the occasional outsourcing of other

businesses and software to help progress the brand along; i.e. CPA, digital marketers, business coaches, Apps, etc…

The immediate need is for an intern or virtual assistant service to help with the structure and regular scheduling of

post for instagram and content for the blog “The Model Mommy”. Hopefully as M&F continues to grow its online

presence, it can eventually have a full brick and mortar location.

http://www.chicpeajc.com/fashion/myrtle-flossie/

RTC business spotlight: Local brand M&F

Brand Expansion

partnership

ambassador

● Having a limited brand

spotlight contract deal with

major retailers like Target with

items in certain stores.

● Physical brick-mortar store

operating as retail, class, and

treatment space. Pump

stations in retail space.

● Working with major blogs,

Huffington Post and TV

networks as a regular

contributor

Brand Ambassadorship

● Working with major

commercial brands for

sponsorship opportunities via

my blog “The model mommy”

● Representing brands that are

of similar interest to my niche,

having samples for

give-aways, etc..

● Being branded as a “mommy”

expert and influencer

Events/Upcoming Projects

Vending events Myrtle&Flossie will be participating in the New

Jersey statewide annual small business grant

competition again in hopes of winning one of three

grand prizes of a $5,000, $7,500, or $10,000 grant. The

competition goes from June to July. Please follow me

on Nia Reid-Allen (@myrtleandflossie) • Instagram

photos and videos for updates and info on how you

can help me get into the finals of the competition.

The Start Something Challenge

Conclusion

www.myrtleandflossie.comInstagramFacebookTwitterEtsy Shop

The Model Mommy blog

kkk

Lactation Stations (pumping on the go)