MTAC Address Quality MTAC Address Quality Steering CommitteeSteering Committee

Summary of Activity:Summary of Activity:

Steering Committee met on July 19, 2005Steering Committee met on July 19, 2005

Goal: To achieve excellence in Address Goal: To achieve excellence in Address QualityQuality

Objective: To achieve significant Objective: To achieve significant reductions in UAA mail and Increase reductions in UAA mail and Increase Address Accuracy, enabling a higher Address Accuracy, enabling a higher percentage of accurate 11-digit address percentage of accurate 11-digit address codingcoding

MTAC Work Group #97MTAC Work Group #97Address Quality MethodologyAddress Quality Methodology

Sponsors:Sponsors:Industry: Jim Schemmel, Joe Lubenow Industry: Jim Schemmel, Joe Lubenow USPS: Charles Bravo, Nick BarrancaUSPS: Charles Bravo, Nick Barranca

Work Group Leaders:Work Group Leaders:Industry: Chris Lien, FirstlogicIndustry: Chris Lien, FirstlogicUSPS: Jim Wilson, Wayne OrbkeUSPS: Jim Wilson, Wayne Orbke

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Area of Focus – Address AccuracyArea of Focus – Address Accuracy

Evaluate existing AQ methodologyEvaluate existing AQ methodology

Identify New OptionsIdentify New Options

Focus on ExcellenceFocus on Excellence

MTAC Work Group #97

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Overarching IssuesOverarching Issues Address by Address Level AQ documentation

Mailing List Certification methodology

Complete and Correct Addressing

Electronic Mail Stream Address Validation

MTAC Work Group #97

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Desired ResultDesired Result

Identify methodology changes needed to support the achievement of the USPS goal of 50% reduction in UAA mail by 2010 and for all mail to have accurate 11 digit barcodes

Expected Date of Completion – March 31,2006

MTAC Work Group #97

MTAC Work Group #98MTAC Work Group #98Address Quality ToolsAddress Quality Tools

Sponsors:Sponsors:

Industry: Jim Schemmel, Joe LubenowIndustry: Jim Schemmel, Joe Lubenow USPS: Charles Bravo, Nick BarrancaUSPS: Charles Bravo, Nick Barranca

Work Group Leaders:Work Group Leaders:Industry: Carole Morrow, BMG DirectIndustry: Carole Morrow, BMG DirectUSPS: Ruth Jones, Charles HuntUSPS: Ruth Jones, Charles Hunt

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Area of Focus – Address AccuracyArea of Focus – Address Accuracy

Evaluate how the Address Change Service Evaluate how the Address Change Service (ACS) can be made more useful for (ACS) can be made more useful for Standard MailStandard Mail

Identify Potential New “Electronic Only” Identify Potential New “Electronic Only” ACS OptionsACS Options

MTAC Work Group #98

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Overarching IssuesOverarching Issues

Manual Return Volumes on ACS mailings

ACS Returns to Rental List Owner

Expense of “weighted fee” Manual Returns

MTAC Work Group #98

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Desired ResultDesired Result

A list of proposed changes designed to A list of proposed changes designed to eliminate the negative effects of manual eliminate the negative effects of manual returns that are believed to be limiting the returns that are believed to be limiting the use of ACS as a Standard Mail AQ tool.use of ACS as a Standard Mail AQ tool.

Expected Date of Completion – March 31,2006

MTAC Work Group #98

Thank YouThank You