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Unit 7: Cognition
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Myers Psychology for AP, 2e
David G. Myers PowerPoint Presentation Slides by Kent Korek
Germantown High School Worth Publishers, 2014 AP is a trademark
registered and/or owned by the College Board , which was not
involved in the production of, and does not endorse, this product.
Unit 7: Cognition Unit 07 - Overview Studying and Building
Memories
Memory Storage and Retrieval Forgetting, Memory Construction, and
Memory Improvement Thinking, Concepts, and Creativity Solving
Problems and Making Decisions Thinking and Language Click on the
any of the above hyperlinks to go to that section in the
presentation. Module 31: Studying and Building Memories Studying
Memory Studying Memory Memory Extremes of memory Studying Memory
Memory Models
Encoding Storage Retrieval Parallel processing Studying Memory
Memory Models: Working Memory
Atkinson and Shiffrin Theory Sensory memory Short-term memory
Long-term memory Modified version of the three-stage processing
model of memory Studying Memory Memory Models: Working Memory
Modified version of the three-stage processing model of memory
Working memory Studying Memory Memory Models: Working Memory
Modified version of the three-stage processing model of memory
Working memory Studying Memory Memory Models: Working Memory
Modified version of the three-stage processing model of memory
Working memory Studying Memory Memory Models: Working Memory
Modified version of the three-stage processing model of memory
Working memory Studying Memory Memory Models: Working Memory
Modified version of the three-stage processing model of memory
Working memory Studying Memory Memory Models: Working Memory
Modified version of the three-stage processing model of memory
Working memory Studying Memory Memory Models: Working Memory
Modified version of the three-stage processing model of memory
Working memory Studying Memory Memory Models: Working Memory
Modified version of the three-stage processing model of memory
Working memory Studying Memory Memory Models: Working Memory
Modified version of the three-stage processing model of memory
Working memory Studying Memory Memory Models: Working Memory
Modified version of the three-stage processing model of memory
Working memory Studying Memory Memory Models: Working Memory
Modified version of the three-stage processing model of memory
Working memory Studying Memory Memory Models: Working Memory
Building Memories: Encoding Explicit memory (declarative memory)
Effortful processing
Building Memories: Encoding Dual-Track Memory: Effortful Versus
Automatic Processing Explicit memory (declarative memory) Effortful
processing Automatic processing Implicit memory (nondeclarative
memory) Building Memories: Encoding Dual-Track Memory: Automatic
Processing and Implicit Memories
Space Time Frequency Effortful processing Sensory Memory Iconic
memory Echoic memory
Building Memories: Encoding Dual-Track Memory: Effortful Processing
and Explicit Memories Effortful processing Sensory Memory Iconic
memory Echoic memory Magic number Seven Plus or minus 2
Building Memories: Encoding Dual-Track Memory: Effortful Processing
and Explicit Memories:Capacity of Short-Term and Working Memory
Magic number Seven Plus or minus 2 Building Memories: Encoding
Dual-Track Memory: Effortful Processing and Explicit
Memories:Effortful Processing Strategies Chunking Building
Memories: Encoding Dual-Track Memory: Effortful Processing and
Explicit Memories:Effortful Processing Strategies Chunking Building
Memories: Encoding Dual-Track Memory: Effortful Processing and
Explicit Memories:Effortful Processing Strategies Chunking Building
Memories: Encoding Dual-Track Memory: Effortful Processing and
Explicit Memories:Effortful Processing Strategies Chunking Building
Memories: Encoding Dual-Track Memory: Effortful Processing and
Explicit Memories:Effortful Processing Strategies Chunking Building
Memories: Encoding Dual-Track Memory: Effortful Processing and
Explicit Memories:Effortful Processing Strategies Chunking Building
Memories: Encoding Dual-Track Memory: Effortful Processing and
Explicit Memories:Effortful Processing Strategies Chunking
Mnemonics Visual imagery Peg word system ROY G BIV Acronym -
HOMES
Building Memories: Encoding Dual-Track Memory: Effortful Processing
and Explicit Memories:Effortful Processing Strategies Mnemonics
Visual imagery Peg word system ROY G BIV Acronym HOMES Building
Memories: Encoding Dual-Track Memory: Effortful Processing and
Explicit Memories:Effortful Processing Strategies Hierarchies
Overlearning Spacing effect Testing effect Massed practice
Building Memories: Encoding Dual-Track Memory: Effortful Processing
and Explicit Memories:Distributed Practice Overlearning Spacing
effect Massed practice Distributed practice Testing effect Shallow
processing Deep processing
Building Memories: Encoding Dual-Track Memory: Effortful Processing
and Explicit Memories:Levels of Processing Shallow processing Deep
processing Making material meaningful Self-reference effect
Building Memories: Encoding Dual-Track Memory: Effortful Processing
and Explicit Memories:Making Material Personally Meaningful Making
material meaningful Self-reference effect Module 32: Memory Storage
and Retrieval Memory Storage Memory Storage Retaining Information
in the Brain
Memories are NOT stored in one part of the brain. Hippocampus
Amnesia Damage to either hemisphere
Memory Storage Retaining Information in the Brain:Explicit-Memory
System: The Frontal Lobes and Hippocampus Hippocampus Amnesia
Damage to either hemisphere Consolidation during sleep Cerebellum
Basal Ganglia Infantile amnesia
Memory Storage Retaining Information in the Brain:Implicit-Memory
System: The Cerebellum and Basal Ganglia Cerebellum Basal Ganglia
Infantile amnesia Memory Storage The Amygdala, Emotions, and
Memory
Flashbulb Memories Memory Storage Synaptic Changes
Aplysia Long-term potentiation Mild neurocognitive disorders Memory
Storage Memory Storage Memory Storage Memory Storage Memory Storage
Memory Storage Memory Storage Memory Storage Memory Storage Memory
Storage Memory Storage Memory Storage Memory Storage Retrieval:
Getting Information Out Retrieval: Getting Information Out
Measuring Retention
Recall Recognition Relearning Retrieval: Getting Information Out
Retrieval Cues: Priming Retrieval: Getting Information Out
Retrieval Cues: Priming Retrieval: Getting Information Out
Retrieval Cues: Priming Retrieval: Getting Information Out
Retrieval Cues:Context-Dependent Memory
Context effects Retrieval: Getting Information Out Retrieval
Cues:Context-Dependent Memory Retrieval: Getting Information Out
Retrieval Cues:Context-Dependent Memory Retrieval: Getting
Information Out Retrieval Cues:Context-Dependent Memory Retrieval:
Getting Information Out Retrieval Cues:Context-Dependent Memory
Retrieval: Getting Information Out Retrieval Cues:Context-Dependent
Memory Retrieval: Getting Information Out Retrieval
Cues:Context-Dependent Memory State dependent memory Mood congruent
memory
Retrieval: Getting Information Out Retrieval Cues:State-Dependent
Memory State dependent memory Mood congruent memory Serial position
effect
Retrieval: Getting Information Out Retrieval Cues:Serial Position
Effect Serial position effect Recency effect Primacy effect Module
33: Forgetting, Memory Construction, and Memory Improvement
Forgetting Forgetting Forgetting and the Two-Track Mind
Anterograde amnesia Retrograde amnesia Forgetting Encoding Failure
Forgetting Encoding Failure Forgetting Encoding Failure Forgetting
Storage Decay
Ebbinghaus curve Forgetting Storage Decay Forgetting Storage Decay
Forgetting Retrieval Failure Forgetting Retrieval Failure
Forgetting Retrieval Failure Forgetting Retrieval Failure:
Interference
Proactive interference (forward acting) Retroactive interference
(backward-acting) Forgetting Retrieval Failure: Motivated
Forgetting
Self-serving personal histories Repression Forgetting Retrieval
Failure: Motivated Forgetting
Self-serving personal histories Repression Forgetting Retrieval
Failure: Motivated Forgetting
Self-serving personal histories Repression Forgetting Retrieval
Failure: Motivated Forgetting
Self-serving personal histories Repression Memory Construction
Errors Memory Construction Errors Misinformation and Imagination
Effects
Loftus memory studies Misinformation effect Memory Construction
Errors Source Amnesia
Source amnesia (source misattribution) Dj vu already seen Memory
Construction Errors Discerning True and False Memories
Memory studies Children eyewitness recall Memory Construction
Errors Repressed or Constructed Memories of Abuse?
Areas of agreement Sexual abuse happens Injustice happens
Forgetting happens Recovered memories are incomplete Memories
before 3 years are unreliable Hypnotic memories are unreliable
Memories can be emotionally upsetting Improving Memory Improving
Memory Rehearse repeatedly Make the material meaningful
Activate retrieval cues Use mnemonic devices Minimize interference
Sleep more Test your own knowledge, both to rehearse it and to help
determine what you do not yet know Module 34: Thinking, Cognition,
and Creativity Thinking and Concepts Thinking and Concepts
Cognition (thinking) Concepts Prototypes Creativity Creativity
Creativity Convergent thinking Divergent thinking Creativity
Sternbergs five components of creativity Expertise
Imaginative thinking skills A venturesome personality Intrinsic
motivation A creative environment Creativity Ways to boost
creativity Develop your expertise
Allow time for incubation Set aside time for the mind to roam
freely Experience other cultures and ways of thinking Module 35:
Solving Problems and Making Decisions Problem Solving: Strategies
and Obstacles Problem Solving: Strategies and Obstacles
Algorithms Step-by-step Heuristic Insight Confirmation bias Mental
set Problem Solving: Strategies and Obstacles Problem Solving:
Strategies and Obstacles Problem Solving: Strategies and Obstacles
Problem Solving: Strategies and Obstacles Forming Good and Bad
Decisions and Judgments Forming Good and Bad Decisions and
Judgments
Intuition Automatic unreasoned feelings and thoughts Seat of their
pants Truck Driver versus a professor of classics at an Ivy League
school.
Forming Good and Bad Decisions and Judgments The Representativeness
Heuristic The Representative Heuristic Prototype Likelihood of
something Truck Driver versus a professor of classics at an Ivy
League school. The Availability Heuristic
Forming Good and Bad Decisions and Judgments The Availability
Heuristic The Availability Heuristic Forming Good and Bad Decisions
and Judgments Overconfidence Belief perseverance Framing Consider
the opposite
Forming Good and Bad Decisions and Judgments Belief Perseverance
and Framing Belief perseverance Consider the opposite Framing
Intuition Intuition is huge Intuition is usually adaptive
Forming Good and Bad Decisions and Judgments The Perils and Powers
of Intuition Intuition Intuition is huge Intuition is usually
adaptive Intuition is recognition born of experience Module 36:
Thinking and Language Introduction Language Language Structure
Language Structure Phoneme Morpheme English about 40 phonemes
Learning another languages phonemes Morpheme Includes prefixes and
suffixes Language Structure Grammar Semantics Syntax Language
Development Language Development Receptive language Productive
language
Babbling stage One-word stage Two-word stage Telegraphic speech
Language Development Language Development Language Development
Language Development Language Development Language Development
Language Development Explaining Language Development
Chomsky: Inborn Universal Grammar Language acquisition device
Universal grammar Language Development Explaining Language
Development
Statistical Learning and Critical Periods Statistical learning
Critical (sensitive) period The Brain and Language The Brain and
Language Aphasia Brocas Area Wernickes Area Language and Thought
Language and Thought Language Influences Thinking
Whorfs linguistic determinism Bilingual advantage Language and
Thought Language Influences Thinking The End Teacher Information
Types of Files Animation
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Powerpoint teachers use.To add functionality to the presentation,
teachers may want to save the file for their specific version of
Powerpoint. Animation Once again, to insure compatibility with all
versions of Powerpoint, none of the slides are animated.To increase
student interest, it is suggested teachers animate the slides
wherever possible. Adding slides to this presentation Teachers are
encouraged to adapt this presentation to their personal teaching
style.To help keep a sense of continuity, blank slides which can be
copied and pasted to a specific location in the presentation follow
this Teacher Information section. Teacher Information Unit
Coding
Just as Myers Psychology for AP 2e is color coded to the College
Board AP Psychology Course Description (Acorn Book) Units, so are
these Powerpoints.The primary background color of each slide
indicates the specific textbook unit. Psychologys History and
Approaches Research Methods Biological Bases of Behavior Sensation
and Perception States of Consciousness Learning Cognition
Motivation, Emotion, and Stress Developmental Psychology
Personality Testing and Individual Differences Abnormal Psychology
Treatment of Abnormal Behavior Social Psychology Teacher
Information Hyperlink Slides - This presentation contain two types
of hyperlinks.Hyperlinks can be identified by the text being
underlined and a different color (usually purple). Unit subsections
hyperlinks:Immediately after the unit title and module title slide,
a page can be found listing all of the units subsections.While in
slide show mode, clicking on any of these hyperlinks will take the
user directly to the beginning of that subsection. Bold print term
hyperlinks:Every bold print term from the unit is included in this
presentation as a hyperlink.While in slide show mode, clicking on
any of the hyperlinks will take the user to a slide containing the
formal definition of the term.Clicking on the arrow in the bottom
left corner of the definition slide will take the user back to the
original point in the presentation. These hyperlinks were included
for teachers who want students to see or copy down the exact
definition as stated in the text.Most teachers prefer the
definitions not be included to prevent students from only copying
down what is on the screen and not actively listening to the
presentation. For teachers who continually use the Bold Print Term
Hyperlinks option, please contact the author using theaddress on
the next slide to learn a technique to expedite the returning to
the original point in the presentation. Teacher Information
Continuity slides
Throughout this presentation there are slides, usually of graphics
or tables, that build on one another.These are included for three
purposes. By presenting information in small chunks, students will
find it easier to process and remember the concepts. By continually
changing slides, students will stay interested in the presentation.
To facilitate class discussion and critical thinking.Students
should be encouraged to think about what might come next in the
series of slides. Please feel free to contact me at with any
questions, concerns, suggestions, etc. regarding these
presentations. Kent Korek Germantown High School Germantown, WI
53022 Division title (red print) subdivision title (blue
print)
xxx Division title (red print in text) subdivision title (blue
print in text)
Use this slide to add a table, chart, clip art, picture, diagram,
or video clip.Delete this box when finished Definition Slide = add
definition here Definition Slides Memory = the persistence of
learning over time through the encoding, storage and retrieval of
information. Encoding = the processing of information into the
memory systems for example, by extracting meaning. Storage = the
process of retaining encoded information over time. Retrieval = the
process of getting information out of memory storage. Parallel
Processing = the processing of many aspects of a problem
simultaneously; the brains natural mode of information processing
for many functions.Contrasts with the step-by-step (serial)
processing of most computers and of conscious problem solving.
Sensory Memory = the immediate, very brief recording of sensory
information in the memory system. Short-Term Memory = activated
memory that holds a few items briefly, such as the seven digits of
a phone number while dialing before the information is stored or
forgotten. Long-Term Memory = the relatively permanent and
limitless storehouse of the memory system.Includes knowledge,
skills, and experiences. Working Memory = a newer understanding of
short-term memory that focuses on conscious, active processing of
incoming auditory and visual-spatial information, and of
information retrieved from long-term memory. Explicit Memory =
memory of facts and experiences that one can consciously know and
declare. (Also called declarative memory) Effortful Processing =
encoding that requires attention and conscious effort. Automatic
Processing = unconscious encoding of incidental information, such
as space, time and frequency, and of well-learned information, such
as word meanings. Implicit Memory = retention independent of
conscious recollection. (Also called nondeclarative memory) Iconic
Memory = a momentary sensory memory of visual stimuli; a
photographic or picture-image memory lasting no more than a few
tenths of a second. Echoic Memory = a momentary sensory memory of
auditory stimuli; if attention is elsewhere, sounds and words can
still be recalled within 3 or 4 seconds. Chunking = organizing
items into familiar, manageable units; often occurs automatically.
Mnemonics = memory aids, especially those techniques that use vivid
imagery and organizational devices. Spacing Effect = the tendency
for distributed study or practice to yield better long-term
retention than is achieved through massed study or practice.
Testing Effect = enhanced memory after retrieving, rather than
simply rereading information.Also sometimes referred to as a
retrieval practice effect or test-enhanced learning. Shallow
Processing = encoding on a basic level based on the structure or
appearance of words. Deep Processing = encoding semantically, based
on the meaning of the words; tends to yield the best retention.
Hippocampus = a neural center that is located in the limbic system;
helps process explicit memories for storage. Flashbulb Memory = a
clear memory of an emotionally significant moment or event.
Long-Term Potentiation (LTP)
= an increase in a cells firing potential after brief, rapid
stimulation.Believed to be a neural basis for learning and memory.
Recall = a measure of memory in which the person must retrieve
information learning earlier, as on a fill-in-the-blank test.
Recognition = a measure of memory in which the person need only
identify items previously learned, as on a multiple-choice test.
Relearning = a measure of memory that assesses the amount of time
saved when learning material again. Priming = the activation, often
unconsciously, of particular associations in memory. Mood Congruent
Memory = the tendency to recall experiences that are consistent
with ones current good or bad mood. Serial Position Effect
= our tendency to recall best the last (a recency effect) and first
items (a primacy effect) in a list. Anterograde Amnesia = an
inability to form new memories. Retrograde Amnesia = an inability
to retrieve information from ones past. Proactive
Interference
= the disruptive effect of prior learning on the recall of new
information. Retroactive Interference
= the disruptive effect of new learning on the recall of old
information. Repression = in psychoanalytic theory, the basic
defense mechanism that banishes from consciousness anxiety-arousing
thoughts, feelings, and memories. Misinformation Effect
= incorporating misleading information into ones memory of an
event. Source Amnesia = attributing to the wrong source an event we
have experienced, heard about, read about, or imagined.(Also called
source misattribution.) Source amnesia, along with the
misinformation effect, is at the heart of many false memories. Deja
Vu = that eerie sense that Ive experienced this before. Cues from
the current situation may unconsciously trigger retrieval of an
earlier experience. Cognition = the mental activities associated
with thinking, knowing, remembering, and communicating. Concept = a
mental grouping of similar objects, events, ideas, or people.
Prototype = a mental image or best example of a category.Matching
new items to a prototype provides a quick and easy method for
sorting items into categories (as when comparing feathered
creatures to a prototypical bird, such as a robin). Creativity =
the ability to produce novel and valuable ideas. Convergent
Thinking = narrows the available problem solutions to determine the
single best solution. Divergent Thinking = expands the number of
possible problem solutions (creativity thinking that diverges in
different directions). Algorithm = a methodical, logical rule or
procedure that guarantees solving a particular problem.Contrasts
with the usually speedier but also more error-prone use of
heuristics. Heuristic = a simple thinking strategy that often
allows us to make judgments and solve problems efficiently; usually
speedier but also more error-prone than algorithms. Insight = a
sudden realization of a problems solution; contrasts with
strategy-based solutions. Confirmation Bias = a tendency to search
for information that supports our preconceptions and to ignore or
distort contradictory evidence. Mental Set = a tendency to approach
a problem in one particular way, often a way that has been
successful in the past. Intuition = an effortless, immediate,
automatic feeling or thought, as contrasted with explicit,
conscious reasoning. Representativeness Heuristic
= judging the likelihood of things in terms of how well they seem
to represent, or match, particular prototypes; may lead us to
ignore other relevant information. Availability Heuristic
= estimating the likelihood of events based on their availability
in memory; if instances come readily to mind (perhaps because of
their vividness), we presume such events are common Overconfidence
= the tendency to be more confident than correct to overestimate
the accuracy of our beliefs and judgments. Belief Perseverance =
clinging to ones initial conceptions after the basis on which they
are formed has been discredited. Framing = the way an issue is
posed; how an issue is framed can significantly affect decisions
and judgements. Language = our spoken, written, or signed words and
the ways we combine them to communicate meaning. Phoneme = in
language, the smallest distinctive sound unit. Morpheme = in a
language, the smallest unit that carries meaning; may be a word or
a part of a word (such as a prefix). Grammar = in a language, a
system of rules that enables us to communicate with and understand
others. In a given language, semantics is the set of rules for
deriving meaning from sounds, and syntax is the set of rules for
combining words into grammatically sensible sentences. Babbling
Stage = beginning at about 4 months, the stage of speech
development in which the infant spontaneously utters various sounds
at first unrelated to the household language. One-Word Stage = the
stage in speech development, from about age 1 to 2, during which a
child speaks mostly in single words. Two-Word Stage = beginning
about age 2, the stage in speech development during which a child
speaks mostly two-word statements. Telegraphic Speech = early
speech state in which a child speaks like a telegram go car using
mostly nouns and verbs. Aphasia = impairment of language, usually
caused by left hemisphere damage either to Brocas area (impairing
speaking) or to Wernickes area (impairing understanding). Brocas
Area = controls language expression an area of the frontal lobe,
usually in the left hemisphere, that directs the muscle movements
involved in speech. Wenickes Area = controls language reception a
brain area involved in language comprehension and expression;
usually in the left temporal lobe. Linguistic Determinism
= Whorfs hypothesis that language determines the way we think.