Music video purposes work sheet feed me

Music Video Purposes Analysis

Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audienceFeed Me & Kill the Noise - Far Away

Adam Grundy Provide an explanation in relation to benefits (promotion, extension of income & outlets, synergy opportunities and strategies used by producers to benefit label and artist)

Provide any research evidence you can find that supports explanations of benefits for artist, record label and audience

Promotional Feed Me is a solo artists who is currently signed to his own record label called sotto voce which he created back in 2013. Before Sotto Voce he was one of the head members of Mau5trap which is owned by deadmau5 (Joel Zimmerman). The Record label is a independent label so it requires mostly on self promotion from its artists and from word of mouth from its listeners. As the record label is an independent record label, it means that it only works by itself with help from no other business for production and distribution which makes the job alot harder for them to get recognised in the industry but it pays off for them once they get recognised as just the label and the artist(s) will receive the income and not other business. This is taken from Feed Me’s own record label’s website (Sotto Voce) as it shows

a description of his rise to fame and what he does with also links to his social networks and his own website.


Extension of income As big of an artist now he is now you expect him to be earning quite alot of money from playing his live shows, being played on the radio and from his EP’s and Albums. One thing I noticed as a fan of his music is that one of his songs is played is played quite frequently on the radio station Capital FM as a jingle, though they won’t give credit as it is only the backing music for when the presenters speak, it does show that they did pay to use his track. He does though however have his own reddit page and for an artist to have a subreddit and to have it this popular is an accomplishment because it is completely fan made as the Jon (Feed me) has got nothing to do with it. He did recently release one of his new EP’s called “A giant warrior descends on Tokyo “which consisted of only four songs, released back in February 2015.The EP had a lot of hype as he has been teasing it from his instagram page and also playing unfinished versions on live shows which will get people excited and want to listen to him more and he did also release an EP back august 2014 called “Feed Me’s psychedelic journey” which also included 4 tracks like his latest EP but this time was hyped up with a US Teeth tour, the teeth being feed me’s personal


custom made stage just for him, which if he is able to tour with a custom made stage it proves he is making a lot of money, The US Psychedelic Journey toured all through the United States which of brought in a lot of money for him to purchase new equipment to suit his music or his tours, or maybe him in general but the point is he is making his money that will help him along his career.

Extension of outlets The solo artist feed me has many sources of outlets, For example he has his main band page http://feedme.uk.com/ which from the looks of things seems to be rarely updated because in the featured videos is a song that was released in late 2013 and it is the begining of 2015. The only content that seems to get updated is the upcoming shows and instagram (Which seems to be automatic anyway. As for his social networks, Jon Gooch better known as his stage name Feed Me is quite active among the twitter and instagram community as he posts on average 10 posts minimum each day as he just lets fans know what songs are up and coming or just responding to fans or other artists, with a following of 204k people, feed me seems to be

https://twitter.com/feedme

https://www.facebook.com/youfeedme


quite recognises in the twitter community as it seems to be a social media that he continues to use on a daily basis to suit him and promote his music for his record label, he seems to be very selective of who he’s following as he is only following just short of 200 people. Facebook doesn’t seem to be used as much as he rarely posts much in comparison as facebook only seems to be a way to promote his music while twitter's main use is to interact with his audience. Instagram seems to be used quite often but not on daily basis, more like every other day. Jon Gooch is the head of his own record label which is called Sotto Voce, the record label is very small and independent consisting of only 5 artists including himself which the record labels soundcloud page tries to promote their content as well as get themselves promoted which is self promotion.The artist does have a youtube page but seems to be a way to stream the music and not as a way of uploading things unrelated to his music and more related to personal life but unfortunately for his fans he doesn’t do that.

http://instagram.com/feedme/

http://www.sottovoce.co/

https://soundcloud.com/feedme

Here is a list of all the websites that the artist uses, he uses his twitter and instagram account regularly and posts daily whereas with his facebook and website he rarely posts and only posts what he needs too which shows us that they aren’t a main priority for him

Synergy From the artists success, alot of businesses and people get benefits from it. For example,

https://www.youtube.com/watch?v=DlFYPI1Sqw4

Live show that was recorded and streamed by yahoo to benefit the artist and


because he is a DJ it means he plays alot of shows and festivals so they benefit from playing because people pay to watch them, sometimes festival tickets can cost a fortune so that benefits the festival company alot if they are that big. Yahoo has also benefited from his success from recording his live show so this would have been horizontal integration as the artist (Feed Me), the recorder (Yahoo) and the record label (Sotto Voce) all would benefit from this and also profit from it. Speaking of the record label, the more popular the artist becomes, the more money they earn which means the more money the record label earns

yahoo themselves.


Taken from http://www.sottovoce.co/artists/ aka his record label.

Producers strategies As the artist is under two different aliases (Spor and Feed Me) he can choose what he wants to do with them, and as he is the manager of his record label Sotto Voce he doesn’t have to follow a strict guideline of his own record label so he can do what he wants. Recently he released an album under the name spor for free by giving the choice to buy it or to just download it for free. This shows he is a very loyal to his fans and that he’ll do what he wants to keep them happy. He’s had a few collaborations with people such as Kill the Noise, Noisia and many many vocalists. He does have a manager though which is a business that specialises in management of artists called Three Six Zero Group.

Unfortunately there is no record of how much he is worth but he isn’t as popular as some DJ’s so to take a guess he is worth around $1 million give or take but this is just a guess.

Jon Gooch with both of his alias’s and their Facebook cover photos. Spor, who is currently promoting his new album and Feed Me currently promoting a product


he is trying to sell of his signature green monster.

Documents

Music video purposes work sheet feed me