MOHAN PERERA Mobile: + 971 (0) 505259582 • Email: suresh704@hotmail.com

Sales, Marketing, Retail Operations and Customer Service professional with over seventeen years of experience in managing sales, marketing, customer service, operations, staff recruitment and training, distribution in Jewellery, Accessories Men and Women within Middle East and Asia.

Career Objective Seeking a challenging position where my experience and knowledge along with my passion for customer service and staff training can benefit both the organization and me. I am a multi-skilled, competent and goal driven individual seeking to work within sales, marketing, operations, business development, staff training and customer service.

Career Snapshot & Achievements Sale & Marketing |Business Development |Customer Service Excellence |Gold and Diamond Jewellery Retail |Presentations & Training |Retail Operations |Staff Development & Motivation| Market Scan & SWOT | Won the Dubai Service Excellence Best Customer Service award in the Large Business category consecutively in

the last five years during my tenure as Sales Manager/AGM for Sales, Marketing and Products Promoted 6 times in 7 years at Pure Gold Jewellers

Skills/Experience summary Recognized in customer service excellence Ability to manage large teams of direct reports In-depth knowledge in all aspects of retail operations Business focused people manager with excellent communication skills Knowledge of Diamonds/diamond and gold jewellery Knowledge of high-end/luxury brands and products Knowledge of the GCC jewellery market and requirement Proven track record of achieving targets/goals and customer satisfaction Knowledge of advertising and marketing Excellent rapport with Suppliers Training staff on products, brands, customer service and fraud credit card identification MS Office proficient

Work ExperienceAl Mana Lifestyle - Jewellery Division U.A.E. Senior Manager – Sales and Operations – July 2014 – March 2016Achievements: Launched the new brand by Al Mana Lifestyle – Farah Jewellers Opened 9 new outlets within a year of joining Full projected the renovation and re-launched of the Tous outlet in UAE (Spanish Brand)

My day to day role: Setting and managing budgets and targets Staff selection and management

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Staff training on Sales techniques, customer service, products and various other brand trainings Leasing with Mall Managements for venues selection and leasing Managing Customer complaints and grievances and making suitable final decisions to help both parties Coordinating with add agencies for marketing campaigns Designing and kiosk concepts of shops Coordinating with contractors and malls to set up shops/kiosks Project managing shop openings

Pure Gold LLC, Dubai, U.A.E. AGM – Sales, Marketing and Products GCC, Jordan and Sri Lanka - January 2006 to February 2014Achievements:

Researched and set up the Pure Gold Sales Operation in Singapore from beginning with a three man team Set up the Pure Gold Sri Lanka operation The company’s highest single day of sales was achieved during my time as Senior Manager – Sales, Marketing

and Products Achieved the highest days sales record while I was the Area Manager for Northern Emirates Coordinated and set up the Jordan Duty Free Sale Counter

I started at Pure Gold Jewellers as a Store Manager and in a year was promoted to Area Manager and then to Country Manager Singapore, Sales Manager UAE, Sales Manager UAE and GCC and then to Senior Manager – Sales, Marketing and Products. While I was an Area Manager I was seconded to Singapore to start, set up and run the Pure Gold Singapore Operation as the Country/Sales Manager. I also have a good knowledge of branded eyewear owing to my 1.5 years stint managing the La Moda chain (a Pure Gold business entity specializing in sun glasses) over and above my Pure Gold Sales Manager responsibilities. My last designation at Pure Gold was AGM – Sales, Marketing and Products for UAE, Oman, Kuwait, Bahrain, Qatar, Jordan and Sri Lanka my main responsibilities include:

Managing overall sales for the company reporting directly to the CEO and Chairman Manage a team of 250 plus sales staff (all countries) Selection and Ordering of designs as per the current market trends by analyzing data Jewellery distribution to UAE ,GCC, Jordan and Sri Lanka markets Analyzing data and preparing monthly reports on sales, products, customers, buying trends, competitor

promotions, etc. Managing and Final decision making on all customer complaints and Grievances. Setting annual sales targets Identifying future store venues/business development opportunities Managing relationships with Mall Managements in UAE as well as the other countries that I manage Duty Free – Pure Gold Stores. Coordinating with Duty Free officials and overseeing overall sales

o Abu Dhabi Duty Free – Terminals 1, 2, and 3o Muscat Duty Freeo Kuwait Duty Freeo Colombo Duty Free

Duty Free – Coordinating with Duty Free officials, supplying jewellery and managing overall sales o Dubai Duty Free – Terminal 1, 2, 3 and 4o Jordan Duty Free

Key contact and company representative for Dubai Service Excellence (Dubai Economic Department) Final Interviews and sales staff selection Liaising with advertising & marketing agencies, local suppliers and international suppliers, etc. Coordinating with Banks and other companies on promotional tie-ups Oversea new shop openings and staff Identify and introduce procedures to support ISO 9000 sales and operations procedures Staff training on product and customer service

Damas Jewellery LLC, Dubai, U.A.E. - Store Manager - November 1999 - December 2005

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Pfizer Pharmaceuticals Colombo, Sri Lanka - Marketing Executive - December 1998 - October 1999Frostair Air-conditions Colombo, Sri Lanka – Sales Executive – January to November 1998

Academics

2010 Bachelors Degree in Business Administration.2005 Certified Polished Diamond Grader - International Gemological Institute

2004 Certificate Course in Presentation Skills – Gold & Jewellery Group, Dubai, U.A.E.

2003 Certificate Course in Professional Selling Skills – Gold & Jewellery Group, Dubai, U.A.E.1999 Certificate course in Preliminary Selling Skills – Sri Lanka Institute of Marketing1997 Diploma in Computer Studies – Management Software Elchees – Colombo, Sri Lanka1997 GCE A – Levels, St. Peter’s College Colombo, Sri Lanka

Professional Training

Unleash your Potential – a training course held by the Gold & Jewellery Group in UAE, aimed at outlet executives to bring out their best at selling their brands and handling satisfied/unsatisfied customers.

Brand Training – a training program by Damas Jewellery for recognition of Italian, Spanish, Indian and locally made Jewellery.

Product Training – held by Damas Jewellery to learn more about precious products such as gold, pearls, diamonds and semi-precious stones.

Fraud Credit Card Identification - seminars conducted by various banks for the detection of any fraudulent transactions through customer’s credit cards.

“Workshop Procedures” – a training program by Damas Jewellery for Managers to understand various procedures carried out in a jewellery workshop on manufacturing, adjustments, stone setting, polishing, etc.

Identification of foreign currency – a one-day course organized by Damas Jewellry for the recognition of various foreign currencies and their authenticity.

Extra Curricular ActivitiesCricket – member and manager of the Pure Gold Jewellers Cricket teamBadminton – lead the college team to success as a captain of under 12 to under 19 teams.Athletics – Active member of college athletics team.Football - member of the college football team.

LanguagesEnglish – Fluent Sinhalese – FluentHindi – Fluent (spoken only)

Personal Details Date of birth : April 19, 1978Nationality : Sri LankanMarital Status : Married

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