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"Morris, Caitlin" <[email protected]>
National Physical Activity Society Webinar
The Active Schools Movement: Strategic Plan for 2017-2020
Charlene Burgeson, Executive Director
April 17, 2017
May help improve students’ academic performance
2 in 3 children are not getting 60 minutes a day of physical activity
About 1 in 5 school-aged children (ages 6-19) has obesity
“With each passing year, schools feel like it’s just getting harder to find the time, the money, and
the will to help our kids be active. But just because it’s hard doesn’t mean we should stop trying – it
means we should try harder. It means that all of us – not just educators, but business and non-profits and ordinary citizens – we all need to dig deeper
and start getting more creative. That’s what Let’s Move! Active Schools is all about – it’s about
all of us coming together to once again make being active a way of life for our kids.”
Former First Lady Michelle Obama
Let’s Move! Active SchoolsAccomplishments 2013-2017
43 organizational partners
22,892 enrolled schools
12,687,150 students served by enrolled schools
5,360 activation grants awarded totaling $10,455,885
4,953 Physical Activity Leaders (PALs) trained
1,408 national award schools
Active Schools Best Practices Data
• 9-11 assessment items (best practices) depending on school level
• 54% of enrolled schools have a completed assessment
• Percent of schools meeting best practices▪ 1 = 2%
▪ 2 = 5%
▪ 3 = 8%
▪ 4 = 11%
▪ 5 = 15%
▪ 6 = 21%
▪ 7 = 23%
▪ 8 = 11%
▪ All = 25%
Data on Specific Best Practices
• Years of PE (MS and HS only) = 95%• Physical education curriculum = 84%• Minutes of PE (ES only) = 81%• Recess (ES only) = 79%• Special health care needs = 73%• Family and community involvement = 66%• Health-related fitness = 58%• Staff involvement = 47%• Before and after school PA programs = 36%• Walking and biking to school = 22%• Classroom PA breaks = 19%
How Active are Students?High school students continue to fall short
Percentage of High School Students Who Were Physically Active at Least 60 Minutes Per Day on all 7 Days,* 2005-2015†
*Doing any kind of physical activity that increased their heart rate and made them breathe hard some of the time during the 7 days
before the survey.
National Youth Risk Behavior Surveys, 2005-2015
17.9 17.1 18.4
28.7 27.1 27.1
2005 2007 2009 2011 2013 2015
Current Reality New Reality
Active Schools Strategic Planning Process – SWOT Analysis
StrengthsElevation of PE/PA as national
priorityProvision of 22K+ schools with
pathway to becoming activeEngagement of diverse partner network committed to the cause
StrengthsElevation of PE/PA as national
priorityProvision of 22K+ schools with
pathway to becoming activeEngagement of diverse partner network committed to the cause
WeaknessesNarrow focus on PE teachersLack of clarity on strategy and organization of partner networkUnclear school level impact
WeaknessesNarrow focus on PE teachersLack of clarity on strategy and organization of partner networkUnclear school level impact
OpportunitiesCompelling PE/PA movement Expansion of target audiences
at local levelBetter harnessing the power of
partner network
OpportunitiesCompelling PE/PA movement Expansion of target audiences
at local levelBetter harnessing the power of
partner network
ChallengesFunding landscape
Ambiguous brand association re change in presidential adminCompetitive tensions among
partners
ChallengesFunding landscape
Ambiguous brand association re change in presidential adminCompetitive tensions among
partners
17|
Active School Strategic Framework
Strategic Objectives Strategies Long-Term Vision*
Reimagine school
environments
to provide
opportunities for
academic, social,
emotional, and
physical learning
so that all children
have the ability,
confidence, and
desire to lead active,
healthy lives*
IMPROVED
SUPPLY
of active school
environments
FEWER
CONSTRAINTS
to active school
environments
INCREASED
DEMAND
for active school
environments
Serve as the hub
Influence current teacher practice
Repackage and enhance evidence base
Build public will
Serve as go-to voice
Support advocacy efforts
Mobilize new allies and resources
Influence future teacher practice * Placeholder to be iterated on with the
help of partners and PR support
Improved Supply
• Serve as the hub
• Influence current teacher practice
Increased Demand
• Repackage and enhance the evidence base
• Build public will for active school environments
• Serve as the go-to voice on active school environments
Reduced Constraints
• Support advocacy efforts
• Mobilize new allies and resources
• Influence new teacher practice
21|
Active Schools Structure and Function
STRATEGIC
ADVISORY
COUNCIL
Practitioner
Needs &
Offerings
Public
Awareness
& Action
Policy &
Advocacy
Data &
Research
WORK
GROUPS
PARTNERS &
CHAMPIONS
NATIONAL
STAFF
Chair Chair
Chair Chair Chair Chair Chair Chair ChairChair
Executive
Director
Director of
Strategy &
Partnerships
Director of
Communications
Director of
Advocacy
Digital
Engagement
Manager
Health Care and Insurance
Health Care and Insurance
Sporting Goods
Sporting Goods
Profes-sionalSports
Leagues
Profes-sionalSports
Leagues
Outdoor PursuitsOutdoor Pursuits
Whole Child
Education
Whole Child
Education
Social and Emotional Learning
(SEL)
Social and Emotional Learning
(SEL)
Teacher Prep-
arationand
Training
Teacher Prep-
arationand
Training
Connected Causes and New Allies
23|
The Role of
Active Schools and CDC
• CDC’s Healthy Schools program funds all 50 states and DC to reduce the risk factors associated with childhood obesity, manage chronic conditions in schools, and promote the well-being and healthy development of all children and youth
• Enhanced component provides additional resources to 32 states for more school-based intensive interventions and greater health outcomes (including PE and PA)
• National Network of Public Health Institutes (NNPHI) has a CDC cooperative agreement to provide training, TA and support to states and their targeted school districts to advance PE and PA priorities
25|
Phased Approach to Activating The
Strategies and Structures
2017 2018 2019-2020 2021+
Organize
for action
Build
momentum
Sustain action and
impact
Refresh
strategy
▪ Updated brand
▪ Enhanced website
▪ Communications and
Digital Engagement
staff
▪ New partner
framework
▪ Strategic Advisory
Council
▪ Practitioner Needs &
Offerings Work Group
▪ Data & Research
Work Group
▪ Redone website
and enhanced
content for
champions
▪ Public
Awareness &
Action Work
Group
▪ Thought
leadership
▪ Message frames
▪ New allies for
PE/PA
▪ Director of
Advocacy
▪ Policy &
Advocacy Work
Group
▪ More evidence to
make the case
▪ More capacity to
reach policy-
makers
▪ Influence of
future teacher
practice
▪ Peer learning
communities
▪ In-depth
evaluation of
progress
▪ Refresh of
strategy
School Improvement Process
Healthy Schools Program
• Physical Education and Physical Activity Module
Physical Activity Leader (PAL)
Physical Activity Leader Learning System
• Physical Activity Leadership In-Person Training
• 12 months of continued learning and support
Backbone (Core) Funding: The Critical Investment
to Exponentially Increase Program ImpactFunding Source Annual Funding Estimate
Federal – USDE PEP Grants $50-70M (2001-2014; no longer awarded)
Federal – CDC Estimate: $2.5M
Federal – ESSA TBD – likely millions
Large (“national”) programs (typically funded by corps and foundations)
Hundreds of programs; estimate up to $1M/prog$50M
State – public Varies greatly (DOE PE coord, training, etc.)Estimate: $100,000$5M
State – private Varies greatly; estimate of $100,000/state$5M
Local* – public *approx. 100K public schools
Estimate: $70,000 (PE teacher + resources)/school$7M
Local* – private Estimate: $1,000$1M
TOTAL Estimate: upward of $100M (1% = $1M)
✔ Involves partners working towards long term, systemic change
✔ Offers a holistic approach by
channeling energy of various stakeholders
toward solving a common problem
✔ Provides opportunities to
influence the system from within and
outside by coupling advocacy with action
✔ Involves partners working towards long term, systemic change
✔ Offers a holistic approach by
channeling energy of various stakeholders
toward solving a common problem
✔ Provides opportunities to
influence the system from within and
outside by coupling advocacy with action
✔ Allows more efficient use of
funding, especially in times of scarce
resources
✔ Enables leveraging of public and private sources of funding
✔ Opens channels for organizations to access
additional funding against an issue
✔ Allows more efficient use of
funding, especially in times of scarce
resources
✔ Enables leveraging of public and private sources of funding
✔ Opens channels for organizations to access
additional funding against an issue
✔ Reduces duplication of services
✔ Increases coordination
✔ Embeds the drive for sustained social change within the
community
✔ Reduces duplication of services
✔ Increases coordination
✔ Embeds the drive for sustained social change within the
community
Amplify Impact
Increase Efficiency of
Resources
Drive Alignment
• Shared vision for change: Reimagine school environments to provide opportunities for academic, social-emotional, andphysical learning so that all children have the ability, confidence, and desire to lead active, healthy lives
Common AgendaCommon Agenda
• Partners track progress, make adjustments to strategies, and hold one another accountable for achieving results
• Extent to which the key barriers of supply, demand, and constraints are being addressed
Shared Measurement
Shared Measurement
• Partners commit assets and align their activities around the strategic objectives
• Partner leadership and action through work groups; facilitation and coordination by national staff
Mutually Reinforcing Activities
Mutually Reinforcing Activities
• For partners: Strategic Advisory Council, work groups, in-person and virtual meetings, all partner meetings/webinars, online community
• For the movement: website, social media, newsletter, e-mails
Continuous Communication
Continuous Communication
• Dedicated national staffBackbone FunctionBackbone Function
Collective Impact and Active Schools
Be Part of the Solution ★ Active School Environments ★ Active, Healthy, and Happy Kids
“Leave all the afternoon for exercise and recreation, which are as necessary as reading. I will rather say more necessary because health is worth more than learning.”-Thomas Jefferson
