Motorola Confidential Proprietary, Mobile Video Business CaseMOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.

All other product or service names are the property of their respective owners. © Motorola, Inc. 2007

Motorola Mobile TV

Bilal Saleh

Director, Mobile TV

Motorola Confidential Proprietary, Mobile Video Business CaseMOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.

All other product or service names are the property of their respective owners. © Motorola, Inc. 2007

Motorola’s Home and Network Mobility

Global Reach End-to-end Capability Innovation Leader

Home & Networks Mobility business formed to address converging needs of

digital media, broadcast and telecom companies, seamlessly enabling

uninterrupted access to information, entertainment and communication services

Connected Homes

- A top global player in

video and broadband

distribution

- Market leader in digital

set-top boxes,

broadband modems

- Leader in IPTV and

VoD technology

Networks

- Major provider of cellular

core and RF networks

• GSM/UMTS

• DVB-H

• WiMAX

- Leader in wireless

broadband: Fixed,

nomadic, mobileDigital Entertainment

IP Set-Top Box

WiMAXVoice/Data

ModemsCellular

Wi4 Fixed

Services

Media Devices

Motorola Confidential Proprietary, Mobile Video Business CaseMOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.

All other product or service names are the property of their respective owners. © Motorola, Inc. 2007

Motorola’s Mobile TV Hybrid Satellite/Terrestrial Position

• Evaluated a number of technologies and standards based on two main criterion – Technical:

• Channel Switching Time• Power Efficiency• Spectrum Efficiency

– Business:• Proven Technology• Economies of Scale• Ecosystem support (maturity)

• CMMB was the clear choice that met the above criteria

2008-6-9

China Mobile Multimedia Broadcasting

Confidential

Outline

CMMB Overview

CMMB Progress in China

Confidential

Outline

CMMB Overview

CMMB Progress in China

Confidential

What is CMMB

China Mobile Multimedia Broadcasting

Provide mobile multimedia service for subscribers

Target on small size (less than 7 inch) hand-held terminal: cell phone, PMP, PDA, notebook, etc.

Utilize satellite and terrestrial gap fillers to reach low cost national wide coverage

Offer low cost and low power solution for user satisfaction

Open and evolving standard, with contributions from many CMMB members

Confidential

CMMB Architecture

National Broadcasting

CenterLocal

Broadcasting Center

Confidential

CMMB Frequency Plan

National contentLocal content Local content

Confidential

Two-layer Content Distribution

First-layer:National contents from national operatorDistributed by satellite to entire countryNation-wide, anywhere, anytime, coverage

Second-layer:Local contents from local operatorsDistributed through fibers to local areasRegional coverage

Confidential

Diverse Services to Customers

National TV programsLocal TV programsVideo clipsData castingFile downloadESGEmergency alert…

Confidential

Typical Services

Video (QVGA, 30fps, H.264/AVS)20 national channels (256kbps) on 2*8MHz bandwidth20 local channels (256kbps) on 8MHz bandwidth

Audio (DRA)20 national channels (128kbps) on 2*8MHz bandwidth20 local channels (128kbps) on 8MHz bandwidth

Confidential

CMMB Technology: Air Interface

Air Interface: STiMi (satellite-terrestrial interactive multimedia infrastructure)

OFDM with LDPCFast sync soundingSpace-time collaborative transmission …

Specifically designed for mobile receptionRobust mobile receptionLow power consumption; low complexity

Up to 16Mbps throughput per 8MHzOutstanding performance

C/N threshold lower to 2.0dB Doppler tolerance greater than 500HzUp to 8 second interleave

Confidential

CMMB Technology: Multiplexing

Replace MPEG TS with new multiplexing structureGood compatibility with physical layer

Multiplexing frame length compatible with STiMi timeslot structureSpecial control frame with public information

Flexible support for various servicesVariable sub-frame lengthArbitrary combination of video, audio and data service

High efficiencyUp-to 95% efficiency for transmission (vs. 80% in MPEG TS)

MultiplexingSub-frame

MultiplexingFrame

STiMi Timeslots

Service Data

Confidential

CMMB Technology: Application Layer

Electronic Service GuideNew ESG standard for mobile applicationProvide program index, P/F information and program review for hand-held terminalSupport enhanced option for bi-direction channels

Subscriber AuthenticationConditional access plus bi-direction authentication

Data BroadcastingSupport associated data casting and data-only castingIP data casting supported

Emergency AlertMandatory requirement for all terminalsNot occupy service channels

Confidential

Outline

CMMB System Overview

CMMB Progress in China

Confidential

Large Market

Year 2008 2009 2010 2011 2012

Cell phone 1,000 3,000 10,000 40,000 100,000

Automotive 0 500 1000 3,000 5,000

PDA 0 500 1000 3,000 5,000

total 1,000 4,000 12,000 46,000 110,000

(SARFT 2006 estimates on CMMB enabled

devices [K units])

Confidential

CMMB Working Group

Project started in 2002; first test chip in 2004

Standard established in October 2006 by SARFT

Nine sub-group focusing on different technical aspects

Over 200 member companies by now

Confidential

CMMB Standardization

Confidential

CMMB Eco-system

Chipset Vendors:Telepath, Innofidei, Sprectrum, IMEC, SMARTChip, Infineon,Siano, DibCom,…

Terminal Vendors: ZTE, Lenovo,Motorola, Haier, Aigo, Zowee, Moi,…

Testing Equipment Vendors: Bluetop, Agilent, ShibaSoku, SICT,…

Network Equipment/solution Vendors:UBS, Teamcast, ZTE,GuoKe, Ruigao，HXT,…

………

Standard: CMMB

Regulation: SARFT

Operator: CSM

Confidential

CMMB Deployment Roadmap

Q1 2007 Q2 2007 Q3 2007 Q4 2007 Q1 2008

Mar., technical trial system in Beijing

Q2

Aug., single towercoverage in Beijing

Oct., first biding for 8 Olympic cities

Nov., SFN (3 towers) coverage in Beijing

Dec., Live broad-casting in 8 Olympiccities

Feb., satellite gap-filler trialnetwork in Fujian

Mar., second biding for 37 cities

Live broadcastingin 37 cities

Confidential

Active Cities and Program Lineup

Service Type Service Type Time Slot

Radio

TV

Data

CNR-1 & Local Radio 1 23CRI & Local Radio 2 24

CCTV-1CCTV-2CCTV-5CCTV-9

CCTV- News

System

Local ProgramLocal Program

3,4,5,619,20,21,22

7,8,9,1015,16,17,1811,12,13,1430,31,32,3334,35,36,37

StreamFile

25,2627,28,29

ESGCA (EMM)

1, 238,39

Confidential

Beijing Coverage

Confidential

S-Band Trial in Fuzhou

Video Recorder(H.264 Stream)

STiMi Modulator

Distribution Modulator Up Converter

Multiplexer

Ku-Band Dish1.2m

Gap Filler

S-Band Power Amplifier

Ku-Band Dish1.2m

Gap Filler

S-Band Power Amplifier

Confidential

CMMB Going Global

Middle-East North-Africa (MENA) under discussion United States ??South-East Asia ??…

Confidential

CMMB Evolution

Mobile broadcasting will drive mobile Internet (interactive broadcasting)Mobile Interactive TV in UHF/MMDS bands

Satellite &

TV towers

gap-fillers &

BTS

Broadcast

source

Two‐way

access two-way coverage

Core network

MID

2008-6-9