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Media Monitoring Report Period: 01 st December to 31 st December, 2010 Compiled & analyzed by:

Morpho media report december 1 - 31, 2010

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Page 1: Morpho media report   december 1 - 31, 2010

Media Monitoring Report Period: 01st December to 31st December, 2010

Compiled & analyzed by:

Page 2: Morpho media report   december 1 - 31, 2010

Client Morpho Activity Media tracking & monitoring Service centre Lexicon PR & Corporate Consultants – Delhi Period 01.12.2010 to 31.12.2010

Media Reports Tracked Centres: Delhi, Mumbai, Chennai, Pune, Bangalore, Kolkata Key word categories: UID, UIDAI, biometrics, security, Aadhaar, de duplication, enrolment, census, Registrar general of India, Nandan Nilekani, National Population register (NPR), Iris, fingerprint.

Print Media Reporting Analysis

Date Publication Publication Type Headline Topic

General

Dec - 2010 Asian Age Mainline English

Daily UID’s Identity crisis UID

Dec - 2010 Business Standard Financial English

Daily

NREGA – UID interface to roll out

soon UID

Dec - 2010 The Economic Times Financial English

Daily

Aadhaar leading a surge in bank

account: Nilekani UID

Dec - 2010 Financial Chronicle Financial English

Daily

Master Card develops new UID payment solution

UIDAI

Dec - 2010 Financial Express Financial English

Daily

Punjab to run 2112 citizen service

centres UID

Dec - 2010 Financial Express Financial English

Daily

e-governance windfall awaits IT

storage firms UID

Dec - 2010 Financial Express Financial English

Daily

Tech M and Mahindra Satyam complement each

other

Competition

Dec - 2010 Financial Express Financial English

Daily

Tech M stays key supplier, may sell more stake: BT

Competition

Page 3: Morpho media report   december 1 - 31, 2010

Dec - 2010 Financial Express Financial English

Daily

ECS enhances platform to process Aadhaar biometric

transactions

UID

Dec - 2010 The Hindu Business

Line Financial English

Daily

South Indian Bank unveils financial inclusion smart

card

UID

Dec - 2010 Hindustan Times Mainline English

Daily A swipe in time UID

Dec - 2010 Business Standard Financial English

Daily

Sebi vets UID use for stock market

deals UID

Dec - 2010 Deccan Herald Mainline English

Daily

ID can help create a national disabilitu

registry UID

Dec - 2010 Mint Financial English

Daily

Panel proposes UID – linked direct

subsidy UID

Dec - 2010 Mint Financial English

Daily

UID may be required for all

securities transactions

UID

Dec - 2010 Mint Financial English

Daily

The changing face of public services delivery systems

UID

Dec - 2010 The Times of India Mainline English

Daily

Bank account incentive for UID

enrolment UID

Dec - 2010 Financial Express Financial English

Daily Smart marketing UID

Dec - 2010 Business Standard Financial English

Daily

I-T to Re – Audit some Satyam

accounts Competition

Dec - 2010 The Economic Times Financial English

Daily

Minority investors oppose Satyam

merger Competition

Dec - 2010 Financial Chronicle Financial English

Daily

All villages to get access to banking

by 2015 :RBI UID

Dec - 2010 Financial Express Financial English

Daily

Aadhaar an alternative for

banks KYC norms UID

Dec - 2010 Financial Express Financial English

Daily

LIC, State Bank to enroll customers for

UID project UID

Dec - 2010 Financial Express Financial English

Daily

Leading Banks gear up to reach rural populace

UIDAI

Dec - 2010 The Hindu Business

Line Financial English

Daily

Accenture wins Nagaland portal

project Competition

Page 4: Morpho media report   december 1 - 31, 2010

Dec - 2010 The Hindu Business

Line Financial English

Daily Mind Tree to lay off

30 engineers Competition

Dec - 2010 The Hindu Business

Line Financial English

Daily

Aadhaar number valid for opening bank accounts

Competition

Dec - 2010 Mint Financial English

Daily Unique Id will not be open account

UID

Dec - 2010 Mint Financial English

Daily

Banking on technology to

bridge financial inclusion gap

UID

Dec - 2010 The Times of India Mainline English

Daily

With 35 dists, Maharashtra hopes

to lead in UID launch

UID

Dec - 2010 The Times of India Mainline English

Daily

Now, Aadhaar number to help poor people to

open bank accounts

Competition

Dec - 2010 The Times of India Mainline English

Daily

UID no. to be used for mobile user

verification Competition

Dec - 2010 Sunday Guardian Mainline English

Daily

UIDAI blames Aadhar delay on

India post Competition

Online Media Reporting Analysis Website/portal name Headline Reported

by/Source URL

Morpho Coverage

www.securityworldhotel.com

Morpho's 10 fingerprint image capture terminal receives UIDAI

certification

- http://www.securityworldhotel.com/me/news.asp?YearSearch=2010&catego

ry=1&company_id=0&id=52380

Page 5: Morpho media report   december 1 - 31, 2010

Media Reporting Analysis – UID & UIDAI

Analysis of Coverage on UIDAI for December 2010

Financial

Mainline

Online

Page 6: Morpho media report   december 1 - 31, 2010

Print General Coverage Key words : UID, UIDAI, Aadhaar, Biometrics, Nandan Nilekani, Iris & Fingerprints, National Population Register ; Natgrid; Census ; Registrar General of India

Publication : Mint Clip headlines: UID may be required for all securities transactions, Panel proposes UID-linked direct subsidy, The changing face of public services delivery systems, UID may be needed for all trades, Unique ID will be enough to open a bank account: Fin Min

'Mint', a world-class business newspaper aimed at redefining the way the business news was launched by HT Media Ltd., publisher of Hindustan Times and Hindustan on 1st February 2007. The Wall Street Journal is MINT’s exclusive partner. MINT is product of a unique collaboration between HT Media and The Wall Street Journal, which brings to life the world of business and participates in the business of life. MINT is constructed around Indian business and economy and the way it is impacting the world and captures the trends of the world for India to leverage.

Page 7: Morpho media report   december 1 - 31, 2010

Key words : UID, UIDAI, Aadhaar, Biometrics, Nandan Nilekani, Iris & Fingerprints, National Population Register ; Natgrid; Census ; Registrar General of India

Publication : Hindu Business Line Clip headlines: South Indian Bank unveils financial inclusion smart card

The Hindu Business Line is an Indian business newspaper published by Kasturi & Sons. The organisation's first publication was The Hindu, which is now a widely read newspaper.

Page 8: Morpho media report   december 1 - 31, 2010

Key words : UID, UIDAI, Aadhaar, Biometrics, Nandan Nilekani, Iris & Fingerprints, National Population Register ; Natgrid; Census ; Registrar General of India

Publication : Financial Express Clip headlines: Punjab to run 2,112 citizen service centres, e-governance windfall awaits IT storage firms, LIC, State Bank to enrol customers for UID project, Leading banks gear up to reach rural populace

The Financial Express offers comprehensive coverage of economic policy, business developments and market trends. With editions in Delhi, Chandigarh, Mumbai, Kolkata, Kochi, Bangalore, Chennai, Hyderabad and Ahmedabad, The Financial Express is also the only pink vernacular business daily published in Gujarat out of Ahmedabad.

Page 9: Morpho media report   december 1 - 31, 2010

Key words : UID, UIDAI, Aadhaar, Biometrics, Nandan Nilekani, Iris & Fingerprints, National Population Register ; Natgrid; Census ; Registrar General of India

Publication : Business Standard Clip headlines: NRE-UID interface to roll out soon, Sebi vets UID use for stock market deals

Business Standard (also available as an e-paper) is the preferred choice of serious business readers. It is published from 12 centres - Mumbai, New Delhi, Kolkata, Bangalore, Chennai, Ahmedabad, Hyderabad, Chandigarh, Lucknow, Pune, Kochi and Bhubaneswar. A Hindi Business Standard is published from seven centres across northern India: Mumbai, Delhi, Kolkata, Patna, Lucknow, Bhopal and Chandigarh.

Page 10: Morpho media report   december 1 - 31, 2010

Key words : UID, UIDAI, Aadhaar, Biometrics, Nandan Nilekani, Iris & Fingerprints, National Population Register ; Natgrid; Census ; Registrar General of India

Publication : The Economic Times Clip headlines: All villages to get access to banking by 2015: RBI

India’s premier financial daily, The Economic Times is published from 11 centres. A highly respected and widely read newspaper; it has the general reputation of following a pro-reform but middle -of-the-road view. The paper has a thoroughly professional editorial environment.

Page 11: Morpho media report   december 1 - 31, 2010

Key words : UID, UIDAI, Aadhaar, Biometrics, Nandan Nilekani, Iris & Fingerprints, National Population Register ; Natgrid; Census ; Registrar General of India

Publication : Financial Chronicle Clip headlines: Master Card develops new UID payment solution

Financial Chronicle (FC), from the Hyderabad-based Deccan Chronicle Holdings Ltd was launched on 16 April, 2008. FC is crafted as a pure-play business daily to address the top million among the country’s elite, and not project itself as a mass brand all-purpose general newspaper. Financial Chronicle has editions in New Delhi, Bangalore, Hyderabad, Chennai and Mumbai.

Page 12: Morpho media report   december 1 - 31, 2010

Key words : UID, UIDAI, Aadhaar, Biometrics, Nandan Nilekani, Iris & Fingerprints, National Population Register ; Natgrid; Census ; Registrar General of India

Publication : Asian Age and Deccan Herald Clip headlines: UID’s identity crisis, ID can help create a national disability registry

In February 1994, India's global newspaper, The Asian Age, was launched simultaneously from Delhi, Mumbai and London. Today, it has editions in Delhi, Mumbai, Kolkata and London. It has already established itself within the competitive environment of Indian media as a daily to reckon with.

The Deccan Herald is an English-language daily newspaper in the Indian state of Karnataka. It is published by the Printers (Mysore) Private Limited. The Deccan Herald was started in 1948. Its sister publications are the Prajavani daily newspaper, the weekly magazine Sudha, and the monthly magazine Mayura, all of which are published in Kannada. According to the Indian Readership Survey (Q3) 2010, Deccan Herald has a total readership of 825,000. The ABC certified figures for the first half of 2009 put the daily paid circulation (number of bought copies as opposed to number of copies read) at 214,797.

Page 13: Morpho media report   december 1 - 31, 2010

Key words : UID, UIDAI, Aadhaar, Biometrics, Nandan Nilekani, Iris & Fingerprints, National Population Register ; Natgrid; Census ; Registrar General of India

Publication : The Times of India Clip headlines: With 35 dist, Maharashtra hopes to lead in UID launch, Bank account incentive for UID

Published by India's largest media group, Bennett, Coleman & Co Ltd, The Times of India is India's foremost English daily. According to the Indian Readership Survey (IRS) 2008, it is the most widely read English newspaper in India with a readership of 13.3 million. It publishes 23 editions across all major cities of India. In 2008, the newspaper reported that (with a circulation of over 3.14 million) it was certified by the Audit Bureau of Circulations as the world's largest selling English-language daily newspaper. Times of India is the most widely read English newspaper in India with a readership of 1,885,000. The Times of India is printed from the following places in India which are Allahabad, Ahmedabad ,Bhubaneswar, Bangalore, Bhopal, Chandigarh, Chennai, Delhi, Goa, Guwahati, Hyderabad, Indore, Jaipur , Kanpur, Kolkata, Lucknow, Mangalore, Mumbai, Mysore, Nagpur, Patna, Pune, Ranchi and Surat.

Page 14: Morpho media report   december 1 - 31, 2010

Key News Clips on Competition

Key words: Accenture, Neurotechnologia, Daon, L1, Mahindra Satyam, Unisys, MindTree, 4GID, HP. Note : The clips reproduced below are a representational sample of important news coverage on competition

Publication : Financial Express, Business Standard, The Economic Times, The Hindu Business line, The Times of India

Page 15: Morpho media report   december 1 - 31, 2010

Key Morpho Online Clips

Morpho's 10 fingerprint image capture terminal receives UIDAI certification

Morpho (Safran group) has announced that Morphotop, its 10 fingerprint image capture terminal, has been officially certified by UIDAI, (Unique Identification Authority of India), the body in charge of India's Aadhaar project. This certification means that the terminal is now compliant for capturing fingerprints for enrollment and verification purposes under the world's largest biometric project.

Morphotopis based on proven and reliable technology already deployed worldwide for various major government projects such as the biometric passport in France and enrollment in Latin America. It provides reliable fingerprint scanning in less than two seconds and FBI-certified high-definition (HD) images. “We are proud to have achieved UIDAI certification for MorphoTop, an innovative product in our line of fingerprint scanners,” said Jean-Paul Jainsky, Chairman and Chief Executive Officer of Morpho. “This certification makes us the provider of hardware and solutions throughout the entire biometrics process.” Morpho technology played a key role in the issuance of the first 12-digit UIDAI number during the inauguration ceremony for the Aadhaar project by the Indian Prime Minister. This marked the official launch of the world’s largest biometrics-based identity project and a major leap for India’s development. Morpho (Safran group) has been at the forefront of this effort as the biometrics technology provider for de-duplication of the very first numbers. The programme is designed to provide a secure identity to all Indian residents, based on the latest generation biometric technologies (fingerprint and iris recognition). As part of this project each Indian resident will be assigned a unique identification number. This number will not only enable secure access to benefits and services (education, telecom, medical care, banking and financial services), but also unprecedented political and economic rights for the residents of India. “We are very proud that our technology has been the first to de-duplicate biometrics for the issuance of the very first Aadhaar number,” commented Jean-Paul Jainsky, Chairman and Chief Executive Officer of Morpho. “It is truly a remarkable achievement that the UIDAI authority has been able to accomplish in just a year. Morpho has been involved in the Indian government’s biometric projects since 2003 and we look forward to taking on the major technological challenges that come with this project.”

Website/Portal : www.securityworldhotel.com

Clip headline: Morpho's 10 fingerprint image capture terminal receives UIDAI certification