Embed Size (px)
Citation preview
MOVITATION FOR CHANGE
AWARD GROUPS
AWARD CATEGORIES
NEW AWARDS
Q & A
HOW TO CREATE A WINNING SUBMISSION
PRACTICAL ADVICE
Q & A
SUBMISSION TOOL REFRESHER
Awards not providing the full value and recognition as in the past
Awards lacking relevance and profile outside of the industry
Not all winners utilizing them in marketing efforts
Opportunity to use Awards to improve the industry reputation
1. Modernize the Award categories and make them easily understood –by members, media and general public
2. Ensure categories are relevant to consumers/public
3. Highlight excellence in marketing, architecture and community building
4. Utilize Awards to further our reputation enhancement goals: promote member innovation and quality, and demonstrate thought leadership
5. Improve judging and transparency with clear and consistent criteria
OLD
1. HIGH-RISE
2. LOW-RISE
3. PINNACLE
NEW
1. MARKETING
2. ARCHITECTURAL /DESIGN
3. PEOPLE & SALES
4. PINNACLE
Best Logo, High-Rise
Best Logo, Low-Rise
Best Direct Mail [MERGED]
Best Print Ad [MERGED]
Best Brochure, High-Rise
Best Brochure, Low-Rise
Best Signage [MERGED]
Best Radio Advertisement/Campaign [NEW]
Best Website, Mid/High-Rise
Best Website, Low-Rise
Total: 19
Total NEW Awards: 6
Merged Awards: 4
Best Sales Video [MERGED]
Best Non-Sales Video [NEW]
Best Rendering, Mid/High-Rise
Best Rendering, Low-Rise
Best Public Relations Campaign
Best Digital Marketing Campaign, Mid/High-Rise [NEW]
Best Digital Marketing Campaign, Low-Rise [NEW]
Best Marketing Innovation [NEW]
Best Overall Marketing Campaign (Pinnacle)[NEW]
Total: 19
Total NEW Awards: 6
Merged Awards: 4
Best Suite Design [NEW NAME]
Best Innovative Suite Design [NEW NAME]
Best Luxury Suite Design [NEW NAME]
Best Model Suite
Best Mid-Rise Building Design [NEW]
Best High-Rise Building Design
Best Single-Detached Home Design [NEW NAME]
Best Innovative Home Design [NEW NAME]
Best Semi /Townhome Design
Best Luxury Home Design [NEW NAME]
Best Model Home
Total: 11
Total New Awards: 1
NEW Category Names
NEW Criteria
Best Salesperson or Team, High-rise
Best Salesperson or Team, Low-Rise
Best Sales Office (large) [INCREASED FROM ONE]
Best Sales Office (small) [INCREASED FROM ONE]
Best Marketing Person or Team [NEW]
Best Design Team [NEW]
Best Customer Care [NEW]
Riley Brethour Leadership Award
Lifetime Achievement Award
Stephen Dupuis Humanitarian Award
Total: 10
Total NEW Awards: 4
Project of the Year – Mid/High-Rise
Project of the Year – Low-Rise
People’s Choice Award
Best New Community –Built [NEW]
Best New Community-Planned/Under Development [NEW
NAME]
Green Builder of the Year
Home Builder of the Year, Mid/High-Rise [INCREASED FROM ONE]
Home Builder of the Year, Low-Rise [INCREASED FROM ONE]
Total: 8
Total NEW Awards: 2
Descriptions for all awards have been updated to add clarity to each category
New descriptions explain what the award is for, what is eligible and what the judges will be looking for
Judging criteria has been updated to be clearer and more consistent across all categories
Many categories include Effectiveness/Response/Results as part of the judging criteria
This award recognizes the best radio advertisement or campaign for a builder/developer or new residential or mixed use development.
CRITERIA
The award will be judged on five criteria including:• Concept
• Strategy
• Creativity
• Content
• Effectiveness/response/results
This award recognizes the best video created for a non-sales purpose, such as corporate videos that promote a builder/company, or videos to support community engagement or homeowner education.
CRITERIA
The award will be judged on five criteria including:• Concept
• Creativity
• Content
• Target market relevance
• Effectiveness/response/results
This award recognizes the best digital marketing campaign for a mid or high-rise development (5 storeys or greater).
CRITERIA
The award will be judged on five criteria including:• Concept and creativity
• Strategy
• Use of budget
• Innovation and use of technology
• Effectiveness/response/results
This award recognizes the best digital marketing campaign for a low rise development (4 stories and under).
CRITERIA
The award will be judged on five criteria including:• Concept and creativity
• Strategy
• Use of budget
• Innovation and use of technology
• Effectiveness/response/results
This award recognizes the best use of innovative marketing technology or techniques to promote a builder or new development. It is open to all innovations such as but not limited to new technology to generate leads, unique social media programs or public engagement initiatives, innovative media, experiential marketing initiatives or the use of technology to enhance a marketing campaign.
CRITERIA
The award will be judged on five criteria including:• Concept and creativity
• Strategy
• Uniqueness
• Innovation and use of technology
• Effectiveness/response/results
This award recognizes the best overall marketing campaign for a builder or new development. The winning campaign will be an example of excellence in integrated marketing and will include both digital and traditional marketing. To be eligible, campaign elements must have been submitted in at least three other BILD Award marketing categories.
CRITERIA
The award will be judged on five criteria including:• Strategy
• Concept
• Creativity
• Use of budget
• Effectiveness/response/results
This award recognizes excellence in the architectural design of a mid-rise building (5 to 11 storeys).
CRITERIA
The award will be judged on five criteria including:• Site planning and use of land
• Creativity
• Ground level and neighbourhood integration
• Aesthetic appeal
• Practicality and value
This award recognizes excellence in a marketing/advertising person or team employed by a BILD builder or agency.
CRITERIA
The award will be judged on five criteria including:• Strategic thinking
• Innovation
• Creativity
• Use of budget
• Effectiveness/response/results
This award recognizes the outstanding effort of an architectural design team and/or interior design team that has made a major contribution to the success of a new home project(s).
CRITERIA
The award will be judged on five criteria including:• Strategic thinking
• Innovation
• Creativity
• Use of budget
• Effectiveness/response/results
This award recognizes the best customer care program or initiative.
CRITERIA
The award will be judged on five criteria including:• Strategy
• Innovation
• Customer experience
• Commitment to continuous improvement
• Effectiveness/response/results
The award recognizes an outstanding built complete community that embodies the principles of the Province’s Places to Grow legislation. This award is open to projects/master-planned communities/phases of projects built since Places to Grow was passed in 2005 and to projects that preceded the legislation.
CRITERIA
The award will be judged on five criteria including:• Site planning and use of land
• Ground level and neighbourhood integration
• Mix of uses and amenities
• Environmental and heritage preservation
• Architecture
OLD
• Best Suite Design under 750 sq. ft.
• Best Suite Design 750 – 1,500 sq. ft.
• Best Suite Design over 1,500 sq. ft.
NEW
• Best Suite DesignBest architectural design for a suite 1,200 sq. ft. or smaller. To be eligible, a minimum of 6 suites of the same designs must be available for sale within the development.
• Best Innovative Suite DesignExcellence and innovation in the design of a suite that increases home choices for entry-level consumers. Suites 750 sq. ft. and smaller are eligible.
• Best Luxury Suite DesignBest architectural design for a luxury suite 1,200 sq. ft. and up.
OLD
• Best New Home Design – Single under 2,500 sq. ft.
• Best New Home Design – Single 2,500 – 4,000 sq. ft.
• Best New Home Design – Single over 4,000 sq. ft.
• Best New Home Design – Semi or Townhome under 1,500 sq. ft.
• Best New Home Design – Semi or Townhome over1,500 sq. ft.
NEW
• Best Single-Detached Home DesignBest architectural design for a single-detached home in a new development. This award is open to a production home of 3,500 square feet or less.
• Best Semi/Townhome DesignBest architectural design for a semi-detached house or townhome in a new development.
• Best Innovative Home DesignExcellence and innovation in the design of a detached, semi-detached or townhouse under 2,500 sq. ft. that helps provide/increase home choices for entry-level consumers.
• Best Luxury Home DesignBest architectural design of a luxury detached, semi-detached or townhouse in a new development. Open to production homes but not custom homes.
• Best Single-Detached, Semi/Townhome, Luxury, Suite, Home Design
CRITERIA
These awards will be judged on five criteria including:• Use of space
• Uniqueness of design
• Functionality
• Target market relevance
• Value
Explain the design of the home or suite, how it demonstrates excellence in functionality and use of space, how it is unique and relevant to its target market; how it provides value to the homebuyer and builder, include the builder cost per square foot and the sales price of the unit.
• Best Innovative Suite Design and Best Innovative Home Design
CRITERIA
These awards will be judged on five criteria including:• Use of space
• Innovation
• Uniqueness of design
• Functionality
• Value
Explain the design of the home; how it is unique and innovative and why it a choice for entry-level home buyers; how it demonstrates excellence in functionality and use of space including lot frontage; and how it provides value to the homebuyer and builder, include the builder cost per square foot and the sales price of the home.
READ THE AWARD DESCRIPTION AND CRITIERA
ADDRESS EACH OF THE 5 CRITERIA IN YOUR SUBMISSION Most categories allow up to 500 words; Use point form if you need to; All criteria are of equal value; Skip a criterion - lose 20% of your points.
PROVIDE ALL THE INFORMATION REQUIRED
OVERALL
• Speak to each criteria;
• Be concise and factual;
• Follow the instructions – if an entry requires a PDF, enclose a PDF;
• When showing results, provide numbers and specifics;
• Avoid using unqualified adjectives (e.g. tremendously successful);
• Don’t cut and paste between entries;
• Proofread your entry for spelling errors;
MARKETING AWARDS
• Submit appropriate pictures to show signage and sales centres. While it’s
great to see line-ups of people at sales centres, they can prevent the
judges from seeing your entry/graphics/signage properly;
• For Sales Centre submissions, include a legible sales centre layout;
• Builders and agencies working together should proof/review all entries
prior to submission;
• Ensure that all links in entries are active – and accurate.
ARCHITECTURAL AWARDS
• Include all levels of plans for a unit: in a duplex there should be two plans;
• For categories related to urban plan or site plan review, include a site plan;
• If applying for Project of the Year – include a site plan, a floor plan,
elevations, and renderings. Just renderings are not enough;
• Check the square footage of the home to ensure it qualifies for the category;
• Review your submission to ensure that all plans uploaded correctly.
AWARD SUBMISSIONS FOR TRIDEL
Worked with Tridel for 15 years
Last year Tridel won 6 BILD Awards
- Green Builder of the Year- P2G Community of the Year- Best E-Mail Marketing Piece, High-Rise- Best Suite Design – 750 to 1,500 sq. ft.- Best Model Suite- Best Salesperson or Team, High-Rise
Drive handled 5 of the 6 awards
PREPARING SUBMISSIONS
Study & understand submissions descriptions & criteria
Know your builder and project(s), award submission category
Source or produce professional quality photos, renderings, plans, collateral, media, graphics etc
Research important relevant information, attributes, features, arrange in order/priority
Obtain content, descriptive language from planners, architects, interior designers, sales reps, ad/PR agencies
Template set, no opportunity to embellish
Builder logo, project logo, story & support visuals
Visuals & story critically important
Copy ranges per submission- 200, 300, 500 words or no limit
Content is King
COMPELLING STORY & VISUALS
Set order to content of story
Select final visuals to complement story
Narrative style rather than bullet points
Sets tone and feel, more compelling
Paints better mental pictures, expresses personality
Borrow copy from project marketing materials
Finesse with adjectives & descriptors, but don’t over-do
A WINNING COLLABORATIVE EFFORT
Edit, edit, Edit - move content around for better flow and comprehension
Check to ensure submission criteria is met
Review/revise with staff/client for content accuracy, language, tone and manner
Final draft written with supporting visuals and submitted.
DANNY ROTH
WINNER OF:• 2015 Project of the Year (YC Condos)• 2015 Places to Grow Community of the Year (Aquavista)• 2014 Best PR (155 Redpath)• 2013 People’s Choice (INDX)• 2011 Places to Grow Community of the Year (World on Yonge)• 2010 Best PR (Blade)• 2009 Project of the Year (Fashion House)• 2009 Project of the Year (Muskoka Bay)• 2007 Project of the Year (550 Wellington
LOG IN USING YOUR BILD MEMBER CREDENTIALS AT WWW.BILDAWARDS.COM
THIS IS YOUR WORK AREA. DRAFT SUBMISSIONS WILL APPEAR HERE.
SELECT YOUR CATEGORY IN THE DROP DOWN MENU OF THE AWARD GROUP
FILL OUT THE REQUIRED BOXES. MEMBER COMPANY NAMES WILL BE AUTOMATICALLY
COMPLETED AND YOU CAN REVIEW THE CRITERIA AT ANY TIME.
UPLOAD ALL YOUR IMAGES TO THE GALLERY. YOU CAN ATTACH UP TO 5 OF
THEM TO EACH SUBMISSION.
MAKE SURE YOU ATTACH THE REQUIRED IMAGES TO YOUR SUBMISSION. JUST
UPLOADING IS NOT ENOUGH.
THE SAME APPLIES TO YOUR COMPANY AND PROJECT LOGOS.
A CHECK BOX WILL APPEAR ONCE ALL REQUIREMENTS HAVE BEEN FULFILLED. A RED DOT MEANS SOMETHING’S MISSING.
SELECT THE SUBMISSIONS YOU WANT AND HIT “SUBMIT” WHEN READY. THEN YOU
CAN PROCEED TO ONLINE PAYMENT.
THINGS TO REMEMBER
Read the criteria carefully
Fill out all the form fields
Upload and attach images and logos
You won’t be able to submit if something is missing (indicated by a red dot)
When entries are finalized and submitted, they must be paid for in order to go through
You can edit submitted entries, which are kept in the Completed tab of your work area
Some submissions (Direct Mail, Brochure) require a physical submission.
DON’T FORGET
Upload high-res images
Only upload Jpegs
Mind the deadline – it can sneak up on you
There will be no extension
Questions can be directed to Andrei at:
416-391-3450 (office)
416-843-4898 (cell)
Only BILD members will be recognized
