Muscular Development Latino (MDL), published by Spanish Fitness Media (SFM), is the premier Spanish-language resource for those seeking to supersede body musculature and fitness goals.

MDL’s content is unique and in-tune with its readers/users. It’s comprised of reports from the proven experts from MD Magazine, plus the MDL perspective culled from a multitude of regional contributors and fueled by the experiences of a loyal and vital social community.

Overview

The MDL community has significant social presence and international reach (U.S., Spain & LatAm).

MDL currently operates 12 sites and supports most ad formats and unique sponsorships.

Advertising is an important resource for our readership, as they appreciate being introduced to world class products and innovations.

The Premier Fitness Platform en Español

360 Cross Media

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Welcome

• Consumers increasingly seek ways to improve their health and physique.

• Bodybuilding techniques have proven to be the most successful strategy for physical self-improvement.

• Participants can be segmented into three groups:

• Bodybuilders are active and dedicated participants in the sport

• Athletes use bodybuilding and related products to enhance their performance

• Recreational users increase strength, body tone and overall health.

Our Community

Mindset

Influencers

Consumer Interests

Affinity Categories

• Bodybuilding • Movie Lovers• TV Lovers• Sports Fans• Technophiles• News Junkies • Music Lovers• Shutterbugs

• Electronics/Mobile Phones

• Employment• Education-Post

Secondary• Travel-Business &

Vacation• Financial & Investments• Real Estate –

Residential• Apparel & AccessoriesThe

Influencers

GenderMale 78%Female 22%

Age25-34 (42%)18-24 (30%)35-44 (19%)

Demographics

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LatAm Digital Network

MDL SOCIAL

MD LATINO SITES• www.mdlatino.com • www.mdlatina.com • www.mdlatino.com.br• www.mdlatino.mx• www.mdlatino.com.es• www.mdlatino.com.co• www.mdlatino.com.do• www.mdlatino.cl• www.mdlatino.com.ve• www.mdlatino.com.pr • www.mdlatino.com.ar• www.mdlatino.cr• www.mdlatino.tv

MDL is the leader in the Spanish-language Bodybuilding & Fitness category. MDL’s users are committed to this lifestyle and considered the influencers in the space.

• Facebook Espanol

• Facebook Coach

• Facebook Portugues

• Twitter: MD Latino

• Instagram: MDLATINO

KEY INSIGHTS

1.The purchasing power of Latin America’s middle classes is growing rapidly, making them a lucrative business target- Euromonitor International (2014)

2.U.S. Hispanic: $1.2 Trillion buying power

3. Young Median Age:Mexico - 27.1South America – 27.8U.S. Hispanic – 28Central America – 30.1

Premium Audience

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Online CapabilitiesDIGITAL

VIDEO

Cross Media Engagement

Online Streaming / Kultura

MDL Video Gallery

Direct Advertising Videos

Top PlayBack Location

YouTube 90%

- Mexico - Brazil - United States - Spain - Colombia

TOP GEOS

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Sponsorship of section or programRelevant section takeoversHigh Impact ad units: (rich media capabilities) - Re-skins - 970x250 - 300x600Native contentMobile: - Scrolling banner - Mobile wrapper - Full page rich mediaSocial media: - Instagram - Facebook - Twitter

Online Reach

350,000

3,000,000

220,000

61%

USA

Mexico

Latina

Visits/Mo (12 Sites)

Impressions (Mo.)

Social (FB & TW)

Mobile

U.S Hispanic & LatAm

1Million+ Visits/Mo

Network Affiliates

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Social & YouTube

200,000+

20,000+

20,000+

7.5+ Million

46%

Facebook Fans

Twitter Followers

YouTube Subscribers

YouTube (Total Views)

Mobile YT

Largest Following in Category

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On-Targeting

GeoCountry

DMACity

Zip Code

ContentEducational

EntertainmentInterviews

BehaviorInsights by Category

DemoAge

GenderEthnicity

HH Income

DaypartTime of dayDay of weekLive Users

Search Retargeting

Reach Consumers who searched your product

Finding Your Audience is Easy

Actionable Data & Insights 8

High VisibilityBlinger

300X90

Top AD300X250

Left AD350X900

Right AD350X900

Horizontal AD728X90

Homepage Takeovers, Blingers, Post Pages, Native ADs, Instream Placement, Pop-ups

Heightened Engagement

Standard Ad Sizes & Custom Executions

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Max Video

Increased Visibility

Video Advertising

➔ High Impact Video➔ Mobile Video➔ Desktop/Tab Video➔ Run of Site➔ Pop Up ADs➔ Contextual ADs➔ High User

Engagement

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Be Mobile

61% MDL USERS, 5% New MDL Users, 46% Dynamic Formulas, Conversion Rate

Mobile Wallpaper Advertising Units

Video Engagement unit

ACCESS THE RAPIDLY GROWING MOBILE MARKET

Enjoy Fast Results 11

Experiential MDL EVENT CALENDAR

12Custom Sponsorship Activations

Case Study

Powerful Results

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CASE STUDY: Who will be the next athlete to represent Dymatize in Mexico?

SFM has worked with many reputable brands. Here is an example of a very successful campaign created for a client targeting the fitness market in Mexico.

SFM created & implemented a cross media campaign designed to identify prospective athletes (and lure in their followers to vote for them) to win a lucrative Dymatize endorsement contract.

The results were amazing. The campaign, which ran for only 45 days, registered 80 participants (athletes) and generated more than 650,000 public votes.

Dymatize was able to secure endorsements with two of the most popular Mexican athletes, Oscar Robles Urquidez and Cassandra De La Rosa, while generating heightened consumer interest in their product line and amassing a huge database of potential consumers.

Here is the link on the MD Latino website, where you find more information on these two athletes who became the face for Dymatize in Mexico.

http://www.mdlatino.mx/noticias/md-latino-y-dymatize-presentan-a-los-ganadores-del-concurso-dymatize/

       Synopsis of execution:● 45 day contest launched Online & Social ● Contest forum in MDL and other FB groups● Prelim phase- athletes upload photos and videos● Semi final phase- Brand Selection of finalist● Finals: Top 5 female and male athletes● Public votes tallied● Brand makes final decision behind closed doors● Winners posted on MDL websites, social media and

published in MDL Magazine

WWW.MDLATINO.COM 14

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