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Career ProgressKao Indonesia – Arnold Oscar – 2007/12
My Personal Projects & AchievementsKao Indonesia – Arnold Oscar – 2007/12
ACHIEVEMENT
TGT
2007-081. Achieve 2007/08 Sales TGT for Sanitary Napkin (Laurier Brand) NATIONAL
2. Accelerate Distribution Ratio of Laurier for all Channel & Improve the process
3. Manage Implementation of Laurier Big Bang Promotion Project (Modern Trade Value Pack) & Special Promo SKU (Traditional Trade)
4. Create 2008 POP Vision, Objective, & Strategy (1 year Trade Marketing Strategy)
Achieve 104% vs TGT (2007 Achieve 107% vs TGT (2008)
Monthly Distribution Analysis Report & Fast Action Develop Distribution Guideline & Socialize it for Sales Team
Monthly Monitoring, Analyze, Report it to TMK Director, & Follow Up to Sales Operational Frequently Visit to Store & Negotiate if there are some problems
All “Blue Print Strategy” finished on schedule
Trade MKT Executivefor Sanitary Napkin Category (all Channel)
KPI: 8(out of 10)
KPI: 8(out of 10) KPI: 10
(out of 10)
KPI: 10(out of 10)
ACHIEVEMENT
TGT
2007-081. Achieve 2007/08 Sales TGT for Sanitary Napkin (Laurier Brand) NATIONAL
2. Accelerate Distribution Ratio of Laurier for all Channel & Improve the process
3. Manage Implementation of Laurier Big Bang Promotion Project (Modern Trade Value Pack) & Special Promo SKU (Traditional Trade)
4. Create 2009 POP Vision, Objective, & Strategy (1 year Trade Marketing Strategy)
Trade MKT Executivefor Sanitary Napkin Category (all Channel)
KPI: 8(out of 10)
KPI: 8(out of 10) KPI: 10
(out of 10)
KPI: 10(out of 10)
ACHIEVEMENT
TGT
20091. Achieve 2009 Sales TGT for Kao NATIONAL
2. Manage TTL Kao Trade Promo Discount (Max 100% vs BGT)
3. Mange TTL Kao Trade Promo Expenses (Max 100% vs BGT)
4. Manage TTL Kao Variable Selling Expenses (Max 100% vs BGT)
Achieve 106% vs TGT
Trade MKT Executivefor CBD Cost Control Div (New Division)
Achieve 92% below BGT
Achieve 94% below BGT
Achieve 90% below BGT
KPI: 8(out of 10) KPI: 8
(out of 10)
KPI: 8(out of 10)
KPI: 10(out of 10)
ACHIEVEMENT
TGT
20091. Achieve 2009 Sales TGT for Kao NATIONAL
2. Manage TTL Kao Trade Promo Discount (Max 100% vs BGT)
3. Mange TTL Kao Trade Promo Expenses (Max 100% vs BGT)
4. Manage TTL Kao Variable Selling Expenses (Max 100% vs BGT)
Trade MKT Executivefor CBD Cost Control Div (New Division)
KPI: 8(out of 10) KPI: 8
(out of 10)
KPI: 8(out of 10)
KPI: 10(out of 10)
ACHIEVEMENT
TGT
20101. Achieve 2010 Sales TGT for Kao Distributor NATIONAL
2. Manage Kao Trade Promo Discount & Expenses for Distributor Channel (Max 100% vs BGT)
4. Improve Distribution for all product focus in National Dist Channel
Achieve 100% vs TGT
Trade MKT ManagerFor NATIONAL Distributor Channel
Achieve 96% below BGT
Achieve 116% vs TGT
3. Create 2011 POP Vision, Objective, & Strategy (1 year Trade Marketing Strategy) for Kao Distributor Channel
All “Blue Print Strategy” finished on schedule
KPI: 6(out of 10) KPI: 10
(out of 10)
KPI: 10(out of 10)
KPI: 10(out of 10)
ACHIEVEMENT
TGT
20101. Achieve 2010 Sales TGT for Kao Distributor NATIONAL
4. Improve Distribution for all product focus in National Dist Channel
Trade MKT ManagerFor NATIONAL Distributor Channel
2. Manage Kao Trade Promo Discount & Expenses for Distributor Channel (Max 100% vs BGT)
3. Create 2011 POP Vision, Objective, & Strategy (1 year Trade Marketing Strategy) for Kao Distributor Channel
KPI: 6(out of 10) KPI: 10
(out of 10)
KPI: 10(out of 10)
KPI: 10(out of 10)
ACHIEVEMENT
TGT
20111. Achieve 2011 Sales TGT for Kao Distributor NATIONAL
Trade MKT ManagerFor National Minimarket Channel
Achieve 111% vs TGT
4. Achieve Join Business Plan Objective with INDOMARET
2. Manage Kao Trade Promo Discount & Expenses for Minimarket Channel (Max 100% vs BGT)
3. Create 2012 POP Vision, Objective, & Strategy (1 year Trade Marketing Strategy) for Kao Minimarket Channel
Achieve 91% below BGT
All “Blue Print Strategy” finished on schedule
Achieve 101% vs TGT
KPI: 10(out of 10)
KPI: 10(out of 10)
KPI: 10(out of 10)
KPI: 6(out of 10)
ACHIEVEMENT
TGT
20111. Achieve 2011 Sales TGT for Kao Distributor NATIONAL
Trade MKT ManagerFor National Minimarket Channel
4. Achieve Join Business Plan Objective with INDOMARET
2. Manage Kao Trade Promo Discount & Expenses for Minimarket Channel (Max 100% vs BGT)
3. Create 2012 POP Vision, Objective, & Strategy (1 year Trade Marketing Strategy) for Kao Minimarket Channel
KPI: 10(out of 10)
KPI: 10(out of 10)
KPI: 10(out of 10)
KPI: 6(out of 10)
ACHIEVEMENT
TGT
20121. Achieve 2012 Sales TGT for Kao Distributor NATIONAL
Trade MKT ManagerFor CBD Forecast Div & Cost Control Div (2 Div – 7 Subordinates)
Achieve 101% vs TGT 1st Half
4. Achieve Forecast Accuracy +- 10% tolerance; & TMK Promo Fund Max 100% vs BGT
2. Develop New Concept of TMK Forecast Mgmt, Manage & Restructure Forecast Div for 2012 improvement
3. Develop New Concept of TMK Trade Investment 2012 (Budgeting, Activity Fund Control, & Accountability)
All “New Concept & Strategy” already finished on schedule & still on implementation /PDCA Progress Analysis
Forecast: Accuracy 1st Half 60% (last year 25%) Cost Control: 1st Half ACT = 42% below BGT
* 1st Half Temporary
All “New Concept & Strategy” already finished 1month before deadline & shows best performance of control management for last 4 years
KPI*: 6(out of 10)
KPI*: 10(out of 10)
KPI*: 10(out of 10)
KPI*: 8(out of 10)
ACHIEVEMENT
TGT
20121. Achieve 2012 Sales TGT for Kao Distributor NATIONAL
Trade MKT ManagerFor CBD Forecast Div & Cost Control Div (2 Div – 7 Subordinates)
4. Achieve Forecast Accuracy +- 10% tolerance; & TMK Promo Fund Max 100% vs BGT
2. Develop New Concept of TMK Forecast Mgmt, Manage & Restructure Forecast Div for 2012 improvement
3. Develop New Concept of TMK Trade Investment 2012 (Budgeting, Activity Fund Control, & Accountability)
KPI*: 6(out of 10)
KPI*: 10(out of 10)
KPI*: 10(out of 10)
KPI*: 8(out of 10)
