Moriarty Adv-imc9 Tif Ch1

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Advertising & IMC: Principles and Practice, 9e (Moriarty)

Chapter 1 The New World of Marketing Communication

1) Which of the following is a basic role of advertising?A) identification

B) entertainmentC) competitionD) public relationsE) two-wa communicationAnswer! ADiff! " #age $ef! %&'ill! Concept(bective! 1-1

*) Which of the following is +(, part of the modern definition of advertising?A) is a paid form of communication

B) has an identified sponsor C) is usuall personal in natureD) provides information about productsE) uses mass mediaAnswer! CDiff! 1 #age $ef! &'ill! ConceptAAC&B! Communication abilities(bective! 1-1

.) #aid persuasive communication that uses mass and interactive media to reach broad audiencesto connect an identified sponsor with a target audience is 'nown as ////////0A) advertisingB) personal sellingC) public relationsD) sponsorshipE) sales promotionAnswer! ADiff! 1 #age $ef! &'ill! ConceptAAC&B! Communication abilities(bective! 1-1

%) Advertising is usuall paid for b the ////////0A) audienceB) targetC) agencD) advertiser E) mediaAnswer! DDiff! " #age $ef!

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Copright "21" #earson Education3 4nc0 #ublishing as #rentice 5all



&'ill! Concept(bective! 1-1

) 4n traditional advertising3 the message is conveed through different 'inds of //////// mediausing //////// messages0

A) interactive6 personalB) interactive6 nonpersonalC) word of mouth6 personalD) mass6 nonpersonalE) mass6 personalAnswer! DDiff! " #age $ef! &'ill! ConceptAAC&B! Communication abilities(bective! 1-1

7) Catalogs and flers sent to the office or home are e8amples of which tpe of promotional tool?A) sales promotionB) direct-responseC) word of mouthD) specialtiesE) public relationsAnswer! BDiff! " #age $ef! 7&'ill! ConceptAAC&B! Communication abilities(bective! 1-1

9) Communication with emploees and shareholders about brands and campaigns is usuallhandled b ////////0A) sales promotionB) direct-responseC) word of mouthD) specialtiesE) public relationsAnswer! EDiff! " #age $ef! 7&'ill! ConceptAAC&B! Communication abilities

(bective! 1-1

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12) 4n which product categor was the most spent on advertising in the :nited &tates in "229?A) financial servicesB) automotiveC) airline travel3 hotels3 and resortsD) restaurants

E) food3 beverages3 and confectionarAnswer! BDiff! " #age $ef! 7&'ill! Concept(bective! 1-1

11) //////// refers to all forms of communication about a brand that appear in a variet ofmedia0A) 4ntegrated mar'eting communicationB) ;ar'eting communicationC) ;ar'eting networ'

D) Brand identitE) Brand differentiationAnswer! BDiff! 1 #age $ef! 9&'ill! ConceptAAC&B! Communication abilities(bective! 1-1

1") Which of the following is +(, one of the four functions of advertising?A) mar'eting rolesB) communication rolesC) economic rolesD) networ'ing rolesE) societal rolesAnswer! DDiff! " #age $ef! 9&'ill! ConceptAAC&B! Communication abilities(bective! 1-1

1<) 4n which scenario is advertising most li'el to flourish in a societ?A) when demand e8ceeds supplB) when there is little price competition

C) when public speech is tightl controlled b the governmentD) when consumers do not have disposable incomeE) when suppl is greater than demandAnswer! EDiff! " #age $ef! 9&'ill! Concept(bective! 1-1

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1*) Which of the following was the top :0&0 advertiser with respect to total ad e8penditures in"229?A) ;onsantoB) &ara =eeC) ,oota

D) >eneral ElectricE) #rocter >ambleAnswer! EDiff! " #age $ef! 9&'ill! Concept(bective! 1-1

1.) 5ow man times did the @197*@ commercial for Apples ;acintosh computer run?A) 1B) "C) "2

D) .2E) more than 122Answer! ADiff! " #age $ef! 12&'ill! Concept(bective! 1-1

1%) Which of the following is considered a societal role of advertising?A) creates a more rational economB) reaches a mass audienceC) serves an educational functionD) ma'es consumers focus on nonprice benefitsE) all of the aboveAnswer! CDiff! " #age $ef! 11&'ill! Concept(bective! 1-1

1) Advertising that announces facts about products that are available in nearb stores andfocuses on stimulating store traffic and creating a distinctive image for a retailer is 'nown asretail or //////// advertising0A) brandB) local

C) direct-responseD) institutionalE) public-serviceAnswer! BDiff! 1 #age $ef! 11&'ill! ConceptAAC&B! Communication abilities(bective! 1-1

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17) //////// advertising is the most visible tpe of advertising6 it focuses on the developmentof a long-term brand identit or image0A) $etailB) 4nstitutionalC) Brand

D) +onprofitE) #ublic serviceAnswer! CDiff! 1 #age $ef! 11&'ill! ConceptAAC&B! Communication abilities(bective! 1-1

19) //////// advertising ma use an advertising medium3 but it differs from other tpes ofadvertising in that it tries to stimulate an immediate consumer action0A) Brand

B) =ocalC) Direct-responseD) 4nstitutionalE) #ublic serviceAnswer! CDiff! 1 #age $ef! 11&'ill! ConceptAAC&B! Communication abilities(bective! 1-1

"2) Which of the following is +(, considered a maor tpe of advertising?A) brandB) retailC) direct-responseD) institutionalE) generationalAnswer! EDiff! " #age $ef! 11&'ill! ConceptAAC&B! Communication abilities(bective! 1-1

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"1) Brand advertising is also 'nown as //////// advertising0A) tradeB) localC) consumer D) corporate

E) public serviceAnswer! CDiff! " #age $ef! 11&'ill! ConceptAAC&B! Communication abilities(bective! 1-1

"") //////// advertising is sent from one business to another0A) BrandB) $etailC) Direct-reponse

D) 4nstitutionalE) ,radeAnswer! EDiff! 1 #age $ef! 11&'ill! ConceptAAC&B! Communication abilities(bective! 1-1

"<) //////// advertising focuses on establishing a corporate identit or winning the public overto the organiations point of view0A) BrandB) +ationalC) #ublic serviceD) 4nstitutionalE) Business-to-businessAnswer! DDiff! 1 #age $ef! 11&'ill! ConceptAAC&B! Communication abilities(bective! 1-1

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"*) Charities3 foundations3 associations3 hospitals3 orchestras3 museums3 and religiousinstitutions advertise for customers3 members3 volunteers3 and donations and other forms of program participation using which maor tpe of advertising?A) nonprofitB) local

C) consumer D) institutionalE) tradeAnswer! ADiff! 1 #age $ef! 11&'ill! Concept(bective! 1-1

".) Which maor tpe of advertising is used to communicate a message on behalf of some goodcause3 such as stopping drug abuse3 and is usuall created b advertising professionals free ofcharge with the necessar time and space often donated b the media?A) nonprofitB) societal roleC) direct-responseD) business-to-businessE) public serviceAnswer! EDiff! 1 #age $ef! 11&'ill! ConceptAAC&B! Communication abilities(bective! 1-1

"%) An advertising //////// is a set of related ads that are variations on a theme0A) brandB) mar'etC) campaignD) positionE) targetAnswer! CDiff! 1 #age $ef! 1"&'ill! ConceptAAC&B! Communication abilities(bective! 1-1




<1) Which of the following is the idea that messages should be directed at particular groups of prospective buers?A) positioningB) targetingC) branding

D) integrated mar'etingE) social responsibilitAnswer! BDiff! 1 #age $ef! 1.&'ill! Concept(bective! 1-"

<*) //////// is the logic and planning behind an advertisement that gives it direction and focus0A) ,he creative ideaB) E8ecutionC) Evaluation

D) &trategE) 4dea generationAnswer! DDiff! 1 #age $ef! 1&'ill! ConceptAAC&B! Communication abilities(bective! 1-"

<.) &igns and posters are e8amples of //////// media0A) interpersonalB) interactiveC) digitalD) outdoor E) broadcastAnswer! DDiff! " #age $ef! 17&'ill! Concept(bective! 1-"

<%) $adio and television are e8amples of //////// media0A) printB) interactiveC) digitalD) outdoor E) broadcastAnswer! EDiff! " #age $ef! 17&'ill! Concept(bective! 1-"

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<) Advertising begins with the ////////3 the person or organiation that uses advertising tosend out a message about its products0A) supplier B) mediaC) agenc

D) advertiser E) vendor Answer! DDiff! 1 #age $ef! 17&'ill! Concept(bective! 1-<

<7) ,he //////// initiates the advertising effort b identifing a mar'eting problem thatadvertising can solve0A) supplier B) media

C) agencD) advertiser E) vendor Answer! DDiff! 1 #age $ef! 17&'ill! Concept(bective! 1-<

<9) Which 'e plaer ma'es the final decisions about the target audience and the sie of theadvertising budget and also approves the advertising plan?A) advertiser B) mediaC) agencD) vendor E) audienceAnswer! ADiff! " #age $ef! 17&'ill! Concept(bective! 1-<

*2) When an advertiser hires an advertising agenc3 the advertiser becomes the agencs ////////0A) supplier B) clientC) channelD) vendor E) vehicleAnswer! BDiff! " #age $ef! 17&'ill! Concept(bective! 1-<

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*1) ,he agenc person in charge of an advertisers business is the ////////0A) creative director B) account manager C) media buer D) account producer

E) copwriter Answer! BDiff! " #age $ef! 17&'ill! Concept(bective! 1-<

*") 4ndependent organiations that are hired b advertisers to create3 produce3 and distribute partor all of an advertising effort are 'nown as ////////0A) mass mediaB) in-house agenciesC) outside agencies

D) media vehiclesE) account servicesAnswer! CDiff! " #age $ef! "2&'ill! Concept(bective! 1-<

*<) ,he wor'ing relationship between an advertiser and an advertising agenc is 'nown as the //////// partnership0A) agenc-clientB) media-clientC) advertiser-supplier D) vendor-clientE) strategic-tacticalAnswer! ADiff! " #age $ef! "2&'ill! Concept(bective! 1-<

**) When creating an advertisement or complete campaign3 it is tpicall more efficient for anadvertiser to use an outside agenc rather than an in-house agenc for all of the followingreasons ECE#, which one?A) Agencies tpicall have fewer restrictions on getting ideas approved0B) Agencies have creative e8pertise0C) Agencies have media 'nowledge0D) Agencies have wor'force talent0E) Agencies have the abilit to negotiate good deals for clients0Answer! ADiff! " #age $ef! "2&'ill! Concept(bective! 1-<

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*.) ,he primar responsibilit of which of the following departments is managing theadvertising process?A) accounting departmentB) traffic departmentC) mar'eting services

D) art studioE) print productionAnswer! CDiff! 1 #age $ef! "2&'ill! Concept(bective! 1-<

*%) Big companies ma have hundreds of agencies wor'ing for them3 but the normall havean) ////////3 which does most of their advertising business and ma even manage the otheragencies0A) agenc-of-record

B) creative boutiueC) media-buing serviceD) agenc-of-importanceE) media vehicleAnswer! ADiff! 1 #age $ef! "2&'ill! Concept(bective! 1-<

*) B using which tpe of advertising agenc does an advertiser produce its own advertising?A) home agencB) agenc-of-recordC) in-house agencD) creative boutiueE) agenc networ' Answer! CDiff! " #age $ef! "2&'ill! Concept(bective! 1-<

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*7) Which @'e plaer@ in the advertising world is composed of the channels of communicationthat carr the message from the advertiser to the audience and from consumers bac' tocompanies?A) advertiser B) agenc

C) mediaD) vendor E) distributorsAnswer! CDiff! 1 #age $ef! "2&'ill! ConceptAAC&B! Communication abilities(bective! 1-<

*9) Artists3 writers3 songwriters3 photographers3 directors3 producers3 and printers are alle8amples of which tpe of @'e plaer@ in advertising?A) advertiser B) agencC) mediaD) suppliersE) audienceAnswer! DDiff! " #age $ef! "1&'ill! Concept(bective! 1-<

.2) Which of the following is +(, a reason an advertising agenc might hire an outsidesupplier?A) (nl suppliers are able to produce commercials0B) ,he agenc ma not have e8pertise in that area0C) ,he agenc ma be overloaded0D) ,he agenc ma want a fresh perspective0E) &uppliers provide specialied services0Answer! ADiff! 1 #age $ef! "1&'ill! Concept(bective! 1-<

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.1) Which of the following is +(, one of the four maor staff functions in a full-serviceadvertising agenc?A) mar'eting researchB) account managementC) creative services

D) media planningE) account planningAnswer! ADiff! " #age $ef! ""&'ill! Concept(bective! 1-<

.") 4n an advertising agenc3 which of the following is responsible for internal trac'ing ofcompletion of proects?A) the research and development departmentB) the production department

C) the traffic departmentD) the creative departmentE) the copwriter Answer! CDiff! 1 #age $ef! ""&'ill! Concept(bective! 1-<

.<) A creative //////// is tpicall a small ad agenc that concentrates entirel on preparingthe creative e8ecution of the idea or the creative product0A) departmentB) holding companC) networ' D) accountE) boutiueAnswer! EDiff! 1 #age $ef! "<&'ill! Concept(bective! 1-<

.*) An agenc //////// is a large conglomeration of agencies under a central ownership0A) boutiueB) service

C) departmentD) networ' E) clientAnswer! DDiff! 1 #age $ef! "<&'ill! Concept(bective! 1-<

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..) 4n an advertising agenc3 who is usuall responsible for interpreting the clients mar'etingresearch and strateg for the rest of the agenc?A) the account e8ecutiveB) the account planner C) the traffic department

D) the copwriter E) the human resources departmentAnswer! ADiff! 1 #age $ef! "*&'ill! Concept(bective! 1-<

.%) 4n an advertising agenc3 who is usuall responsible for gathering available intelligence onthe mar'et and consumers and acting as the voice of the consumer?A) the account e8ecutiveB) the account planner

C) the traffic departmentD) the copwriter E) the human resources departmentAnswer! BDiff! 1 #age $ef! ".&'ill! Concept(bective! 1-<

.) Which of the following positions in an advertising agenc is most closel involved withcreative development?A) the account e8ecutiveB) the account planner C) the media buer D) the copwriter E) the management supervisor Answer! DDiff! " #age $ef! ".&'ill! Concept(bective! 1-<

.7) Which of the following departments in an advertising agenc fulfills the three functions ofresearch3 planning3 and buing?A) the account planning department

B) the art departmentC) the traffic departmentD) the print production departmentE) the media departmentAnswer! EDiff! " #age $ef! ".&'ill! Concept(bective! 1-<

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%2) A //////// is a form of compensation that involves the agenc billing the client each month based on the proected amount of wor' and the hourl rate charged for that wor'0A) set feeB) value billC) commission

D) retainer E) profit-shareAnswer! DDiff! 1 #age $ef! ".&'ill! Concept(bective! 1-<

%1) Which of the following compensation sstems is most commonl used b public relationsagencies?A) set feeB) value billC) commissionD) retainer E) pa-for-performanceAnswer! DDiff! " #age $ef! ".&'ill! Concept(bective! 1-<

%") :sing value billing3 an advertising agenc is paid for its ////////0A) creative and strategic ideasB) media placementsC) mar'et researchD) advertising e8ecutionsE) share in the profits from a successful campaignAnswer! ADiff! 1 #age $ef! ".&'ill! Concept(bective! 1-<

%<) Advertising agencies ma'e most of their mone from ////////0A) digital media and personal mediaB) digital media and television spotsC) print media and personal media

D) print media and television spotsE) personal media and television spotsAnswer! DDiff! " #age $ef! "%&'ill! Concept(bective! 1-*

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%*) ,he advertisers desired impact on the target audience is formall stated as an) ////////3which is the measurable goal or result that the advertising is intended to achieve0A) obectiveB) promotionC) effect

D) strategE) imageAnswer! ADiff! 1 #age $ef! "&'ill! Concept(bective! 1-*

%.) //////// is the practice of coordinating all mar'eting communication tools so the send aconsistent message using the same basic brand strateg0A) ;ar'eting communications ;C)B) 4ntegrated advertising e8ecution 4AE)C) 4ntegrated promotional activities 4#A)D) 4ntegrated mar'eting communications 4;C)E) >lobal mar'eting communications >;C)Answer! DDiff! 1 #age $ef! "&'ill! ConceptAAC&B! Communication abilities(bective! 1-*

%%) What is meant b the term effective with respect to advertising?A) ,he advertising delivers the results the mar'eter has specified for the advertising0B) ,he advertising wins creativit awards3 such as the Effie or the Clio0C) ,he advertising is remembered b at least .2 percent of the target audience0D) ,he advertising results in increased sales0E) ,he advertising media e8posure was purchased at the lowest possible cost to reach the targetaudience0Answer! ADiff! 1 #age $ef! "&'ill! Concept(bective! 1-*

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111) When #roctor >amble developed the ;r0 Clean ;agic Eraser3 the compan needed toe8plain how the product cleans grime from walls without removing paint0 Which basic role ofadvertising was most li'el the focus of the campaign for this new product?A) providing informationB) providing product identification

C) providing entertainmentD) providing social valueE) providing comparisonsAnswer! ADiff! " #age $ef! &'ill! ApplicationAAC&B! $eflective thin'ing s'ills(bective! 1-1

11") An e-mail from Amaon0com offers free shipping on our ne8t purchase of more than F<.0,his is an e8ample of ////////0

A) sales promotionB) publicitC) public relationsD) word of mouthE) mass mediaAnswer! ADiff! " #age $ef! 7&'ill! Analtic s'illsAAC&B! Application(bective! 1-1

11<) &ome critics claim that advertising has a strong impact on how oung women viewthemselves3 often resulting in negative self-images0 &ome critics have even claimed thatadvertising is a maor cause of eating disorders for oung women because ads targeted to thisdemographic use unreasonabl thin models0 Which of the four functions of advertising does this best illustrate?A) mar'eting roleB) economic roleC) societal roleD) public service roleE) institutional roleAnswer! CDiff! " #age $ef! 9

&'ill! ApplicationAAC&B! Analtic s'ills(bective! 1-1

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11*) 6SecondABS 3 an abdominal wor'out device3 runs an infomercial that lasts <2 minutes anddemonstrates the benefits of the product0 ,he infomercial claims that users of the product canreduce their waist and lose one sie in a wee' when following the 6secondabs workout plan0Giewers can call the 1-722 number on the infomercial to purchase the product directl0 ,ostimulate a sale immediatel3 the infomercial offers several incentives3 such as a lower price and

additional products3 if consumers call in the @ne8t <2 minutes0@ Which tpe of advertising is this?A) retailB) localC) public serviceD) direct responseE) institutionalAnswer! DDiff! " #age $ef! 11&'ill! ApplicationAAC&B! Analtic s'ills(bective! 1-1

11.) Which of the following would most li'el be created pro bono b an advertising agenc?A) an online direct-response advertisement for school suppliesB) a trade advertisement for a computer components manufacturer C) an institutional advertisement designed to improve a compans image after a corporate ethicsscandalD) a public service announcement designed to encourage families to regularl e8ercise together E) a nonprofit advertisement for a ;ethodist church encouraging new membershipAnswer! DDiff! < #age $ef! 11&'ill! ApplicationAAC&B! $eflective thin'ing s'ills(bective! 1-1

11%) ,he cost of purchasing a <2-second advertising spot during the &uper Bowl is ver high3tpicall millions of dollars0 Despite the cost3 commercials for products such as Coca-Cola3Doritos3 and Bud =ight run during the &uper Bowl ever ear0 4n advertising terms3 the &uperBowl is the ////////0A) media vehicleB) agentC) messageD) supplier E) client

Answer! ADiff! " #age $ef! "2&'ill! ApplicationAAC&B! Analtic s'ills(bective! 1-<

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11) Hor the TruthI campaign3 #orter J Bogus' and Arnold was the //////// that was hired b the American =egac Houndation to plan and implement the advertising effort0A) advertiser B) media buing companC) client

D) advertising agencE) advertising departmentAnswer! DDiff! " #age $ef! "2&'ill! ApplicationAAC&B! Analtic s'ills(bective! 1-<

117) An ad for ;abelline age-minimiing ma'eup in Ladies' Home Journal magaine featuredactress ;elina Kana'aredes and offered readers a F1-off coupon when the tr the new ma'eup0,he medium of this ad is ////////0

A) ;elina Kana'aredesB) Ladies' Home Journal

C) readers who redeem the F1-off couponD) ;abellineE) the target mar'et to whom ;elina Kana'aredes appealsAnswer! BDiff! " #age $ef! "2&'ill! ApplicationAAC&B! Analtic s'ills(bective! 1-<

119) Brad is a music industr maor in college3 and he wants to wor' in the advertising industrwriting and performing ingles for radio commercials0 4f Brad gets a contract with an agenc towrite a ingle for a commercial3 then Brad would be an) ////////0A) advertiser B) agencC) mediaD) supplier E) vehicleAnswer! DDiff! " #age $ef! "1&'ill! ApplicationAAC&B! Analtic s'ills

(bective! 1-<

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1"2) Bolls and Associates is an advertising agenc that will develop a clients advertisingcampaign from strateg through e8ecution and media e8posure0 5owever3 Bolls and Associatesdoes not actuall produce the television commercials or shoot the photograph for print ads6rather3 the agenc hires outside e8perts to produce those elements of the campaign0 Which tpeof @'e plaer@ is Bolls and Associates advertising agenc using to produce the advertisements

for their client?A) advertiser B) agencC) mediaD) supplier E) vehicleAnswer! DDiff! " #age $ef! "1&'ill! ApplicationAAC&B! Analtic s'ills(bective! 1-<

1"1) Which of the following is an e8ample of consumer-generated advertising?A) ,ootas presence in online social networ'sB) +i'es +i'e #lus running Web siteC) ;asterCards use of @#riceless@ commercials shot b customersD) +eiman ;arcuss 4nCircle $ewards program for its best customersE) ,he =e8us Covenant aimed at creating customer delightAnswer! CDiff! " #age $ef! "%&'ill! ApplicationAAC&B! $eflective thin'ing s'ills(bective! 1-*

1"") Delias is a clothing retailer that targets teenage girls0 4t runs coordinated promotions for itscatalogs3 Web site3 and retail outlets0 4t uses the same models in its catalog and in its print ads aswell as on its Web site0 Delias wor's to ma'e sure its public relations activities as well as itssales promotions harmonie with its advertising in all venues0 Hrom this information3 ou caninfer that Delias is using ////////0A) bu mar'etingB) public relationsC) integrated mar'eting communicationD) word of mouth mar'etingE) mass communication

Answer! CDiff! " #age $ef! "&'ill! ApplicationAAC&B! Analtic s'ills(bective! 1-*

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1"<) ,he cost of purchasing a <2-second advertising spot during the &uper Bowl is ver high3tpicall millions of dollars0 Hrom the advertisers perspective3 what is the most important benefitof placing an advertisement during the &uper Bowl?A) the abilit to reach a mass audienceB) the best media for introducing products

C) the abilit to ma'e personal connections with consumersD) the li'elihood that consumers will ma'e an immediate purchase decisionE) the persuasive nature of television commercialsAnswer! ADiff! " #age $ef! "1&'ill! Critical ,hin'ingAAC&B! $eflective thin'ing s'ills(bective! 1-<

1"*) Hor an advertisement to be considered effective3 what is the first thing it must do?A) hold consumers interest

B) gain consumers attentionC) convince consumers to change their purchasing behavior D) convince consumers to continue buing the brandE) remind consumers of the brand and their positive feelings about itAnswer! BDiff! " #age $ef! "&'ill! Critical ,hin'ingAAC&B! $eflective thin'ing s'ills(bective! 1-*

1".) ,he truthI campaign is a series of advertisements run b the American =egac Houndation0,he campaign tries to reach teenagers with antismo'ing messages0 Which of the following ismost li'el the obective of this campaign?A) to encourage teens to bu productsB) to change smo'ing legislationC) to reduce the percentage of teens who begin smo'ingD) to create a public service announcementE) to encourage teens to become politicall activeAnswer! CDiff! " #age $ef! "&'ill! Critical ,hin'ingAAC&B! $eflective thin'ing s'ills(bective! 1-*

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1"%) Which of the following advertising situations would =EA&, li'el be considered@puffer@?A) ;r0 Clean coming to a housewifes rescueB) instantl toned thighs and legs as a result of using the ,high ;aster for onl 1. minutesC) children immediatel growing into attractive adults as a result of drin'ing mil'

D) a retired couple drin'ing a vitamin and protein sha'e and then going bicclingE) a sleep mom who wa'es up to a gra da3 drin's a cup of coffee3 and then loo's out herwindow to see golden sunshine3 beautiful flowers blooming3 songbirds singing3 and a rainbow onthe horionAnswer! DDiff! < #age $ef! 1*&'ill! ApplicationAAC&B! $eflective thin'ing s'ills(bective! 1-"

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Moriarty Adv-imc9 Tif Ch1