7/31/2019 Muse Tupac Case-study
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CaseStudy
OhioTobaccoUsePreventionandControlFoundation(TUPAC)
Background
TheTobaccoUsePreventionandControlFoundation'smissionwastoreducetobaccouseamong
Ohioans,withanemphasisonreducingtheuseoftobaccobyyouth,minorityandregionalpopulations,
pregnantwomen,andotherswhomaybedisproportionatelyaffectedbytheuseoftobacco.
AgencyRole
MuseCommunicationsservedastheAfrican-AmericanagencyofrecordontheStateofOhioTobacco
UsePreventionandControlFoundation(TUPAC)STANDAnti-Tobaccocampaign.
Thecampaignincludedaninter-agencyteamleadbyNorthlichCommunicationsthatworkedtowarddevelopingacommunicationsplatformdesignedtoconnectwithothertobaccocontrolandhealth
organizations,minorityandyouthorganizations,andcommunityandhealthleadersthroughoutOhioin
aprogramcalledstandUpCommunities.
CreativeDevelopment
MuseCommunicationscreatedanawardwinningTV,printandradiocampaigncalledHitMan,which
receivedseveralnominationsforoutstandingpublicservicecampaign.Withinthefirstsixmonthsofthe
campaign,therewas90percentaidedcampaignawareness.Unaided,awarenessamongourtargets
increasedby35percent.
Results
From2004to2006,therewasa30%reductionintobaccouseamongOhiohighschoolstudentsand38
percentreductionamongmiddleschoolstudentsfasterthanthenationalaverage.Nearly500,000
Ohioyouthaged11to14werethreetimeslesslikelytosmoke.
ForMoreInformationaboutourhealthcaremarketingservices,pleasecontact:
ShelleyYamane
email:[email protected]
CandaceRohr
email:[email protected]
MuseCommunications
9543CulverBlvd.,2ndFloorCulverCity,CA90232
Phone:310.945.4100
