Multi-Product Platform Announcementlibrary.corporate-ir.net/.../items/...Announcement.pdf · Announcement Dave Donatelli ... and 7X more TimeFinder/Snap yUp to a 33% better response

1© Copyright 2007 EMC Corporation. All rights reserved.

Multi-Product Platform Announcement

Monday, July 16, 2007


Forward-Looking Statements

This presentation contains “forward-looking statements” as defined under the Federal Securities Laws. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to: (i) adverse changes in general economic or market conditions; (ii) delays or reductions in information technology spending; (iii) risks associated with acquisitions and investments, including the challenges and costs of integration, restructuring and achieving anticipated synergies; (iv) risks associated with the VMware IPO, including the inability to manage successfully and complete the IPO, and risks associated with trading of VMware stock if the IPO is completed; (v) competitive factors, including but not limited to pricing pressures and new product introductions; (vi) the relative and varying rates of product price and component cost declines and the volume and mixture of product and services revenues; (vii) component and product quality and availability; (viii) the transition to new products, the uncertainty of customer acceptance of new product offerings and rapid technological and market change; (ix) insufficient, excess or obsolete inventory; (x) war or acts of terrorism; (xi) the ability to attract and retain highly qualified employees; (xii) fluctuating currency exchange rates; and (xiii) other one-time events and other important factors disclosed previously and from time to time in EMC’s filings with the U.S. Securities and Exchange Commission. EMCdisclaims any obligation to update any such forward-looking statements after the date of this presentation.


Multi-Product Platform Announcement

Dave DonatelliExecutive Vice President,Storage Product Operations

Monday, July 16, 2007


0

500

1,000

‘05 ‘06 ‘07 ‘08 ‘09 ‘10

Billions ofGigabytes

DigitalInformation

Volume of Information Continues to Expand Rapidly

161 billiongigabytes

Amount of Digital Information Created and Replicated Each Year

‘99 ‘00 ‘01 ‘02 ‘03 ‘04‘98‘97‘96

Informatio

n Growth

≈60% CAGR

1996

2006


0

500

1,000

‘05 ‘06 ‘07 ‘08 ‘09 ‘10

DigitalInformation

Volume of Information Continues to Expand Rapidly


Amount of Digital Information Created and Replicated Each Year

‘99 ‘00 ‘01 ‘02 ‘03 ‘04‘98‘97‘96

Informatio

n Growth

≈60% CAGR

≈60% CAGR

1996

2006Billions ofGigabytes



Today• Scale• Reliability• Speeds• Feeds• Archiving• Back Up to Disk• Mobility/Migration• Virtualization• Security

• Business Continuity/Availability

• Intelligent Information Management

• Resource Management• Collaboration• Content Management

The

The Bar for Solving Customers’Information Management Challenges Keeps Rising

PastScaleReliabilitySpeedsFeeds


Symmetrix HW & SWCLARiiON HW & SWCelerra HW &SWCentera HW& SWConnectrix HW &SWDisk LibrariesControl CenterSMARTSNetWorkerAvamarBackup AdvisorReplication ManagerInfoscapeRecoverPointRetrospectXtender FamilyVisualSAN / VisualSRMPowerPathInvistaRainfinityAutoStart

Docmntm Content SrvrDocmntm Web PublisherDcmntm 5.3 sp 2, 3, 4, 5Dcmntm OEM EditionDocmntm Process SuiteDocmntm Report’g SrvcsUnified Records ManagerContent Storage ServcsBusiness Process Mgr Compliance ManagerArchive Services for eMail/Imaging/ReportsCaptiva InputAccelCaptiva FormWareCaptiva DispatcherApplication XtendereRoomViewPointSharePoint Content SrvcsSharePoint Archive SrvcsSAP Portal Content SrvcsInputAccel 5.3IRM Srvcs for DocmntmIRM Services for eRoomWeb Pub Page BuilderWeb Pub Contrib Client

SecurIDAuthenticationConsumer Protection SuiteSmart Cards and USB AuthenticatorsCard ManagerAccess ManagerFederated Identity ManagerEnterprise Data Protection SolutionsBSAFE Security Tools for DevelopersDigital Certificate Management enVision

Virtual Infrastructure 3ESX Server VMware VMFS Virtual SMP VirtualCenterVMotionVMware HA VMware DRSVMware Consolidated Backup VMware Lab Manager VMware Workstation VMware ACE Virtual Desktop InfrastructureVMware Player VMware Server P2V Assistant Virtual Machine Importer

Information Storage

Content Mgmt & Archiving

RSA InformationSecurity

VMwareVirtualization

Industry’s Broadest Information Infrastructure Portfolio


Driving Deeper Integration to Create Synergies Across the Portfolio

InformationStorage

Content Mgmt and Archiving

RSA InformationSecurity

VMwareVirtualization

VMware and CelerraAvamarSymmetrixRSA Authentication/Authorization

PowerPath for Data at Rest Encryption (coming 1Q08)RSAConnectrix, CLARiiON, Replication ManagerRecoverPoint

Symmetrix (CLARiiON 1H08)RSA enVision integrationIntegrated EMC StorageRSA enVision 3.5

Celerra and CenteraRainfinity


Sustained Investment Drives Market Leadership

Market LeadershipSustainedR&D Investment

$1B$1.25B

≈$1.4B*#1 External Storage #1 External RAID #1 Networked Storage #1 Open SAN #1 NAS #1 Total Storage Software #1 Storage Management SW #1 Storage Infrastructure SW #1 Replication Software #1 Device Management SW

*Q12007 annualized R&D spend.

‘05 ‘06 ‘07


EMC Alone AddressesEvery Facet of Information Infrastructure

OEM

OEM

Backup & Recovery

OEM

OEM

Resource Mgmt Security

OEMOEM

OEMOEMOEM

OEMOEMOEM

Virtuali-zation

Content MgmtCASNASMid tierHigh end

http://www.netapp.com/

http://www.hds.com/


What EMC is Announcing Today

Symmetrix DMX-4

CLARiiON Security and iSCSI Capabilities

Celerra NS20 & NS40 Multi Protocoland “Power up to Production” in 15 minutes

Entry Level Rainfinity File Management Appliance

New Energy EfficientCentera Generation 4 LP Nodes


Celerra

Broadest Range of Function, Performance, and ConnectivityEMC’s Best-of-Breed Storage Offerings

CLARiiON

AX150

InvistaEMCCentera

SymmetrixConnectrixEMCDisk Library

DL4400

DL210 DL4100DL4200DL4400

PerformanceReliabilityAvailability

Business Continuity

NEW!NEW!NEW!NEW!NEW! NEW!

Ease of UseInformation-centric

Security

Energy Efficiency

Tiering / ConsolidationBackup & Recovery

Leading with TraditionalRequirements


Leading with EmergingRequirements


Investment Protection


What’s New: Symmetrix DMX-4

Next generation Symmetrix DMX-4 New optimized performanceInformation-centric securityEase of useEnergy efficiency

Symmetrix DMX-4

Increase Performance with

Leading Power and Cooling Capabilities

NEW!

The Most Cost-effective, Easy-to-use,Energy Efficient and Secure High End Array


Next Generation Symmetrix DMX-4

4Gb/s End to End with Performance Enhanced Enginuity

– Provides increased performance with leading power & cooling capabilities

Point-to-point Fibre Channel back end– Advanced disk isolation capabilities

to improve serviceability New tiering options

– Only high end array with ATA drive support– Ideal for low cost “tiering in the array”– More TB/footprint for improved energy efficiency

New mainframe FICON support for DMX-4 950

NEW!


3.45 ms

2.50 ms

SRDF/Synchronous

TargetHost

Source

100km

HostSource

200km

Target

Up to 33% Better Response Time

2x the distance

Up to 33% Better Response Time or 2x the distance


3.45 ms

2.50 ms

SRDF/Synchronous

TargetHost

Source

100kmX

HostSource

200km

Target

Up to 33% Better Response Time

2x the distance

Up to 33% Better Response Time or 2x the distance


Optimized Performance

Up to 30% faster RAID 5/6 performance Up to 10X faster TimeFinder/Clone and 7X more TimeFinder/SnapUp to a 33% better response time or 2X the distance for SRDF/S

Symmetrix DMX-4

NEW!


EMC’s Comprehensive Product Security Policy

80 consistent security design requirements

Secure ProductArchitecture

& Design

Secure ProductDevelopment

Processes

SecurityTesting & Assurance

SecureServiceability

Spans across EMC’s entirestorage product portfolio


Information-centric Security

Information-centric security, built-in– Symmetrix Service Credentials, Secured by RSA– Tamper-proof Audits– Certified Data Erasure

Audit Integration with RSA enVision– Automated, policy based audit log

management and administration

AuditLogs

•Create•Capture •Compress •Correlate•Store•Archive•Delete

RSA enVision Appliance

NEW!

Industry-leading Controls to Secure People, Data, and Infrastructure


Energy-Efficient Storage Design750 GB of Data on Different Capacity/Performance Drives Higher Capacity Drives Consume Less Power per Gigabyte

15K 73 GB 15K 146 GB 10K 300 GB 7.2K 500 GB

Drive Type

0.65 kWh/yr

1.2 kWh/yr

2.5 kWh/yr

5 kWh/yr

91%

82%

65%

7.2K 750 GBSATA II

0.43 kWh/yr

33%


Ease of Use and Simplified Management

QoS and non-disruptive mobility within the arraySimplify data mobility

– Virtual LUNOptimize performance

– Dynamic Cache Partitions – Symmetrix Priority Controls Tier 3

750 GB SATA

Tier 2300 GB

10K

Tier 1146 GB

15K

Common Management

Common Functionality

Consolidation via Tiered Storage

Consolidate Tier 2 and 3 Applications High Capacity Disks


Ease of Use and Simplified Management

Ease of use for device managementWeb-based, installs in minutesFive clicks to create devicesThree clicks to create a replica“Duplicate Device” feature

symdev listsymdg create 3vdevs - type regularset SYMCLI_DG=3vdevssymld add dev 76symld addall dev -range 4F:51 - vdevsymld listsymsnap listsymsnap list -savedevssymsnap create -v DEV001 vdev ld VDEV001 -nopromptsymsnap activate -v DEV001 vdev ld VDEV001 -nopromptsymsnap querysymdev listsymdg create 3vdevs - type regularset SYMCLI_DG=3vdevssymld add dev 76symld addall dev -range 4F:51 - vdevsymld listsymsnap listsymsnap list -savedevssymsnap create -v DEV001 vdev ld VDEV001 -nopromptsymsnap activate -v DEV001 vdev ld VDEV001 -nopromptsymsnap query

21 Commands to set up TimeFinder21 Commands to set up TimeFinder

CLI

3 Clicks!!3 Clicks!!

Symmetrix Management Console

All Enginuity Features Available in Symmetrix Mgt Console 6.0


Widening the Gap: EMC vs. IBM

Feature Consolidation with Symmetrix DMX-3 & DMX-4

Server-based Consolidationwith DS8000 Turbo

Information Availability

Highly available Direct Matrix architecture; internal link failure impacts only 1/64th of system bandwidth Non-disruptive HW & SW upgrades 3-site replication with continuous incremental updates across all three sitesSoftware-enabled enterprise consistency for both mainframe and open systemsRAID 6 support

− Dual server-based architecture; component failure reduces performance capability by 50%

− Outages required for some microcode upgrades− 3-site replication; no continuous incremental updates across all

sites− Enterprise consistency can require extensive service

engagements − No support for RAID 6

Tiering & Consolidation

2X capacity; up to 2400 drives and more than 1PB4Gb end-to-end w/native support for FC & SATA drivesMatch service levels via automated QoS priorities for all hostsNon-disruptive, automated dynamic cache partitioning across multiple applications

− Maximum of 1024 drives and 512TB− 2Gb FC back-end, with no support for SATA storage− Application prioritization implemented for mainframe and AIX only− Array partitioning is disruptive and limited to 50/50 split

Energy Efficiency

10-30% architected efficiency advantage on like configurationsUp to 70% efficiency leveraging 750GB SATA drives Massive consolidation scalability for most efficient sharing of resources

− 10-30% less energy efficient than DMX-4 with like drives− No support for SATA drives− Limited scalability means more arrays, requiring additional space,

energy & complexity

Ease of UseSMC provides simple and efficient array managementControlCenter provides industry-leading enterprise SRM for heterogeneous storage platforms

− Requires separate resource and replication management tools

Security

Integrated RSA two-factor authentication Built in certified data erasureComprehensive log correlation & mining with RSA enVision

− Simple password-based access controls only− Data Erasure requires mandatory add-on Service− Raw log format only with no analysis tools


Widening the Gap: EMC vs. HDS

Feature Consolidation with Symmetrix DMX-3 &DMX-4

Controller-based Virtualizationwith HDS USP V

Information Availability

Highly available Direct Matrix architecture Most widely deployed BC solution3-site replication with continuous incremental updates across all three sitesSoftware-enabled enterprise consistency across both mainframe and open systems

− Hitachi virtualization adds a single point of failure− Hitachi virtualization eliminates external array replication

functionality − 3-site replication; no continuous incremental updates across all

sites− No native consistency across mainframe and open systems


3X capacity; up to 2400 drives and more than 1PBMatch service levels via internal tiering across multiple drive types (73GB 750GB, FC & SATA)Automated QoS software for non-disruptive application prioritization Automated and dynamic cache partitioning

− Internal capacity limited to 1152 drives and 330 TB− Natively supports FC drives only (73-300GB)− Lower tiers of storage must be in externally attached arrays

which adds complexity, costs, additional power and risks− Priority controls possible only under minimal I/O workloads− Manual cache partitioning

Energy Efficiency

10-30% architectural efficiency advantage on like configurations and up to 70% efficiency leveraging higher density drives In-the-box tiered storage enables massive consolidation for efficient sharing of resources

− Up to 70% less energy efficient than DMX-4− Limited scalability means more arrays, requiring additional

space, energy & complexity− Virtualization strategy requires more power, cooling, footprint,

complexity and risk than the DMX3/4 in-the-box approach


5772 features and enhancements are available on both DMX-4 and the DMX-3 installed base

− New functionality on USP-V such as thin provisioning is not supported with virtualized storage or with remote replication

− No USP-V features available on N-1 USP family

Ease of UseSMC provides simple and efficient management in a single GUIControlCenter provides industry-leading enterprise SRM for heterogeneous storage platforms

− Hitachi virtualization requires another layer of management, adding more complexity, footprint, power, cooling and cost

− Externalized arrays still require native configuration and management tools

Security

Integrated RSA two-factor authenticationBuilt in certified data erasureComprehensive log correlation & mining with RSA enVision

− Simple password-based access controls only− No certified drive erasure offering− Raw log format only with no analysis tools

HDS customers face disruptive upgrades to incorporate current HDS features


What’s New: CLARiiON FLARE

New iSCSI replication capabilities– Native iSCSI Replication for MirrorView

and SAN CopyNew reliability features

– RAID 6 support– Support for active-active failover– Builds on CX3 Five 9s availability

New information-centric security capabilities– Support for IP address filtering & Secure CLI– Enhanced auditability for tamper-proof logs & login

attempts33% energy efficiency improvements

– Support for 750 GB SATA II drive

NEW!


What’s New: Celerra NS20/NS40 & Start Up Assistant

NS20 and NS40 multi-protocol array– All ATA configurations available for NS20

Improved ease of use and simple installsFlexible service and support options Power-up to Production

in 15 minutes via new Celerra Startup Assistant


Celerra Multi-Protocol NS20/NS40

Storage/file server consolidation Extends consolidation benefits to stranded serversReference architectures for Oracle, Exchange, SQL

FibreChannel

SAN

Fibre ChanneliSCSI SAN

Ethernet

iSCSI SAN

NS20

Ethernet

File Sharing

NAS

NEW!

Integrated NAS, iSCSI, FC


Celerra NS20 and NS40 Ease of Use

1. Power the system2. Ten screens3. Seven inputs4. Share files

15 Minutes from Power up to Production Celerra Startup Assistant

– Makes software installation fast and simple

Celerra Manager provides wizards to simplify the common tasksAutomated Volume Management with Thin Provisioning to provision capacity with a few clicks

NEW!


New Entry Level Rainfinity File Mgmt Appliance

Affordable entry point for Global File Virtualization

– Easy to use, dedicated file archiving appliance

– Automated policy management to identify static files

Enables visibility into your entire NAS infrastructure

– Manage capacity and performance

Support for multi-vendor NAS– Celerra, Centera, NetApp

Affordable, easy to use appliance• Low-cost entry point • Automated movement of inactive

data to lower tiers • Upgradeable to Full Rainfinity

GFV Solution

EMC Rainfinity File Management Appliance

NEW!


What’s New: Next Gen Centera Node and Software

Energy Efficient Design– Low power processors and chipsets– Adaptive cooling consumes less energy– More efficiency power supplies – High density 750GB drives

Improved security– CentraStar 3.1 provides new authentication, system

logging, and auditing capabilities– Centera Universal Access for content segregation via

virtual pools High availability and self-management

– Centera FileArchiver clustering provides high availability access to archived content (Celerra to Centera)

– Enhanced system cleanup capabilities to improve capacity reclamation

Investment protection– New software support across Gen 2, 3, and 4 systems– Gen 4 LP nodes compatible in existing systems

NEW!

Gen 4 LP Node Improves Energy Efficiency by 67%


Improved Energy Efficiency and Lower TCO

67% Less Energy41.6 Watts Per TB

125 WattsPer TB

50% MoreCapacity per Node

3TB per Node2TB per Node

Gen 4 Node Gen 4 LP Node

Higher Densities Require Fewer Nodes

8 Nodes= 24 TB

12 Nodes= 24 TB

96TBper Rack

64TB per Rack 33% Less Footprint

NEW!


Widening the Gap: EMC vs. Mid-tier CompetitorsFeature EMC Mid-tier Offerings Mid-tier Competitors

Availability Certified Five 9s Availability system wideUltraPoint design and proactive hot sparing forindustry leading availability and data integrity

−No certified support for Five 9s availability

Ease of Use

Easy customer install and serviceabilityProvision 1 TB in less than a minute15 minutes from power to production for CelerraThin Provisioning for CelerraSet up replication in minutes, 70% fewer clicksQoS performance management to set policies

−Vendors lack the complete “ease of” capabilities to install, manage, monitor, tune, migrate, upgrade, and service systems

−Limited QoS capabilities to help consolidate applications


Scalability allows IP & FC consolidation of multiple arrays into a single EMC arrayMatch service levels via tiering, transparent data migration and QoS software 33% more energy efficiency via 750GB SATA disks

−EMC scales workloads higher than alternatives−No Virtual LUN , mobility within the array −QoS tools are basic and not integrated into the

management GUI

Heterogeneous Replication

RecoverPoint for heterogeneous DR and CDP.SAN Copy for heterogeneous mobility/migration.

−No heterogeneous array-based mobility/migration or replication.

SecurityIntegrated IP address filtering, enhanced security event logs, and secure protocols provide advanced security features

−Lack of comprehensive security strategy −No hardening of security for authentication,

administrator access and audit log management

Investment protection

Current software supports older generation systemsUpgrade to the latest availability, security and ease of use capabilities at no charge

−Lack the investment protection and extended useful life EMC customers have leveraged


Celerra


CLARiiON

AX150

InvistaEMCCentera


DL4400

DL210 DL4100DL4200DL4400


• Entry level NS20• Multiprotocol

Connectivity• 15 Minute Installations• Entry Level Rainfinity

Appliance• Five 9s Reliability for

NS Series• 750GB SATA Disks

• Next Generation Centera Node

• 67% More Energy Efficient

• 50% More Capacity • Increased Security,

Availability & Self-Management

• 750GB SATA Disks

• New FLARE 26• Additional Security• New iSCSI

Capabilities• 50% More Capacity • Five 9s Reliability –

Extended Features• 750GB SATA Disks

• Next Generation Symmetrix DMX

• Higher Performance• Thin Provisioning• Mainframe support

for DMX-4-950• 750GB SATA Disks

Symmetrix CLARiiON Centera Celerra


Celerra


CLARiiON

AX150

InvistaEMCCentera


DL4400

DL210 DL4100DL4200DL4400

PerformanceReliabilityAvailability

Business Continuity


Ease of UseInformation-centric

Security

Energy Efficiency

Tiering / ConsolidationBackup & Recovery







Documents

Multi-Product Platform Announcementlibrary.corporate-ir.net/.../items/...Announcement.pdf · Announcement Dave Donatelli ... and 7X more TimeFinder/Snap yUp to a 33% better response