Mothers Instinct Exhibitors Pack[1][1]

Mothers InstinctManchester and Cheshires premier baby show

Exhibitor Pack

Sunday 28th November 2010

The Waterside Hotel & The Galleon Leisure Club

Wilmslow Road, Didsbury, Manchester M20 5WZ


Giving baby the best start at Mothers Instinct

Mothers Instinct has been launched, a unique show brought bringing quality businesses

from around the Cheshire and Manchester area together from the Pregnancy, Baby and

Toddler market. The idea is to offer a unique shopping experience, expert information,

advice and entertainment and deliver a great family day out.

RDA Events look to add value to our visitor experience by offering free entry, expert

advice and information teamed with great entertainment and we are always looking for

new opportunities to bring all relevant companies to the show for visitors to experience

and meet.

If you are in the nursery trade, a parent or parent-to-be then Mothers Instinct is the place

to be, a great day out for all of the family in the run up to Christmas and an essential part

of having a baby. On Sunday 28th November RDA Events presents Mothers Instinct at

The Waterside Hotel Didsbury. This Event is taking place in the luxurious hotel where

families and couples shop for products and services for babies and children. The event will

expose your business to potential new customers in a controlled environment which will

attract families with children of all ages from bump to baby to child. Children will be en-

tertained for the whole afternoon at the venue.\par

The event will be held from 12.00 until 5.00pm. The cost of exhibiting your business at the

show is £165.00. Exhibitors will be given an eight foot allocated space, giving plenty of

room to bring your products, equipment and rails to expose your business. There will be

an event show guide for guests to browse at their own leisure.

We are looking for suitable businesses to exhibit at the event covering areas from

conception to teenages. As christmas is approaching so near to the event companies who

have products and services to sell on the day will benefit from added revenue. All show

exhibitors will be separated off into three areas:

• Fertility treatment, baby scans, merchandise, pregnancy products, pregnancy

classes, Ante-natal activities, nurseries, baby classes.

• Toddler - merchandise, toddler classes and activities, health and fitness,

nurseries and childcare

• Children - parties and games, childcare and schools,merchandise,toys, books,

sports health care, healthy alternatives to food.

Due to the overwhelming response from our last event ‘Inspired’, exhibitors are advised to

contact us to allocate a space as soon as possible.


Visitor Profile

A quality audience - Mother’s Instinct will be the regions best consumer events entirely

dedicated to pregnancy, birth, babies and toddlers.

The show wil provide a unique live marketing channel to parents-to-be and new parents,

For selling, brand building, increasing awareness of products and services as well as

meeting new and existing customers face-to-face, there’s no better platform than

Mothers Instinct.

Mother Instinct is the first Baby of many shows organised by RDA Events which

consistently deliver a high volume of targeted individuals who come to see the very latest

must-have products, meet brands directly, get expert advice and information as well as

enjoying a fun day out with 96% of visitors saying they would recommend the show

Marketing Campaign

Getting visitors through the door - Your customers can't miss Mothers Instinct thanks

to powerful, results-driven and highly targeted campaigns incorporating press advertising,

radio promotion, point-of-sale, direct mail and new media.

Here is a selection of the marketing activities that take place at each RDA Events Show:

• Working with our title sponsors and associated press online and print, we have

a much larger reach to your core market

• Advertisements appearing in regional publication titles

• Visitor promotion leaflets to be inserted within local publication titles as well

as widespread distribution to associated businesses

• Community radio promotion on a targeted radio stations

• Targeted direct mail campaign to previous show attendees

• Web alliances, online marketing and email promotions

• Posters displayed in antenatal clinics, hospitals, crèches, GP’s surgeries, nurseries

and a number of other targeted locations

• Dedicated Show website - www.rdaevents.co.uk

• Joint promotional partnerships with a number of major brands

• Dedicated PR campaign with Idea Generation

For more information about the marketing campaign for the Show, contact Anna Stocks

on 07791 070 457


Why Exhibit?

The market

• 62,000 children under the age of 4 in the Greater Manchester/Cheshire area

• Event lies within very affluent area of south Manchester attracting visitors from

Didsbury, Bramhall, Cheadle, Gatley, Wilmslow, Aldery Edge, Prestbury, Knutsford,

Lymm, Tatton, Altrincham, Hale, Bowdon all ABC1 consumer types within a 20 minute

drive time to the Waterside Hotel

• 43,000 births each year in the Greater Manchester/Cheshire area

• Direct access to your target segment at a cost lower than a local advertisement

• Increase your brand awareness and drive sale with impulsive buying characteristics in

the run up to Christmas

The show

• Distribution of 50,000 flyers in key locations

• Local press, radio and online advertising to promote the show

• No hidden costs - we quote a single exhibition price for our offerings

• No entrance fee for guests, increasing footfall on the day

• A team with a strong event and marketing track record - specialists in creating enjoyable

and innovative events

The bottom line

• 100% access to the purchase decision makers for your offerings

• 92% of decision makers find exhibitions an ‘extremely useful source of purchasing

information’

• 78% of visitors to events intend to make a purchase

• 100% dedication and support from the team to help you achieve the best return

on your investment

For more information about the show or to express your interest in exhibiting contactAnna Stocks on 07791 070 457


The offerings - Exhibitor

Mothers Instinct offers various exhibitor and partner offerings, tailored to your

individual business needs with the ability to maximise return on investment:

Show presence - £165

• Eight foot exhibitors pitch with table provided

• Commercial capabilities (ability to sell your product on the day

• Inclusion within the show guide

• Distribution of marketing material

• Opportunity to network with and meet other businesses

• Ability to capture market research and sign-up for offerings

• Follow up database of customers enabling you to market attendees of the show

Title Sponsor - £350

• Sponsorship of one of the three categories:

• ‘Conception to Birth’, • ‘Baby to Toddler’ • ‘Pre-school - school’

• Awareness of your company/brand within advertising of the show

• Presence on the day with your business brand, flyers, leaflets, banners, pop-up displays

around entrance/key areas of the event

Show sponsor - £600

• Awareness of your company/brand within advertising of the show

• Your companys logo on the show guide

• Inclusive of literature into the event goody bag to be given to each attendee

• Presence on the day with your business brand, flyers, leaflets, banners, pop-up displays

around entrance/key areas of the event

Gift bag presence - £40

• Your businesses flyer/leaflet in each and every gift ‘goody’ bag

to be given to each visitor on the day

For more information about the show or to reserve your space, contact Anna Stocks on07791 070 457

Documents

Mothers Instinct Exhibitors Pack[1][1]