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Design Thinking Design Thinking Your Startup Idea

The Intersection of Design and Entrepreneurial Thinking | Munjal Shah, Charles River Ventures

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Munjal Shah, EIR, Charles River Ventures

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Page 1: The Intersection of Design and Entrepreneurial Thinking | Munjal Shah, Charles River Ventures

Design ThinkingDesign ThinkingYour Startup Idea

Page 2: The Intersection of Design and Entrepreneurial Thinking | Munjal Shah, Charles River Ventures

Design Thinking Says:Design Thinking Says:

Live the ProblemLive the Problem(Be a beginner again)(Be a beginner again)Create Lots of OptionsCreate Lots of OptionsRefine and executeRefine and execute

Page 3: The Intersection of Design and Entrepreneurial Thinking | Munjal Shah, Charles River Ventures

Startup Thinking SaysStartup Thinking Says

Launch a piece of crapLaunch a piece of crapDo it fast & CheapDo it fast & Cheap

Iterate, iterate, iterateIterate, iterate, iterateHope you get Instagram!Hope you get Instagram!

Page 4: The Intersection of Design and Entrepreneurial Thinking | Munjal Shah, Charles River Ventures

My JourneyMy JourneyUsing design thinking to not just find

my next company but the my mission for the next 10 years

Also used this methodology to help three companies

that I am on the board of.

Page 5: The Intersection of Design and Entrepreneurial Thinking | Munjal Shah, Charles River Ventures

One Day After Google Bought Like.comOne Day After Google Bought Like.comI had a Massive Chest Pain in 10K RaceI had a Massive Chest Pain in 10K Race

Page 6: The Intersection of Design and Entrepreneurial Thinking | Munjal Shah, Charles River Ventures

My Dad and Father-in-lawMy Dad and Father-in-law Cardiac IssuesCardiac Issues

Page 7: The Intersection of Design and Entrepreneurial Thinking | Munjal Shah, Charles River Ventures

Which Digital Health Which Digital Health Mission?Mission?

LaLab b ImImpoportrt

LaLab b ImImpoportrt

Page 8: The Intersection of Design and Entrepreneurial Thinking | Munjal Shah, Charles River Ventures

Step 1.0 : Live The ExperienceStep 1.0 : Live The ExperienceImmerse yourself in domainImmerse yourself in domain

Page 9: The Intersection of Design and Entrepreneurial Thinking | Munjal Shah, Charles River Ventures

Get fit yourself before you build Get fit yourself before you build an app to help othersan app to help others

30 9

119 80

105 74

42 48

Page 10: The Intersection of Design and Entrepreneurial Thinking | Munjal Shah, Charles River Ventures

Step 1.1 : Live The ExperienceStep 1.1 : Live The ExperienceBought and Used Every QS DeviceBought and Used Every QS Device

Page 11: The Intersection of Design and Entrepreneurial Thinking | Munjal Shah, Charles River Ventures

QS InsightsQS Insights

3 week abandonment3 week abandonmentno variance no usageno variance no usage

quantified us > quantified selfquantified us > quantified self

Page 12: The Intersection of Design and Entrepreneurial Thinking | Munjal Shah, Charles River Ventures

Step 1.2: Live The ExperienceStep 1.2: Live The ExperienceTried Almost Every Eating StrategyTried Almost Every Eating Strategy

Page 13: The Intersection of Design and Entrepreneurial Thinking | Munjal Shah, Charles River Ventures

Dieting insightsDieting insights

95% of all weight loss95% of all weight loss

28 good decisions vs 4 28 good decisions vs 4

Varying each day keyVarying each day key

Exclusion Diets easier thanExclusion Diets easier thanCounting but Most is CountingCounting but Most is Counting

Page 14: The Intersection of Design and Entrepreneurial Thinking | Munjal Shah, Charles River Ventures

Step 1.3: Live The ExperienceStep 1.3: Live The ExperienceTried many exercise strategiesTried many exercise strategies

Page 15: The Intersection of Design and Entrepreneurial Thinking | Munjal Shah, Charles River Ventures

Exercise insightsExercise insights

Cross training keyCross training keyVery high intensity > long timeVery high intensity > long time

Strength better than cardioStrength better than cardioCrossfit injury proneCrossfit injury prone

Page 16: The Intersection of Design and Entrepreneurial Thinking | Munjal Shah, Charles River Ventures

Step 2.0 : Primary LearningStep 2.0 : Primary LearningBe a beginner againBe a beginner again

Page 17: The Intersection of Design and Entrepreneurial Thinking | Munjal Shah, Charles River Ventures

Step 2.1 Primary LearningStep 2.1 Primary LearningEndocrinology ClassesEndocrinology Classes

Page 18: The Intersection of Design and Entrepreneurial Thinking | Munjal Shah, Charles River Ventures

Step 2.2 Primary LearningStep 2.2 Primary LearningReviewed 742 journal articlesReviewed 742 journal articles

Page 19: The Intersection of Design and Entrepreneurial Thinking | Munjal Shah, Charles River Ventures

Step 2.3 Primary LearningStep 2.3 Primary LearningBig data analysis of 12 years of CDC dataBig data analysis of 12 years of CDC data

Page 20: The Intersection of Design and Entrepreneurial Thinking | Munjal Shah, Charles River Ventures

CDC insightsCDC insights

PVC Pipe = skinny ;-)PVC Pipe = skinny ;-)Norms set for white (Vitamin D)Norms set for white (Vitamin D)

Indian less lean, Black moreIndian less lean, Black moreDiet soda > Body fat %Diet soda > Body fat %

Page 21: The Intersection of Design and Entrepreneurial Thinking | Munjal Shah, Charles River Ventures

Metabolically fit by ageMetabolically fit by age18-24 25-34 35-44 45-54 55-64

51%(11M)

39%(15M)

30%(12M)

16%(7M)

7%(2M)

Page 22: The Intersection of Design and Entrepreneurial Thinking | Munjal Shah, Charles River Ventures

Step 2.4 Primary LearningStep 2.4 Primary LearningSurveyed 12,500 Consumers - US WideSurveyed 12,500 Consumers - US Wide

Page 23: The Intersection of Design and Entrepreneurial Thinking | Munjal Shah, Charles River Ventures

Willpower EatingWillpower Eating

Page 24: The Intersection of Design and Entrepreneurial Thinking | Munjal Shah, Charles River Ventures

Willpower ExerciseWillpower Exercise

Page 25: The Intersection of Design and Entrepreneurial Thinking | Munjal Shah, Charles River Ventures

Willpower Decreased MostWillpower Decreased Most(Over the years)(Over the years)

Page 26: The Intersection of Design and Entrepreneurial Thinking | Munjal Shah, Charles River Ventures

Step 3.0 : Create Lots of OptionsStep 3.0 : Create Lots of Options

Page 27: The Intersection of Design and Entrepreneurial Thinking | Munjal Shah, Charles River Ventures

Step 3.1 : Do It In a Breadth First WayStep 3.1 : Do It In a Breadth First Way

Need

Market

Team

Comp

etc

Idea 1

Need

Market

Team

Comp

etc

Idea 2

Need

Market

Team

Comp

etc

Idea 3

Need

Market

Team

Comp

etc

Idea 4

Need

Market

Team

Comp

etc

Idea 5

Do this

Not

thi

s

Page 28: The Intersection of Design and Entrepreneurial Thinking | Munjal Shah, Charles River Ventures

Some Broad Ideas Some Broad Ideas (Not Chosen)(Not Chosen)

Test all fresh food for metabolitesTest all fresh food for metabolites& Contaminants& Contaminants

5% of Healthcare patients are 50% of5% of Healthcare patients are 50% ofcosts - mostly multi-chronic - what to do?costs - mostly multi-chronic - what to do?

What if all Vegetables were free?What if all Vegetables were free?

Super Human Hearing (Focused)Super Human Hearing (Focused)

Page 29: The Intersection of Design and Entrepreneurial Thinking | Munjal Shah, Charles River Ventures

Step 3.2 : Create Ideas Around Demo-graphic Step 3.2 : Create Ideas Around Demo-graphic + Psychographic Combos+ Psychographic Combos

Single MomsIron PumpingBaby Boomers

Skinny Fat

Page 30: The Intersection of Design and Entrepreneurial Thinking | Munjal Shah, Charles River Ventures

Step 3.3 : Come up with Generative and Step 3.3 : Come up with Generative and Adaptive ideasAdaptive ideas

GenerativeCan’t Survey to

AdaptiveCan Survey to

Page 31: The Intersection of Design and Entrepreneurial Thinking | Munjal Shah, Charles River Ventures

Step 4.0 : How to PickStep 4.0 : How to Pick

?

Page 32: The Intersection of Design and Entrepreneurial Thinking | Munjal Shah, Charles River Ventures

Step 4.1 : Biggest Idea with smallest Step 4.1 : Biggest Idea with smallest beach headbeach head

Mining Asteroids Mining ConstructionDebris

Page 33: The Intersection of Design and Entrepreneurial Thinking | Munjal Shah, Charles River Ventures

Why Does This Matter?Why Does This Matter?

I know tech and that is the industry i am I know tech and that is the industry i am already in.already in.

Page 34: The Intersection of Design and Entrepreneurial Thinking | Munjal Shah, Charles River Ventures

Are you sure you are in tech?Are you sure you are in tech?

Page 35: The Intersection of Design and Entrepreneurial Thinking | Munjal Shah, Charles River Ventures

If you are not in Kansas If you are not in Kansas anymoreanymore

Use Design ThinkingUse Design Thinking

Page 36: The Intersection of Design and Entrepreneurial Thinking | Munjal Shah, Charles River Ventures

twitter: @munjalshahtwitter: @munjalshah

[email protected]@munjal.com