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My personal marketing plan, including brand strategy, strategic action plan, 5 year professional goals and objectives analysed and presented nicely. Also includes a snapshot of my personal portfolio.
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Marcus CarlssonPersonal Branding
Marcus CarlssonThink creative, act innovative
Marcus CarlssonThink creative, act innovative
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Marcus CarlssonThink creative, act innovative
The Human Perception of Color
The Human Perception of Color
Reflective - Higher thought
Behavioral- Doing things, feeling emotion
Visceral- Sensations, Reflexes
3 Human Perceptions of Design
Sports, small town life
My Background...
Cultural interest...
...Expression - Fashion, Music
Experience in sales, human relations
Traveling, building on interests
Barcelona, school, IED...
... Building character, defining personality
Master, tutor... confidence
Work experience, creating future
1980
1990
1996
2000
2003
2006
2010
S WO T
My Collection of Experience,Gives me...
- Tech-savvy
- Broad knowledge
- Creative thinker
- Positive mindset
- Team-work & Non-prestigious
- Confident & Professional
- International...
- Prioritizing
- Procrastinating
- No tangible speciality
- Non-enthusiastic ?
- “Passive decision” maker
- Time-optimistic
- Lack of interest... ?
- T - Shaped profile
- Multi disciplinary is appreciated
- Creative, Innovative & team-work
- Work across borders
- Self employed
- Lost in the corporate system
- Mis-understood...
- Failure to stay updated
- Market changes, specialization...
- Loose focus...
I’m motivated...
- By opportunities to create something new
- By the freedom to express something that interest me..
- By the relationship with human beings... and their potential
- By the possibility to learn something new, every time!
The purpose of my being...
My mission is to facilitate the production of Great Work, weather I’m thinking creatively, planning the work flow or acting as an
implementer... I do not believe in prestige, and I will always do my best, for whats best, to accomplish the group/team goals...
In my future I envision myself as someone that can lead by example, someone that by actions can inspire creativity,
innovation and design... I want to influence and guide people around me to accomplish great things...
- Finish School
- Find Internships
- Personal projects 2011
2013
2015
2010
- School
- Find Internships
- Personal projects 2011
2013
2015
2010
- Internship at SCPF
- Internship at Great Works
- Personal projects Ph. 2
- School
- Find Internships
- Personal projects 2011
2013
2015
2010
- Internship at SCPF
- Internship at Great Works
- Personal projects Ph. 2
-Account Manager at Vizeum alt. SCPF
- Personal projects Ph. 3
- School
- Find Internships
- Personal projects 2011
2013
2015
2010
- Internship at SCPF
- Internship at Great Works
- Personal projects Ph. 2
-Account Manager at Vizeum alt. SCPF
- Personal projects Ph. 3
-Interactive account director> CEO - EQF
- Very high amounts of graduates, highest
ever, MBA’s, Masters Phd’s Etc...
- Often offer No Pay... Very strong bargain
power in comparison to Fresh Out of School’s
RIVALRY is high, segmentation is crucial . I f I f ind a space within the r ight niche the potential
del ight is st rong
JOB Market
SUBSTITUTES:- Seasoned project managers
- Art/Creative directors >
Moving to interactive...
- Digital account managers >
Learning how to innovate...
- Young “internet natives” with strategic skills
- Time investment is high for new entrants,
minimum 4-5 Years of school, capital
requirements are fairly high also.
- School teaching innovation and design are
few, but increasing...
- The power of the supplier (job-applicants)
is quite low... Economic climate have
created a Buyers market, but wheels are
turning, and design, design thinking,
innovations is becoming a key issue...
- Tech-savvy > STAY UPDATED
- Broad knowledge > NEVER STOP LEARNING
- Creative thinker > SHOW IF OFF, BE INNOVATIVE
- Positive mindset > ENCOURAGE PEOPLE
- Team-work & Non-prestigious > GET INVOLVED ON NEW PROJECTS
- Confident & Professional > LOVE RISK, NO RISK NO FUN, BUT MAKE SURE TO CALCULATE IT FIRST...
Creating a U.S.P
- Good people, with whom I share personal values...
- A place where no prestige exist, a place where everyone is equal, and everyone’s thoughts count...
- I’m looking for a company that share my ambition of keeping the highest level of morals intact in the way we conduct our business...
- And, that are ready to work with sophisticated technology, and that are ready to head towards the unknown future...
Who am I talking to?
- That I’m a intellectually advanced thinker, with a load of creativity that I’m ready to unleash to the world...
What do I tell them?
- That I’m a intellectually advanced thinker, with a load of creativity that I’m ready to unleash to the world...
What do I tell them?
- That I have a positive, collaborative mind-set and that I believe in team work without prestige...
What do I tell them?
- That I am ready and able to apply my knowledge, passion and strengths on any challenge...
What do I tell them?
- That I’m eager to continue my learning, and that I’m motivated to full-fill my potential...
What do I tell them?
GET GOING!!!
ACTION PLAN
ACTION PLAN
ACTION PLAN
- Conferences
- Events, Openings
- Participate
- New Projects
ACTION PLAN
- Conferences
- Events, Openings
- Participate
- New Projects
- Time management
- Prioritize RIGHT
- Act, the way I preach...
FINISHED PRODUCT
[PORTFOLIO][PORTFOLIO] [PORTFOLIO]
- Brand Image, PR
- Product Catalog
- Press Kit
- Press Release
- Online/Offline
PUBLIC RELATIONS
- Personal brand image, Portfolio
PORTFOLIO, online
SUSTAINABILITY- Research, Creativity, Innovation
Our brief was to create a sustainable design
project that could be applied in Barcelona.
Our topic was water.
We conducted surveys, interviews and desk
research before we started an intense
innovation process, the result was great!
PRODUCT R&D
- Creativity, Innovation, Design
We were briefed to find a product, an opener
of any kind, research it. Then find out if there
were any possible changes that could be
made. After that we developed a new product
that could replace the old on in the market
ONLINE TECH- Creativity, Innovation, Technology
My brief was to create and launch a
communications concept that was relevant for
my class and that would benefit us, long term
and short term.The outcome was an integrated
Web2.0 platform
INFLUENCING- Planning, Management, and Execution
My brief was to plan and execute an event
that would attract bloggers, and social media
professionals from Barcelona that has a large
influence on their community.
My client was very happy with the result.
STRATEGY- Research, Creativity, Innovation and Design
Our brief was to create a full design concept
for the famous designer Chuuroz.
We planned the research, analyzed and draw
conclusions that we presented to the designer.
The project now lies for decision making...
EVALUATIONEVALUATION- DO I HAVE THE FEEDOM TO BE CREATIVE WITH MY WORK
- AM I DEVELOPING AS A PROFESSIONAL, WHERE I AM...
- AM I SURROUNDED WITH GOOD PEOPLE
- AM I FOLLOWING MY PLAN...
- WHAT ABOUT THE PEOPLE AROUND, WHAT DO THEY SAY
