Munjal Kiriu Industries

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    Munjal Kiriu IndustriesIntroduction

    Munjal Kiriu Industries ICRA has revised the long-term rating

    outstanding on the Rs. 119.46 crore of long-term loans and Rs. 10.20

    crore1 of working capital facilities of the Munjal Kiriu Industries Private

    Limited (MKIPL) to [ICRA]BBB (pronounced ICRA Triple B) from

    [ICRA]BBB+ (pronounced ICRA Triple B Plus). The outlook on the

    rating has been revised to Negative from Stable. The revision in

    long-term rating reflects deteriorating financial profile of the company

    as reflected by widening of losses and consequent weakness in credit

    metrics. In 2011-12, MKIPLs performance weakened considerably on

    account of lower than expected demand from its key customers

    primarily due to production disruptions at OEMs end coupled with

    slowdown in the industry and cost-based headwinds in form of higher

    input material consumption and power & fuel requirements. Engaged

    in manufacturing of castings-based components for non-automotive

    and automotive applications, MKIPL has emerged as a key supplier of

    brake discs and drums for passenger vehicles OEMs in India over the

    past two years. With strong technical support and association of its

    key shareholder Kiriu Corporation with leading Japanese OEMs, the

    company has managed to secure healthy share of business for brake

    disc and drums for some of the key models of Japanese OEMs in India.

    However, despite scale-up in volumes and an improving product-mix

    (i.e. higher share of machined components), the companys operating

    performance continues to be marred by higher than optimum level of

    wastages. During the year, the company also concluded its capacity

    expansion plans, which were largely debt funded. With higher than

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    estimated outflows on capital expenditure, the cash flows remained

    significantly negative and the companys credit metrics deteriorated

    during the year. These credit challenges are however mitigated to an

    extent by financial assistance from parent companies and visibility of

    new business orders from existing clients.

    Hero & Kiriu Joint Venture

    October

    2006:SOP as Hero Motors Limited FCU

    June

    2007:MoU with Kiriu & Sumitomo

    July 2007:Incorporated as 'Hero Kiriu Industries Private

    Limited' on 27-Jul-07 and rechristened to

    Current name on 27-Aug-07

    December

    2007:JV Agreement & Technical Assistance Agreement Signed

    Hero Motors Limited, a part of Hero Group(India) and Kiriu

    Corporation, a Company in Sumitomo Group of Japan have Formed a

    Joint Venture Company, Munjal Kiriu Industries (P) Ltd. to

    manufacture Brakes Discs, Brakes Drums, Cylinder block, Pressure

    plate, Brake plate and Steering Knuckles for automotive original

    equipment manufactures in the Indian and overseas market. The New

    Company is investing Rs.250 Crore in the plant at Manesar, Haryana

    (India), 60km from Delhi and is equipped with state-of-art foundry

    having Disa-matic moulding line, compatible sand plant of 80T/Hr with

    sand multi controller, dual truck induction melting furnace and online

    shot blasting machine. This alliance is a strategic move to focus on

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    high technology, high quality and high precision automotive

    manufacturing.

    Company Profile

    MKIPL was formed in December 2007 when Hero Motors Limited (HML)

    (rated [ICRA]A & [ICRA]A1) hived off its foundry business into a

    separate company to form a joint venture with Kiriu Corporation,

    Japan (subsidiary of Sumitomo Corporation, Japan). In February 2011,

    Kiriu Corporation and its parent company, Sumitomo Corporation

    increased its stake in the company from 33% to 51% by infusing Rs.

    45 crore in the company and also acquired stake from HML for a

    consideration of Rs. 75 crore. MKIPLs manufacturing facility is located

    at Manesar (Haryana) with a foundry capacity of 48,000 MT per

    annum. MKIPLs Board includes representatives from the Munjal

    family, Kiriu Corporation, and Sumitomo Corporation. The company is

    engaged in manufacturing of ferrous castings for automotive and

    consumer durables industry. In the automotive space, it manufacturesbrake discs, drums, knuckles and certain other automotive

    components mainly for OEMs in the passenger vehicle segment. In the

    non-automotive segment, it manufactures cylinder blocks in casting

    condition and crank cases, which primarily find application in

    compressors for consumer durable industry. By virtue of its Japanese

    parentage, the company has managed to secure healthy share of

    business with leading Japanese OEMs such as Maruti Suzuki, Nissan,

    Toyota and Honda.

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    Group Profile

    Hero, the brand name synonymous with two-wheelers in India, is a

    multi-unit, multi-product, geographically diversified, Group of

    Companies - the reflection of the steely ambition and indomitable grit

    of the Munjal Family.Hero began its journey around five decades ago.Munjal Brothers, the founders of the Hero Group, started out in 1956

    in business of bicycle components, and then complete bicycles.Like

    every success story, Hero's saga contains an element of spirit and

    enterprise; of achievement through grit and determination, coupled

    with vision and meticulous planning.

    Hero Group ranks among the Top 10 Indian Business Houses

    comprising 20 companies, with a turnover of More than US$ 4.5 billion

    . The Group and its management have acquired a number of accolades

    and achievements over the years. The management style of the Hero

    Group has been acclaimed internationally by leading management

    institutions like INSEAD (France). London Business School, UK, has

    done a study on the Group as a Model of Entrepreneurship. Based on a

    world-wide study, the World Bank has acclaimed Hero Cycles as a role

    model in vendor development.The Hero Group's strengths include

    engineering capability; relevance and salience of the Hero brand; a

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    wide distribution network; management's commitment to quality; and

    experience in handling large volume production and distribution.

    More About Hero

    KIRIU was founded in 1906 as a manufacturer and distributor of

    machines for textile preparation. The hundred years since our

    establishment have transformed us into a machine tool manufacturer,

    and in turn we've become a maker of automotive components.

    Currently we provide comprehensive services from planning, design

    and development to the manufacture of brake disks and drums, and

    even to the machining of such components. Thus we are truly

    becoming "a world-class specialized brake disk/drum manufacturer."

    We have in recent years transplanted to our global hubs the wealth of

    technology and know-how we've accumulated Japan under the "IKKI-

    SEISAN" philosophy. Thus we've implemented a system that provides

    "KIRIU quality"-a hallmark of uniformity and consistency-in our

    factories all over the globe. We count as customers many automobile

    manufacturers and brake system manufacturers worldwide, offering

    them a range of technical solutions that anticipate the needs of the

    marketplace.

    http://heromotors.com/history.htmlhttp://heromotors.com/history.htmlhttp://heromotors.com/history.html
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    1960 Started supply of automotive parts to PRINCE MOTOR CO.,

    LTD. (current NISSAN)

    1968 Started supply to FUJI HEAVY INDUSTRIES LTD.

    1977 Started supply to JATCO LTD.

    1988 Started supply to DAIKIN INDUSTRIES CO., LTD.

    1994 Started supply to HONDA MOTOR CO., LTD.

    2002 Started supply to SUZUKI MOTOR CORPORATION

    2003 Started supply to ADVICS CO., LTD. (as tier 2 of MAZDA

    MOTOR CORPORATION)

    2004 Started supply to BOSCH CORPORATION (as tier 2 of

    TOYOTA MOTOR CORPORATION)

    2005 Started supply to DANA CORPORATION

    2007 Started supply to ADVICS CO., LTD. (as tier 2 of GENERAL

    MOTORS CORPORATION)

    2009 Started supply to MANDO CORPORATIONas tier 2 of

    GENERAL MOTORS CORPORATION

    2009 Started supply to GENERAL MOTORS CORPORATION

    2011 Started supply to AutoAlliance (Thailand) CO., LTD.

    2014 Started supply to MITSUBISHI MOTORS CO., LTD.

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    Strategy For Complete Customer

    SatisfactionCustomers

    Reliability: Hero Group Strength with Kirius Proven Track Record in

    Disc, Drum & Knuckles Manufacturing.

    Assurance: Technical and Design Support from Kiriu & Hero Global

    Design.

    Development: Optimization of resources to Deliver the highest

    quality at a justifiable cost.Quality: Kirius Technical Strengths & Hero Groups Best Practices, to

    satisfy the high Quality standards of customer.

    Delivery: Commitment from Hero Group Kiriu & Sumitomo, already in

    action for major automotive and white goods manufacturers of

    repute.

    Value Addition: Year on Year Efficiency Improvement for Customer.

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    Products

    Product Profile

    Munjal Kiriu Industries is a joint venture between Hero Group (India)

    and Kiriu Corporation of Japan, a Sumitomo Group company. The

    company manufactures automotive and non automotive products. The

    automotive range of products includes brake discs, drums, pressure

    plates, and steering knuckles. Catering to OEMs and Tier 1 suppliers

    like Nissan, Nissan Ashok Leyland, GM, Bosch, Valeo, Maruti Suzuki,

    and FCC Rico, the company manufactures the products at its well-

    equipped manufacturing infrastructure at Manesar near Delhi. AnTS/ISO 16949: 2002 certified company, Munjal Kiriu Industries lays

    high emphasis on quality. Operating at a subsidiary of Kiriu

    Corporation, the company also caters to foreign markets. The brake

    discs the company offers, find use in the brake systems of

    automobiles. They are often fitted to the respective wheel hubs and

    rotate with the wheel. The brake pads rub against the wheel discs to

    induce friction, and retard the vehicle speed.

    Brake parts

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    KIRIU makes products using materials ranging from ductile cast iron

    to ordinary cast iron. With these materials we make brake parts,

    automatic transmission parts and engine parts under the "IKKI-

    SEISAN" system encompassing design, development and

    manufacturing. Our customers have absolute confidence in KIRIU

    products, knowing they provide superior performance. In addition to

    automotive parts, we manufacture air-conditioner parts, Oil pressure

    parts and other products.

    Brake disc

    Brake drum

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    Other automotive parts

    Automatic transmission parts

    Air conditioner parts

    Support bracket

    Diff. case

    Engine mount bracket

    Air-conditioning parts

    PLANNING

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    KIRIU design products and technologies to realize the ideal brake discs

    with fundamental safety and relief and stable function, and reasonable

    economy by making full use of our expertise in brake discs and drums.

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    PRODUCATION & ENGINEERING

    Homogenization of graphite microstructure.

    The graphite property of a metal structure has a negative impact on

    brake disc performance.

    To achieve Homogenization and accuracy, we use "K-FGI" to

    automatically measure the metal's properties and identify the optimal

    manufacturing method.

    This information is fed back to the Planning and Design groups.

    *K-FGI, developed in-house by KIRIU, quickly and automatically

    measures metal graphite microstructure .

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    K-FGI stands for "KIRIU Flake Graphite Structure Index." It measures

    the level of graphite structure based on a quantification index.

    Keeping accuracy of dimension and measuring resonant frequency.

    The proper gating system and accuracy of the corebox and mold

    pattern are important to ensure minimum variation of material. The

    resonant frequency of the casting is closely tied to improving this

    accuracy

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    PRODUCATION EQUIPEMNT

    KIRIU has independently developed dedicated production lines for

    brake discs and drums to meet the global standards enforced in all

    regions where we operate. These lines employ standardized facilities,

    jigs/tools and design standards to ensure uniformity and consistency

    while achieving the ultimate in operability, workability and

    maintainability. The result is guaranteed high productivity on behalf of

    our customers.

    We have also implemented a "IKKI-SEISAN" system, which reflects

    KIRIUs core philosophy by incorporating in-line surface treatment,

    coating and baking processes to optimize the flow of products. This

    facilitates movement and minimizes stops in manufacturing.