• Improve your TV ROI by expanding your campaign’s reach and frequency for less money • Maximize the only broadcast medium not allowing your ads to be DVR skipped• Change consumer purchasing behavior closest to their point of purchase and during

prime shopping hours through CCM&E • Win consumer trust and activation via San Diego’s favorite local celebrities like Jesse

Lozano, Delana, Frankie and Geena, Bob and Coe, The Rock 105.3 show, Chip Franklin & Chris and Ben.

• TV pricing has tripled in the last two decades, have your results?

• 93% of Americans listen to radio every week• CCM&E delivers over 18M consumers in San Diego, MORE than any TV outlet!

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4 Source: Scarborough R2 2012, Aug11-Jul12, San Diego DMA, Adults 18+. Radio and Broadcast TV based on past week’s usage

5 Source: Scarborough R2 2012, Aug11-Jul12, San Diego DMA, Adults 18+. Radio and Broadcast TV based on past week’s usage

Source: TVGuide; Arbitron Edison Infinite Dial: 2012

“How often do you fast-forward or skip through the commercials when you watch time-shifted programming recorded from your DVR?”

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Base: Have a digital video recorder and watch time-shifted TV at least half the times TV is watched

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8Source:

MBI Touchpoints TM

CAMPAIGN AVERAGE WEEKLY REACH

Original TV Schedule 5% Shifted to Radio 10% Shifted to Radio 15% Shifted to Radio

+15%+18%

+24%+28%

+16%+15%

+8%

Source: TV HH, Nielsen May 2011; wkly Radio Arbitron RADAR 108; DVR, Nov, 2010 NielsenWire; Cable & ADS July 2011 Nielsen Report; iPods/MP3s and Social Net Usage Edison Media Infinite Dial: 2011

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5AM

7AM

9AM

11AM

6AM

8AM

10AM

12PM

1PM

3PM

5PM

7PM

2PM

4PM

6PM

8PM

9PM

11PM

1AM

3AM

10PM

12PM

2AM

4AM

Radio’s consumption peaksRadio’s consumption peaks TV’s peaksTV’s peaks

Source: TV HH, Nielsen May 2011; wkly Radio Arbitron RADAR 108; DVR, Nov, 2010 Nielsen Wire; Cable & ADS July 2011 Nielsen Report; iPods/MP3s and Social Net Usage Edison Media Infinite Dial: 2011

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90% of purchasing decisions are made the day of the purchase, 70% just prior to the purchase

82% of all shopping trips are unplanned shopping – no one knows what’s for dinner until they’re on the way home

72% of drivers frequently or sometimes shop on their way home from work

95% of working people listen to the radio during the day and/or in their cars on the way home each week

11Source: RADA R, December 2011, Persons 12+, Mon-Fri 6AM -7PM, Weekly Cume Winter 2012

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Proven, relevant case studies

Client testimonials

CAMPAIGN SUMMARYPROVEN ENGAGEMENT

675%+increase

• Mossy Nissan wanted to increase Facebook likes, using on-air talent and online CCM+E assets

• Campaign drove users to the Facebook page by offering Comic-Con tickets

Source: NY market case study 13

INTEGRATED CCM+E, TV, PRINT CAMPAIGN WITH

PREMIER KIA

RESULTS: 4X WEEKLY TARGET ACHIEVED WITHIN ONE WEEK

Situation

Underperforming KIA dealer was looking to reverse trend

Goal Weekly Sales target of15 vehicles

Campaign

elements

Integrated CCM+E, TV, print campaign

CCM+E campaign included• Celebrity

endorsement• Commercials on

iHeartRadio• Display ads on

celebrity blog

Weekly Sales Goal

We offer various spot lengths to accommodate various length messages

We offer Market Road Blocks with ads airing simultaneously across multiple stationsin one or moremarkets.

We offer fixed break positions within stop set

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$7 Million Budget

67% Allocated to TV

33% Allocated to Radio

Net Reach

$7 Million Budget

100% Allocated to TV

Net Reach

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Give us an assignment so we can earn and grow your business

I’m available to answer questions, provide ideas and information at any time:

Sean Johnson

Vice President of Sales

CCM+E San Diego1-858-522-5440seanjohnson@clearchannel.com

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