Multivariate Analysis - Coke Survey

8/10/2019 Multivariate Analysis - Coke Survey

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Appendix 39 Questionnaire

Hi,

We are students of the Indian Institute of Management. We are conducting a survey on fruit juices. Wewould be really obliged if you could spare a few moments to share your views with us.

Thank ou.

1. How many fruit juices on an average do you consume per week?

Less than 3

More than 3

2. Which of the foowing !everages have you tasted?

"ropicana #ea

$njus %rooti

&umpin'

(s Maa)a *ice

Life +ppy

,od -rinks %avoured Mik

+ny other /indy specify0

3. ease indicate how important each of these features is whie !uying !everages for your consumption?#ate them on a scae of 1 to where 1 4 Least 5mportant and 4 Most 5mportant0

+ttri!utes 1 2 3 6

+ppearance

%reshness

"hickness

%avour

"aste

%i))

+!sence of reservatives

ack si)e

7rand 5mage

rice

6. ease indicate how important each of these !enefits is whie !uying !everages for your consumption?

#ate them on a scae of 1 to where 1 4 Least 5mportant and 4 Most 5mportant0

Benefits 1 2 3 4 5

Heath

"hirst 8uenching

Hunger *atisfying

#efreshing

Hygiene


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. /indy rank the foowing !rands in the order of your preference

1. "ropicana

2. #ea 3. $njus

6. %rooti

. Maa)a

9. (s

9. How do you fee the foowing !rands perform on the foowing attri!utes.

*cae !eing 1 :oor to ; : o

reser

vatives

ack

*i)e

7rand

5mage

rice

"ropicana

$njus

#ea

%rooti

Maa)a

(s

;. 5f your favourite !rand is not avaia!e at the store you go to what is your most ikey reaction?

7uy another !rand from the store "ry one or two stores and !uy avaia!e !rand *earch ti 5 find my favourite !rand ostpone my !uy ti my favourite !rand is avaia!e 7uy something other than fruit juice ike a cod drink @ mik @ water

A. Which of the foowing most cosey resem!es your purchase of fruit juice?

Bou go to the store and ask for your favourite !rand Bou ask for one of a set of favourite !rands Bou go to the store and decide which !rand to !uy Bou generay ook for something you haven't tried

C. Which of the foowing has !een your e=perience whie trying a new !everage?

Never Rarely Sometimes Often ery

Often

*aw the ad and asked for !rand

*aw the !rand recaed the ad and asked for it

Was introduced to it !y a friend

*aw the .$.. and !ought the !rand

&ust saw !rand and !ought it

+ny other kindy specify0


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1D. ease rate the foowing !rands on the foowing !enefits.

*cae !eing 1 :Least 5mportant to ; : Most 5mportant0

!ealt" #"irst

Quen$"in%

!un%er

Satisfyin%

Refres"in% !y%iene

"ropicana

$njus#ea

%rooti

Maa)a

(s

11. 5 don't drink more fruit juices than 5 do at present !ecause "here isn't enough variety avaia!e %ruit juices are too e=pensive 5'd rather have fruits 5'd rather have fresh fruit juice 5 am not too fond of fruit juices %ruit &uices are for peope who are i

12. ease indicate your agreement@ disagreement with the foowing

14 *trongy disagree to 4*trongy agree0

S$ale *trongydisagree

10

*omewhatdisagree

20

,an't say30

*omewhatagree

60

*trongy agree0

a. Bou serve fruit juices to guests at home

1 2 3 6

!. Bou have fruit juices with unch and dinner

1 2 3 6

c. Bou have fruit juice with !reakfast1 2 3 6

d. Bou drink fruit juice with acoho.

1 2 3 6 e. Bou serve fruit juice at parties

1 2 3 6

f Bou drink fruit juice whie shopping

1 2 3 6 g. Bou drink fruit juice when you come !ack from work@ outside.

1 2 3 6

13. Which of the foowing food categories woud you most associate fruit juices with? ,an tick morethan 10

i))as@ 7urgers ,hinese *outh 5ndian *nacks -osa etc.0 ,hat@ akora @ /e!a!s etc "raditiona 5ndian Mea $thers ease *pecify0


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16. ease distri!ute 2D points !etween the foowing as an accompaniment with iEuor.

a. Water F 5ce

!. *oda

c. *oft -rinks d. %ruit &uices

1. Which of the foowing paces did you fee ike having a fruit juice !ut it was not avaia!e

a. "rains

!. Movie has

c. 7ars and ,u!s

d. #estaurants

+ny other ease specify0

19. Which of the foowing favours of fruit juices woud you ike to consumeG

a. Litchi

!. rape

c. omegranate +naar0

d. *ugarcane

e. +ppe

f. Watermeon

g. &amun 7ack ,urrant0

+ny other ease specify0

1;. What kind of ads do you ike to see? ,an tick more than one0

Humorous


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Thank ou for your time and effort in filling up this !uestionnaire


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+indly indi$ate your a%reement,disa%reement to t"e follo-in% statements -"ere

14disagree strongy 2 : *omewhat disagree 3 : ,an't *ay 6 : *omewhat +gree 4+gree *trongy.

#"is information -ill )e used only for resear$" and .ept stri$tly $onfidential(

10 5 usuay !uy things in !uk if this gets me a discount1 2 3 6

20 5 aways stick to we4known !rands1 2 3 6

30 Whenever there is a new product or !rand in the market 5 am usuay one of the first peope to try it1 2 3 6

60 5 !eieve in spending money to enjoy mysef now than to save for the future

1 2 3 6

0 5 shop in some paces !ecause it is fashiona!e to do so1 2 3 6

90 5 do not ike the idea of ready4to4use convenience food as it acks nutrition

1 2 3 6

;0 +dvertising persuades you to !uy things that you don't reay need.1 2 3 6

A0 Whie eating at a restaurant 5 ike to try out different dishes

1 2 3 6 C0 5 do not compain a!out products which do not meet e=pectations

1 2 3 6

1D0 5 ook for vaue4for4money in a my purchases

1 2 3 6

110 My peers' opinions a!out a !rand@product infuence my purchasing decision1 2 3 6

120 Jtiity or function is more important to me than !rand image

1 2 3 6

130 Whie shopping 5 end up !uying something more than what 5 had panned1 2 3 6

160 5 generay !uy the !rand that has a promotion scheme even if my reguar !rand is avaia!e.

1 2 3 6

10 5n genera advertising is miseading.1 2 3 6

190 5 am carefu a!out what 5 eat and drink in order to keep my weight under contro.

1 2 3 6

1;0 5 generay check the price of a the products 5 !uy even at a grocery store.1 2 3 6

1A0 5 think peope who are heath conscious don't enjoy ife enough.

1 2 3 6

1C0 5 generay don't mind paying a itte e=tra for assurance of Euaity in a product1 2 3 6

2D0 *ports@+ero!ics are a !ig of my ife.

1 2 3 6

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Multivariate Analysis - Coke Survey