MS HT Summit 2011_Drew Gude

8/6/2019 MS HT Summit 2011_Drew Gude

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#MicrosoftHTS

Drew GudeDirector,

US High Tech & Electronics, Microsoft


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Over 100 High Tech companies represented here today

From every element of the industry ecosystem

With over $640 billion in revenues

And over $1.8 trillion in market capitalization


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Be prepared to participatein our text-message poll!

Text to22333

Tweet your comments toHash Tag #MicrosoftHTSfollow us at @MSFTHIT


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Summit Gold

Summ

Summit Bronze


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Time Event

8:30am - 9:15am Welcome and Kickoff: Drew Gude, Director - High Tech & Electronics Industry, Microsoft Corpo

9:15am - 10:15am Summit Keynote Speaker: Nicholas Carr, Author and speaker

10:15am - 10:45am Break

10:45am - 11:15am Industry CEO Keynote: Steve Appleton, CEO, Micron Technology, Inc.

11:15am - 11:45am Microsoft Executive Keynote: Rick Rashid, Senior Vice President, Microsoft Research

12:40am - 1:30pm Lunch - Networking Time, Sponsor Pavilion Chalk Talks and Demos

1:30pm - 3:30pm Navigating The New Normal through the Eyes of the Business Case Studies Come Al

1:30pm - 2:00pm Innovation/Product Lifecycle Management Session: Dave Gower, Director, Interactive Enter

2:00pm - 2:30pm Business Insight Session (Supply Chain/Operations): John McGowan, SVP Operations, Av

2:30pm - 3:00pm Sales & Service Session: Bent Jenson, Sales Force Automation IT, Customer Capability Group,

3:00pm - 3:30pm Digital Marketing Session: Adam Brown, Executive Director, Social Media, Global Marketing, D

3:30pm - 4:00pm Break

4:00pm - 4:45pmCIO Panel Discussion - Cloud Computing the New Normal?: Moderator, John HalliweMicrosoft

4:45pm 5:00pm Closing: Drew Gude, Director - High Tech & Electronics Industry, Microsoft Corporation

5:00pm 7:00pm Networking Reception and book signing by Nicholas Carr


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A better than expected recovery - but a new normal

Component shortages evidence that the industry reaction time nto get better

A continued consumer appetite for technology but blockbusters combination of function and fashion

Revenue and profits flow from the ecosystem around the productsnot enough to get the customer to buy, you have to incent them us

Global markets + global competition = new pressure on innovationnew product introduction

Bottom Line: The major transformation discussed last ybegun and will accelerate in 2011.

Source: IDC Manufacturing Insights


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CustomerIntimacy

BrandExperience

Innovation

Follow a disciplinedprocess of continuousand open innovation

Create value forcustomers and providecomplete solutions totheir needs

Deliver superiorexperiences across allcustomer touchpoints

Comprogwast

Pillars of Excellence

Empowering Excellencein High Tech


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The New Normal is a state of regulation and b

realities that will take 2-3 years to settle in, represent permanent change for any indu

Source: IDC Insights, March 2010


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Big picture view on how the worldis changing

Across multiple spectrums

In combination, not isolation

To anticipate the realities of theNew Normal

Microsoft uses this research, byOffice Labs, to inspire forward

looking scenarios to impactinvestments

Political

EEcological

Social

Source: Shifts & Trends Report, Nov 2010Published by Harald Becker, Microsoft Office Labs Envisioning Research


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contentrevolution

demand fortransparency

environmental &social responsibility

blurred work/lifedivide

data, lots

mobile

computing

rise of the cloud human-centrcomputing

context, concontext

displayeverywh

smart &connected

everything

social as aplatform

focus oninnovation

emergingeconomies

efficiencyimperative

Political Technology

Ecological

Findings

consumers incontrol

identity, security& privacy

diverse &

distributedworkforce

arrival ofemerging

technologiesEconomic

Social


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data, lots

rise of the cloud


Ecological Economic

Social

Highlights


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data, lots

rise of the cloud


Ecological Economic


Social

Highlights


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Blurred work/life divide87% of US workers conducted

work from home in the past

month. Other prominent

locations were the customersplace of business (51%), the

car (37%) and hotel (26%).

The Dieringer Research Group

More than half (59%) of thossurveyed say their compandoes not have a formal poallowing employees to workremotely.

60% of US Information Workerssay they are actually more

productive and efficient whenworking remotely.

60% of US employees selectedwork/home balance as the mostimportant reason for takingadvantage of their companys

remote working policy


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Highlights

rise of the cloud

Technologydat,a, lots

Political

Ecological Economic


Social


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Rise of the Cloud

Cloud services revenue isexpected to grow to $44.2 billionin 2013 from $17.4 b in 2009.

IDC

Of the $27 billion in net new IT

revenue in 2013, 27% willcome from IT cloud services.

IDC

69% of online Americansalready use some form of

cloud computing services. Pew Research, May 2008

By 2012, 20% of businesses wi

own no IT assets.


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Highlightsblurred work/life

divide

rise of the cloud

Political

Ecological Economic

Social

data, lotsTechnology


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Data, lots of data

Information overload coststhe US economy a minimum of$900 billion per year in loweredemployee productivity andreduced innovation.

basex

40% of the most valuableinformation created by

employees is out of reach ofcorporate systems, and thisshare is growing every day.

Corporate Executive Board, Feb. 2010

The average $1 bicompany maintain

disparate financialand uses 2.7 ERP

Hackett G

Approximately 70% of the digitaluniverse is created by individuals,but enterprises are responsible forthe security, privacy, reliability, and

compliance of 85%. IDC, Mar. 2008


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Work/life integration

NUI

Interactive analytics

Headset for your PC

Bring your own deviwork

Open access anywh

Computing as a utili

Work/life balance

GUI

Static reports

Telephone on your desk

Corporate procureddevice

Restricted networkaccess

Private data centers


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Familiar experience for personaland business productivity

Any time, any place, any device

Unified communications

Flexible architecture

Persistent identity

Cloud, when it makes sense


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On-Premises Cloud

PC, Phone, Browser

Your busine

Running onPlatform

Accessed b

On-premise

Managed b

One develo


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Final Thoughts

Our High Tech Industry is returning to growth

While the core business focus hasnt changed, it is impohave a strategy for shifts and trends

The New Normal is more than just macro-economic fact

Use our framework to identify the shifts and trends and h

can improve your businessMicrosoft and our partners have the solutions to help yothe way

Take full advantage of the content and sponsors here to


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Documents

MS HT Summit 2011_Drew Gude