Moroccanoil v. VIA Beauty Supply et. al

8/2/2019 Moroccanoil v. VIA Beauty Supply et. al.

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UNITED S TATES DIS TRICT COURTS OUTHERN DIS TRICT OF FLORIDAFORT LAUDERDALE DIVIS ION

MOROCCANOIL, INC., a Ca liforn iaco rpo ra t ion ,P la intiff,

VIA BEAUTY SUP PLY LLC, a Floridalim ite d lia b i lity com pa ny, an d DOE S 1th r o u g h 1 0 in c lu s ive ,D e f e n d a n t s .

COMP LAINTJ URIS DICTION

1. This action a ris e s unde r and this Court ha s origina l juris diction pu rs ua nt to 1U.S.C. 1121 (Origina l Ju ris diction - Tra de m arks ), 28 U.S.C. 1331 (Fede ra l Ques tion), 2U.S.C. 1338 (a ) (Origina l Ju ris diction - Pate nts a nd Tra de m a rks ), 28 U.S.C. 1338(Origina l Ju ris diction - Unfa ir Com pe tition) and 28 U.S.C. 136 7 (Supplem e ntal Juris diction

!IILIJ2. Ve nue is proper in this Dis trict unde r 28 U.S.C. 1391(a )(2) and 13 91(b)(2

be ca us e a s ubs ta ntia l part of the e ve nts giving ris e to the cla im s occurre d in this judicia l dis

SUMMARY OF MOROCCANOIL'S CLAIMS3. Plaintiff Morocca noil, Inc., a Ca lifornia corporation , dis tributes in Florida and

throug hout the Unite d S ta te s profe s s iona l, "s a lon on ly" ha ir ca re p roducts ("MoroccaProducts "). All of the Morocca noil Products bea r one or m ore fe de rally regis te red tradem arinc lud ing the m a rk "MOROCCANOIL." Morocca no il Oil Trea tm e nt is the m os t po pu la

3911/101 /337363.1ozya k Trop in & Throc km orton, P .A.2 5 2 5 P o n c e d e L e o n ,th Floor, Mia mi, Florida 331 34 P hon e 305 .372.1800 Fax 305 .372.3508


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produc t in the line of Morocca noil Products . It is pa ckaged in 3.4 oz am be r colored , drugg iss tyle b o ttle s w ith b la c k s c re w - o n c a p s .

4. Defe nd a nt Via Bea uty Su pp ly LLC ("Via Bea uty") is dis tributing a nd s e llingcou nterfe it Morocca no il Oil Trea tm e nt products . The cou nte rfe it Morocca no il Oil Trea tm e ntproducts dis tribu te d a nd s old by Via Bea uty: (a) a re pa ckage d in ne a rly ide ntica l 3.4 fluid ouna m be r colored , druggis t-s tyle bottle s with black s cre w-on ca ps , (b) have re cta ngu la r-s ha pligh t blue la be ls tha t a pp e a r ide ntica l to tho s e of Morocca no il inc lud ing im ita tion s ofMoroccano il tra de m a rks , logos a nd informa tion de s cribing the con te nts a nd us a ge of the protha t a re indis tingu is ha ble from g e nuine Morocca noil Oil Trea tm e nt, a nd (c) contain coun te rfeoil ins ide the bottle s tha t ha s a color a nd fragra nce s imila r to that of ge nuine Morocca noil OTr e a tm e n t, b u t w h i c h is n o t g e n u in e Mo r o c c a n o il P ro d u c t.

5. Moroccan oil ha s purcha s e d from Via Be a uty products tha t ha ve the phys icind icia, both vis ua lly a nd olfa ctory, of cou nte rfe it. Su ch phys ica l ind icia include s the a ffixa tionof ba tch code 308E1. Moroccano il ha s ha d a num be r of the s e p roducts te s te d by a la boratorthe la bora tory foun d them to be coun te rfe it. Ba s e d on the phys ica l indicia of the produc t s oldD e fe n d a n t, th e s e p ro d u c ts a re c o u n te rfe it.

6. Morocca noil doe s no t s e ll its products to Via Be auty s ince Via Bea uty is not a na u thor ize d Morocca no il s up p l ie r o r d is tr ibu to r .

THE PLAINTIFF7. Morocca no il, Inc. is a Ca lifornia corpora tion d oing bus ine s s from its principa

pla ce of bus ine s s a t 16311 Ve ntura Bouleva rd, Suite 1200, in Los Ange le s , Ca liforMorocca no il dis tribu te s Morocca no il P roduc ts throug ho ut the Unite d Sta te s .laintiffMorocca noil, Inc. a nd its pred e ce s s ors a re re fe rre d to he rein a s "Morocca noil" or "Pla intiff"3911/101 /337363.1ozya k Trop in & Thro ckm orton, P .A.

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THE DEFENDANTS8. Pla intiff is informe d a nd be lie ve s tha t de fe nda nt Via Be a uty, is a Florida lim ite d

liability compa ny, with its principal place of bus ine s s loca ted a t 2064 N. Univers ity DP e m b ro ke P in e s , F L 3 3 0 2 4 .

9. Plaintiff is informed a nd be lieves tha t Via Beauty s old counterfeit MoroccanoilP r o d u c ts th r o u g h its re ta il s to r e l o c a t e d a t 2 0 6 4 N . U n ive rs ity D r., P e m b r o k e P in e s , FL 3 3 0 2 4

10. On informa tion a nd b e lie f, the re a re othe r entitie s a nd individua ls tha t: (a) s uppdis tribute, or s ell counterfe it products to the na me d de fendant; (b) are the a ge nt, emplprincipa l, or co-cons pirator of the name d defendant and ha ve acted within the s cope of sage ncy, employme nt, cons piracy, joint venture or partne rship relations in committing the aca lle ge d he re in a nd, as s uch, caus e d injury a nd da m a ge to Plaintiff a s de s cribe d he rein, a ndha ve a unity of interes t a nd o wne rs hip with the na m e d de fe nda nt s uch tha t a ny individua lity as epa ratenes s between them a nd the nam ed de fenda nt never exis ted or has cea s ed to exis tadhere to the fiction of separate and dis tinct exis tence from named de fendant would permita b u s e o f c o r p o r a te a n d o th e r e n tity p r ivile g e s , w o u ld s a n c tio n fra u d a n d w o u ld p ro m o te in ju s

11. Pla intiff is ignorant of the true ide ntities and participa tion of the entities anindividua ls de s cribe d in Pa ra graph 10 of this Com pla int and the re fore s ue s the m by the fictinames of Does 1 through 10. Plaintiff will s eek to amend the Complaint to s ta te the id e n titie s o f D o e s 1 th r o u g h 1 0 w h e n a s c e r ta in e d .

ii :u a u M ]12. Genuine Moroccanoil Oil Trea tment is package d in 3.4 fluid ounce, amb

colore d, drugg is t-s tyle b ottle s with black s crew-on ca ps . The ligh t blue , rectangula r-s ha pe d labels of the Moroccanoil Oil Trea tment contain the Moroccanoil logo with an orange-colore

3911/101 /337363.1ozya k Trop in & Thro ckm orton, P .A.2 5 2 5 P o n c e d e Le o n ,t h Floor, Mia m i, Florida 331 34 P hon e 305 .372.1800 Fax 305 .372.3508 3


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"M" a nd the word "MOROC CANOIL" in white , ca pital le tte rs ve rtica lly up the left ha nd s ide ofthe labe l, as well a s the words "Oil trea tment for all ha ir type s ," "Morocca noil Se ries ," a"a lcohol free " in Englis h, French a nd S pa nis h. The light blue , re cta ngular-s ha pe d ba ck la be lthe Morocca noil Oil Trea tme nt conta in the Morocca noil logo with "MOROCCANOIL" inorange , ca pita l le tte rs , a de s cription of the product a nd its us a ge in Englis h, Fre nch a nd S pathe ingredient lis t, and the words "Sold Exclus ive ly By Profes s iona l Sa lons ." Each genubottle include s a s ticker tha t exte nds from the top of the bottle ca p d own to the front of the bottha t include s the Morocca no il logo with a n o ran ge "M" with the word "Morocca no il" through itin white le tte rs , and the words "The Original" in Eng lis h a nd Fren ch. Morocca noil Products bethe trade ma rks , trade nam es and trade dres s des cribed be low.

13. Moroccano il a pplie s the Uniform Co de Coun cil ba rcode num be rs to its producThes e barcodes are wide ly us ed by ma nufacturers , dis tributors and s ellers to kee p track ofide ntify the produ cts the y s e ll. Morocca noil was is s ue d a n EAN-13 (interna tiona l) Uma nufacturer number of 7290011 by the Uniform Code Council. The firs t three numbers , 72refe r to the fa ct tha t Morocca noil manufactures its Oil Trea tment products in Is rae l. Uba rcode number 729 00 11-521011 refe rs to the 3.4 ounce s ize of Moroccanoil Oil Trea tm(collective ly the "Morocca noil UPC Numbe r"). Morocca noil prints the Morocca no il UPCNumb e r on the la be ls of its Oil Tre a tm e nt products during the ir ma nufa cture.

14. The following ima ge s a re true a nd corre ct photographs of the front a nd ba ck s iof a bottle of genuine Moroccanoil Oil Treatment:

3911/101 /337363.1ozya k Trop in & Throckm orton , P.A.2525 Ponce de Leon,th Floor, Mia mi, Florida 331 34 P hon e 305.37 2.1800 Fax 305.372.3508


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T R A D E M A R KP R IN C IP A L R ) G 1 S J F E

M O R O C C A N O IL

MOROCCANOIL'S INTELLECTUAL PROPERTY

15. Moroccano il is the owne r of num e rous fe de rally re gis te red trade m a rks includinthe word "MOROC CANOIL" (U.S. Re g. No. 3,478,807 ), the ve rtica l "M Morocca no il De s ign"(U.S. Re g. No. 3,684,910), and the horizonta l "M Morocca noil Des ign" (U.S. Re g. No3,684,909). The trademarks are registered in Clas s 3 on the Principa l Regis ter of the UnStates Pa te nt an d Tra de ma rk Office, which include s s oa ps a nd cos me tics . The s e tra de ma rcolle ctive ly refe rre d to as "Morocca no il Trad e m a rks ."

16. The following ima ges are true and correct photographs of the MoroccanT r a d e m a r k s :

3911/101 /337363.1o z ya k T ro p in & T h r o c k m o r to n , P . A.2525 Ponce de Leon,th Floor, Mia mi, Florida 331 34 P hon e 305.37 2.1800 Fax 305.372.3508


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U S P TO R e g is tra tio n N o . 3 ,4 7 8 ,8 0 7

U S P TO R e g is tra tio n N o .S P TO R e g is tra tio n N o .3 , 6 8 4 , 9 1 0,684 9 0 917. Moroccanoil's tra de dres s e ncompa s s es the s ize, s ha pe , color, wording, grap h

pa cka ging a nd ove ra ll a ppe a ra nce of the Moroccan oil Products a s well a s the pla cem e ntpos ition of the Morocca noil Trade m a rks on the la be ls a nd pa cka ging ("Morocca noil TrDre s s "). Morocca noil Trade Dres s is non -functiona l, inhe rently dis tinctive , a nd has be comuniquely a s s ocia te d with Moroccano il in the m a rke tpla ce a s the s ource of the s e p roducts .

18. Since the time of the ir introduction, Plaintiff ha s continuous ly us ed one or morof the Morocca noil Trade m a rks in co mm e rce in the Unite d S ta te s . All Morocca noil Producs old in com m e rce be a r one or more of the Moroccano il Tra de m a rks . Moroccano il owns a ll rititle a nd inte re s t in the Unite d S ta te s a nd in o the r countrie s to the Moroccano il Tra de m a rks a

3911/101 /337363.1ozya k Trop in & Thro ckm orton, P .A.2525 Ponce de Leon,

1 hFloor, Mia mi, Florida 331 34 P hon e 305.37 2.1800 Fax 305.372.3508


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Morocca noil Trade Dre s s a nd the goodwill a s s ociated with the m (colle ctive ly "Morocca no iIn te lle ctua l Pro p e rty") .

THE COUNTERFEIT P RODUCTS19. The coun te rfe it Morocca noil Products dis tributed a nd s old by Defe nda nts a r

s ubs ta nda rd im ita tions of ge nuine Morocca no il Oil Trea tm e nt. The counte rfe its look vs im ila r to ge nuine Moroccano il Products a s the y a re pa cka ge d in ne a rly ide ntica l, am be r coldruggis t-s tyle bo ttle s with black s crew-on ca ps . The trade dres s of the counte rfe its is s imila r to tha t of the ge nuine products , including the s ize , s ha pe , color, wording, a nd ove ra ppe a ra nce of the products . The counterfe it la be ls be a r copies of the Moroccanoil Trade m a r

20. The counte rfe it bottles , la be ls a nd trad e dres s a re not genuine s ince the y wereus e d by Morocca no il in the m a nufa cture o f its ge nuine products . The phys ica l ind iccoun te rfe iting o n the coun te rfe it produc ts purcha s e d from d e fe nda nt Via Bea uty s how it to bes a me a s othe r ide ntica l products tha t were te s te d by a laboratory a nd were de te rm ine d tocounterfe it. Thus , Plaintiff be lie ve s tha t the product purcha s ed from Via Bea uty is counterfea ltho ug h it ha s no t be e n te s te d b y a te s ting la bo ra to r y.

21. The la be ls on the s e counte rfe it products re cite num e rous fa ls e s ta te minc luding:

a. B a tc h N u m b e rs :The counterfe it produ cts lis t batch num be r of "308 E1" (aba tch numbe r which Moroccanoil actua lly us ed) even though this product did not come fromge nu ine ba tch o f Morocca no il Oil T re a tm e nt .

b . Designations o f Origin and Distribution .The counte rfe its a re marke d"Ma de in Is rae l by A.P.P. Ltd." which is fa ls e be ca us e the contents of the bottle s a re cou nterf3911/101 /337363.1ozya k Trop in & Thro ckm orton, P .A.

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and could not ha ve com e from A.P.P. Ltd. in Is rae l. Similarly, the counterfe its a re m ar"Dis tributed by Morocca noil North America" which is fa ls e be caus e the bottle s were dis tr ibu te d by Morocca no il in No r th Am e r ica .

C.P C C o d e s . The counterfe its bear a UPC code numbe r of 7290011521011 which is fa ls e be caus e the products a re not genuine a nd could not have m a nu fa c tu re d o r d is tr ibu te d by Morocca no il.

2 2 ,he following image is a true a nd correct photographs of one of the counterfep r o d u c ts p u rc h a s e d fr o m Via B e a u ty:

004)0

Oil freOmerflfor all hair ype

Traitemen d'hulepour tous las yp-

de cheveuc

Traromiento deoceite poro todohpo de cabello

s a MO*()qRIF , M.AY

A'' d

A

.thrr.OPO".....,.r,.uppbq*Xt

orreur,,t ,pr,PSc,p.r,a. oAybdoetaPA"O

-c4oe e b'oJi,I,,oc.Afl A leaC paaaOP !OdOP 01 ,heUD hpp'r4,

P,earrPbe P,a,.P...........ra.PAdk0PNGnIOILNTh: Car-

SO PA

pOAfan 700 110

- I - i 0 0 0 O , ,.cacccoO'. loon' OdF P

:1 . 1 i iii 1 1 1 1 13911/101/337363.1ozya k Trop in & Throc km orton, P .A.

2 5 2 5 P o n c e d e Le o n , 9 th F lo o r , Mia m i, Flo r id a 3 3 1 3 4 P h o n e 3 0 5 . 3 7 2 . 1 8 0 0 F a x 3 0 5 . 3 7 2 .3 5 0 8[I]


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FIRS T CLAIM FOR RELIEFCOUNTERFEITING AND TRADEMARK INFRINGEMENT

AGAINS T ALL DEFENDANTS(15 U.S .C. 1 1 1 4 )

23. P la in tiff a lle g e s a n d in c o rp o ra te s b y re fe re n c e e a c h a n d e ve ry a lle g a tio n c o n ta inin P a ra g r a p h s 1 th r o u g h 2 2 , a s if fu lly s e t fo r th h e re in .

24. This cla im is ba s ed on Moroccanoils Trade ma rks , its extens ive s a les andwide s prea d popu la rity of Morocca noil Products . Any product be a ring one or more of tMoroccanoil Trade ma rks is imm edia tely as s ocia ted by purchas ers and the public as be ig e n u in e p r o d u c t o f Mo r o c c a n o il.

25. The us e of one or more copies of the Moroccanoil Trade ma rks by Defenda nts othe counterfeit Moroccanoil Oil Trea tme nt, which Defenda nts trans ported, offered for s ale ans old, confus e s a nd de ceive s buye rs into b e lie ving tha t the counterfe it Moroccanoil Products ge nuine Morocca noil Products . In fa ct, the coun te rfe it Morocca noil Products s uppliedDefenda nts are not genuine Moroccanoil Products but bea r counterfeit and infringing copiesth e Mo r o c c a n o il Tra d e m a rk s .

26. The acts of Defenda nts ha ve be en com mitted without the cons ent of PlaintifThe a cts of Defe nda nts a re like ly to ca us e confus ion a nd m is ta ke in the m inds of the purchapublic, and, in pa rticular, fa ls e ly crea te the impres s ion tha t the counterfe it products s olDefenda nts are ma nufactured, dis tributed, warranted, authorized, s pons ored, or approvedP la in t iff w h e n , i n fa c t, th e y a re n o t.

27. As a direct and proximate res ult of the counterfe iting a nd infringe ment of theMoroccanoil Trade ma rks , Plaintiff ha s s uffe red da ma ges in the form of increa s ed cos t3911/101 /337363.1ozya k Trop in & Throc km orton, P .A.

2 5 2 5 P o n c e d e Le o n ,th F lo o r , Mia m i, F lo r id a 3 3 1 3 4 P h o n e 3 0 5 . 3 7 2 . 1 8 0 0 F a x 3 0 5 .3 7 2 .3 5 0 8


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re duced revenue in a n a mount unknown but not le s s than $2,000,000 a nd thos e dam a gescontinue to increa s e e ve ry da y. Plaintiff will am e nd its plea dings , a t or before tria l, to co nformto p r o o f o f th e a m o u n t o f its d a m a g e s .

28. As a proxima te res ult of the ir wrongful cond uct, Defe nda nts ha ve be e n unjus tlye nriche d. Plaintiff de m a nds a nd is e ntitle d to a n a ccoun ting from Defe nda nts , includininforma tion n e ce s s a ry to pe rm it Plaintiff to de te rm ine the ga ins , profits a nd a dva nta ge s thD e fe n d a n ts h a ve o b ta in e d b y re a s o n o f th e ir w ro n g fu l co n d u c t d e s c rib e d h e re in .

29. Plaintiff ha s no a de qua te rem e dy a t la w. Mone ta ry com pe ns a tion will not a ffordPlaintiff a de qua te re lie f. The a cts a nd om is s ions of Defe nda nts a s a lle ge d he rein will e ngethe ne e d for a multiplicity of judicia l proce e dings a nd will caus e da m a ge s to P la intiff tha t ardifficult, if not impos s ible , to m e a s ure. Unle s s Defe nda nts a re pre lim ina rily a nd pe rma ne ne njoine d from com m itting the unlawful acts a lle ge d, including infringe m e nt of the Morocca noTrad e m a rks , Plaintiff will continu e to s uffe r irre pa rable h a rm. Injunctive re lie f is the refoa ppropria te purs ua nt to 15 U.S.C. 1116 to preve nt De fe nda nts from e nga ging in an y furthvio la tio n s o f 1 5 U .S . C . 1 1 1 4 .

30. Upon informa tion a nd be lie f, the a ctivitie s of Defe nda nts com plained of he reincon s titute willful and inte ntiona l cou nterfe iting a nd infringe m e nt of the Morocca no il Trad e m ain viola tion o f the La nha m Act, including , but not lim ite d to, 15 U.S.C. 1114 . The willfulne s sof the coun te rfe iting a nd infringe m e nt by Defe nda nts is e vide nce d by the s im ila r bottle s , la bewording , logos , an d o il of the counterfe its . Defe nda nts a ctivitie s a re in total dis rega rd of thrights of P la intiff. As a res ult, Pla intiff is furthe r entitle d to da ma ge s a nd re me dies a s provideb y 1 5 U.S .C . 1 1 1 6 a n d 11 1 7 .

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S ECOND CLAIM FOR RELIEFFALS E DES IGNATION O F ORIGIN AND FALS E REPRES ENTATION

AGAINS T ALL DEFENDANTS(15 U.S .C. 1 1 2 5 ( a ) )

31. P la in tiff a lle g e s a n d in c o rp o ra te s b y re fe r e n c e e a c h a n d e ve ry a lle g a tio n c o n ta inin P a ra g r a p h s 1 t h ro u g h 3 0 , a s if fu lly s e t fo r th h e re in .

32. The dis tribution a nd s a le of counterfe it Morocca noil Products by Defenda nwhich a re indis tinguis ha ble from a uthe ntic Moroccano il Products cons titute s a fa ls e de s ignao f o r ig in , fa ls e d e s c rip tio n a n d fa ls e re p r e s e n ta tio n th a t th e p r o d u c ts s o ld b y D e fe n d a n ts o r igfrom , or are s pons ored or authorized by Plaintiff purs ua nt to 43(a ) of the Lanha m Act, 1U .S . C . 1 1 2 5 (a ) .

33. As a dire ct and proxim a te res ult of violations of5 U . S . C . 1 1 2 5 ( a ) ,P lain tiff h a ss uffe re d da ma ge s in the form o f incre as e d cos ts a nd reduced re ve nue in a n a mo unt unknownot le s s tha n $2 ,000 ,000 a nd thos e da mage s will continue to increa s e every da y. Plaintiff a m e n d i ts p le a d in g s , a t o r b e fo r e tria l, to c o n fo r m to p r o o f to s ta te th e a m o u n t o f th e ir d a m a g e

34. As a proximate re s ult of the ir wrongful conduct, Defenda nts ha ve be en unjus tlenriche d. Pla intiff de mands , and is e ntitled to, an a ccounting from Defenda nts , includinginforma tion neces s ary to permit Pla intiff to de te rmine the ga ins , profits and advantage s tD e fe n d a n ts h a ve o b ta in e d b y re a s o n o f th e ir w ro n g fu l co n d u c t d e s c rib e d h e re in .

35. Plaintiff ha s no a de quate rem edy a t law. Mone tary compe ns a tion will not afforPla intiff adequa te re lie f. The acts and om is s ions of Defendants as a llege d he re in will engethe ne ed for a multiplicity of judicia l proce edings and will caus e da mage s to P la intiff tha t adifficult, if not impos s ible , to meas ure. Unles s Defenda nts a re pre limina rily and pe rma ne n

3911/101 /337363.1ozya k Trop in & Thro ckm orton , P .A.2525 Ponce de Leon,1 h F lo o r , Mia m i, F lo r id a 3 3 1 3 4 P h o n e 3 0 5 . 3 7 2 . 1 8 0 0 F a x 3 0 5 .3 7 2 .3 5 0 81


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enjoine d from committing the unlawful acts a llege d, including the counterfe iting of tMoroccanoil Tradema rks, Plaintiff will continue to s uffer irreparab le harm. Injunctive relief isthe re fore a ppropria te p urs ua nt to 15 U.S.C. 1116 to pre ve nt Defe nda nts from e nga ging in fu r th e r vio la tio n s o f 1 5 U .S .C . 1 1 2 5 (a ).

36. Upon information a nd b elief, the activities of the Defenda nts comp lainedhe rein con s titute willful an d inte ntiona l infring e m e nt of Morocca no il Trad e m a rks in viola tion othe Lanha m Act, including, but not limited to,s U.S.C. 1125(a). The willfulnes s of theinfringeme nt by Defendants is evidenced by the s imilar bottles , labels , wording, logoscontents of the counterfe it products . The a ctivitie s of Defe nda nts a ctivitie s a re in total dis regaof the rights of Plaintiff. As a res ult, Plaintiff is further entitled to dama ges as provided by 15U .S .C . 1 1 16 a n d 1 1 17 .

THIRD CLAIM FOR RELIEFCOMMON LAW UNFAIR COMP ETITION AND

CONS P IRACY TO UNFAIRLY COMPETEAGAINS T ALL DEFENDANTS

37. Plaintiff a lle ge s a nd incorpora te s by refe re nce e a ch a nd e ve ry a lle ga tion contaiin P a r a g r a p h s 1 th r o u g h 3 6 , a s if fu lly s e t fo r th h e re in .

38. Defendants us e unfair trade practices to market, advertis e, trans port, delidistribute and s ell Counterfeit Products in competition with Plaintiff, all of which a re likely toconfus e the public a s to the s ource or origin of Defe nda nts good s .

39. The conduct of the Defendants involves counterfeiting of the Morocca noTrade m a rks a nd infringe m e nt of the Moroccanoil Trade m a rks .

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40. Defenda nts ' unfa ir trade practices res ult from and cons titute an agree me nconduct unlawful acts . Defenda nts ' unlawful acts are a n overt furthe rance of the ir cons piracwhic h r e s u lts in d a m a ge s to P la in tiff.

41. As a direct and p roxima te res ult of the Defenda nts ' unfa ir compe tition acons piracy to unfa irly compe te , Plaintiff ha s s uffered dama ges to its bus ines s , goodwill, aproperty in a n a m ount unknown but not le s s tha n $2,000,000 a nd thos e da m a ge s will continincrea s e e ve ry da y. Plaintiff be lie ve s a nd a lle ge s it will continue to s uffe r s uch da m a ge s a ndthos e dama ge s will increa s e every day. Plaintiff will amend its pleadings , at or be fore trial,c o n fo rm to p ro o f to s ta te th e a m o u n t o f th e ir d a m a g e s .

42. As a proxim a te re s ult of the Defe nda nts ' wrong ful conduct, the Defe nda nts ha vebe e n un jus tly e nriche d in an a m ount a ccording to proof a t tria l. Pla intiff de m a nds a nd is e ntitto an accounting from each of the Defenda nts , including a ll informa tion ne ces s ary to pe rPla intiff to de termine the ga ins , profits and a dvantages tha t the Defenda nts ha ve obtaine dre a s on of the ir wrong ful conduct de s cribe d he rein.

43. Plaintiff ha s no a dequate remedy at law. Mone tary compens ation will not affordPlaintiff a de qua te re lie f. The Defe nda nts ' a cts a nd o m is s ions a s a lle ge d he re in will e nge ndene ed for a multiplicity of judicia l proce edings and will ca us e da mage s to P la intiff tha tdifficult, if not im pos s ible, to m e a s ure. Unle s s the Defe nda nts a re prelim ina rily a nd p e rma nee njoine d from com m itting the un la wful acts a lle ge d P la intiff will con tinue to s uffe r irre pa rab leha rm. Injunctive relie f is the re fore appropria te to p revent Defenda nts from enga ging infurthe r unlawful a cts of unfa ir com pe tition .

44. The conductof the Defendants is fraudulent, ma licious and oppres s ive.h eD e f e n d a n t shave engagedn the illega l de velopme nt, manufacture, trans portation, de livery,3911/101 /337363.1ozya k Tropin & Thro ckm orton , P.A.

252 5 Po nce de Le on, 9" Floor, Miam i, Florida 331 34 P hon e 3 05.372 .1800 Fa x 305 .372.35081 3


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dis tribu tion a nd s a le of counterfe its of Morocca noil Products . The cond uct of the Defe nda nts de s pica ble . The ir conduct s ubjects Plaintiff to crue l and unjus t hards hip b y which its rights abrazenly a tta cke d a nd s tolen. The conduct of the Defe nda nts is done willfully a nd Defe nda ne nga ge in the ir m is cond uct in con s cious dis rega rd of the righ ts of Plaintiff. Pu nitive da m a gs h o u ld b e a w a rd e d to p u n is h th e D e fe n d a n ts a n d d e te r s im ila r c o n d u c t in th e fu tu re .

WHER EFOR E, P la in t iff p r a ys fo r a jud gm e nt con ta in ing e a ch o f the fo l low ing e le m e nts4 5 .relim ina ry a nd pe rma ne nt injunctive re lie f a ga ins t a ll Defe nda nts , a nd e a ch

the m, a nd their officers , age nts , attorne ys , rep re s e nta tive s a nd a s s igns , and a ll perso ns a cta ctive con ce rt or pa rticipa tion with the m , from do ing a ny of the following a cts , e ithe r direc tly oind ire c tly, an d from do ing a ny ac t p r e fa tory to the proh ib i te d a c ts :

a . De ve lop ing , m a nu fa cturing , a cquiring , tran s po rting , dis tribu ting ,de ve lop ing , offe ring to s e ll or s e lling a ny cou nterfe its of Morocca no il OilTre a tm e n t p ro d u c t b e a rin g c o u n te rfe it Mo r o c c a n o il tra d e m a rk s ;

b. Us ing a ny of Morocc a no il's Trad e m a rks , or a ny othe r Morocca no itra d e m a rk in c o n n e c tio n w ith th e ir b u s in e s s ;

C.a us ing like lihood of confus ion, de cep tion, or mis ta ke a s to the s ourcna ture , o r qu a lity o f the Morocca no il P rodu c ts ;

d .s ing a ny fa ls e de s igna tion of o rig in o r fa ls e re pre s e n ta tic o n c e rn in g a n y Mo r o c c a n o il P r o d u c t ;3911/101/337363.1ozya k Trop in & Thro ckm orton, P .A.

2 5 2 5 P o n c e d e Le o n ,t h Floor, Mia mi, Florida 331 34 P hon e 305.37 2.1800 Fax 305.372.35084


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e .is repres enting to a nyone tha t they are authorized Moroccanoilm a n u fa c tu r e rs o r d is trib u to r s ;

foliciting, a s s is ting, a iding o r abe tting a ny othe r pers on o r bus ine s s e ntin e nga ging in or pe rforming a ny of the a ctivitie s refe rre d to in the a boves ubparagraphs "a" through "e."46. For an order directing Defendants , and each of them, to file with this Court an

s e rve on Pla intiff within 30 da ys a fte r s e rvice of a n injunction, a repo rt in writing a nd und e r oas etting forth in de tail the m anner and form in which Defendants have com plied withinjunction;

47. F o r a n o r d e r re q u irin g D e fe n d a n ts , a n d e a c h o f th e m , to d e live r to P la in tiff:

a . All produ cts , lite rature , and other m a te ria l be a ring a ny coun te rfe its of theMoroccanoil Tradem arks or any other infringem ent of Plaintiff'sin te lle c tu a l p ro p e rty o r w h i c h fa ls e ly id e n tifie s th e s o u r ce o f a n y p ro d u c ts ;

b. Printing devices , labels , packing, bottles , or any other items us ed in thmanufacture, dis tribution or sale of products bearing any counterfeits oth e Mo r o c c a n o i l Tra d e m a rks ;

C .writte n, ve rifie d report de s cribing the na m e s of a ll known s upp lie r(s ) oMoroccanoil Products , and all facts and circums tances known to themabout counterfeit Moroccanoil Products , including and a ttaching adocuments and records that are in their poss es s ion, custody, or contconcerning a ll of their dealings in Moroccanoil Products, or counterfei

3911/101/337363.1ozya k Trop in & Throc km orton, P .A.2 5 2 5 P o n ce d e Le o n ,1 h Floor, Mia mi, Florida 331 34 P hon e 305 .372.1800 Fax 305 .372.35085


16/17

Morocca no il Products , including but not lim ite d to a ll purchas e orde rs ,in vo ic e s , b ills o f la d in g , a n d c o m m u n ic a tio n s w ith s u p p lie r s ; a n d

d .writte n, ve rifie d report de s cribing the loca tion(s ) of a ll counterfe it,re pa cke d, deface d, and da ma ge d Moroccanoil goods a nd m arks tha t a rth e ir p o s s e s s io n , c u s to d y o r c o n t ro l.48. For a s e izure of a ll counte rfe it, repa ckage d, defaced, and damage d Moroccano

g o o ds a n d m a rks ;

49. For expe dite d dis cove ry on the s ubject of the s upp lie rs to a nd purchas e rs froDefe nda nts of cou nterfe it Morocca no il Oil Trea tm e nt products in o rde r tha t P la intiff ca n q uickloca te the s ource a nd loca tions of the s e ille ga l products ;

50. For a n a ward of m one y da m a ge s in the a m ount of a t le a s t $2,000,000 purs ua nthe reme dies as provided by dam age s and reme dies as provided by 15 U.S.C. 1116, 111 1 2 5 ( a ) ;a nd a ll othe r s tatutory a nd com mon law ba s es ;

51. F o r p u n itive a n d e xe m p la ry d a m a g e s a s a p p r o p ria te ;

52. F o r a tto rn e ys fe e s a s p ro vid e d b y 1 5 U .S . C . 1 1 1 4 a n d 1 1 1 7 ;

53. F o r c o s ts ; a n d

54. For s uch other an d furthe r re lie f a s the court de e m s jus t a nd p rope r.

3911/101 /337363.1ozya k Trop in & Throc km orton, P .A.2525 Ponce de Leon, 9h Floor, Mia m i, Florida 331 34 P hon e 305 .372.1800 Fax 305 .372.3508 1 6


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DEMAND FOR J URY TRIALP la int iff Moro cca no il, Inc . de m a nd s tr ia l by jury o f a ll tr ia ble is s ue s .

DATED this 30 th da y of April, 20 12 .

Conkle , Kre m e r& Engel, PLC Kozyak Tropin & Throc km orton, P.A.C o-Co un s e l fo r Morocca no il, Inc .o u n s e l fo r P la in tiff, Mo roc ca n o il, In c.3 1 3 0 W ils h ire B lvd .5 2 5 P o n c e d e Le o n ,S u ite 5 0 01h F loorS a n ta Mo n ic a , C A 9 0 4 0 3o ra l G a b le s , F lo rid a 3 3 1 3 4Te l: (3 1 0 ) 9 9 8 -9 1 0 0e l: ( 3 0 5 ) 3 7 2 - 1 8 0 0F a x: (3 1 0 ) 9 9 8 -9 1 0 9a x: ( 3 0 5 ) 3 7 2 - 3 5 0 8By: Jav ie r Lo p ez___________Ke n n e th R . H a rtm a n nF l o rid a B a r N o . 6 6 4 2 8 6J a vie r L o p e zF l o rid a B a r N o . 1 6 7 2 7

3 9 1 1 / 1 0 1 / 3 3 7 3 6 3 . 1ozya k Trop in & Thro ckm orton , P .A.

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