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The Art of Changing Hearts, Minds, and Actions Enchantment Guy Kawasaki [email protected]
MSF GuyKawasaki Final
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Social skills
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The Art of Changing Hearts,
Minds, and Actions
Enchantment
Guy [email protected]
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Achieve Likability1
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Zygomatic major muscle
Pan Am smile
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Orbicularis oculi muscle
Make a Duchenne smile
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Accept others
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Default to
yes
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Achieve Trustworthiness2
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Trust others
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Bake, dont eat
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Agree on something
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Perfect3
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Do something DICEE
DeepIntelligent
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Do something DICEE
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Do something DICEE
Deep
CleanEmpowering
Elegant
Intelligent
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Launch4
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Tell a story
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Plant many seeds
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Use salient points
CaloriesCalories MilesMilesvs.
DollarsDollarsMonths of
foodMonths of
foodvs.
GigabytesGigabytesNumber of
songsNumber of
songsvs.
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Overcome5
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Provide social proof
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Use a dataset
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Enchant all the influencers
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Endure
Loving Memory of Jerry Garcia by Stephen Dorian Miner
6
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Build an ecosystem
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Invoke reciprocation
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Dont rely on money
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Present7
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Customize the introduction
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Sell your dream
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This is 30This is 20
This is 10
30-point font
20 minutes
10 slides 10
20
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Use Technology8
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Remove the speed bumps
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Remove the speed bumps
Sungevity
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Provide value
Insights
Assistance
Information
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EngageFast Flat Frequent
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Enchant Up9
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Drop everything else
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Prototype fast
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Deliver bad news early
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Enchant Down10
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Provide a MAP
Mastery
Autonomy
Purpose
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Empower action
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Suck it upMike RoweDirty Jobs
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Resisting you is futile!
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Enchantment
Slides by AnaFxFz.com
PDF from [email protected]
