MUSIC MAGAZINE

SURVEY RESULTS

56%44%

1. Are you Male or Female?

Fe-male

16%

32%

48%

4%

2. How old are you?

under 16

16 - 20

20 - 24

Over 24

When conducting my survey it showed me that just over half of the people who answered this were female.

Nearly half of the people who answered my survey were between the age of 20-24. Overall the majority of the people were between the age of 16-24, this shows that me that I should be targeting my magazine at this age of consumers.

8%

24%56%

12%

3. How often do you buy music magazines?

Daily

Weekly

Mothly

Never

44%

12%

36%

8%

4. What methods do you use to read music

magazines?Magazine IssueIpadOnline

56% of the people who answered my survey said that they read music magazines monthly. This tells me that when I produce my own music magazine it should be a monthly issued.

80% of the people who answered my survey said that they read magazines online and the actual issue that they buy in stores. This tells me that as well as having a monthly issue in stores I should also be using social media platforms for my consumers to access my magazine.

5. What is it that entices you to buy a magazine?

“The genre of music that the magazine is selling”

“The price of the magazine”

“I buy the magazine because it features artist and music that I like to listen to”

“The magazine almost every time features upcoming festivals and musical events which is something I find very useful”

“If I like the way the magazine looks, I will buy it”

“The magazine genre and the free gift which sometimes is a free song on ITunes which I like”

All the responses show why people buy the magazines they read. I can see from the responses people take the genre and the features included inside the magazine into a lot of importance. Also the way in which the magazine looks on the shelves is important and how it stands out to other music magazines is also a factor that plays a part in the consumer buying habits. This tells me that for my music magazine I have to make sure that I include the right features that are related to the genre of indie and make sure that overall look of the magazine is appealing to my consumers and is more unique.

28%

8%40%

20%4%

6. What genre of music do you normally look for when buying

a music magazine?Pop

Dance

Indie

Rock

Hip-pop

Jazz

Classical

16%

28%44%

12%

7. What price are you willing to pay when buying a music

magazine?under £1.00

£1.00 - £1.50

£1.50 - £2.00

£2.00 and over

When gathering my results it showed me that the favoured was ‘indie’. This shows that my choice of making a indie magazine would be best suited to my target audience.

The pie chart shoes that 72% of the people said that they would pay £1-£1.50 and £1.50-£2 for a music magazine. This tells me that people don’t want to spend too much money on a magazine and that I should be charging a reasonable and affordable price for my magazine and for the readers of my magazine.

29%

13%38%

21%

8. What factor do you take into most consideration when buy-

ing a magazine?Price

Free gift

Genre

Music/Artists featured

76%

24%

9. Would be tempted to buy a new and upcoming indie magazine called 'MUSE'?

YesNo

The pie chart shoes that most people take price and genre into consideration when buying a music magazine. This tells me that when I make my magazine I need to make sure that my genre ‘indie’ comes through and that my price for my magazine is reasonable for the quality that my readers will be getting when they buy my magazine.

Over 75% of the people who answered my survey said that they would be willing to buy my magazine. This is good feedback for me because it tells me that people will want to buy my magazine and they also like the name ‘MUSE’ which appeals to them.

As question 9 these results tell me that 79% of the people I asked said they would be willing to buy and read my magazine . This tells me that people are interested in what my magazine has to offer. Also having both new and already famous artists means I can appeal to a wider range of readers.

76%

24%

10. The magazine will include both new upcoming artists and already

famous artists and would this magazine appeal to you?

YesNo