Embed Size (px)
Citation preview
MULTIPATH INSPECTION CO 2020 and Backup Plan
Who is Multipath?1
Snapshots of Business
2 Business Model
3
Backup Plan After Corona Virus 4
15 – 20 Employees
Head Office: Iraq – Erbil
Who is Multipath?
Multipath Inspection Company
Founded 2015
Branch Office: Iraq – Baghdad
Branch Office: Jordan
Providing Inspection Equipment
GMFinance
Accountant
Reporting
Controlling
Technical Department Mechanical Eng. (4)
Civil Eng. (4)
Technical Specialist (1)
Supply chainAdministrator
Customer Services
HRHR Supervisor
CommercialSales Developer 1
Sales Developer 2
- Organization
- Financial Life Circle Multipath Financial life cycle from 2015 - 2020
Turn Over
250,000,000 IQD
208.000 USD
Turn Over
300,000,000IQD
250.000 USD (The business go down because of
Economical Crisis in Iraq)
Starting
320,000,000 IQD
266.000 USD
Turn Over
500,000,000 IQD
416.000 USD
Turn Over
200,000,000IQD
166.000 USD (The business continued to go down
because of Economical Crisis in Iraq)
Turn Over
400,000,000 IQD
333.000 USD
Relations with government
and private sector
Professional team &
Standardization
Management System
Ability for investment
Covering area over all
Iraq
10 Years
Experience
Multipath Toolkit
Business Model Canvas
Key
Partners
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Key
Resources
Channels
Cost Structure Revenue Streams
Government
Private
o Oil & Gaso Construction o Manufacturingo Education Sector
o Oil & Gaso Construction o Manufacturing
o Eventso Demonstrationso Work shops o Seminars
o FARO 3D VISIONARYo FARO BIM Constructiono HITACHI inspection equipmento Controls construction Equipment
o Fixed Costo Variable Costo Operation Costo Equipment Cost
o High technology o Safety 100%o Accurate solutions o Time savingso No Competitorso Multi-purpose use (for all
engineering fields)o Technical support & web-demo
for all our cliento Training for the last technologies
in metrology
o Reliability o Speed, accuracy, and empathyo Engagement across channelso Activate the after sales serviceso Focus on what customer needs
not on what he want
o Ministry of Industrialo Ministry of Oilo Ministry of Planning o Oil and Gas Referring o Engineering Universities o Construction Companieso Manufacturing Factories
o Tenders – Government
o Providing Equipment
o Engineerso Manufactures directorates o Universitieso Ministries
Innovation of Projects
Research Development Commercialization
• Pool of Idea
• Scouting
• Project
ForecastEnter the
Market
• Pre- Project
Startup
Cost/Time
Snapshots of Multipath Business
90%
50%
20%
80%
Opening leadsCost
Potential project
Setup Time
Closing.
Campaign Goal
Real Project.
Run Time
Leads Life Cycle
Financial
Perspective
Customer
Internal process
Learning &
Growth
Strategic objectives
Increase
revenue
Increase
profit
Increase
number of
customers
Increase
revenue per
customer
Decrease
Cost
Decrease
fixed cost
Decrease
variable
cost
Increase
customer
satisfaction
Become a
trusted
brand
Understand
customer
segments
Sell new
products
Shift to
digital
channel
Knowing
customer
needed
Adding
new
products
Improve
employee
satisfaction
Improve
customer
information
Create a
customer-
focused
culture
Align the
organization
Slightly behind target
Meeting target or above target
Significantly behind target
Multipath Strategy Map
Framework to Enter Iraq Market
Feasibility Viability
Sweet spot?
Desirability
Understand the customer
Understand if it can be done Understand how money is made
Framework to Enter Iraq Market
Feasibility Viability
Sweet spot?
Desirability
Product
Market size in volume
Price willing to pay by customer
Market size in value
Capital requirement
Legal requirement
Risk
Company Capability
Distribution channels
Cost per product
Revenue per product
Profit per product
Competition
Profit
Framework to Enter Iraq Market
Feasibility Viability
Sweet spot?
Desirability
Distribution channels: What
are the key distribution
channels we should consider?
Cost per product: what would
be the cost drivers of our
product?
Revenue per product: What
would be the price of our
product?
Profit per product: revenue
per product minus cost per
product
Competition: How intense is
the competition in this market?
Do they have key capabilities?
that we don’t have or vice
versa? What can of market
share in volume could we
anticipate? What’s their pricing
position?
Profit: market size in volume X
anticipated market share in
volume X profit per product
Capital requirement: Do we have
enough capital to invest in a new
market without hurting the stability of
the company
Legal requirement: can we legally
enter this market?
Risk: Is the political situation in this
new market stable enough?
Capability: do we have the right
capability to enter this market? If no
can we easily acquire this capability?
Product: Can you describe the key product(s)
you would sell? Is it a commodity or a
differentiated product? Key benefits? Any
potential Substitute product? Packaging? Life
cycle?
Market size in volume: Who are our customers
? Any customer segmentation? What is the size
and the trend of the customer demand? Are we
answering a customer need? Are we creating a
new customer need?
Price willing to pay by customer: How much
the customer would be willing to pay?
Market size in value: Number of customer X
Product price
Finance department
Financial & Commercial department
Legal ,Hr and Finance Department
Review of target's business plan and
predictions
Research and assessment of the market
Analysis of competitors and customer
base
Revenue and gross margin modelling
Pricing and margins
Writing contracts and agreements
according to Iraqi law
Follow up taxation and manage securities
Check every cooperative contract before
deciding and signing
Managing employee contracts and
ensuring legal integrity
Financial
Diligence
Commercial
Diligence
Legal
Diligence
The 3 Diligence
Multipath’s 3 diligence
1
2
3
Treasury & Expense Management
Billing & Credit
Investment appraisal
Capital Expenditure
AP & AR Process
Budgeting and budgetary control
Taxation
Digital & Traditional Marketing
TV Mailing
E-Mailing
Radio BillboardNewspaper Events
Digital Marketing Levers
Traditional Marketing Levers
Search Engine Social Media Others
Blog
Business Trend and Covering Area
Covering Area1
Multipath covered area -Iraq
Business Trend2
Business trend expectation in 2020
63% Vs 2019
Business Trend
Coming Down
After Corona
Backup PlanSafe & Health Comes First
Multipath Priority
Operation Team
To ensure the
health and safety
of a team we
decided to work
from home
Key Customer
Stay in touch with
key customer who
need more details
or technical
support
Social Media
Focus on Social
Media to build a
network of
audience that we
need to introduce
our technology
and equipment to
them
Financial
Manage financial
issues and
keeping all the
facilities to our
team binifits
Daily chatting
and sending
a technical
reports in
Arabic
Language
Daily Posts
in Facebook
and Linked In
MARCH ACHIEVEMENT
2020
March 2020
SUN MON TUE WED THU FRI SAT
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31
Note here
10th signing join vender agreement with NAYA company for engineering oil and gas services
12th we got on the first project in north oil company – Kirkuk “54 oil tanks” scanning and analyses
15th and Up we starting working home and managed
Priority is health in same time keep in touch with clients
Focus in Social Media advertising
14th the government decided curfew
March Highlight Points
Send the technical and commercial Proposal to our client “North Oil Company”
Find new client need our equipment or services “UNISCO” to rebuilding a heritage building in Mosul and SAMMARRA City
Get on Direct invitation from the Ministry of Industrial and we are waiting for the situation if stay like this we should prepare webinar to this client
Get on First order Approval from Al Kindy Company , government sector for industrial developing and research
Traffic Lights for Multipath Business
Everything is stop in the
world
We keep in touch and
mange our business
remotely from home
Social Media is moving
and improving
Multipath Continuation
Working by social
media and emails to
find a new clients
Prepared a
conference call with
team and key
customer and
planning to make
webinar .
Continuous with key
customers and send
daily update to stay in
touch with then
Green light for all process
SOCIAL MEDIA PLANIMPROVING AND DEVELOPING .
Social Media BP
Set a budget for promoting
Set a special designer
Translating Posts To be ready for answering to
any technical request received
by social media
Technical Team
TO be sure that our posts is
100% completed with
"designing and choosing the
fit language to be acceptable
from our audience.
Designer & Translator
Find our Audience
Social Media Action Plan
The designer will create
1 new Poster per day
with English ,Arabic
and Kurdish Languages
Designer
Set the budget to
promote the page to
get new likes and
followers
Promoting Team
After selecting our
audience we will start
by campaigning for
this segment only .
Technical Team
Monitoring the audience
traffic and make data
analyze and send to
technical team to take
action to start
communicates
Reporting and Analyzing
Cone Management and process action
Managed by Promoting
Team
Managed by Technical team
Send to Specialized Engineer
Discussing with Commercial
manager
Closing
20%
40%
60%
100%
80%
Multipath Suggestions
● Training our team on using
equipment, Faro SCENE 2019
Software and Build it software
● Give us a permission to insert
web demo services in our
website
● License to get some software
Technical
● Supporting by mention to Multipath
Company is the Authorize partner for
Faro in Iraq and Jordan
● Sharing us some success story and
digital marketing tools .
● Create some competition activities to
the other partners in other countries
Sample Text
● Support our activities to be under FARO
sponsors
Social Media
● Weekly or Monthly meeting by
conference call to discuss the
forecasts and the achievements.
● At an advanced stage of
negotiation, it is preferred that
Faro team be with us directly with
the client to feel him more
confident
BUSINESS
Multipath Marketing Activities
• Erbil İnternational Fair
• Seminar : Salah Aldin University – Mechanical Engineering
• Sponsor in Salah Aldin University event for all Kurdistan Universities system development
• Seminar : Polytechnic University – Mechanical Engineering
• Seminar : Giving an introductory lecture to North Oil and Gas companies in Kirkuk
• Seminar : Multipath 2020 BP "Commercial and Technical"
• Seminar : Multipath team gets to an introduction in representing FARO equipment's in
4th German - Iraq development seminar
Erbil İnternational Fair
Work Shop :
Giving an introductory lecture to North Oil and Gas companies in Kirkuk
Seminar for Salah Aldin University
Multipath team prepared seminars to introduce Faro to the universities in Erbil
The participation for the
seminar was consisting
Professors ,Doctors ,
lecturers ,
engineers and students in
engineering field
Work shop for Polytechnic University –Erbil
Practical presentationUsing LLP
Theoretical presentation
Monthly Review of Multipath 2020 "Commercial and Technical"
Seminar : Multipath team gets to an introduction in representing
FARO equipment's in 4th German - Iraq development 3D Technology
Social Media -Facebook
Social Media- Facebook
Social Media- Linkedin
Social Media –Linkedin
Market Visit and Key Customer
Customer name / City Contact name e-mail Offered System Offered Software Your purchase price Closing confidence % Estimated closing date
Alkindy Co. Mr Nabeel [email protected] Quantum S CAM 2 2019 40% 4/1/2020
Field Ready Eng. Revin [email protected] Quantum E CAM 2 2019 25% 5/1/2020
Salah Aldeen University Dr. Abdalkader [email protected] Quantum E CAM 2 2019 20% 4/15/2020
Naya organization Dr Khaldon [email protected] Faro Focus Laser Scanner build it construction + sence 2019 30% 5/15/2020
Rasan GroupGSM Dana Ali
[email protected] Scan plan zone 2d 20% 5/1/2020
Gsf Group Eng [email protected]
Scan plan zone 2d 25% 4/1/2020
Hemn Group Mr. Sahand Faro Focus Laser Scanner AS built + sence 2019 20% 4/15/2020
HMH Group Eng Regoar [email protected] Scan plan zone 2d 30% 5/1/2020
Kirkuk Oil institute Dr Hussein [email protected] Faro Focus Laser Scanner build it construction + sence 2019 30% 5/15/2020
