Motorola RFIDCustomer Case Studies

The information contained in this presentation remains the property of Motorola and its customers and must not be reused in any form without written

permission from both parties. Motorola – Copyright 2009

The information contained in this presentation remains the property of Motorola and its customers and must not be reused in any form

without written permission from both parties.

Business Issue• Poor Visibility of High-Value Assets• Inefficient Inventory Control & Stock Management

Solution• Each piece of jewellery affixed with passive RFID tag

• XR480 RFID readers installed within shelves, entry and exit points, in front of safe door

• Depco application providing customer analytics via RFID data

Benefits• Internal theft reduced to zero

• Real-time in-store operational activity

• Instantaneous auditing of in-store inventory

• New customer behavior/preferences reports available

Jade Jewellery

The information contained in this presentation remains the property of Motorola and its customers and must not be reused in any form

without written permission from both parties.

Falabella

• Improve inventory management with daily measurements of clothing, particularly high-end brands (Dolce & Gabanna, Saville Row)

• Reduce out-of-stocks and product shrinkage

• ~10,000 Motorola RFID tags placed on high-end clothing brands• Motorola RFID fixed readers used to account for floor inventory daily• Oat Systems middleware solution reports data to inventory management

team

PILOT SOLUTION

• Improved inventory management – inventory turns in hours vs. 2 days• Reduced labor – 1-2 employees per store vs. 50 • Reduced out-of-stocks on clothing line floors sizes • Increase sales due to complete inventory availability • Reduce inventory shrinkage from 2.8% to 1.5%

BENEFITS

BUSINESS ISSUE

Partners

The information contained in this presentation remains the property of Motorola and its customers and must not be reused in any form

without written permission from both parties.

Levi Strauss

• Improve business operations• increase inventory accuracy and duration• reduce out-of-stocks and shipping errors• Increase sales

• RFID pilot completed• 40 stores using RFID tracking for Levi products in 2007• DCs apply RFID tags to products and read by RFID readers at

retail location upon entry

SOLUTION

• 19.5% increase in inventory accuracy• 10% decrease in out-of-stocks• Inventory on hand reduced from 4.9 months to 2 months• Decreased receiving time from 2 hours to 10 minutes• 4% increase in sales

BENEFITS

BUSINESS ISSUE

The information contained in this presentation remains the property of Motorola and its customers and must not be reused in any form

without written permission from both parties.

Sony

• Control costs through reduction in product shrinkage• Improve efficiency of shipping processes• Improve customer satisfaction

• RFID labels placed on product boxes, such as a DVD or camera, as shipment is packed for retailers

• Motorola readers read all individual products loaded into RFID-tagged pallet as they pass through portal

• Video footage is created as each pallet is wrapped and placed on a truck for proof of packing and shipping

SOLUTION

• Process time improvements by eliminating manual product scanning• Quick ROI – Large number of daily shipments of high-value products

expected to outpace RFID program costs within one year

BENEFITS

BUSINESS NEED

Partner

The information contained in this presentation remains the property of Motorola and its customers and must not be reused in any form

without written permission from both parties.

KPN – Tellitrace Project

• Improve operational efficiency of mobile phone distribution and returns• Cost Control• Replace additional security measures required to track phones• Reduce timely and expensive process of handling returned

merchandise

• Mobile phone packages tagged with EPC Class 1 Gen2 UHF RFID tags• Tags read on entrance and exit by installed Motorola XR480 UHF RFID

Readers• Returned phones tagged with special “return” RFID tag including all return data

SOLUTION

• Improved operational efficiency – Replaced dual logistics process with one uniform process

• Reduced costs by eliminating need for costly security cameras and separate storage space

• Reduced labor costs by simplifying return process

BENEFITS

BUSINESS ISSUE Dutch telecom carrier, KPN, worked with Motorola and TNT Logistics to test an RFID solution to track KPN

phones as they leave their distribution center and as they reenter as return

items (reverse logistics).

RFID Breakthrough Award Winner 2006

Partners

The information contained in this presentation remains the property of Motorola and its customers and must not be reused in any form

without written permission from both parties.

Mitsubishi Electric

Operational Efficiency – Tracking of incoming and outgoing inventory time-intensive manual operation

• Real-time inventory management system installed using Motorola MC9000-G RFID mobile computers

• RFID Reader scans labels on inverter box, correlating code with receivables data• RFID labels affixed to boxes; Readers pass information back to the server to update

inventory database • RFID labels read when product sold to customers, ensuring correct goods packed

SOLUTION

• Improved inventory and shipping accuracy – manual inventory checks eliminated• Up-to-date inventory information – Automatic inventory updates sent directly

into Mitsubishi’s back-end

BENEFITS

BUSINESS ISSUE

The information contained in this presentation remains the property of Motorola and its customers and must not be reused in any form

without written permission from both parties.

Boeing

• Inbound receipt of parts at large facility was inefficient

• No visibility of key components through the manufacturing process

• RFID tags attached to parts and paper travelers. Readers installed at various “choke points.”

SOLUTION

• System reduced receiving time from 4 days to 4 hours

• Improvement of inventory accuracy• Reduction in operating costs

BENEFITS

BUSINESS ISSUE

Parts are scanned as they are driven past an

antenna

installing a Motorola

RFID antenna

Parts are scanned into and out of

processing areas

The information contained in this presentation remains the property of Motorola and its customers and must not be reused in any form

without written permission from both parties.

Travis County Fire Marshall

SOLUTION• Evidence is bagged & tagged with EPC Gen 2 UHF passive RFID tags• Motorola handheld MC9090-G scans tag & links evidence ID # to case #• Motorola XR Series fixed readers installed in evidence room & records

movement in or out of room• If an item is moved without approval, email alerts are sent to deputy chiefs

BUSINESS ISSUE• Upgrade antiquated evidence management system

• Track > 2,500 items of active evidence• Manage archived evidence up to 10 years

BENEFITS• Improved, electronic evidence tracking – knowledge of all evidence

locations• Ability to track unauthorized evidence movement• Archived evidence data – Electronic records of all evidence enable better

tracking and alerts when 10 yr statue reached

Partner

The information contained in this presentation remains the property of Motorola and its customers and must not be reused in any form

without written permission from both parties.

Aker Shipyards

• Improve business operations• Improve worker safety

• Motorola interrogators mounted alongside each of a ship’s gangplanks• RFID tags attached to worker’s helmets• As workers move on and off the ship, interrogators read tags inside their

helmets to track who is on or off each ship• Administrators can determine how many workers are on-board each ship

SOLUTION

• Administrators can account for the number or workers onboard each ship• System can alert administrators when a worker has been

onboard longer than 12 hours and may be injured• In the event of fire or other hazard, workers can be

identified and removed from ship

BENEFITS

BUSINESS ISSUE Partner

The information contained in this presentation remains the property of Motorola and its customers and must not be reused in any form

without written permission from both parties.

Sports Video Group

• Improve operational efficiency of tracking expensive video equipment rented by broadcasters for Superbowl LXI and other large broadcast events

• RFID tags on all equipment• Motorola MC906R handheld computers used to scan all equipment as it

leaves facility• OATSystems’ Foundation Suite software installed on laptops enable

personnel to track equipment location within production compound

SOLUTION

• Improved operational process ensures no expensive video equipment is lost

• Improved labor costs: ease of use in poor weather conditions – No need to remove protective coverings to identify & track equipment

BENEFITS

BUSINESS ISSUE

Partner

The information contained in this presentation remains the property of Motorola and its customers and must not be reused in any form

without written permission from both parties.

Sun Microsystems

• Tracking demo inventory was difficult• Third Party inventory firm had to be used to accurately

account for all equipment

• RFID tags on all items and racks• Fixed readers and portable readers to record locations• Weekly inventories versus annual counts

SOLUTION

• Savings of $2.1 million annually as third party inventory form no longer required

• Better inventory accuracy throughout the year

BENEFITS

BUSINESS ISSUE

Partner

The information contained in this presentation remains the property of Motorola and its customers and must not be reused in any form

without written permission from both parties.

Motorola

• Improve operational efficiency of internal tracking of high-value equipment• Control costs by improving equipment maintenance data to eliminate

failures and replacements

• Implemented own RFID portal using WinWare’s CribMaster equipped with Motorola readers, antennas and tagged inventory

• Each piece of equipment borrowed correlated with employee badge number• System installed using CribMaster software to manage inventory

SOLUTION

• Faster access to equipment – 10-17 employee hours saved each week• Improved visibility into employee usage and equipment location • Regularly planned equipment maintenance – Reduced down time and efficient back-up planning while equipment in for maintenance or repair

BENEFITS

BUSINESS ISSUE

Partner

The information contained in this presentation remains the property of Motorola and its customers and must not be reused in any form

without written permission from both parties.

Exel Logistics

• Increase operational efficiencies of yard management of incoming and outgoing trucks/freight

• Control costs of manual tracking and management of trucks and freight

• Exel’s guardhouse equipped with Motorola XR400 Fixed Reader and AN400 high performance antennas on entrance and exit points

• Motorola Cargo Tags affixed to trailers for automatic identification and location assignment upon arrival in the yard

SOLUTION

• Improved efficiencies in yard management processes – Daily yard inventory counts done in 7 minutes vs. previous time-consuming, labor-intensive counts

• Improved inventory management when checking equipment in and out of the gatehouse (drive-by validation)

BENEFITS

BUSINESS ISSUE

Partner

The information contained in this presentation remains the property of Motorola and its customers and must not be reused in any form

without written permission from both parties.

BAA Heathrow & Emirates

BUSINESS ISSUE• Improve accuracy of baggage sorting systems• Improve passenger baggage experience• Reduce costs associated with lost baggage handling

SOLUTION• Motorola XR480 fixed RFID readers installed in Heathrow Terminal 3 to read

tags on baggage entering and exiting the airport• RFID tags placed on 300,000 passenger bags traveling between London

Heathrow, Dubai International and Hong Kong International

BENEFITS• Increase process efficiencies – less time wasted re-working bag exceptions,

increased system throughput & reduced handling charges• Increase baggage visibility from passenger drop off through passenger pick up• Reduce costs: ~$110 spent per lost bag • Improve customer satisfaction with timely and accurate baggage routing

Hands-Free ULD Loading

Partner

The information contained in this presentation remains the property of Motorola and its customers and must not be reused in any form

without written permission from both parties.

Lufthansa Technik

• Reduce labor costs by reducing manually intensive labor processes• Improve aircraft repair time to reduce costs• Improve customer service in competitive market

• RFID tags are attached to documents with aircraft parts• Motorola MC9090-G RFID handheld readers ane XR480 fixed

readers read RFID tags, tracking movement & deployment of parts

SOLUTION

• Manual labor processes reduced from several days to just 24 hours

• Improved aircraft repair time - aircraft are returned back to customers faster without compromising safety

BENEFITS

BUSINESS ISSUE

Hands-Free ULD Loading

The information contained in this presentation remains the property of Motorola and its customers and must not be reused in any form

without written permission from both parties.

Spanish Post – Correos

• Improve operational efficiencies of shipment tracking due to increased mailings and competition

• Compliance with mail transit time regulations

• 5,000 reusable, passive RFID tags for tracking individual mail pieces• Tags placed in envelopes and sent through standard mail system• Fixed XR480 readers and AN400 antennas installed at sorting anddistribution centers throughout postal system

SOLUTION

• Improved efficiency – bottlenecks or delays quickly detected and fixed

• Effective read rates close to 100%

BENEFITS

BUSINESS ISSUE Major EU Postal Enterprise• Over 10,000 postal centers• 64,000 employees• Over 5 billion delivered mail each

year

The information contained in this presentation remains the property of Motorola and its customers and must not be reused in any form

without written permission from both parties.

Business IssueInefficient Means of Evaluating Quality of postal servicesInability to Monitor and Reduce Costs for International deliveries as Post moves Across National Carriers

Saudi Post, Qatar Post & Emirates Post

• Solution• Motorola XR480 Fixed RFID Readers/Antennas installed in mail

processing centers across Qatar, United Arab Emirates, and Saudi Arabia• Motorola partner, Track IT, providing Installation & Maintenance Services• Envelopes with RFID tags allow route, time and date logging for

database measuring quality of service

Benefits• Mail pipeline measurements discover where bottlenecks occur and

evaluate route efficiency• Compliance with 2010 UPU guidelines that will tie quality of service to

postal dues that agency members pay• Measurement matrix for international deliveries as post moves from

one national carrier to another

End