IVFEIDIAHARVEY LLOYD

CBS CINEMACENTER MULTI-SCREEN MIXED MEDIA FILMCREATED BY LLOYD ASSOCIATES

he communications

Motion picture segments are intercut with speciallyexplosion

is all created still sequences photographed on locationaround

us.

Tech-

and created in studio by Harvey Lloyd . Split screen11

nology and art are

effects allow up,to 20 images to appear simulexploring the new languages of communication,

taneously . The stills, photographed in a variety ofand America in 1969 is in the midst of a new avant-garde techniques including extreme widerenaissance . This new renaissance will not be angle, infrared colour and split screen kaleido-understood in traditional linear conceptions based

scope effects, are intercut with motion pictureon written and printed media. In the arts, the sequences . 4-and 6-frame cuts, still and motiontraditional role of the audience as watcher, separ-

picture

montage

and

unusual

sound

montageated from the action, is being demolished. En-

create a dazzling series of treatments of motionvironments and happenings place the audience in

pictures which are eitherAn production or co,'m-

the middle of the action . Multi-screen projection

pleted . The films explore new and experimentaltechniques surround the audience and envelope

film and still techniques suitable for motion pictures,them in a communications mosaic.

exhibitions, world fairs and television cotnmercials .A key to understanding our electronic world liesin underlying the communications mosaic with an

Harvey Lloyd and his staff travelled 35,000 milesorder and an esthetic . A demonstration of the new

across the United States and Europe to photographlanguage of communication must bridge between

1,000 rolls of still film in such locations as theour present linear-oriented, writing-educated so-

Valley of Fire, Nevada, Superstition Mountains,ciety and the non-linear, four-dimensional, elec- Arizona, San Francisco, Los Angeles, California,tronic society which is emerging. The means Dakota Sioux Indian Reservation, Oklahoma,available are television and multi-screen, multi- London, Rome, New York, etc. Elaborate re-media projection .

creations of scenes from the movies were staged inThe multi-screen concept was created by Harvey

Lloyd Associates' New York studio . Each of theLloyd Productions Inc . The pictures reproduced 25-minute segments contains a complete versionhere are part of a new 35-mm 5-screen environ-

of all film segments edited to relate across themental film presentation created by them for the

multiple screens when run in synchronization .new motion picture company Cinemacenter Films,

75 minutes of animation, a feature film in length,a division of Columbia Broadcasting System.(CBS) .

was

produced

under

Lloyd- Associates.

OverThe film introduces seventeen new motion pictures

5,000 stills and numerous live,film segments werewith such stars as Steve McQueen, Dustin Hoffman,

intercut in the complicated animation . The entireCatherine

Deneuve,

Claudia

Cardinale,

Jack

project was created for Cinemacenter Films .Lemmon and Richard Harris.

The multi-screen, multi-media project has beenThe film is a 35-mm motion picture created in ; shown on three screens in Los Angeles, a fivethree separate 25-minute versions to run in syn-

screen version to 1,800 theatre owners Jin Sanchronization on 3, 4 or 5 screens . 17 CBS Cinema-

Francisco, and on four screens in New York. Allcenter and National General films are treated in

material will be re-edited onto one 35-mm reel1- to 1 Y,-minute segments . New and advanced

for national and international screenings to exhib-film and still techniques are combined and intercut.

itors and theatre audiences .Continued on page 21

Continued from page 14

Harvey Lloyd is quoted as saying :'The motion picture film in America is going to . .revolutionize the industry . New York and Holly-

15 :wood are the new centres of film creativity in theworld . The vast new young audiences for film arevisually sophisticated and eager for every newexploration of motion picture form . In this pro-duction for CBS Cinemacenter Films, we haveexplored some of the techniques soon to be seenon screens everywhere.'Harvey Lloyd Productions Inc . was founded in 1967'and has created films for Air France-a 16-mm22-minute film from stills, and Kayser Roth-5-screen multi-media show, as well as for CBS -Cinemacenter Films .Harvey Lloyd's still photography has appeared inmany major magazines and advertising campaignsas well' as in films . Publications in which his workhas appeared include Look, Saturday Evening Post,Eye, Venture, Horizon, New York Magazine, Camera,and the Times, Observer and Telegraph magazines .His advertising clients include Geigy Chemicals,Braniff Airlines, Eastern 'Airlines, Air France,Portuguese Airlines, Swissair, Union Carbide, 17 :Grey Advertising, Doyle, Dane & Bernbach, Jack .Tinker, and Young & Rubicam .`His assistant in the CBS Cinemacenter multi-screenmixed media film was Bohuslav Vasulka .

Cover MAN CALLED HORSERichard HarrisCinemacenter Film ,Soufb Dakota

STALKING MOONGregory Peck - Eva Marie SaintNational General FilmNevada

1 . TWISTED NERVEHayley MillsNational General FilmLondon

2. DREAM OF KINGSAnthony QuinnNational General FilmChicago

3. FINE PAIRRock Hudson - Claudia CardinaleNational General CinemacenterRome

4 DREAM OF KINGSChicago

5. FINE PAIRRome

6. TWISTED NERVELondon

7. DREAM OF KINGSChicago

B. TWISTED NERVELondon

1 . FINE PAIRRome"

2. DREAM OF KINGSChicago

3. ME NATALIEPattyDuke- Salome JensCinemacenter FilmBrooklyn Bridge

4. ME NATALIEBrooklyn Bridge

S . DREAM' OF KINGSChicago

6. Me-NATALIEBrooklyn Bridge

7. ME NATALIEBrooklyn Bridge

B. ME NATALIEBrooklyn Bridge

DREAM OF KINGSAnthony QuinnChicagoALL NEAT IN BLACKSusan'GeorgeNational General FilmLondonTHE REIVERSSteve McQueenLloyd` Studios

CHARROElvis PresleyNational General FilmLloyd StudiosROYAL HUNT OF THE SUNChristopher Plummer- Robert ShawCinemacenterLloyd Studios

20 :

TWISTED NERVEHayley MillsNational General FilmLloyd Studios