MygaCom_Business_Plan

MYGACOM PTY LTDINNOVATE INTEGRATE - AUTOMATE

EXECUTIVE SUMMARY Business Opportunity:

MYGACOM PTY LTD has seized an unique investment opportunity for qualifying investors to capitalize on the entrance of a world leading mobile Pay-TV technology entering the ICT sector in the Sub-Saharan African Markets.

We are distributors of New Technology products and services in Consumer Electronics.

Brands we are currently Distributing:

MISSION STATEMENT

To liberate All African Consumers with the latest in Information and Communications Technology.

To create lucrative jobs and opportunities in the ICT sector for Sub-Saharan Africa.

To capitalize on opportunities recently presented by the digital migration process creating a need for quality digital streaming technology and becoming a leader in this field.

To create profitable Multi-Year-Growth-Annuities (MYGACOM) via The Internet of Things (IoT) for All Business Associates in Social and Economical Transcendence.

Overview of the Industry Digital Migration, The Internet of things and the Connected Home in SSA:

According to Digital TV Research, Pay TV revenues in Sub-Saharan Africa will more than triple in the decade starting 2010, reaching US$6.22 Billion (5.27 Billion) in 2020.

Gartner states that the world will have 21 Billion IoT Devices by 2020.

Coming from a Film and TV background, I 1st became aware of the tremendous opportunity we as an emerging ICT market have in SSA about 5 years ago.

With the 1st worlds digital revolution already at the end of its plateau, we are but only starting to climb the massive economical Tsunami rising over the African Continent for the next 5 years.

South Africa is undergoing a digital migration process, switching from traditional analogue broadcasting into the current international standard Digital Terrestrial Television. Once this process is complete, the analogue spectrum will be opened up for broadband protocols 10 times faster and a whole lot cheaper than what we are currently paying for data.

Continued.. South Africa has experienced years of delays in digital migration due to socio-

political and socio-economical diversities.

Broadcasters are rejecting the legislation around new technologies competing against each other, costing the countrys GDP 10s of Billions of Rands each year.

While these technologies and legislative issues are fighting each other for spectrum and territory I have discovered a technology that works on all of them and everything in and around it.

Sling Media identified the same issues in their early migration stages and therefore developed a product that is not a competition to anyone but rather an ally that takes everything and everyone further while liberating their customers with reduced costs to a far more superior technology than anything available on the market today.

PROJECTED POSITION FOR THE FUTURE MYGACOM plans to become the premium distributor of leading consumer

electronics falling under streaming devices and security solutions for the connected home.

We have already established a solid interest from vendors in Nigeria whom are eager to buy Sling Media products from us as we have secured the rights in doing so.

Comparing Digital TV Demographics between the UK and SSA markets in conjunction with the amount of Slingbox Units sold since the launch of the M1 in May 2015 we are projecting sales figures anywhere from 2000 15000 over the next 12 Months in South Africa alone.

POTENTIAL CUSTOMERS

DIRECT COMPETITORS

OPERATIONS

(PTY) LTD WAYNE SMITHGM

Tech SupportSenior ITSet up 5 offices on 4 continents as a Senior IT Support Person

TACITA McEVOYCreative Director

Public RelationsDigital Marketing E-Commerce Social Media Tech Blogger

EMILE FERREIRACOO

LogisticsProcurementSales and MarketingConsultancyInternational Relations

CYRIL VAN ROOYENFOUNDER & CFO

Cyril has kept this company alive since its birth and has practically funded just about every cent ever spent in MYGACOM.

RUAAN VAN ROOYENFOUNDER & CEO

BA Film and MediaDigital StrategistGrowth HackerFront-End Developer

NEEDED INFRASTRUCTURE

a Tech Support Call Centre with a state of the art CRM system to accommodate a TIER 1, TIER 2 and TIER 3 Support Structure for Sling Media Products.

Corporate Sales Office Space.

Utility Vehicles for Sales and Deliveries

Capital RequirementsMonthly Operational Cost

Salaries 937,50$ 15 000,00ZAR Marketing 1 437,50$ 23 000,00ZAR Tech Support & CRM 375,00$ 6 000,00ZAR Facilities & Services 314,00$ 5 024,00ZAR Vehicles 230,91$ 3 600,00ZAR

Total Monthly Operational Cost 3 294,91$ 52 624,00ZAR

Start-Up Capital Required

Warehouse/Storage 6 036,30$ 96 580,80ZAR Customs 13 026,26$ 208 420,08ZAR Slingbox M1 stock 91 000,00$ 1 456 000,00ZAR Marketing 16 843,75$ 269 500,00ZAR Webpage 2 812,50$ 45 000,00ZAR

19 656,25$ 2 075 500,88ZAR Total Starting Cost 2 224 166,78ZAR Total Investment Capital Needed

Top Sheet

Currency

Monitary Value:US DollarZAR

Contract Period in months12

Quantity Units Per Year1000

Rate of Exchange (R.O.E)$ 1.0016

Unit Price $ 91.001456

Cost of Product$ 91,000.001456000

Recommended Retail Price/Unit$ 249.943999

Online Store Price/Unit$ 200.003200

Mygacom Price to Retailers/Unit$ 181.252900

Start-up Costs

Capital Invested$ 6,002.6296041.9

Total Seed Funding$ 6,183.8796041.9

Monthly Operational Cost

Salaries$ 937.5015000

Marketing$ 1,437.5023000

Tech Support & CRM$ 375.006000

Facilities & Services$ 314.005024

Vehicles$ 230.913600

Total Monthly Operational Cost$ 3,294.9152624

Start-Up Capital Required

Warehouse/Storage$ 6,036.3096580.8

Customs$ 13,026.26208420.08

Slingbox M1 stock$ 91,000.001456000

Marketing$ 16,843.75269500

Webpage$ 2,812.5045000

Total Investment Capital Needed$ 19,656.252075500.88

Total Starting Cost2224166.78

INCOME ON SALES

Area of SalesQuantityPrice/UnitUS DollarZAR

Mygacom to Retailers5002900$ 90,625.001450000

Mygacom Online Sales5003200$ 100,000.001600000

Total Income on Sales3050000

TOTAL PROFIT37%825833.22

M1 Cost

Sling Media ProductsUNITSProduct Cost PriceLanding Cost (FCA)Exchange USD/ZARMarketingWarehouse/Distribution 5.5% - 7.5% Damage Trading Terms Promo DiscountTOTAL COST/UNITRetail Selling PriceProfit (%)Profit (ZAR)Online Price SAProfit (%)Profit (ZAR)Recommended Retail PriceProfit (%)Profit (ZAR)

Slingbox M1$ 88.2514%165%6.00%3%15%5%290032003500

$ 12.361609.6880.48496.580848.2904241.45280.4842156.9712290034%743.0288320048.36%1043.0288399985%1842.0288

Total on 1000 Units100016096808048496580.848290.4241452804842156971.2743028.81043028.81842028.8

Slingbox M2

Imports

HEAD OFFICE:DURBAN CAPE TOWN:

P O Box 16415, Doornfontein 2028P O Box 11820, Marine Parade, 4056P O Box 7451, Roggebaai, 8012

JohannesburgDurban Cape Town

Cnr. Hyser & Crucible Street,4 Munro Place, Queensmead Unit1, Montague Gardens Industrial Park

Heriotdale, Ext. 6Durban Montague Drive, Montague Gardens

Tel: 011 856 6600Tel: 031 464 7700Tel: 021 551 8424

National Tel: 08612 22746National Tel: 08612 22746National Tel: 08612 22746

Fax: 011 626 1931Fax: 031 464 8809Fax: 021 527 5948

E-mail: [email protected] E-mail: [email protected] E-mail: [email protected]

SEAFREIGHT IMPORT ESTIMATE

CLIENT:MYGACOMCONTACT:Ruaan van RooyenDATE:

FAX:PREPARED BY:Glenn SwartTARIFF:Various

COMMODITY:Sling box Media Streaming / CastingPACKAGES:1R.O.E.:$ 17.00

FROM:United KingdomVIA:DurbanTO:CapeTown

LCL/FCL/B.BULK/FOB:Fob MumbaiCUSTOMS VALUE:R 1,360,000.00

VOLUME:1cbmWEIGHT:1tonCOST:$ 80,000.00

FOREIGNRAND

EX WORKS TO F.O.B.

FOB CHARGES

FREIGHT:$ 100.00R 1,700.00

BAF :$ 15.00R 255.00

B/L FEE:$ 40.00R 680.00

OTHER:exw/fob$ 100.00R 1,700.00

OTHER:$ 100.00R 1,700.00

COLLECTION FEE$ 100.00R 1,700.00

FREIGHT TOTAL$ 455.00R 7,735.00

AMOUNTVAT 14%

CUSTOMS DUTY 0

SCH 1 PART 2 B0

VAT TO CUSTOMS0190400

CARGO DUES10714.98

SHIPPING LINE CHARGES00

SERVICE FEES 00

ELECTRONIC RELEASE FEE 23532.9

TERMINAL HANDLING57580.5

CARTAGE 55077

FUEL SURCHARGE 13018.2

TURN IN 00

INSURANCE00

DEPOT HANDLING12517.5

SUB TOTAL9457190641.08

DOCUMENTATION42058.8

AGENCY3 6750945

FINANCE FEE0

POSTAGE & PETTIES13018.2

SUB TOTAL16757191663.08

GRAND TOTAL208420.08

VALUE FOR INSURANCE PURPOSES:

This estimate is based on current rates/conditions and on information supplied by the carriers and authorities concerned and is subject to

change without any notice.Any foreign currencies have been converted at the ruling exchange rate but the amount payable will be determined

by the rate of exchange ruling at the time of the transaction.

All business conducted by us is subject to our Standard Trading Terms & Conditions

Expenses

Once-Off Cost

marketing my broadband11000

VAT Registration1200

Store-Age3649

Landing Web-Page2000payed

Main Web Page45000

Total62849

Monthly CostTotal current Monthly cost

Vox Telecom4855024

Telkom650

Adobe - Muse280$49/m

Domains.co.za194

Fast Pay70

Hootsuite200$10/m

Call Centre6000

Office 365645

Store-Age1827

Sallaries x 215000

Office Rent10000

Electricity2500

Total37851

Cash Invest

MYGACOM COST Jan'15 - Jan'16MYGACOM COST Feb'16 - Dec'16

DateAccountReasonAmountDateAccountReasonAmount

30/1/2015PayPalADL Media4747/2/16AirBnbAccommodation2773

474KhululaFlight Extend587.4

11/2/16AvastIT349

3/2/15PayPalHootsuite120.712/2/16ShopifyOnline Store475.7

16/2/2015RuaanLiving150ShopifyOnline Store475.7

21/2/2015RuaanLiving21016/02/2016Envato344.42

24/2/2015RuaanLiving1102/2/16PaypalSkype164.74

590.73/2/16PaypalHootsuite165.66

4/2/16PaypalSkype132.79

13/3/2015PayPalHootsuite136.776/2/16PaypalSkype108.69

17/3/2015RuaanLiving20010/2/16Domain174

336.77Netflix165.76

13/2/2016Ruaan150

4/4/15RuaanTransport20015/2/2016Ruaan200

7/4/15RuaanMighty Oaks35018/2/2016PaypalSkype163.64

14/4/2015RuaanLiving20020/2/2016Airtime155

16/4/2015RuaanTransport20029/2/2016Ruaan500

23/4/2015RuaanLiving100Ruaan500

24/4/2015RuaanLiving2107585.5

30/4/2015RuaanLiving1003/3/16Mybroadband11000

30/4/2015RuaanAccounts5004/3/16PaypalSkype130.04

1860PaypalHootsuite161.34


2/5/15PaypalSkype51.9510/3/16Netflix157.94

9/5/15RuaanLiving16011/3/16Filemail239.53

18/5/2015PaypalSkype48.8217/3/2016Ruaan300

19/5/2015PaypalAccommodation404.9322/3/2016Ruaan500

20/5/2015PaypalSkype49.0329/3/2016Accounts2000

PaypalSkype49.03Data300

PaypalAccommodation333.95PaypalSkype160.49

21/5/2015PaypalSkype98.2715054.61

22/5/2015PaypalAccommodation166.272/4/16Amazonprime1520.77

23/5/2015PaypalAccommodation165.031/4/16RuaanRent2000

25/5/2015PaypalCertified1931.714/4/16PaypalHootsuite152.61

26/5/2015PaypalAccommodation331.485/4/16PaypalSkype122.07

PaypalAccommodation332.04Fastspring190.97

27/5/2015RuaanLiving250ExpressVPN197.84

29/5/2015PaypalAccommodation165.946/4/16PaypalSkype99.3

PaypalSkype174.597/4/16Ruaan500

30/5/2015PaypalAccommodation165.6212/4/16Netflix124.19

4878.6621/4/2016Ruaan300

25/4/2016Ruaan300

2/6/15PaypalSkype125.985507.75

PaypalAccommdation165.79



PaypalNative365.34

PaypalOkkerB381.59

3/6/15PaypalSobolev25.2

PaypalHootsuite114.13

27/6/2015RuaanLiving260


2062.64


PaypalSobolev25.39Year to Date201628147.86

3/7/15PaypalHootsuite126.25



27/7/2015PaypalLyndacominc323.28


996.46

1/8/15RuaanTransport500


4/8/15PaypalDepotcorp.com261.39

RuaanLiving100


PaypalCertified540.84



11/8/15PaypalCTR Buyer.com381.91

RuaanLiving100

PaypalRosetta44.55


13/8/2015RuaanGroceries500

15/8/2015OnlineDetaildue.com663.7

22/8/2015RuaanGroceries200






4956.83



10/9/15PaypalHola72.56




25/9/2015RuaanAccommodation300

28/9/2015RuaanAccommodation300

RuaanAccommodation300

MygacomCompany Register11000

Mighty OaksWebsites2200


15146.46


RuaanLiving300




PaypalAccommodation403.52




PaypalSkype139.43




13/10/2015PaypalAccommodation166.15

14/10/2015PaypalDestination13.86




PaypalSkype173.12



PaypalSkype141.78

MygacomICASA16000

30/10/2015PaypalAccommodation257.83

21155.26









1809.92

2/12/15RuaanRent1400

3/12/15DHL CourierContract720


DomainWebsite174






KululaFlights1800



31/12/2015RuaanRent1000

7418.63


4/1/16RuaanRent2000


PaypalSkype129.43





18/1/2016DomainWebsite174

RuaanLiving150

20/1/2016BudgetCar Hire Cape Town1198.01

21/1/2015BudgetCar Insurance320



RuaanLiving200




6207.71

2015-2016 Spending67894.04

2016 Spending28147.86

Total Spending96041.9

Marketing

2016 Projected Expenses

Marketing ProgramJan-16Feb-16Mar-16Apr-16May-16Jun-16Jul-16Aug-16Sep-16Oct-16Nov-16Dec-162016 Total

Paid Advertising300030003000300030001100060005000005000042000

Content000210000350035003500350035003500350045500

Events00002000020000200002000020000200002000020000160000

Public Relations0000000000000

Branding & Creative1000200000065006500300030000022000

Product Marketing0000000000000

Other0000000000000

Total400050003000240002300041000360003150026500235002850023500269500

2016 Actual Expenses

Marketing ProgramJan-16Feb-16Mar-16Apr-16May-16Jun-16Jul-16Aug-16Sep-16Oct-16Nov-16Dec-162016 Total

Paid Advertising1701701701701700000000850

Content0000000000000

Events0000000000000

Public Relations0000000000000

Branding & Creative0000000000000

Product Marketing0000000000000

Other0000000000000

Total1701701701701700000000850

Core operations Risk Management:

We have a valid Type Approval Document from ICASA on the Slingbox M1 confirming the safety of the devices communications and power supply components.

We still require an LOA from the Electro-technical Division at the NRCS who also needs to approve the power supply, this application was submitted over 90 days ago and we are still waiting.

We are also short of our Import/Export license as this is a very hard document to come by, yet we have agreements in place with logistics companies whom are willing to facilitate us in the matter, this also includes claiming back the VAT as we are not a VAT registered company.

We have calculated 3% into our stock imports for a total Insurance coverage.

MYGACOM is a privately held registered company in full compliance with its current corporate structure and BEE compliance.

We have also paid for a Trust that we still need to form when the time is right.

Project Deliveries:

Once we have our compliance documents in order and the funding necessary to proceed we can receive our stock and launch the product in 2 weeks.

The only thing left to plan is the launch event itself and having years of events experience and being friends with the best mobile bar companies and event managers in South Africa I am confident that this will be my most pleasurable part of the launch.

Contingencies:

MYGACOM owes INFORMA 7,500 for a trade show we did at AfricaCom in November 2015. Sling Media sponsored us $ 5000USD in stocks to pay for the event, although we have not been able to import and sell that stock yet.

Strengths

Technical ExcellenceFilm and TV experience Only tech to deliver 100% TV anywhere Sole Distribution RightsA Team of Experts in their fieldsA technology that turns competition into business partnersState of the art qualityAward winning social proof in design

Opportunities

The opportunity to own the mobile pay-tv market in SSAImport/Export opportunityPossible production line in the futureInnovation an technology development

Threats

Price inflation/deflationRand/Dollar ExchangeStrong Competition (DSTV)Competitors new products and innovation

Weaknesses

Compliance Issues Finances are completely exhaustedRunning out of timeShortage of key staffGeographical factors

S W

TO

SWOT Analysis

MARKETING ANALYSIS Overview Summary

Business opportunity

Pay TV revenues in Sub-Saharan Africa will more than triple in the decade starting 2010, reaching US$6.22 Billion (5.27 Billion) in 2020, according to Digital TV Research.

New figures claim that Pay TV revenues in the region will climb from US$1.92 Billion in 2010 and US$3.54 Billion last year, with South Africa and Nigeria to account for more than half of Sub-Saharan Africas pay TV Revenues by 2020.

the number of pay satellite TV subscribers climbed by a relatively low 7.4% in 2015, according to a new report from Digital TV Research. This was partly due to greater platform choice created by DTT and partly due to economic woes in some countries.

Available in more than 50 countries, DStv had 2.24 million subscribers outside South Africa by September 2015; down from 2.56 million six months earlier and down from 2.36 million a year earlier. Digital TV Research estimates that this total fell to 2.16 million by end-2015, with 2016 also expected to be tough.

Simon Murray, author of the fifth edition of the Digital TV Sub-Saharan Africa Forecasts report, said:

DStvs problems stem mostly from its rights to exclusive premium content, especially sports. Currency devaluation in most Sub-Saharan countries hit DStv hard.

Exclusive content rights for premium content such as English Premier League soccer are usually paid for in US dollars.

DStv has been compelled to increase its local currency subscription fees to cover the shortfall due to devaluation. As a result, DStv appears more expensive to locals. To try and attract new subs, DStv has substantially reduced its decoder prices.

Despite these negative factors, there are plenty of reasons for cheer. Nearly two-thirds of TV homes (36.2 million) took digital signals by end-2015, up from 18.7% (7.9 million) in 2010.

Complete digital transition was achieved in Gabon, Kenya, Malawi, Rwanda, Tanzania and Uganda by end-2015.

This count will increase from six countries at end-2015 to 11 by end-2016. Digital TV penetration will reach 99.9% in 35 forecast countries by 2021 or 74.7 million homes.

About two-thirds (50.95 million) of TV households will take DTT (pay and free-to-air combined) as their primary TV signal in 2021, up from only 1.4% (0.59 million) at end-2010. By 2021, 14.85 million nearly a fifth of TV households will be primary pay DTT and 36.10 million free-to-air DTT (or 48.3% of TV homes).

About two-thirds (50.95 million) of TV households will take DTT (pay and free-to-air combined) as their primary TV signal in 2021, up from only 1.4% (0.59 million) at end-2010. By 2021, 14.85 million nearly a fifth of TV households will be primary pay DTT and 36.10 million free-to-air DTT (or 48.3% of TV homes).

DTT will challenge satellite as the top pay TV platform by 2021. In fact, satellite TV will only grow from 19.3% of TV households in 2015 to 21.2% by 2021, whereas pay DTT will rocket from 10.2% to 19.9% over the same period.

Of the 16.91 million pay TV subscribers at end-2015, 10.66 million were pay satellite TV and 5.64 million pay DTT. The pay total will more than double to 33.23 million by 2021, with satellite TV contributing 15.88 million and pay DTT another 14.85 million.

South Africa supplied 5.95 million of the 2015 regional pay TV subs; growing to 8.62 million by 2021. Nigeria will close in on South Africa; increasing from 3.63 million in 2015 to 7.52 million in 2021.

Ref: Pay DTT gains in Sub-Saharan Africa as satellite stutters | Digital TV News

PROJECT IMPACT Slingbox solutions allow consumers to watch home TV content on Internet-

connected smartphones, tablets, PCs/Macs or other TVs virtually anywhere in the world. They have always been popular with consumers who are frequent travelers (domestically or internationally) and with those who want live access to local sport and news events.

With a manufacturers suggested retail price (MSRP) of R 3,999.00, the Slingbox M1 is the most advanced Slingbox model the company has ever introduced. Since its release in the United States last year, Slingbox M1 has earned enviable reviewer feedback.

Given its strong reception in the United States, Europe and the United Kingdom, we are excited to introduce the Slingbox M1 into the South African market, The Slingbox M1 sets a new standard for ease of set-up and use, while delivering incredible value for the Pay TV satellite subscribers that Sling Media has always targeted with their products and services.

With a Slingbox M1 that has been approved for South African customers, were delivering the most affordable Slingbox packed with the most robust set of features that we believe will significantly expand the mobile TV and video market.

Company Strategy Once we have laid a solid foundation, eliminated all risks and threats and secured

a fair financial strength we will approach every player in the market to sell Sling Media Products.

We will approach broadcasters with the Audience Analytics Technology they have been waiting for and in return we will ask for them to give us publicity.

Our primary strategy is to focus on public interest and speed up digital migration, educate consumers and connect them in ways theyve never connected before, this will liberate them economically which is the best thing we as a country can ask for.

I have designed a digital marketing strategy like no other and I have formed an alliance with many of the most influential individuals in South African social media.

Communications Strategies Key Digital Marketing Campaigns

Direct Marketing Campaigns

Localized You-tube Video Commercial

TV and Radio Commercials

Online Sweepstakes Competition

Tech Bloggers

Only Slingbox is 100% TV Anywhere Complete access to all channels --- live or

recorded All locations (including international

travel) --- no geo-blocking Remote PVR control, including playback Complete video hand-off capability with

popular streamer devices Watch and control live TV on a tablet*,

phone*, PC, or Mac anywhere, anytimein up to Full HD

No blocked shows or games on any device, in any locationeven when youre overseas

View and schedule DVR recordings WiFi connectivity and Ethernet port Absolutely no monthly fees Watch on a second TV anywhere via

Apple TV, Chromecast, Fire TV, and Roku**

Component and composite in/out Easy and quick set-up

Anyone who wants to enjoy 100% TV Anywhere:

Sports Fans

Holiday Makers

People who travel

Business Professionals, for Example:

- Foreign Exchange professionals relying on Live News

College Students leaving their homes.

Expats and Soldiers

Information Junkies

Tech Enthusiasts

Promotion Budget and Schedule

Launch StrategiesLaunch Plan

The Beta Launch:

In the 1st month of our launch we will do a campaign through Mybroadband at a special price where we will ask buyers to reply with data on all the local devices they are having issues with in configuring the virtual remote files, especially those consumers with new DTT and IPTV decoders.

This will give us what we need to truly localize Slingbox for South African consumers. Once we have updated the database to this extent we will be ready for a full scale retail launch.

We have identified MyBroadband as the most direct target market as it is SAs most Technical and Wealthiest Audience.

We will also be giving away Slingbox M1s over the radio and online with a competition structured to create curiosity and therefore educating consumers about the new product.

Public Relations Public Relations Strategy and Execution PR

EvaluationDirectionBudgetPlan

Attain widest knowledge of all media and techniques available.

Plant Commercially Significant News

Mass Media De-MassifiedInstant New Media Internationalization

Advertising Strategy and Execution

Direct Marketing In Store Displays with Sales Reps.

Door to Door Sales.

Trade Shows

Brand Activation through agencies like PHAT

Distribution and Warehousing

Stor-age is a nationwide safe and secure state of the art storage enterprise costing us abot R1.50 a unit per month.

They also have a fleet of cars doing deliveries and our 1stdelivery and 1st month of occupation is for free.

INTERNATIONAL International Distribution

Once we have successfully launched in South Africa we will put all our focus on expanding to Nigeria.

With our Trade Show at AfricaCom last year we have already secured 3 buyers who were begging us to distribute Sling Media Products in their territory.

Nigeria has a population 4 times the size of SA and theyre networks and migration are far ahead of us.

Nigeria is very much into their technology and their laws and regulations are far simpler and easier than South Africa.

SUCCESS METRICS First year goals:

To sell a minimum of 2000 Slingbox Units.

Additional year goals:

To expand our product range and territorial presence over SSA

Requirements for success:

Approximately R 3000,000

Training Technical Staff

Measures of success/failure:

Since the launch of the M1 in the UK in MAY last Year up until May last Month they have sold 15752 Slingbox Units.

With their competition far stronger than anything around here we shouldnt have a hard time beating that.

THANK YOU

MYGACOM PTY LTDEXECUTIVE SUMMARYSlide Number 3Overview of the IndustryContinued..PROJECTED POSITION FOR THE FUTUREPOTENTIAL CUSTOMERSDIRECT COMPETITORSOPERATIONSNEEDED INFRASTRUCTURECapital RequirementsCore operationsSlide Number 13SWOT AnalysisMARKETING ANALYSISSlide Number 16Slide Number 17PROJECT IMPACTCompany StrategyCommunications Strategies KeySlide Number 21Slide Number 22Slide Number 23Launch StrategiesPublic RelationsAdvertising Strategy and ExecutionDirect MarketingDistribution and WarehousingINTERNATIONALSUCCESS METRICS THANK YOU

Documents

MygaCom_Business_Plan