8/7/2019 MTC Global and Bhagawad Gita

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MTC GLOBAL in the in the context of Bhagwad Gita” 

By Prof. Rohit Puri 

MTC Global was founded on 29.06.2010 to educate, empower and elevate management

fraternity with knowledge sharing and bringing all faculty on a common platform across

geographical boundaries. As on 15.02.2011, more than 1000 team members spreading across 29

chapter heads, 14 Advisory Board Members, 10 Core Committee members, 10 working

committee members and 5 country heads already been associated with MTC Global. MTC

Global have representatives from over 200+ business schools, 30+ countries and 50+ companies.

Today’s dog-eat-dog market, everyone try to hard to grow. Cut throat competition in every

sphere of business. But Lord Krishna suggest Us a better method i.e co-operation “ yajna” one

should work in the spirit of yajna , to nurture each other”

MTC Global work on this concept to nurture each other and on a win-win model for the holistic

development of management, instead of fighting and shadow boxing with each other.

Three methods to implement MTC Global

Vishwatma Concept:

Instead of competing with each other, one is to concentrate on the total system or project i.e.

MTC Global. Interconnection amongst Management fraternity (management teachers)-

management education – management students help all of them to evolve. Here one is to help

others to move towards a shared aspiration to align themselves. The founder or initiator has to

invest lots of efforts and hard work in expanding the world of friends, himself work as a leader

and giving the lead and thus becomes the centre of all or Vishwatma. i.e Prof. Bholanath dutta

Savita concept.

According to this concept MTC global is to join hands with another players to make this system

more valuable and added value to management fraternity. MTC global is to expand the existing

system by developing new players. Everyday a new member associates with MTC global.

Saha Veeryam concept:

Saha means together and veeryam means strength and these two means getting strong together .

This is just like the joint venture practiced by these days and synergies are brought to work . The

Mahabharata shows , to make a joint venture successful the partners should play complementary

roles and only in this a way MTC global make synergy to work . Yudhishter, Bhim, Arjuna ,

Nakul Sahadev and Krishna played their respective roles to unite.

8/7/2019 MTC Global and Bhagawad Gita

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Model of MTC Global in the context of Bhagwad Gita

Create a better soc ietyGrow with others Protect the right of Management teaching

Community under the broad spectrum of human rights 

Vishwatma (focus on total system)

Savita saha- veeryam 

(Add value to management (joins hands with other

Fraternity) players)

To educate, empower and

Elevate management fraternity 

Focus on

strength

Ritam (values)

Swadharma

(mission)

Shreyas

(Vision)