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The Worlds Most Respected Companies survey 2003:
Full Results
Welcome to this CD-ROM which contains the full results of the Financial Times/
PricewaterhouseCoopers Worlds Most Respected Companies survey.
This is the sixth such annual global survey of corporate reputation conducted jointly
by PwC and the FT.
The research draws on the views of more than 1,000 CEOs across 20 countries and
a selected cross-section of fund managers, non-governmental organisations (NGOs)
and media commentators.
The aim is to show which companies are truly setting the pace in building
reputational capital.
The categories on the left include an introductory article, which seeks to highlight some
of the key findings of the survey, and a brief analysis of the methodology.
The remaining menu items relate to the various survey categories and their results.
An analysis by
Kieran Poynter
Methodology
by Judith Nicholl and
Amanda Briars
Overall Results
Sector Results
Results within countries
Business Leaders
Shareholder Value
Corporate Social Responsibility
Integrity
Corporate Governance
More Print
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This resilience is all the more striking if
you look behind the findings and
examine the changing basis on which
CEOs and other respondents are
making their decisions. When our
CEOs are asked what factors drive
their choice, a comparison of the past
four surveys shows that factors such
as ethical responsibility, customerfocus and global reach are on a clear
upward track therefore becoming
steadily more influential in their
decisions. In contrast, the importance
of business strategy is still at the
same level as in 2000, while the
weighting accorded to vision has slumped during
the same period.
Such changes confirm a continuing re-evaluation
of why any particular company is respected or
trusted. Yet despite this moving target, the same
companies are able to claim high places in the
rankings year on year. To an extent, they are
changing and evolving as businesses. But far more
important is their consistent ability to present a
transparent, accurate and coherent picture of their
real drivers of value to all their various groups of
stakeholders. This in turn enables each of these
stakeholders to build a realistic view of what
makes these businesses tick, and why they areworthy of respect.
The ability of some businesses to present this all-
round view becomes all the clearer when the
findings gleaned from our CEO respondents are
compared with those from other stakeholder
groups. The Worlds Most Respected Companies
Surveyextends beyond CEOs to canvass the
views of fund managers, non-governmental
organisations (NGOs) and the media. The more
consistent a companys ranking across these
different constituencies, the more complete and
congruent its dialogue with stakeholders.
With this in mind, it is significant that fund
managers top four choices as companies thatcreate value for shareholders General Electric,
Berkshire Hathaway, IBM and Microsoft are all
ranked in CEOs top six companies for the same
category. This suggests that these companies are
impressing their peers in other boardrooms as well
as the investment community.
However, perhaps more surprising are the
similarities between the views of stakeholder
groups with contrasting agendas. When NGOs are
asked to nominate companies worldwide for
exhibiting good Corporate Social Responsibility,
the top two are Microsoft and IBM both of which
are also high up in CEOs rankings on CSR.
Interestingly, NGOs rank Coca-Cola and
McDonalds more highly for CSR than do CEOs.
Such findings appear to show two things. One is
that real transparency can build trust
simultaneously in very different stakeholder
constituencies with different and, some mighteven have thought, irreconcilable interests and
expectations. The second is that the leaders in
reputation worldwide are increasingly following an
approach based on responsiveness and
engagement, on issues where the delivery of
financial shareholder value has to be balanced with
wider ethical and reputational considerations.
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This approach is increasingly evident in all sectors,
including industries traditionally in NGOs sights such as
defence and mining. Whatever a companys area of activity,
it is in its interests to try and build long-term reputation
among all its stakeholders by giving clear and open
explanations of the basis of its business, and of the
commercial decisions it takes. Some people may not like
what it does but at least that dislike will be based on fact,
which is something it can control or influence, rather thanhearsay, which it cannot.
From our own experience of advising major companies, we
know that the majority now recognise many of these issues,
and are striving to move in the right direction. They know
that sound corporate values are a prerequisite, but that
building real long-term trust needs more: the right internal
processes for collecting and recording information about
their businesss real drivers of value and a framework for
communicating the relevant elements accurately, clearly,
effectively and coherently to all stakeholders. Also, it is
crucial that these processes and frameworks do not
become a bureaucratic hindrance, but a way of enabling
better and more responsive decision-making.
As a professional services firm, my own organisation also
has an absolute need to get all this right and we would be
the first to admit that we still have much to learn. It was
pleasing to find ourselves recognised in the top 50 of this
years rankings. But as a new member of this particular
club, we know there is much more for us to do before wecan emulate the corporations that have established
themselves in the upper reaches.
In reputation, as in other areas of business, sound ideas and a
good approach are a start. But the key is execution. And the
ability to keep on executing no matter what the economic
conditions or questions thrown at your business. These are
qualities that the consistent top performers in the Worlds
Most Respected Companies survey exhibit to the full.
Kieran Poynter is Chairman, PricewaterhouseCoopers LLP.
For more information, please visit www.valuereporting.com
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This is the sixth year we have conducted this
global survey of Chief Executive Officer (CEO)
opinion, and this year we have again
achieved interviews with more than 1000
respondents across 20 countries.
The core of the survey remains consistent
over time, identifying those companies and
business leaders globally that are mostrespected by their peers and the reasons for
those choices. In addition, to reflect the
increasingly competitive environment and
hence reputation required for companies to
succeed, we have identified companies which
are seen to excel in areas such as corporate
governance and social responsibility.
Firstly, chief executives were asked to
nominate which three companies in the world
they most respect. They were then asked to
select three companies that they most
respect in their industry sector in the world.
Next, each chief executive was asked to
identify which three business leaders they
most respect in the world. Each of these
questions was asked in all the previous
surveys. In each case, and for all subsequent
questions, respondents were asked to give
reasons for their nominations.
In the last three years of the survey CEOs
were also asked to nominate which three
companies best delivered on creating the
most value for their shareholders. To provide
a contrast to CEO opinion, this question wasalso asked to nearly 100 fund managers
worldwide.
For a successive year, CEOs were asked to
name three companies in their country or
region that they most respect and three
companies that demonstrate the most
integrity. Two new questions asked of CEOs
this year were to nominate three companies
in the world that have the most effective
corporate governance and the companies in
the world that best demonstrate their
commitment to corporate social responsibility.
To again provide a contrast to CEO opinion
approximately 90 media commentators and
non-governmental organisations (NGO)
Methodology
By Judith Nicholl and Amanda Briars, Research & Information, PricewaterhouseCoopers
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worldwide were asked the questions on integrity, corporate governance and corporate
social responsibility.
The fieldwork was undertaken between November and December 2003, principally by
telephone interview but in some cases by written questionnaire or face-to-face
interviews. As in previous years, the survey participants come not just from publicly-
quoted organisations but also from large subsidiaries and private companies across the
20 countries.
As in previous years, we were faced with the choice of weighting the data by GDP of
the respondents country (the only measure available across all respondents), or leaving
it untouched. Once again we decided to weight the data, both to ensure consistency
with previous years results, and to reflect that, rightly or wrongly, there are different
levels of global impact achieved by views expressed in different economies. This
approach applies to the CEO, fund manager and media/NGO surveys.
To ensure that we smooth out any single country bias, we have once again applied a
minimum qualification level of five nominations to each table, apart from the Worlds
Most Respected Companies by Industry Sector and within individual Country, where a
minimum of three nominations was required.
Importantly, we have analysed the unprompted
reasons given behind nominations, providing a
valuable insight into what factors drive respect for
companies and business leaders.
In summary, the methodology allows for an in-depth and credible look at the opinions of
global CEOs and other relevant stakeholders. It also provides the ability to track
changes in position for companies over time as well as the reasons behind why they are
being nominated.
Judith Nicholl & Amanda Briars
Research & Information, PricewaterhouseCoopers
As in previous years, the survey participants come not just
from publicly-quoted organisations but also from large
subsidiaries and private companies across the 20 countries.
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The Worlds Most Respected Companies: 1-29
Rank Rank Rank Rank Rank Rank Name Country Sector
1998 1999 2000 2001 2002 2003
1 1 1 1 1 1 General Electric US Electrical/Electronics
2 2 2 2 2 2 Microsoft US IT5 10 6 6 5 3 Toyota Japan Engineering
4 4 5 3 3 4 IBM US IT
17= 9 20 8 8 5 Wal-Mart US Retail
3 3 4 5 4 6 Coca-Cola US Food/Beverages
27= 7 19 25 10 7 Dell US IT
0 21= 14 20 27 8 Berkshire Hathaway US Financial
6 5 12 16 14 9 DaimlerChrysler Germany Engineering
24= 6 3 4 6 10 Sony Japan Consumer Goods
7 8 16 17 13 11 Nestl Switzerland Food/Beverages
11 17 10 11 7 12 General Motors US Engineering0 25 33 23 26 13 Disney US Media/Leisure
13 36= 0 24 17 14 BMW Germany Engineering
0 0 0 0 0 15 Honda Japan Engineering
0 38 42 26 24= 16 Exxon Mobil US Energy/Chemicals
24= 15 9 14 9 17 3M US Consumer Goods
17= 29= 0 19 55 18= Johnson & Johnson US Healthcare
14= 36= 13 27= 11 18= Procter & Gamble US Food/Beverages
0 41= 28= 31 30 20 LOral France Consumer Goods
0 0 0 0 16 21 DuPont US Energy/Chemicals
12 21= 23= 30 18 22 Royal Dutch/Shell Netherlands/UK Energy/Chemicals
0 0 0 18 21 23 Southwest Airlines US Transport
0 0 7 27= 23 24 Cisco Systems US IT
0 41= 27 37 35 25 Siemens Germany Electrical/Electronics
0 28 23= 21 20 26 BP UK Energy/Chemicals
0 0 0 0 73 27 Caterpillar US Engineering
35= 13 11 7 29 28 Nokia Finland Electrical/Electronics
14= 11 35 15 34 29 Hewlett-Packard US IT
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The Worlds Most Respected Companies: 30-59
Rank Rank Rank Rank Rank Rank Name Country Sector
1998 1999 2000 2001 2002 2003
17= 19 15 32 37 30 McDonalds US Media/Leisure
0 24 22 10 15 31 Citigroup US Financial0 26 0 39 32 32 Volkswagen Germany Engineering
0 0 0 0 78 33 PricewaterhouseCoopers US Financial
0 0 0 0 50 34 Nissan Japan Engineering
0 0 0 0 80 35 British Airways UK Transport
9= 29= 43 13 31 36 Ford US Engineering
0 0 40 36 38 37= Airbus (Subsidiary of EADS) France/Germany/UK/Spain Engineering
9= 12 8 9 36 37= Intel US IT
0 0 0 44 40 39 Porsche Germany Engineering
0 0 0 0 42 40 Samsung Korea Electrical/Electronics
0 0 0 41 0 41 HSBC UK/Hong Kong Financial
35= 20 37 47 12 42= Unilever Netherlands/UK Food/Beverages
0 0 28= 34 45 42= Virgin UK Transport
0 0 0 0 0 44 BASF Germany Energy/Chemicals
0 0 0 54 24= 45 Tesco UK Retail
0 0 0 51 53 46 Ikea Sweden Retail
0 0 0 0 56 47= Vodafone UK Telecoms
0 0 0 56 59 47= Philips Electronics Netherlands Electrical/Electronics
0 0 0 0 0 49 Danone France Food/Beverages
0 0 0 0 57= 50 Novartis Switzerland Healthcare
0 0 0 59 44 51 Apple US IT
0 0 0 0 48 52 Bosch Germany Engineering
0 0 0 42 57= 53= Bombardier Canada Engineering
0 32 30 45 49 53= SAP Germany IT
0 0 0 0 46 55 Bayer Germany Energy/Chemicals
0 0 0 55 39 56 Renault France Engineering
0 21= 58 0 0 57 Alcoa US Resources
0 0 0 0 71= 58 Total France Energy/Chemicals
0 0 18 48 71= 59 Nike US Consumer Goods
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The Worlds Most Respected Companies: 60-72
Rank Rank Rank Rank Rank Rank Name Country Sector
1998 1999 2000 2001 2002 2003
0 0 41 58 51 60= Oracle US IT
0 0 0 0 47 60= Ferrari Italy Engineering0 0 0 0 19 62= Marks & Spencer UK Retail
0 0 0 0 52 62= Deutsche Bank Germany Financial
0 0 0 0 0 64 Hennes & Mauritz (H&M) Sweden Retail
0 0 0 0 63= 65= Petrobras Brazil Energy/Chemicals
0 0 0 0 88 65= UBS Switzerland Financial
0 0 0 0 69 67 Pfizer US Healthcare
0 0 0 0 0 68 Inditex (Zara) Spain Retail
0 0 0 0 82 69 Boeing US Engineering
0 0 0 0 63= 70= Volvo Sweden Engineering
0 0 0 0 66 70= Cemex Mexico Property/Construction0 0 0 0 0 72= PSA Peugeot Citroen France Engineering
0 0 0 0 0 72= Red Bull Austria Food/Beverages
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Transport Companies
Consumer Goods Companies
Electrical/Electronics Companies
Energy/Chemicals Companies
Engineering Companies
Financial Companies
Healthcare Companies
IT Companies
Food/Beverages Companies
Media/Leisure Companies
Property/Construction Companies
Recruitment Companies
Resources Companies
Retail Companies
Telecoms Companies
Utilities Companies
The Worlds Most Respected Companies by Sector
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Consumer Goods Companies
Rank Rank Rank Rank Rank Rank
1998 1999 2000 2001 2002 2003 Company Country
2 2 1 1 1 1 Sony Japan
0 0 0 0 5 2 Nike US
1 1 3 3 0 3 3M US
0 0 2 2 4 4 LOral France0 4 4= 0 0 5 Whirlpool US
0 0 0 0 0 6 Miroglio Italy
0 0 0 0 0 7 Steel Case US
0 0 0 0 0 8 Adidas Germany
0 0 0 0 0 9 Herman Miller US
0 0 4= 0 0 10= Electrolux Sweden
0 0 0 0 3 10= Canon Japan
0 0 0 0 6 12 LG Korea
0 0 0 0 0 13 Henkel Germany
0 0 0 0 0 14 Balta Belgium
Electrical/Electronics Companies
Rank Rank Rank Rank Rank Rank
1998 1999 2000 2001 2002 2003 Company Country
1 1 2 1 1 1 General Electric US
4 4 4 2 2 2 Siemens Germany
0 3 1 3 5= 3 Nokia Finland0 5 6 5 4 4 Philips Electronics Netherlands
0 0 0 0 3 5 Samsung Korea
0 0 0 0 9 6 Delphi US
0 0 0 0 0 7 Infineon Technologies Germany
0 0 0 7= 10 8 Motorola US
0 0 0 0 0 9 Kaba Group Germany
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Energy/Chemicals Companies
Rank Rank Rank Rank Rank Rank
1998 1999 2000 2001 2002 2003 Company Country
2 1 3= 1 1 1 DuPont US
4 6 5= 3 2 2 BP UK
0 8= 7 8 5 3 BASF Germany
0 8= 1 7 7 4 Dow Chemical US
1 4 3= 4 3 5 Royal Dutch/Shell Netherlands/UK
0 0 0 0 8 6 Bayer Germany
0 2 5= 2 4 7 Exxon Mobil US
0 0 0 0 0 8 Norsk Hydro Norway
0 0 0 0 0 9 Bovis Lend Lease Pharmaceutical UK
0 8= 0 0 0 10 Akzo Nobel Netherlands
0 0 0 0 0 11 Cemig Brazil
0 0 0 0 0 12 Electrabel Belgium
0 0 0 0 0 13 Williams US
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Engineering Companies
Rank Rank Rank Rank Rank Rank
1998 1999 2000 2001 2002 2003 Company Country
1 1 1 1 1 1 Toyota Japan
4= 2 2 9 5 2 Daimler Chrysler Germany
0 0 0 0 0 3 Airbus (Subsidiary of EADS) France/Germany/UK/Spain
0 0 9= 3 6 4 BMW Germany
0 0 0 0 0 5 Nissan Japan
0 0 0 0 0 6 Lockheed Martin US
0 6= 0 8 0 7 Volkswagen Germany
0 0 0 0 0 8 Bechtel US
0 0 4= 7 7 9 Caterpillar US
0 3 6= 4 4 10 Honda Japan
0 0 0 0 16= 11 Ford US
2 0 0 13= 2 12 General Motors US
0 9= 0 6 0 13 Boeing US
0 0 9= 0 0 14 Renault France=6 0 9= 2 3 15 ABB Switzerland/Sweden
0 0 0 0 0 16 Honeywell US
0 0 0 0 0 17= Alcan Canada
0 0 0 0 0 17= Osram (Subsidiary of Siemens) Germany
0 0 0 0 0 19= Keller Group UK
6= 4= 3 12 8 19= Bosch Germany
0 0 0 11 11 21 Porsche Germany
0 0 6= 0 0 22 Volvo Sweden
0 0 6= 5 9 23 Michelin France
0 0 0 0 13 24 Pirelli Italy0 0 0 0 0 25 POSCO Korea
0 0 0 0 0 26 Jacobs US
0 0 0 0 0 27 Alstom France
0 0 0 0 0 28 Nippon Steel Japan
0 0 0 0 0 29 Scania Sweden
0 0 0 0 0 30 Assa Abloy Sweden
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Financial Companies
Rank Rank Rank Rank Rank Rank
1998 1999 2000 2001 2002 2003 Company Country
1 1 1 1 1 1 Citigroup US
0 10= 0 8 0 2 Berkshire Hathaway US
0 8= 7 2 2 3 AIG US
9 0 14= 12 0 4 Allianz Germany
0 5= 5 4 5 5 HSBC UK/Hong Kong
0 0 0 0 0 6 PricewaterhouseCoopers US
5= 8= 14= 5 0 7 JP Morgan US
0 0 0 0 0 8 KPMG US
4 5= 3= 9 7 9 Goldman Sachs US
8 0 9 6 8 10 Deutsche Bank Germany
0 0 0 0 6 11 Ernst and Young US
0 0 0 0 0 12= Accenture US
0 0 14= 13 4 12= UBS Switzerland
0 0 0 0 0 14 Deloitte US
Food/Beverages Companies
Rank Rank Rank Rank Rank Rank
1998 1999 2000 2001 2002 2003 Company Country
2 1= 4 4 7 1 Coca-Cola US
1 1= 2 1 4 2= Nestl Switzerland
3 4 3 2 2 2= Procter & Gamble US
0 7= 6= 5 1 4 Unilever Netherlands/UK
0 9= 5 8 8= 5 Danone France
0 9= 1 7 16 6 PepsiCo US
6= 7= 8= 11 12 7 Cargill US
0 3 8= 10 17 8 Heineken Netherlands
0 0 0 9 0 9 Ferrero Italy
0 0 0 0 0 10 Grupo Industrial Bimbo Mexico
0 0 0 0 13= 11 Cadbury Schweppes UK
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Healthcare Companies
Rank Rank Rank Rank Rank Rank
1998 1999 2000 2001 2002 2003 Company Country
3 1 1 1 2 1 Pfizer US
1= 6 3= 4 3 2 GlaxoSmithKline UK
0 3 0 6= 4 3 Novartis Switzerland
0 5 3= 3 1 4= Johnson & Johnson US
1= 2 2 2 5 4= Merck US
IT Companies
Rank Rank Rank Rank Rank Rank
1998 1999 2000 2001 2002 2003 Company Country
0 5 0 4 3 1 Dell US
2 2 5 1 7 2 Hewlett-Packard US
1 6= 2 2 1 3 IBM US
0 0 4 6 4 4 Cisco Systems US
4 1 1 3 2 5 Microsoft US
0 3 3 5 5 6 Intel US
0 0 9 9 9 7 Oracle US
0 0 0 0 0 8 Schlumberger US
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Media/Leisure Companies
Rank Rank Rank Rank Rank Rank
1998 1999 2000 2001 2002 2003 Company Country
3= 4 4= 4 0 1 Fox (Subsidiary of News Corporation) US
3= 2 1= 2 0 2 McDonalds US
6 0 4= 1 3 3 Time Warner US
7 1 1= 3 1 4 Disney US
1= 0 1= 5 0 5 Bertelsmann Germany
0 0 0 9 5 6 New York Times US
0 0 0 0 4 7 BBC UK
Property/Construction Companies
Rank Rank Rank Rank Rank Rank
1998 1999 2000 2001 2002 2003 Company Country
0 0 0 0 0 1 Balfour Beatty UK
0 0 0 1 5 2 Skanska Sweden
0 0 0 0 4 3 Saint Gobain France
0 0 1 2 7 4 Lafarge France
0 0 0 5= 9 5 Bouygues France
0 0 0 0 0 6 Hilti Liechtenstein
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Recruitment Companies
Rank Rank Rank Rank Rank Rank
1998 1999 2000 2001 2002 2003 Company Country
0 0 0 0 0 1 Adecco Switzerland
0 0 0 0 0 2 Randstad Netherlands
Resources Companies
Rank Rank Rank Rank Rank Rank
1998 1999 2000 2001 2002 2003 Company Country
0 1 1 1 9 1 Alcoa US
0 0 0 0 4= 2 BHP Billiton UK/Australia
0 0 0 0 1 3 Stora Enso Finland
0 0 0 0 7= 4 UPM Kymmene Finland
0 0 0 0 11 5 SCA Sweden
0 3 0 4 6 6 International Paper US
Retail Companies
Rank Rank Rank Rank Rank Rank
1998 1999 2000 2001 2002 2003 Company Country
1 1 1 1 2 1 Wal-Mart US
0 0 0 0 1 2 Marks & Spencer UK
0 0 4 5 0 3 Tesco UK
0 4 3 2 3 4 Carrefour France
0 0 0 0 4 5 Ikea Sweden
0 0 0 0 6 6 Inditex (Zara) Spain
0 0 0 0 0 7 Gucci Italy
0 0 0 0 8= 8 Hennes and Mauritz (H&M) Sweden
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Telecoms Companies
Rank Rank Rank Rank Rank Rank
1998 1999 2000 2001 2002 2003 Company Country
0 4 6 0 0 1 AT&T US
0 0 0 0 0 2 Alcatel France
Utilities Companies
Rank Rank Rank Rank Rank Rank
1998 1999 2000 2001 2002 2003 Company Country
0 0 0 0 0 1 Electricit de France (EDF) France
0 0 0 0 1 2 RWE Germany
0 0 0 0 0 3 COPEL Brazil
Transport Companies
Rank Rank Rank Rank Rank Rank
1998 1999 2000 2001 2002 2003 Company Country
0 0 5= 2 1 1 Federal Express US
0 0 0 0 0 2 Exel UK
0 0 3 7 0 3 Deutsche Post Germany
0 2 5= 1 2 4 UPS US
0 0 4 3 0 5 Lufthansa Germany
0 0 1 5 0 6 Singapore Airlines Singapore
0 0 0 0 0 7 Southwest Airlines US
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The Worlds Most Respected Companies within countries
Austria
Australia
Belgium
Brazil
Canada
France
Germany
China
India
Italy
Japan
Korea
Mexico
Russia
Netherlands
Spain
Sweden
Switzerland
United Kingdom
United States
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Belgium
Rank Rank Name Sector
2002 2003
3 1 Interbrew Food/Beverages
1 2 Solvay Healthcare
0 3 Colruyt Retail
6= 4= Delhaize Retail
5 4= Jansens Pharmaceuticals Healthcare
9 6 Belgacom Telecoms
2 7= UCB Healthcare
0 7= KBC Bank Financial
6= 9= Bekhaert Engineering
6= 9= Fortis Financial
0 11 Telenet Telecoms
4 12= Omega Pharmaceuticals Healthcare
0 12= Van de Velde Consumer Goods
Brazil
Rank Rank Name Sector
2002 2003
2= 1 Votorantim Resources
1 2 Petrobras Energy/Chemicals
0 3 Banco Itau Financial
2= 4 Gerdau Resources
2= 5 Vale do rio doce Resources
5= 6 Embraer Engineering
0 7 Bradesco Financial
7= 8 Po de Accar Retail
0 9 Cemig Energy/Chemicals
Canada
Rank Rank Name Sector
2002 2003
2 1 Bombardier Engineering1 2 Royal Bank of Canada Financial
0 3 Magna International Engineering
0 4= Bank of Nova Scotia Financial
0 4= Dofasco Engineering
0 6= Nortel Networks Telecoms
0 6= Bell Canada Telecoms
0 8 Maple Leaf Foods Food/Beverages
China
Rank Rank Name Sector
2002 2003
1 1 Haier Group Consumer Goods
2 2 The Legend Group (Lenovo) IT
5 3 TCL Electrical/Electronics
0 4 Baosteel Group Engineering
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France
Rank Rank Name Sector
2002 2003
1 1 LOral Consumer Goods
3 2 Danone Food/Beverages
4 3 PSA Peugeot Citroen Engineering
2 4 Renault Engineering
9= 5 Total Energy/Chemicals
0 6 Airbus (Subsidiary of EADS) Engineering
12= 7= Michelin Engineering
9= 7= Air France Transport
9= 7= Carrefour Retail
0 10= Vinci Property/Construction
0 10= BNP Paribas Financial
0 12= Bouygues Property/Construction
6= 12= Auchan Retail
0 12= Lafarge Property/Construction
Germany
Rank Rank Name Sector
2002 2003
1 1 DaimlerChrysler Engineering
2 2 BMW Engineering
3 3 Porsche Engineering
5 4 Siemens Electrical/Electronics
6 5 Volkswagen Engineering
0 6 Puma Consumer Goods
4 7 SAP IT
0 8= Bayer Energy/Chemicals
0 8= Beiersdorf Healthcare
9= 10 Deutsche Bank Financial
India
Rank Rank Name Sector
2002 2003
2 1 Infosys Technologies IT
1 2 Reliance Industries Energy/Chemicals
9= 3= Tata Iron and Steel Engineering
3 3= Hindustan Lever
(Subsidiary of Unilever) Food/Beverage
4 3= Tata Eng and Locomotive Engineering
8 6 Ranbaxy Laboratories Healthcare
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Italy
Rank Rank Name Sector
2002 2003
3 1 Ferrari Engineering
2 2 Pirelli Telecom Italia TIM Telecom
10 3 Luxottica Consumer Goods
1 4 Barilla Food/Beverages
5 5 Ferrero Food/Beverages
6 6 Benetton Retail
8 7 Eni Energy/Chemicals
12 8 Armani Retail
0 9= Generali Financial
0 9= UniCredit Financial
0 11= Della Valle Financial
0 11= Merloni Consumer Goods
0 13 Enel Utilities
0 14 Agip Petroli (Subsidiary of Eni) Energy/Chemicals
Japan
Rank Rank Name Sector
2002 2003
1 1 Toyota Engineering
4= 2 Canon Consumer Goods
2 3 Sony Consumer Goods
0 4 Shin Etsu Engineering
4= 5= Kao Consumer Goods
0 5= Takeda Healthcare
0 7 Keyence Electrical/Electronics
3 8 Honda Engineering
Korea
Rank Rank Name Sector
2002 2003
1 1 Samsung Electrical/Electronics
2= 2 Pohang Iron and Steel Corp Engineering
4 3 Yuhan Corporation Healthcare
5= 4 Hyundai Motor Corp Engineering
5= 5= LG Consumer Goods
8 5= SK Corp & Steel Engineering
Mexico
Rank Rank Name Sector
2002 2003
1 1 Cemex Property/Construction
0 2 Telmex Telecoms
2 3 Grupo Industrial Bimbo Food/Beverage
5 4 Coca-Cola Femsa Food/Beverage
0 5 Televisa Media/Leisure
4 6 Grupo Modelo Food/Beverage
8 7= Vitro Engineering
0 7= Wal-Mart Retail
0 9 Carso Consumer goods
6 10= Alfa Engineering
0 10= GEO Grupo casas Property/Construction
0 12 Telcel Telecoms
7 13 Pemex Petroleos Mexicano Energy/Chemicals More
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Netherlands
Rank Rank Name Sector
2002 2003
2 1 Royal Dutch/Shell Energy/Chemicals
1 2 Unilever Food/Beverages
3 3 Philips Electronics Electrical/Electronics
6 4= KLM Royal Dutch Airlines Transport
5 4= Heineken Food/Beverages
0 6= ABN AMRO Financial
0 6= Akzo Nobel Financial
0 8= DSM Healthcare
0 8= ING Groep BV Financial
0 10 IBM (Global Services) IT
0 11= Rabobank Financial
0 11= KPN Telecoms
Russia
Rank Rank Name Sector
2002 2003
1 1 Gazprom Energy/Chemicals
2 2 EES Rossii (UESR) Utilities
3 3 LUKOIL Energy/Chemicals
5 4 Yukos Oil Energy/Chemicals
4 5 Baltika Food/Beverages
0 6 Tyumen Oil Company (TNK) Energy/Chemicals
0 7= Sberbank Financial
0 7= VimpelCom Telecoms
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Spain
Rank Rank Name Sector
2002 2003
2 1 El Corte Ingles Retail
1 2 Telefnica Telecoms
3 3 Inditex (Zara) Retail
5= 4 Repsol YPF Energy/Chemicals
4 5 Banco Santander Financial
12 6 Endesa Utilities
9= 7 ACS-Dragados Property/Construction
7 8 BBVA Financial
5 9 Iberia Air Transport
9= 10 Iberdrola Utilities
Switzerland
Rank Rank Name Sector
2002 2003
1 1 Nestl Food/Beverages
2 2 Novartis Healthcare
3 3 UBS Financial
5 4 Swatch Group Consumer Goods
0 5 Roche Healthcare
0 6 Migros Consumer Goods
Sweden
Rank Rank Name Sector
2002 2003
2 1 Ikea Retail
3 2 Hennes & Mauritz (H&M) Retail
1 3 Volvo Engineering
0 4= Vida Engineering
5= 4= Scania Engineering
9= 6 Tetra Pak Resources
9= 7 SCA Resources
7= 8= SKF Engineering
5= 8= AstraZeneca Healthcare
12= 10 Ericsson Electrical/Electronics
12= 11 ABB Engineering
12= 12 Electrolux Consumer Goods
9= 13= Svenska Handelsbanken Financial
0 13= ICA Handlarna Retail
8/8/2019 Most Respected Companies 2003
26/42
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UK
Rank Rank Name Sector
2002 2003
2 1 Marks & Spencer Retail
3 2 Tesco Retail
1 3 British Petroleum Energy/Chemicals
4 4 Virgin Transport
0 5 Royal Bank of Scotland Financial
0 6= Barrett Construction Property/Construction
7 6= Rolls Royce Engineering
5 8= Royal Dutch/Shell Energy/Chemicals
0 8= easyJet Transport
0 10= HSBC Financial
0 10= ICI Energy/Chemicals
0 10= Eurotunnel Transport
0 13 GlaxoSmithKline Healthcare
6 14 British Airways Transport
US
Rank Rank Name Sector
2002 2003
2= 1 General Electric Electrical/Electronics
1 2 Microsoft IT
0 3 IBM IT
4 4 Wal-Mart Retail
0 5 Berkshire Hathaway Financial
2 6= General Motors Engineering
0 6= Dell IT
0 8 Honda Engineering
0 9= Pfizer Pharmaceuticals
0 9= Exxon Mobil Energy/Chemicals
0 11 Hewlett-Packard IT
8/8/2019 Most Respected Companies 2003
27/42
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The Worlds Most Respected Business Leaders: 1-29
Rank Rank Rank Rank Rank Rank Name Company
1998 1999 2000 2001 2002 2003
2 2 2 2 1 1 Bill Gates Microsoft
8 6 6 3 5 2 Warren Buffett Berkshire Hathaway1 1 1 1 2 3 Jack Welch (retired) General Electric
0 0 0 20 7 4 Carlos Ghosn Nissan
15 7 15 7 6 5 Hiroshi Okuda Toyota
0 5 10 8 4 6 Michael Dell Dell
4 3 3 4 3 7 Lou Gerstner (retired) IBM
7 8 11 5 13 8 Nobuyuki Idei Sony
0 0 29 17 22 9 Carly Fiorina Hewlett-Packard
0 0 0 0 0 10 Jeffrey Immelt General Electric
0 21= 5 10 15 11 Richard Branson Virgin
3 4 9 24 14 12 Jrgen Schrempp DaimlerChrysler
0 12 19= 29 12 13 Steve Jobs Apple
0 0 0 38 19 14 Wendelin Wiedeking Porsche
0 0 0 0 9 15 Takeo Fukui Honda
0 0 0 30 21 16 Lindsay Owen-Jones LOral
0 0 0 0 0 17 Sam Walton Wal-Mart
10 9 8 9 16 18 John Browne BP
0 0 0 0 40 19 Jack Smith (retired) General Motors
0 23 17 33 35= 20= Rupert Murdoch News Corporation
0 29= 0 15 41 20= Michael Eisner Disney
0 0 0 0 32 22= Jong-Yong Yun Samsung
0 0 0 0 8 22= Alan Greenspan Federal Reserve
0 0 0 19 26 24 Marco Trochetti Provera Pirelli
0 0 0 0 10 25 William Ford Ford
0 0 0 0 35= 26 Carlos Slim Hel Telefonos de Mexico (Telmex)
0 0 0 0 11 27= Lee Scott Jnr Wal-Mart
0 0 0 27 28 27= Heinrich von Pierer Siemens
0 0 0 0 29 29 Douglas Daft Coca-Cola
8/8/2019 Most Respected Companies 2003
28/42
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The Worlds Most Respected Business Leaders: 30-54
Rank Rank Rank Rank Rank Rank Name Company
1998 1999 2000 2001 2002 2003
0 0 0 0 0 30 Terry Leahy Tesco
0 0 0 0 0 31 Alessandro Profumo UniCredit0 0 0 0 0 32= Jeff Bezos Amazon
0 0 0 0 0 32= Jochen Zeitz Puma
0 0 0 0 0 34 Luca di Montezemolo Ferrari
0 0 0 0 45= 35 Nandan Mohan Nilekani Infosys Technologies
0 0 0 0 0 36 Jose Castellano Rios Inditex (Zara)
0 0 0 0 18 37 Jose Ermirio de Moraes Neto Votorantim
0 0 0 0 17 38= Niall Fitzgerald Unilever
0 0 0 0 44 38= Daniel Vasella Novartis
0 15= 0 16 27 40= Ferdinand Pich Volkswagen
0 0 0 32 24= 40= Peter Brabeck-Letmathe Nestl0 0 0 0 33= 40= Mukesh Ambani Reliance Industries
0 0 0 0 0 43 Jung-Keun Cha Yuhan Corporation
0 0 0 0 39 44 Louis Schweitzer Renault
0 0 16 23 48= 45 Chris Gent Vodafone
0 0 0 0 0 46 Paul Tellier Bombardier
0 20 12 12 20 47 Jorma Ollila Nokia
0 0 0 0 0 48 Roger Holmes Marks & Spencer
20 21= 14 25 24= 49 Sanford Weill Citigroup
0 0 0 0 0 50 Henri de Castries Axa
0 0 0 0 30= 51 Josef Ackermann Deutsche Bank
0 0 0 0 0 52= Lorenzo Zambrano Cemex
0 0 0 0 0 52= Daniel Servitje Montull Grupo Industrial Bimbo
0 0 0 0 0 54 Anatoly Chubais EES Rossii (UESR)
8/8/2019 Most Respected Companies 2003
29/42
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The Worlds Most Respected Business Leaders: 55-63
Rank Rank Rank Rank Rank Rank Name Company
1998 1999 2000 2001 2002 2003
0 0 0 0 0 55 Dietrich Mateschitz Red Bull
0 0 0 0 37 56 Ingvar Kamprad Ikea0 0 0 0 0 57 Simon Kukes Yukos Oil
0 0 0 0 0 58 Nicolas Hayek Swatch Group
0 0 0 0 0 59 Michael OLeary Ryanair
0 0 0 0 0 60= George Soros Soros Group
0 0 0 0 0 60= Peter Wuffli UBS
0 0 0 0 23 62 Helmut Panke BMW
0 0 0 0 0 63= Leif Johansson Volvo
0 0 0 0 47 63= Jrgen Dormann ABB
8/8/2019 Most Respected Companies 2003
30/42
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CEOs Companies that create the most value for their shareholders: 1-28
Rank Rank Rank Name Country Sector
2001 2002 2003
2 1 1 Microsoft US IT
1 2 2 General Electric US Electrical/Electronics14 5 3 Wal-Mart US Retail
4 3 4 IBM US IT
10 4 5 Toyota Japan Engineering
3 8 6 Berkshire Hathaway US Financial
6 6 7 Coca-Cola US Food/Beverages
8 10 8 Citigroup US Financial
19 26 9 Intel US IT
5 19= 10 Sony Japan Consumer Goods
9 11 11 General Motors US Engineering
15 23 12 Nokia Finland Electrical/Electronics13 7 13 Exxon Mobil US Energy/Chemicals
7 29= 14 Cisco Systems US IT
12 22 15 BP UK Energy/Chemicals
21 14= 16 LOral France Consumer Goods
23 16= 17 Procter & Gamble US Food/Beverages
16 32 18 Johnson & Johnson US Healthcare
18 0 19 Dell US IT
17 9 20 Royal Dutch/Shell Netherlands/UK Energy/Chemicals
0 21 21 BMW Germany Engineering
38= 27 22 DaimlerChrysler Germany Engineering
20 16= 23 3M US Consumer Goods
0 18 24 Porsche Germany Engineering
22 33 25 HSBC UK/Hong Kong Financial
0 28 26 Hewlett-Packard US IT
0 38 27 DuPont US Energy/Chemicals
0 24 28= GlaxoSmithKline UK Healthcare
28 25 28= SAP Germany IT
8/8/2019 Most Respected Companies 2003
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Rank Rank Rank Name Country Sector
2001 2002 2003
0 34 30 Novartis Switzerland Healthcare
0 29= 31 Siemens Germany Electrical/Electronics38= 13 32= Pfizer US Healthcare
0 36= 32= Reliance Industries India Energy/Chemicals
29 19= 34 Nestl Switzerland Food/Beverages
24 39 35 Oracle US IT
0 12 36 Unilever Netherlands/UK Energy/Chemicals
0 0 37 Puma Germany Consumer Goods
0 43= 38 Samsung Korea Consumer Goods
32 35 39 Vodafone UK Telecoms
0 0 40 Deutsche Bank Germany Financial
30 0 41 McDonalds US Media/Leisure
0 0 42 Total France Energy/Chemicals
0 40 43 Petrobras Brazil Energy/Chemicals
0 31 44 Ford US Engineering
0 0 45 Yukos Oil Russia Energy/Chemicals
0 0 46 Gazprom Russia Energy/Chemicals
30= 46 47 UBS Switzerland Financial
0 0 48 EES Rossii (UESR) Russia Energy/Chemicals
0 0 49 Telefonos de Mexico (Telmex) Mexico Telecoms
0 0 49 Cemex Mexico Engineering
0 0 51 ING Direct Netherlands Financial
CEOs Companies that create the most value for their shareholders: 30-51
8/8/2019 Most Respected Companies 2003
32/42
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Fund Managers Companies that create the most value for their shareholders
1 2 1 General Electric US Electrical/Electronics
0 0 2 Berkshire Hathaway US Financial7 3 3 IBM US IT
2 1 4 Microsoft US IT
0 0 5 Vodafone UK Telecoms
10 6 6 Nokia Finland Electrical/Electronics
0 0 7 Citigroup US Financial
0 4 8 General Motors US Engineering
15 5 9 Coca-Cola US Food/Beverages
0 0 10 British American Tobacco UK Consumer Goods
Rank Rank Rank Name Country Sector
2001 2002 2003
CEOs Companies that best demonstrate their commitment
8/8/2019 Most Respected Companies 2003
33/42
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Rank Rank Rank Name Country Sector
2001 2002 2003
9 21 1 Microsoft US IT
3 2 2 Toyota Japan Engineering6 23 3 General Electric US Electrical/Electronics
10 7 4 IBM US IT
1 1 5 BP UK Energy/Chemicals
14 4 6 Honda Japan Engineering
18 29 7 Sony Japan Consumer Goods
0 5 8 Greenpeace UK
37= 10 9 Nestl Switzerland Food/Beverage
0 0 10 Berkshire Hathaway US Financial
36 30 11 General Motors US Engineering
2 3 12 Royal Dutch/Shell Netherlands/UK Energy/Chemicals12 17 13 Procter & Gamble US Food/Beverage
25 8 14 Johnson & Johnson US Healthcare
16 15 15 Ford US Engineering
0 0 16 Wal-Mart US Retail
34 24 17 Disney US Media/Leisure
31 42= 18 McDonalds US Media/Leisure
24 16 19 Volvo Sweden Engineering
35 18 20 Coca-Cola US Food/Beverage
7 6 21 Ricoh Japan Electrical/Electronics
17 9 22 Exxon Mobil US Energy/Chemicals
5 11 23 DuPont US Energy/Chemicals
23 20 24 3M US Consumer Goods
0 0 25 Bosch Germany Engineering
20 31= 26 Volkswagen Germany Engineering
11 19 27 The Body Shop UK Retail
0 14 28 Ikea Sweden Retail
29= 39 29 Unilever Netherlands/UK Food/Beverage
CEOs Companies that best demonstrate their commitmentto corporate social responsibility: 1-29
CEOs Companies that best demonstrate their commitment
8/8/2019 Most Respected Companies 2003
34/42
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Rank Rank Rank Name Country Sector
2001 2002 2003
0 34 30 BMW Germany Engineering
0 0 31 Danone France Food/Beverage0 45 32 Philips Electronics Netherlands Electrical/Electronics
0 0 33 Unicef US
0 0 34 Tata Steel India Engineering
0 24 35 GlaxoSmithKline UK Healthcare
32= 27 36 Bayer Germany Energy/Chemicals
19 36= 37 Siemens Germany Electrical/Electronics
0 0 38 Grupo Industrial Bimbo Mexico Food/Beverage
0 36= 39 Petrobras Brazil Energy/Chemicals
0 0 40 Red Cross (ICRC) Switzerland
8 28 41 DaimlerChrysler Germany Engineering0 0 42 Yuhan Corporation Korea Healthcare
0 0 43 Nike US Consumer Goods
0 25= 44 Total France Energy/Chemicals
0 0 45= Hewlett-Packard US IT
0 0 45= ENI Italy Energy/Chemicals
0 0 47 Pfizer US Healthcare
0 0 48= Samsung Korea Electrical/Electronics
0 47 48= Novartis Switzerland Healthcare
0 0 50 Bradesco Brazil Financial
0 31= 51 Nokia Finland Electrical/Electronics
0 0 52 Televisa Mexico Media/Leisure
0 0 53 Telefonos de Mexico (Telmex) Mexico Telecoms
0 0 54 Gazprom Russia Energy/Chemicals
CEOs Companies that best demonstrate their commitmentto corporate social responsibility: 30-54
NGOs Companies that best demonstrate their commitment
8/8/2019 Most Respected Companies 2003
35/42
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20 2 1 Microsoft US IT
0 6 2 IBM US IT0 0 3 Ikea Sweden Retail
0 0 4 Campbell Soup Company US Food/Beverage
0 0 5 The Body Shop UK Retail
0 0 6 DaimlerChrysler Germany Engineering
0 0 7 McDonalds US Media/Leisure
0 0 8 Coca-Cola US Food/Beverage
Rank Rank Rank Name Country Sector
2001 2002 2003
NGOs Companies that best demonstrate their commitmentto corporate social responsibility
CEOs Companies that demonstrate the most integrity: 1 29
8/8/2019 Most Respected Companies 2003
36/42
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CEOs Companies that demonstrate the most integrity: 1-29
1 1 General Electric US Electrical/Electronics
2 2 Toyota Japan Engineering3 3 Microsoft US IT
4 4 IBM US IT
20 5 Johnson & Johnson US Healthcare
21 6 Berkshire Hathaway US Financial
5 7 Wal-Mart US Retail
7 8 General Motors US Engineering
36 9 DuPont US Energy/Chemicals
14 10 Nestl Switzerland Food/Beverages
6 11 Coca-Cola US Food/Beverages
29 12 Honda Japan Engineering9 13 Procter & Gamble US Food/Beverages
23 14 Sony Japan Consumer Goods
18 15 Ford US Engineering
8 16 BMW Germany Engineering
17 17 Dell US IT
31 18 Hewlett-Packard US IT
24 19 BP UK Energy/Chemicals
30 20 Nokia Finland Electrical/Electronics
37 21 Deutsche Bank Germany Financial
19 22 DaimlerChrysler Germany Engineering
16 23 Volkswagen Germany Engineering
35 24 Ikea Sweden Retail
13 25 Royal Dutch/Shell Netherlands/UK Energy/Chemicals
42 26 Disney US Media/Leisure
27 27 Siemens Germany Electrical/Electronics
11 28 Citigroup US Financial
15 29 Exxon Mobil US Energy/Chemicals
Rank Rank Rank Name Country Sector
2001 2002 2003
CEOs Companies that demonstrate the most integrity: 30 48
8/8/2019 Most Respected Companies 2003
37/42
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CEOs Companies that demonstrate the most integrity: 30-48
32 30 Intel US IT
12 31 Unilever Netherlands/UK Food/Beverages22 32 HSBC UK/Hong Kong Financial
25= 33 The Body Shop UK Retail
10 34 PricewaterhouseCoopers US Financial
40 35 Bayer Germany Energy/Chemicals
25= 36 Porsche Germany Engineering
0 37 LOral France Consumer Goods
0 38 Yuhan Corporation Korea Healthcare
0 39 Grupo Industrial Bimbo Mexico Food/Beverages
0 40 Tesco UK Retail
0 41 Greenpeace UK0 42 Barilla Italy Consumer Goods
0 43 Pfizer US Healthcare
45= 44 Volvo Sweden Engineering
0 45 ING Direct Netherlands Financial
0 46 Televisa Mexico Media/Leisure
0 47 Philips Electronics Netherlands Electrical/Electronics
0 48 UBS Switzerland Financial
Rank Rank Name Country Sector
2002 2003
NGOs Companies that demonstrate the most integrity
8/8/2019 Most Respected Companies 2003
38/42
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0 1 C&A Belgium Retail
0 2 Microsoft US IT0 3 IBM US IT
0 4 DaimlerChrysler Germany Engineering
0 5 Coca-Cola US Food/Beverages
0 6 General Electric US Electrical/Electronics
0 7 The Body Shop UK Retail
Rank Rank Name Country Sector
2002 2003
NGOs Companies that demonstrate the most integrity
CEOs Companies that have the most effective corporate governance: 1-28
8/8/2019 Most Respected Companies 2003
39/42
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1 General Electric US Electrical/Electronics
2 IBM US IT3 Toyota Japan Engineering
4 Microsoft US IT
5 Berkshire Hathaway US Financial
6 Sony Japan Consumer Goods
7 Wal-Mart US Retail
8 Ford US Engineering
9 General Motors US Engineering
10 Coca-Cola US Food/Beverages
11 BP UK Energy/Chemicals
12 Citigroup US Financial
13 Nestl Switzerland Food/Beverages
14 BMW Germany Engineering
15 Intel US IT
16 DuPont US Energy/Chemicals
17 Exxon Mobil US Energy/Chemicals
18 Volkswagen Germany Engineering
19 3M US Consumer Goods
20 Cisco Systems US IT
21 Procter & Gamble US Food/Beverages
22 Hewlett-Packard US IT
23 Renault France Engineering
24 DaimlerChrysler Germany Engineering
25= Samsung Korea Consumer Goods
25= Unilever Netherlands/UK Energy/Chemicals
27 Siemens Germany Electrical/Electronics
28 Dell USA IT
Rank Name Country Sector
2003
CEOs Companies that have the most effective corporate governance: 1 28
CEOs Companies that have the most effective corporate governance: 29-47
8/8/2019 Most Respected Companies 2003
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29 Royal Dutch/Shell Netherlands/UK Energy/Chemicals
30 LOral France Consumer Goods
31 McDonalds US Media/Leisure
32 Bayer Germany Energy/Chemicals
33 Deutsche Bank Germany Financial
34 Nokia Finland Electrical/Electronics
35 HSBC UK/Hong Kong Financial
36 Tesco UK Retail
37 Pirelli Italy Engineering
38 UBS Switzerland Financial
39 Ferrari Italy Engineering
40= Grupo Industrial Bimbo Mexico Food/Beverages40= Marks & Spencer UK Retail
42= Royal Bank of Scotland UK Financial
42= Ikea Sweden Retail
44 Interbrew Belgium Food/Beverages
45 Gazprom Russia Energy/Chemicals
46 Novartis Switzerland Healthcare
47= Telefonos de Mexico (Telmex) Mexico Media/Leisure
47= Volvo Sweden Engineering
Rank Name Country Sector
2003
CEOs Companies that have the most effective corporate governance: 29-47
NGOs Companies that have the most effective corporate governance
8/8/2019 Most Respected Companies 2003
41/42
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NGOs Companies that have the most effective corporate governance
1 Credit Suisse Switzerland Financial
2 Microsoft US IT
3 DaimlerChrysler Germany Engineering
4 BMW Germany Engineering
5 General Electric US Electrical/Electronics
6 IBM US IT
Rank Name Country Sector
2003
8/8/2019 Most Respected Companies 2003
42/42
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