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Myers’ PSYCHOLOGY (7th Ed) Chapter 8 Learning James A. McCubbin, PhD Clemson University Worth Publishers

Myers’ PSYCHOLOGY (7th Ed)

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Myers’ PSYCHOLOGY (7th Ed). Chapter 8 Learning James A. McCubbin, PhD Clemson University Worth Publishers. Learning. Learning relatively permanent change in an organism’s behavior due to experience. Learning. Learning --refers to the relatively - PowerPoint PPT Presentation

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Page 1: Myers’  PSYCHOLOGY (7th Ed)

Myers’ PSYCHOLOGY

(7th Ed)

Chapter 8

Learning

James A. McCubbin, PhDClemson University

Worth Publishers

Page 2: Myers’  PSYCHOLOGY (7th Ed)

Learning

Learning relatively permanent change in an organism’s behavior due to experience

Page 3: Myers’  PSYCHOLOGY (7th Ed)

Learning

Learning --refers to the relatively permanent change in an organism’s

behavior to a given situation brought about by,

repeated experiences in that situation, provided that behavior change cannot be

explained on basis of native response tendencies, maturation, or temporary states of the organism.

Page 4: Myers’  PSYCHOLOGY (7th Ed)

Association

We learn by association Our minds naturally connect events that

occur in sequence Aristotle 2000 years ago John Locke and David Hume 200 years

ago Associative Learning

learning that two events occur together two stimuli a response and its consequences

Page 5: Myers’  PSYCHOLOGY (7th Ed)

Association

Learning to associate two events

Event 1 Event 2

Sea snail associates splash with a tail shock

Seal learns to expect a snack for its showy antics

Page 6: Myers’  PSYCHOLOGY (7th Ed)

Classical or Pavlovian Conditioning

We learn to associate two stimuli

Page 7: Myers’  PSYCHOLOGY (7th Ed)

Operant Conditioning

We learn to associate a response and its consequence

Page 8: Myers’  PSYCHOLOGY (7th Ed)

Classical Conditioning

Ivan Pavlov 1849-1936 Russian

physician/ neurophysiologist

Nobel Prize in 1904

studied digestive secretions

Page 9: Myers’  PSYCHOLOGY (7th Ed)

Definition of Classical Conditioning

Conditioning is a method of controlling or influencing the way people or animals behave or think by using a gradual training process

Conditioning Stimulus in classical psychological conditioning, an otherwise ineffective stimulus that, when paired with an unconditioned stimulus, is able to evoke a conditioned response

Unconditioned Stimulus that evokes a reflexive response without prior conditioning or learning

Conditioned Response (conditioned reflex) is a response to a new second stimulus as a result of association with a prior stimulus

Page 10: Myers’  PSYCHOLOGY (7th Ed)

Pavlov’s Classic Experiment

Before Conditioning

During Conditioning After Conditioning

UCS (foodin mouth)

Neutralstimulus(tone)

Nosalivation

UCR (salivation)

Neutralstimulus(tone)

UCS (foodin mouth)

UCR(salivation)

CS(tone)

CR (salivation)

Page 11: Myers’  PSYCHOLOGY (7th Ed)

Classical Conditioning

Pavlov’s device for recording salivation

Page 12: Myers’  PSYCHOLOGY (7th Ed)

Classical Conditioning

Classical Conditioning organism comes to associate two

stimuli a neutral stimulus that signals an

unconditioned stimulus begins to produce a response that anticipates and prepares for the unconditioned stimulus

Page 13: Myers’  PSYCHOLOGY (7th Ed)

Behaviorism

John B. Watson

viewed psychology as objective science generally agreed-upon

consensus today

recommended study of behavior without reference to unobservable mental processes not universally accepted

by all schools of thought today

Page 14: Myers’  PSYCHOLOGY (7th Ed)

Classical Conditioning

Unconditioned Stimulus (UCS) stimulus that unconditionally--

automatically and naturally--triggers a response

Unconditioned Response (UCR) unlearned, naturally occurring response

to the unconditioned stimulus salivation when food is in the mouth

Page 15: Myers’  PSYCHOLOGY (7th Ed)

Classical Conditioning

Conditioned Stimulus (CS) originally irrelevant stimulus that, after

association with an unconditioned stimulus, comes to trigger a conditioned response

Conditioned Response (CR) learned response to a previously neutral

conditioned stimulus

Page 16: Myers’  PSYCHOLOGY (7th Ed)

Classical Conditioning

Acquisition the initial stage in classical conditioning the phase associating a neutral stimulus

with an unconditioned stimulus so that the neutral stimulus comes to elicit a conditioned response

in operant conditioning, the strengthening of a reinforced response

Page 17: Myers’  PSYCHOLOGY (7th Ed)

Classical ConditioningUCS(passionate kiss) UCR

(sexualarousal)

CS(onionbreath)

CS(onion breath) CR

(sexualarousal)

UCS(passionate Kiss) UCR

(sexualarousal)

Page 18: Myers’  PSYCHOLOGY (7th Ed)

Classical Conditioning

Extinction diminishing of a CR in classical conditioning, when

a UCS does not follow a CS in operant conditioning, when

a response is no longer reinforced

Page 19: Myers’  PSYCHOLOGY (7th Ed)

Classical Conditioning

Strengthof CR

Pause

Acquisition(CS+UCS)

Extinction(CS alone)

Extinction(CS alone)

Spontaneousrecovery ofCR

Page 20: Myers’  PSYCHOLOGY (7th Ed)

Classical Conditioning

Spontaneous Recovery reappearance, after a rest

period, of an extinguished CR

Generalization tendency for stimuli similar

to CS to elicit similar responses

Page 21: Myers’  PSYCHOLOGY (7th Ed)

Classical Conditioning

Discrimination in classical conditioning, the

learned ability to distinguish between a CS and other stimuli that do not signal a UCS

Page 22: Myers’  PSYCHOLOGY (7th Ed)

Generalization

Drops of salivain 30 seconds

60

50

40

30

20

10

0Hindpaw

Pelvis Shoulder Frontpaw

Thigh Trunk Foreleg

Part of body stimulated

Page 23: Myers’  PSYCHOLOGY (7th Ed)

Nausea Conditioning in Cancer Patients

UCS(drug)

UCR(nausea)

CS(waiting room)

CS(waitingroom) CR

(nausea)

UCS(drug)

UCR(nausea)

Page 24: Myers’  PSYCHOLOGY (7th Ed)

Operant Conditioning

Operant Conditioning type of learning in which behavior is

strengthened if followed by reinforcement or diminished if followed by punishment

Law of Effect Thorndike’s principle that behaviors

followed by favorable consequences become more likely, and behaviors followed by unfavorable consequences become less likely

Page 25: Myers’  PSYCHOLOGY (7th Ed)

Operant Conditioning

Operant Behavior operates (acts) on environment produces consequences

Respondent Behavior occurs as an automatic

response to stimulus behavior learned through

classical conditioning

Page 26: Myers’  PSYCHOLOGY (7th Ed)

Operant Conditioning

B.F. Skinner (1904-1990) elaborated

Thorndike’s Law of Effect

developed behavioral technology

Page 27: Myers’  PSYCHOLOGY (7th Ed)

Operant Chamber

Skinner Box chamber with a

bar or key that an animal manipulates to obtain a food or water reinforcer

contains devices to record responses

Page 28: Myers’  PSYCHOLOGY (7th Ed)

Operant Conditioning

Reinforcer any event that strengthens the

behavior it follows Shaping

operant conditioning procedure in which reinforcers guide behavior toward closer approximations of a desired goal

Page 29: Myers’  PSYCHOLOGY (7th Ed)

Operant Conditioning

Page 30: Myers’  PSYCHOLOGY (7th Ed)

Principles of Reinforcement

Primary Reinforcer innately reinforcing stimulus i.e., satisfies a biological need

Conditioned Reinforcer stimulus that gains its reinforcing

power through its association with primary reinforcer

secondary reinforcer

Page 31: Myers’  PSYCHOLOGY (7th Ed)

Schedules of Reinforcement

Continuous Reinforcement reinforcing the desired response each

time it occurs Partial (Intermitent) Reinforcement

reinforcing a response only part of the time

results in slower acquisition greater resistance to extinction

Page 32: Myers’  PSYCHOLOGY (7th Ed)

Schedules of Reinforcement

Fixed Ratio (FR) reinforces a response only after a

specified number of responses faster you respond the more

rewards you get different ratios very high rate of responding like piecework pay

Page 33: Myers’  PSYCHOLOGY (7th Ed)

Schedules of Reinforcement

Variable Ratio (VR) reinforces a response after an

unpredictable number of responses

average ratios like gambling, fishing very hard to extinguish because of

unpredictability

Page 34: Myers’  PSYCHOLOGY (7th Ed)

Schedules of Reinforcement

Fixed Interval (FI) reinforces a response only after

a specified time has elapsed response occurs more

frequently as the anticipated time for reward draws near

Page 35: Myers’  PSYCHOLOGY (7th Ed)

Schedules of Reinforcement

Variable Interval (VI) reinforces a response at

unpredictable time intervals produces slow steady responding like pop quiz

Page 36: Myers’  PSYCHOLOGY (7th Ed)

Schedules of Reinforcement

Variable Interval

Number of responses

1000

750

500

250

010 20 30 40 50 60 70

Time (minutes)

Fixed Ratio

Variable Ratio

Fixed Interval

Steady responding

Rapid respondingnear time forreinforcement

80

Page 37: Myers’  PSYCHOLOGY (7th Ed)

Punishment

Punishment aversive event that

decreases the behavior that it follows

powerful controller of unwanted behavior

Page 38: Myers’  PSYCHOLOGY (7th Ed)

Punishment

Page 39: Myers’  PSYCHOLOGY (7th Ed)

Cognition and Operant Conditioning

Cognitive Map mental representation of the layout of

one’s environment Example: after exploring a maze, rats

act as if they have learned a cognitive map of it

Latent Learning learning that occurs, but is not

apparent until there is an incentive to demonstrate it

Page 40: Myers’  PSYCHOLOGY (7th Ed)

Latent Learning

Page 41: Myers’  PSYCHOLOGY (7th Ed)

Cognition and Operant Conditioning

Overjustification Effect the effect of promising a reward

for doing what one already likes to do

the person may now see the reward, rather than intrinsic interest, as the motivation for performing the task

Page 42: Myers’  PSYCHOLOGY (7th Ed)

Cognition and Operant Conditioning

Intrinsic Motivation Desire to perform a behavior for

its own sake and to be effective Extrinsic Motivation

Desire to perform a behavior due to promised rewards or threats of punishments

Page 43: Myers’  PSYCHOLOGY (7th Ed)

Operant vs Classical Conditioning

Page 44: Myers’  PSYCHOLOGY (7th Ed)

Observational Learning

Observational Learning learning by observing others

Modeling process of observing and imitating a

specific behavior Prosocial Behavior

positive, constructive, helpful behavior opposite of antisocial behavior

Page 45: Myers’  PSYCHOLOGY (7th Ed)

Observational Learning

Mirror Neurons frontal lobe neurons that fire

when performing certain actions or when observing another doing so

may enable imitation, language learning, and empathy