Upload
dealmaker-media
View
135
Download
1
Tags:
Embed Size (px)
DESCRIPTION
Munjal Shah, EIR, Charles River Ventures
Citation preview
Design ThinkingDesign ThinkingYour Startup Idea
Design Thinking Says:Design Thinking Says:
Live the ProblemLive the Problem(Be a beginner again)(Be a beginner again)Create Lots of OptionsCreate Lots of OptionsRefine and executeRefine and execute
Startup Thinking SaysStartup Thinking Says
Launch a piece of crapLaunch a piece of crapDo it fast & CheapDo it fast & Cheap
Iterate, iterate, iterateIterate, iterate, iterateHope you get Instagram!Hope you get Instagram!
My JourneyMy JourneyUsing design thinking to not just find
my next company but the my mission for the next 10 years
Also used this methodology to help three companies
that I am on the board of.
One Day After Google Bought Like.comOne Day After Google Bought Like.comI had a Massive Chest Pain in 10K RaceI had a Massive Chest Pain in 10K Race
My Dad and Father-in-lawMy Dad and Father-in-law Cardiac IssuesCardiac Issues
Which Digital Health Which Digital Health Mission?Mission?
LaLab b ImImpoportrt
LaLab b ImImpoportrt
Step 1.0 : Live The ExperienceStep 1.0 : Live The ExperienceImmerse yourself in domainImmerse yourself in domain
Get fit yourself before you build Get fit yourself before you build an app to help othersan app to help others
30 9
119 80
105 74
42 48
Step 1.1 : Live The ExperienceStep 1.1 : Live The ExperienceBought and Used Every QS DeviceBought and Used Every QS Device
QS InsightsQS Insights
3 week abandonment3 week abandonmentno variance no usageno variance no usage
quantified us > quantified selfquantified us > quantified self
Step 1.2: Live The ExperienceStep 1.2: Live The ExperienceTried Almost Every Eating StrategyTried Almost Every Eating Strategy
Dieting insightsDieting insights
95% of all weight loss95% of all weight loss
28 good decisions vs 4 28 good decisions vs 4
Varying each day keyVarying each day key
Exclusion Diets easier thanExclusion Diets easier thanCounting but Most is CountingCounting but Most is Counting
Step 1.3: Live The ExperienceStep 1.3: Live The ExperienceTried many exercise strategiesTried many exercise strategies
Exercise insightsExercise insights
Cross training keyCross training keyVery high intensity > long timeVery high intensity > long time
Strength better than cardioStrength better than cardioCrossfit injury proneCrossfit injury prone
Step 2.0 : Primary LearningStep 2.0 : Primary LearningBe a beginner againBe a beginner again
Step 2.1 Primary LearningStep 2.1 Primary LearningEndocrinology ClassesEndocrinology Classes
Step 2.2 Primary LearningStep 2.2 Primary LearningReviewed 742 journal articlesReviewed 742 journal articles
Step 2.3 Primary LearningStep 2.3 Primary LearningBig data analysis of 12 years of CDC dataBig data analysis of 12 years of CDC data
CDC insightsCDC insights
PVC Pipe = skinny ;-)PVC Pipe = skinny ;-)Norms set for white (Vitamin D)Norms set for white (Vitamin D)
Indian less lean, Black moreIndian less lean, Black moreDiet soda > Body fat %Diet soda > Body fat %
Metabolically fit by ageMetabolically fit by age18-24 25-34 35-44 45-54 55-64
51%(11M)
39%(15M)
30%(12M)
16%(7M)
7%(2M)
Step 2.4 Primary LearningStep 2.4 Primary LearningSurveyed 12,500 Consumers - US WideSurveyed 12,500 Consumers - US Wide
Willpower EatingWillpower Eating
Willpower ExerciseWillpower Exercise
Willpower Decreased MostWillpower Decreased Most(Over the years)(Over the years)
Step 3.0 : Create Lots of OptionsStep 3.0 : Create Lots of Options
Step 3.1 : Do It In a Breadth First WayStep 3.1 : Do It In a Breadth First Way
Need
Market
Team
Comp
etc
Idea 1
Need
Market
Team
Comp
etc
Idea 2
Need
Market
Team
Comp
etc
Idea 3
Need
Market
Team
Comp
etc
Idea 4
Need
Market
Team
Comp
etc
Idea 5
Do this
Not
thi
s
Some Broad Ideas Some Broad Ideas (Not Chosen)(Not Chosen)
Test all fresh food for metabolitesTest all fresh food for metabolites& Contaminants& Contaminants
5% of Healthcare patients are 50% of5% of Healthcare patients are 50% ofcosts - mostly multi-chronic - what to do?costs - mostly multi-chronic - what to do?
What if all Vegetables were free?What if all Vegetables were free?
Super Human Hearing (Focused)Super Human Hearing (Focused)
Step 3.2 : Create Ideas Around Demo-graphic Step 3.2 : Create Ideas Around Demo-graphic + Psychographic Combos+ Psychographic Combos
Single MomsIron PumpingBaby Boomers
Skinny Fat
Step 3.3 : Come up with Generative and Step 3.3 : Come up with Generative and Adaptive ideasAdaptive ideas
GenerativeCan’t Survey to
AdaptiveCan Survey to
Step 4.0 : How to PickStep 4.0 : How to Pick
?
Step 4.1 : Biggest Idea with smallest Step 4.1 : Biggest Idea with smallest beach headbeach head
Mining Asteroids Mining ConstructionDebris
Why Does This Matter?Why Does This Matter?
I know tech and that is the industry i am I know tech and that is the industry i am already in.already in.
Are you sure you are in tech?Are you sure you are in tech?
If you are not in Kansas If you are not in Kansas anymoreanymore
Use Design ThinkingUse Design Thinking