MONEY’S Glenn reps NOW fear sliver MOBILE of NASA pot

By CHUCK [email protected]

Not everyone expects NASA Glenn Research Center toreceive its fair share of the $1 billion in federal stimulusmoney allotted to the National Aeronautics and SpaceAdministration.

Officials with the union representing engineers andscientists at NASA Glenn believe the center will get a relatively small amount of the total pot because NASAheadquarters plans to put most of the funds toward programs outside the research center’s focus areas.

NASA Glenn should secure a significant portion of the$150 million allotted toaeronautics research,but Lewis Engineersand Scientists Associa-tion president VirginiaCantwell said she isn’texpecting the center to receive much else basedon preliminary plans by NASA officials in Washington fordistributing the money.

“This was a real slap in the face to Glenn,” Ms.Cantwell said.

To secure more support for projects that fall withinNASA Glenn’s areas of expertise, the union enlisted thehelp of U.S. Rep. Dennis Kucinich, D-Cleveland, who rallied 10 other congressional representatives in Ohio tosign a letter to acting NASA administrator ChristopherScolese. The letter suggests the agency change its plansfor the stimulus money.

The letter, dated April 3, mentions NASA Glenn onlyonce, but each of the suggestions it makes would result

DAN [email protected]

Lynne Woodman is a spokes-woman for KeyBank. However, shesaid all banks are wrestling with anissue that most didn’t think of untilvery recently: What to do if peoplestart wearing masks to avoidbreathing in the swine flu virus.

Banks, not surprisingly, frown on people entering their branches withtheir faces covered.

“If someone walks into a bankwith a mask, speaking of the industrygenerally, that’s not acceptable,”said Ms. Woodman, who is a memberof Key’s pandemic response com-mittee, which has been meetingregularly of late.

As Key’s conundrum illustrates,the outbreak of swine flu is causingconcern among some local busi-nesses, even as others hope thepowerful flu strain will raise publicawareness of health issues that

could boost sales of their products.No one wants a pandemic, obvi-

ously, but some companies havebrought products to market recentlythat combat infectious diseases generally and could benefit fromconcern over swine flu.

For instance, Ganeden Biotech ofMayfield Heights in March beganmarketing its proprietary probioticbacteria specifically as a way to combat cold and flu viruses, after astudy in the journal Postgraduate

Medicine found GanedenBC30 cap-sules boosted the levels of antibodiesthat help the human body fight offthose viruses.

Ganeden now might re-announcethose study findings, which werereleased March 12, before the swineflu outbreak was grabbing nationalheadlines daily.

“It (the study) specifically evalu-ated the body’s immune responseto cold and flu virus, including

$1.50/MAY 4 - 10, 2009

Entire contents © 2009 by Crain Communications Inc.

Vol. 30, No. 18

07148601032

618 SPECIAL SECTION

Meet the finalists forthe second class ofCrain’s Health CareHeroes ■■ Page H-1

NEW

SPAP

ER

Glenn repsfear sliverof NASA pot

Swine flu concerns some outfits, but may benefit othersINSIDE

People arescrimping in everyfacet of their livesthese days, and it appears plasticsurgery is no different.

Local surgeons reportincreased interest in finding low-cost alternativesto full alterations — if patients aren’t putting thoseprocedures off altogether.

Read Shannon Mortland’sstory on Page 3.

See FLU Page 6

See NASA Page 6

See MOBILE Page 13

With $1 billion up for grabs, localshare may be ‘a real slap in the face’

MONEY’SNOW

MOBILECustomers more receptive toon-the-go bank technology assecurity, functionality improve

By CHUCK [email protected]

t’s your phone, your music player and yourlaptop, and one day it might even be yourwallet.

Several financial institutions with a presence in Northeast Ohio, including some of the state’s largest banks, are starting to let customers use their mobile phones to do theirbanking.

An increasing number of banks are allowingcustomers to get information via text messagesand to conduct some transactions using the Internet browsers available on most mobilephones.

Those offerings are steppingstones to the industry’s larger goal to turn mobile phones intoelectronic wallets that can make transactionsnormally reserved for checkbooks, debit cardsand cash, said Roger Entner, senior vice president of the communications sector at IAGResearch, which has offices in New York and LosAngeles.

“A lot of people see this as the next stage,” Mr.Entner said.

I

KRISTEN WILSON ILLUSTRATION

20090504-NEWS--1-NAT-CCI-CL_-- 5/1/2009 4:40 PM Page 1

Circulation at newspapers including The Plain Dealer is falling at a record paceas readers flee to free content online. (Advertising, alas, isn’t migrating nearlyas quickly, or at rates close to those for print.) The Audit Bureau of Circulationssaid that for the six-month period that ended in March, 11 of the country’s 25largest papers reported daily circulation drops exceeding 10%, including:

22 CRAIN’S CLEVELAND BUSINESS WWW.CRAINSCLEVELAND.COM MAY 4-10, 2009

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COMING NEXT WEEK

Even in these difficult economictimes, some business ownersare looking for ways to grow or establish a customer base, usingthe recession as a time to buildmarket share. Find out how inour small business section.

Cashing in on a recession

THE SAME OLD STORY

Mon.-Sat. circulation3/31/09

New York Post 20.55% 558,140

The Atlanta Journal Constitution 19.91 261,828

The (Newark, N.J.) Star-Ledger 16.82 287,082

San Francisco Chronicle 15.72 312,118

Daily News (New York) 14.26 602,857

Houston Chronicle 13.96 425,138

The Philadelphia Inquirer 13.72 288,298

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Newspaper % decline

REGULAR FEATURES

20090504-NEWS--2-NAT-CCI-CL_-- 5/1/2009 10:14 AM Page 1

MAY 4-10, 2009 WWW.CRAINSCLEVELAND.COM CRAIN’S CLEVELAND BUSINESS 3

INSIGHTJONES DAY LEADS LEGAL TEAM IN CHRYSLER CH. 11■ Jones Day attorneys, includingtwo in Cleveland, are representingChrysler in its historic Chapter 11bankruptcy filing. The giant law firm,which is headquartered in Washing-ton, D.C., but was founded here, isfielding 30 attorneys for the bank-ruptcy case as it serves as lead legal counsel. Cleveland-based attor-ney David G. Heiman, who foundedthe firm’s restructuring group, is amajor adviser for the efforts, whichare led by Corinne Ball in New York.“It’s another example of our ability tohandle the most complex, multi-juris-dictional, multi-practice, high profilerestructurings,” Mr. Heiman said inan e-mailed statement. “It further vali-dates our role as one of the premierbankruptcy practices in the world.”The automaker filed for bankruptcyprotection from creditors last Thursday, April 30. — Arielle Kass

CONTINENTAL LAUNCHES SERVICE TO HEATHROW■ The first air service betweenCleveland and London’s HeathrowAirport began over the weekend.Continental Airlines said its daily seven-hour, 50-minute flights will depart Cleveland Hopkins InternationalAirport at 8:25 p.m. and arrive inLondon the next morning at 9:15.The return flight, which takes anhour longer, leaves London at 11:40a.m. and arrives back in Cleveland at3:30 p.m. the same day. The new,seasonal Heathrow direct service willoperate through Sept. 26. Continentalsaid the Heathrow flights offer betterconnections to other European citiesthan did the service to London’sGatwick Airport it replaces. — Jay Miller

CWRU, UH TO SPLIT $1.5 MILLION GIFT■ Case Western Reserve Universityand University Hospitals have received a $1.5 million gift to helpturn cardiac research into patientcare. The gift from the Robert S. andSylvia K. Reitman Family Foundationwill create a distinguished, chairedposition in cardiovascular innovationat CWRU’s Cardiovascular Centerand UH’s Harrington-McLaughlinHeart & Vascular Institute. The giftwas split equally between the two institutions. Robert Reitman hasbeen a board member at both UHand CWRU and is former CEO of TheTranzonic Cos., a distributor of hygiene and cleaning supplies inCleveland. — Shannon Mortland

FORTHERECORD

Twinsburg courts large office tenantMystery company scouts call center sites; dealwould cushion blow of idled Chrysler plantBy STAN [email protected]

With Chrysler’s Twinsburgstamping plant temporarily shutdown as the troubled automakerreadied for bankruptcy reorganiza-tion, Larry Finch found a measureof hope on the job front last Thurs-day morning.

The hope stemmed from Mr.Finch, the city of Twinsburg’s plan-ning and community development

director, guiding representatives ofa company — the name of which hesaid he does not know — throughthe former Cole National Corp.headquarters at 1925 EnterpriseParkway.

If the unidentified company locates a 150,000-square-foot callcenter at the property, it might helpreplace some of the jobs Chrysler’swoes will cost the area, though Mr.Finch mourned further dilution ofthe region’s once-mighty auto and

manufacturing sectors.Mr. Finch said he’s preparing to

ask Twinsburg City Council to au-thorize legislation that would allowthe mystery company to receive acheck for 25% of the income taxespaid by its local employees annuallyif it sets up shop in Twinsburg.

An office-leasing specialist familiarwith the situation said a companylooking to create a 1,500-job call center is Cambridge Integrated Services of Greenwich, Conn.

Cambridge is a third-partyprovider of claims services for theinsurance, finance and automotiveindustries. It operates a Solon office

at 31500 Solon Road and is a unit ofXchanging PLC, a London-basedglobal business processing concern.

Cambridge employs 4,500 peopleworldwide, many in India, accordingto its web site. Three Cambridge executives in Solon and Greenwicheach did not return a call by Crain’sdeadline last week.

How many employees alreadywork at Cambridge locally is unclear. The existing Solon buildingis 40% smaller than Cambridge’sspace requirement, although whenthe Solon Road Associates investorgroup bought it in 1999, the groupnoted it could add two more build-

“Patients are ... resorting to modalities that are less expensive and less invasive.”– Dr. Bahman Guyuron (below), chairman, Department of Plastic Surgery,

University Hospitals Case Medical Center and Case Western Reserve University’s medical school

ings on the property.Chelm Properties Inc. of Solon

manages the building. Kerry Chelm,CEO of the family-owned realty development and management con-cern, declined comment.

The former Cole National head-quarters is one of a handful of Cleve-land-area buildings with enoughempty space to meet the require-ments of a big call center. Few prop-erties also can satisfy the unidenti-fied company’s desire for a 1,500-carparking lot — large enough to serveworkers through a shift change. TheCole National property only has 750

FirstMerit’sstress testimpetus forTARP payoffAnalysts commend decision, see bank in‘position of strength’By ARIELLE [email protected]

An “ever-changing rule book” andthe determination that FirstMeritCorp. did not need a government-backed insurance policy led theAkron-based institution to return $125million in federal bailout money lastmonth, its CEO said.

Paul Greig, FirstMerit’s chairman,president and CEO, said when thecompany took money from the Trou-bled Asset Relief Program in January,it was a time of “great uncertainty” inthe economy. Since then, though, thecountry’s economy seems to have sta-

bilized and First-Merit is surer of itsown strength.

The bank con-ducted a third-party stress testcomparable to theone the govern-ment is puttingthe nation’s 19

largest banks through, Mr. Greig said,and closely combed through its ownbalance sheet before deciding to return the funds.

“The stress test proved to us thatwe have more than ample capitaland liquidity,” he said. “The fundssimply weren’t needed.”

Mr. Greig said by returning themoney — which cost the bank $1.2million to keep for fewer than fourmonths — he saved shareholders aninterest payment of eight cents pershare, which he said would have a“significant” impact on efforts to keepFirstMerit’s future earnings high.Earnings for the first quarter of theyear were 34 cents a share, down 5cents a share from the like quarter ayear ago.

Besides FirstMerit’s own capital sufficiency, the government’s tendencyto alter the requirements for TARPparticipants after the transition from

MARC GOLUB

FACING REALITYProviders of plastic surgery lower cosmetic procedure

prices as clients opt for less expensive alternatives

By SHANNON [email protected]

Nobody likes wrinkles or a flabby tummy, butthe recession is causing some people to putoff plans to fix nature’s imperfections — or at least find cheaper alternatives to full-

scale alterations.In some cases, high-priced cosmetic surgeries, such

as face-lifts, have given way to less expensive procedures,such as Botox, which doesn’t permanently smooth outwrinkles but still soothes the patient’s mind, said Dr.Bahman Guyuron, chairman of the Department ofPlastic Surgery at University Hospitals Case MedicalCenter and Case Western Reserve University’s medicalschool.

See SURGERIES Page 14 See BANK Page 28

See OFFICE Page 6

Greig



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Success Depends on Havingthe Right Focus

Brouse McDowell on themove to Fifth Third CenterLaw firm benefits frommore modern designBy STAN [email protected]

The Cleveland office of the BrouseMcDowell law firm is bound for the16th floor of Fifth Third Center fromNorth Point Tower.

Linda Bluso, Cleveland partner incharge, said Brouse “simply outgrewits space” and needed more room,which it found at 600 Superior Ave.The 70-lawyer office’s North Point office is so crowded that four attorneysare working at Brouse’s Akron officeuntil it moves into Fifth Third Centerin mid- to late-October. Another 30non-lawyers also will make the move.

Ms. Bluso said Brouse received“very competitive” terms from theFifth Third building’s owners, butshe declined to disclose them, as didBrouse’s brokers in the transaction,Robert Roe and Bryan Kagel of JonesLang LaSalle’s Cleveland office.

Aside from a central downtown location, Ms. Bluso said Fifth Third’sowners were able to fund a total reno-vation of the 16th floor for the lawyers.

“It’s a reflection of the times thatwe asked,” Ms. Bluso said.

Brouse McDowell will occupyabout 19,000 square feet, Ms. Blusosaid. That’s about the same space asthe firm occupies at North Point, but

it will be able to house a larger staffin the new space because it will bedesigned to suit the firm.

At North Point, Brouse occupiesspace with more — and larger — offices than are typical for law firmstoday, Mr. Roe said. Offices of indi-vidual attorneys are about 20%smaller than in the past, he said.

Behringer Harvard, a Dallas-basedcommercial real estate investmentand management concern that controls Fifth Third Center throughthe Behringer-Harvard Real EstateInvestment I, did not return threecalls. An outside public relationsperson was unable to provide com-ment on the transaction at deadline.

Brouse in late April also opened asix-attorney office at Avon Pointe inAvon that replaced an Elyria office,Ms. Bluso said. ■



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Volume 30, Number 18 Crain’s Cleveland Busi-ness (ISSN 0197-2375) is published weekly, exceptfor combined issues on the third week of May andfourth week of May, the fifth week of June and firstweek of July, the fourth week of August and fifth weekof August, the third week of November and fourthweek of November, the third week of December andfourth week of December at 700 West St. Clair Ave.,Suite 310, Cleveland, OH 44113-1230. Copyright ©2009 by Crain Communications Inc. Periodicalspostage paid at Cleveland, Ohio, and at additionalmailing offices. Price per copy: $1.50. POSTMAS-TER: Send address changes to Crain’s ClevelandBusiness, Circulation Department, 1155 Gratiot Av-enue, Detroit, Michigan 48207-2912. (888)909-9111.

REPRINT INFORMATION: 800-290-5460 Ext. 136

Public-sector loans boost local business expansionsBy JAY [email protected]

In the midst of a commercial lending shortage, owners of growingbusinesses are fueling their expan-sions with a healthy dose of publicmoney.

Case in point: The city of Cleve-land, the state of Ohio and CuyahogaCounty in recent days have agreed tolend more than $8 million to helpthree businesses east of downtownCleveland put together expansionstotaling at least $16 million.

The public-sector loans offer lowinterest rates or tax credits andmight even be partly forgiven. Suchfavorable terms make it easier to findthe private financing to round outthe deals.

In the biggest of the three dealswinning public support last month,State Industrial Products Co. is expected to spend $12.7 million to expand its operation on Hamilton Avenue along the Inner Belt Freeway.

Chris Warren, Cleveland’s devel-opment chief, said the governmentagencies’ assistance was designed tokeep State Industrial, which wasfounded in Cleveland in 1911, fromchoosing Tulsa, Okla., for its expan-sion.

The maker and distributor of cleaning products and specialtychemicals has been in negotiationswith city officials for nearly three years, after it learned that the state ofOhio planned eventually to take a 40-space parking lot and a data center owned by State Industrial fora planned rebuilding of the InnerBelt.

To compensate for the loss of thatland and building, the company is

buying 1.45 acres of city-ownedland that was part of the closed St.Clair Avenue freeway on-ramp.

Mr. Warren said the city wouldmake a $2 million loan to State Industrial tied to tax increment financing. In addition, CuyahogaCounty has given the company a$500,000 brownfield cleanup loan,and the Ohio Development Financ-ing Advisory Council has approved a $4.8 million loan. That loan ispending approval by the state Controlling Board. The 15-yearstate loan features a 1% interestrate the first seven years and 3%thereafter.

The public money will help cover the cost of filling in the

former freeway ramp and will reduce the cost of private borrowingon the expansion program.

State Industrial Products employsabout 250 people, and the project willsave those jobs.

A little further south on ChesterAvenue, the city of Cleveland ishelping Transaction Realty takeover a foreclosed office buildingthat will bring the office of the realestate brokerage into the city fromIndependence.

Company owner Anthony Skerskisaid he wanted to get more involved in real estate in the city ofCleveland, so he’s bringing fivesalaried workers and about 50 realestate agents, who are independent

contractors.The company is buying the

building at 4317 Chester Ave. fromKen Lurie, owner of Rysar Inc., astruggling homebuilder. Mr. Skerskisaid a $375,000 loan from the citywould enable him to buy and reno-vate the building and expand aparking lot to accommodate hisstaff.

Still further south, on CarnegieAvenue, American Sugar RefiningCo. is expanding its processing andwarehousing operation with thehelp of a $450,000 city loan. It willbuy 2.89 acres from MidTown Corridor Inc., said James Haviland,executive director of MidTownCleveland, the area’s community

development corporation.The scope and timing of the

sugar company’s expansion will depend on decisions by AmericanSugar and its neighbor and formercorporate sibling, Pierre’s IceCream Co., Mr. Haviland said. Hesaid Pierre’s is mulling its own expansion plan and that would affect what land it can sell to American Sugar for its expansion.

Both Mr. Haviland and Mr. Warren said the total invested inthe expansion likely would run between $3 million and $7 million.

Neither Shelley Roth, presidentof Pierre’s, nor executives of Amer-ican Sugar returned phone calls lastweek. ■


in NASA allotting more money to areas where the center would standa better chance of receiving it, Ms.Cantwell said. “We expected more.We needed more. We counted onmore,” she said.

About $325 million of the $400 million in stimulus money NASA is allotting to its Science Mission Direc-torate would be used to speed up climate research missions recom-mended by the National AcademiesDecadal Survey. Much of the restwould go to expand NASA’s super-computing capabilities, according to an e-mail to Mr. Scolese from the International Federation of Professionaland Technical Engineers, the nationalchapter of NASA Glenn’s union.

The e-mail was published onNASA’s web site on a page dedicatedto lobbyist communications relatedto the stimulus money.

influenza A, which the current swineflu is a variant of — it’s a very inter-esting study and it has a lot of peopleintrigued,” said Ganeden’s vice pres-ident of marketing, Marshall Fong.

It’s too early to say whether swineflu directly will boost its sales, butGaneden already has seen its sales up 30% this year due to increasedawareness of probiotics — beneficialbacteria designed to help the bodydigest food or fight illnesses — andconcern for health generally. The pri-vate company doesn’t disclose sales.

In Akron, production is on the riseat GoJo Industries, which makes

Purell, a hand sanitizer marketed byJohnson & Johnson. Sales have risensince the flu outbreak gained noto-riety and production has been rampedup, though the company won’t sayby how much, said Johnson & John-son spokeswoman Lori Dolginoff.

Haledyne, a Cleveland companywith four employees, just broughtto market a ceiling fan that includesa special UV-C light that it says killsmore than 99% of the airbornegerms in a room. The fan circulatesair in the room like a normal ceilingfan, pulling the germs close enoughto the device for them to be killedby ultraviolet light, said Haledyne

CEO Dr. John Zak. “This isn’t a cure for swine flu, and

that’s not how it’s positioned,” Dr.Zak said. “It’s a preventative measureto help protect you against airborneillnesses — not just swine flu, but regular flu or tuberculosis.”

It was a potentially fortuitous coincidence that the product cameto market April 16, because it hadbeen in development for two years;Dr. Zak said greater awareness ofthe need to kill germs could drivesales of Haledyne’s fans, which sellfor $229. It has made and stockedseveral thousand units and quicklycan increase production, he said.

A scary paper trailOther companies share the con-

cerns of many Americans with regardto how a flu outbreak might affecttheir employees and customers, andsome, such as KeyBank, already arepreparing for what could lie ahead.

Key’s Ms. Woodman said banksare required to have plans for potentially catastrophic events suchas natural disasters or pandemics. Aspart of Key’s plans, employees whocould work from home already areset up to access securely the compa-ny’s computers in the event the flustrikes its work force.

For now, she said, the bank is

sticking to its policy of asking customers not to cover their faceswhen in its branches, but the entirebanking industry is trying to figureout a workable policy to use in casemasks become prevalent.

Another concern for banks is paper — specifically, checks, moneyand other forms of paper thatchange hands between customers,tellers and other bank employees.

Ms. Woodman said if the swine fluoutbreak becomes more serious,banks might ask customers to domore banking electronically to de-crease human-to-paper-to-humancontact. ■

parking spaces, but sits on an 18-acreparcel with substantial vacant land.

At least two suburban land sitesare in the mix for the call center, butthe office source said the region isalso competing with Indianapolisfor the jobs.

Realty insiders who have heardrumors of the search see the callcenter as the second-largest subur-ban office transaction pending inthe region, surpassed only by EatonCorp.’s pursuit of a new headquar-ters in Beachwood.

A contest with Indianapolis for thecall center could be a hard-foughtone, as the LoopNet property dataprovider reports four suburban Indi-anapolis buildings have enough vacant space to meet its needs.

Blair West, a spokeswoman for

Indiana Economic DevelopmentCorp., which handles economic development for the state, said itdoesn’t comment on prospectivedeals until they’re done.

Team NEO spokeswoman CarynRockind said the economic develop-ment organization serving northernOhio follows the same policy.

The city of Twinsburg’s Mr. Finchsaid Team NEO staffers accompaniedthe unidentified company on theTwinsburg tour. He said the state of Ohio also is preparing financial incentives for the company. However,Robert Grevey, Ohio Department ofDevelopment spokesman, did not return a call by deadline.

Bill Saltzman, a Grubb & Ellis Co.senior vice president who representsthe former Cole National property, declined comment. ■


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continued from PAGE 3



Flu: Companies fear for customer, employee well-being

NASA: Glenn seeks more for space scienceCambridge: Competitor boastsfour sites with required space Ms. Cantwell said NASA Glenn likely

would get little if any of that money,noting that much of the climate research money probably would go toNASA Goddard Space Flight Centernear Washington, D.C. However,NASA Glenn senior physicist SheilaBailey, who is a senior executive vicepresident with the local union, said some of that money could go to NASAGlenn for research in areas such asmicrogravity.

Most of the $400 million going tothe NASA’s Exploration SystemsMission Directorate is expected tocover cost overruns for the privatecontractors that will build the finalversions of the Ares I crew launchvehicle, which will replace the SpaceShuttle, and the vehicle’s crew module, according to Dr. Bailey. Shesaid the union received the infor-mation on those plans not fromNASA headquarters but from a reli-able secondhand source.

Fear of missing ‘fair share’Many employees at NASA Glenn

are upset with the federal agency’spreliminary plans for the money,Dr. Bailey said.

“The general feel is that we won’t

get our fair share,” she said.The letter from Rep. Kucinich’s

office described NASA’s currentplan as “less than optimal.” It suggests the agency put $25 millionto $35 million of the science moneytoward space science research. Italso requests that part the explo-ration money go toward work onthe service module portion of thespacecraft, which NASA Glenn ismanaging, as well as to advancedcapabilities, which includes researchin power management and distrib-ution, another NASA Glenn focus area.

NASA also has specified that $50million will go to programs to repairresearch centers damaged in 2008by hurricanes and other natural disasters. The letter from the Ohiodelegation argues that Congress didnot allocate those funds exclusivelyfor hurricane repair and specifiedthat NASA Glenn and other centersnot on the Gulf Coast receive someof the funds.

NASA Glenn directed questions tothe federal agency’s headquarters. Anofficial from the headquarters saidthe agency had sent a response to theOhio delegation that wrote the letterbut declined to elaborate. ■


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City agencies seek New Markets creditsFederal funds would enable competition with’burbs, bring businesses to poor neighborhoods

By JAY [email protected]

Two local development agenciesare making a beeline for an expandingpot of federal tax incentive honey.

University Circle Inc. and Cleve-land Citywide Development Corp., anonprofit arm of the city of Cleveland,hope to use federal New Markets TaxCredits to make it more attractive forbusinesses and institutions to locateor expand in the city’s poorest neigh-borhoods.

The two organizations want tojoin area banks and the GreaterCleveland Partnership’s develop-ment finance arm as New MarketsTax Credit recipients. The federalprogram created in 2000 gives indi-vidual and corporate taxpayers afederal tax credit for investing innonprofit development corpora-tions. The tax credit equals 39% ofthe investment and the credit mustbe parceled out over seven years.

The nonprofits turn around anduse those investments to makegrants or low-cost loans to new orexpanding businesses in low-income areas. The expectation isthat the money will go to deals that

wouldn’t be done without the low-cost investment money attracted bythe tax credit.

Tracey Nichols, Cleveland’s director of economic development,said the tax credits would bolsterthe city’s ability to compete for newbusinesses against suburbs witheasy-to-develop greenfields. In thecity, a business often must putmoney into fixing up a property thatmay have inadequate heating andair-conditioning systems or buriedenvironmental problems.

“A lot of our projects need towrite down costs that don’t add tovalue,” Ms. Nichols said. “This is another way to do that.”

UCI president Chris Ronayne saidhis development nonprofit would useits allocation to advance hospital anduniversity building projects as well asretail, hotel, housing and mixed-usedevelopment plans. It also could helpKaramu House, a theater and arts organization, upgrade its facilities.

The tax credit program is highlycompetitive, with only about one-third of the applicants winning taxcredit allocations. But it becamemore attractive this year when thefederal stimulus plan added $1.5

billion to what has been a $3.5 billiontax credit pool.

A spokesman for the U.S. Treasurysaid last year 239 groups sought $21.3billion in tax credit allocations; 70 ended up dividing up the $3.5 billion.In this cycle, the city of Cleveland isseeking a $100 million allocation; UCIwants $50 million.

The Treasury spokesman said applications are scored on applicants’track records in aiding other devel-opment deals, their financial stabilityand whether they have pipelines ofprojects at the ready to make dealsand get the money out quickly. Geographic factors aren’t taken intoaccount, according to the Treasury.

However, Toby Rittner, presidentof the Council of Development Finance Agencies, is skeptical thattwo similar organizations in one citycan be winners.

“I can tell you right now, theywon’t both get allocations — it will not happen,” Mr. Rittner said.

Nonetheless, both Ms. Nicholsand Mr. Ronayne believe their orga-nizations are good candidates for thetax-incentive allocations.

“While it is competitive and thereis no guarantee, there could not be abetter year to apply for this,” Mr.Ronayne said. “We’ve got a pipelinelist of projects of upwards of $150million to benefit the greater Univer-sity Circle area.” ■

CWRU energizes electric grid curriculum, researchBy CHUCK [email protected]

Smart people will be needed tobuild a smart electric grid, which ismotivating Case Western Reserve

University to redesign part of its engineering curriculum and to rampup its research efforts to include astronger focus on electric grid tech-nology.

The university’s goal in revampingits coursework for undergraduate andgraduate students is to preparethem to help utilities convert theUnited States’ electric grid into a“smart grid,” a term often used todescribe a more flexible power gridthat can accept energy from a varietyof sources.

At the same time, the school ishiring researchers with expertise ingrid technology, and it’s helping forma coalition of institutions and compa-nies that would combine on grid-related research and technologies.

There are many problems tosolve, said Kenneth Loparo, aCWRU professor who’s workingwith the university’s Great Lakes Institute for Energy Innovation onthe smart grid efforts.

For one, it will be necessary to develop ways to coordinate andcontrol power generated from alarger number of locations as adop-tion of advanced energy technologiesgrows, said Dr. Loparo, who is theNord Professor of Engineering inCWRU’s Electrical Engineering andComputer Science Department. Also,more energy storage technologymust be built into the grid becausepower sources such as wind and solar farms don’t generate electricityconstantly.

Plus, the infrastructure not onlymust be reliable, but it also must bedesigned so that small problemsdon’t grow into large ones, such aswhen a few small power failures inNortheast Ohio triggered a chain ofevents that darkened much of thenortheastern United States in 2003.

“It becomes extremely, extreme-ly complicated,” Dr. Loparo said.

Hence the need for grid-focused

coursework.The university for more than four

months has been redesigning thecurriculum for its bachelor’s degreein systems and control engineering,which will include both new andmodified courses, Dr. Loparo said.The new degree likely will be putbefore CWRU officials for approvalthis coming school year, he said.

The school also is developing aprogram for graduate students invarious majors that would allow themto specialize in energy systems andwork with other students in the pro-gram on interdisciplinary research,Dr. Loparo said. The university isseeking $3 million to $3.5 million inNational Science Foundation moneyfor that program, but Dr. Loparosaid he expects it to continue in someform even without those dollars.

On the research side, the univer-sity on March 1 appointed MarioGarcia-Sanz as its first Milton andTamar Maltz Professor in Energy Innovation. One reason he was chosen is because of his expertise inhow wind energy interacts with thegrid, Dr. Loparo said. The universi-ty also is looking to recruit a re-searcher with expertise in energystorage and another focused on pow-er electronics that tie into the grid.

Because CWRU can’t bring everyexpert in house, it’s working withother universities, laboratories andcompanies in the eastern half of thecountry to form the Smart EnergyAlliance. They plan to apply for anundetermined piece of the $6.5 billion in federal stimulus money allotted to smart grid projects.

Forming a group will allow thepartners to study grid problems frommany angles, said Len Polizzotto,principal director of strategic busi-ness development and marketing forthe Charles Stark Draper Laboratory,an alliance partner in Cambridge,Mass. ■



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The Arena FootballLeague likely will beback in 2010, butwhether the Cleveland Gladiators,who had a successful first season in2008 before the league canceledits 2009 campaign, are part of theAFL’s future remains to be seen.

Columbus Destroyers co-ownerJim Renacci, who also serves as theAFL’s Executive Committee chair-man, said in a news release theleague would be sharing details of aplan that would allow the league toresume play in 2010, and “we will besharing the details of that plan withowners over the next two weeks.”

Gladiators general manager JohnAdams said the team has heard

nothing from theleague yet, butdid acknowledge

owner Jim Ferraro, a founder ofCleveland law firm Kelley & Ferraro,LLP, has been part of ongoingmeetings.

Mr. Renacci said he hopes theplan would be finalized in 30 days.

The league and its players’ unionin March agreed to a four-year collective bargaining agreement, inwhich the salary cap falls from $2.2million to $1.5 million and teams’rosters shrink to 20 players from24. That new financial structure, asticking point when the league calledoff its 2009 season, prompted its2010 plans. — Joel Hammond

Will AFL’s Gladiators fight again in 2010?ON THE WEB Story from www.CrainsCleveland.com.

Companies seeking assistwith client diversificationManufacturing advocacy group Magnet helpingthose eyeing more stability in stronger markets By CHUCK [email protected]

Several Northeast Ohio compa-nies are trying to put some of theireggs into what they believe arestronger baskets.

The businesses, particularly thosein manufacturing, want to diversifyinto markets such as advanced energy, medicine, aerospace and defense to protect themselves fromthe recession, said Ed Nolan of Magnet, an advocacy group for man-ufacturers in Northeast Ohio.

The organization just started offering to help area manufacturersfigure out how to enter strongermarkets after hearing the compa-nies voice demand for such a service,said Mr. Nolan, Magnet’s vice pres-ident of product development andengineering services.

Many companies have few choicesbut to make new products for newmarkets because they’ve already cutso many expenses, Mr. Nolan said.Plus, some companies, such asthose that supply parts to the ailingDetroit Three automakers, couldend up losing their biggest cus-tomers before the recession ends.

“If you only supply GM withbolts, you better find somethingelse,” Mr. Nolan said.

Among the six companies alreadyusing Magnet’s new service isWright Tool Co. of Barberton. Salesof steel hand tools account for 95%of Wright Tool Co.’s revenue, but inthe past six months, Wright Toolpresident Terry Taylor has beenpushing harder to get the companyinto the advanced energy market.

Wright Tool’s steel-forging abilities should make it a good fit forthe wind industry in particular, said Ty Smith, director of business development for the company,which employs about 160 people.The industry’s demand for steelparts is making it attractive to allsorts of new suppliers.

“It’s a brand new industry for alot of people,” Mr. Smith said.

There also is a lot of interest inthe medical field, Mr. Nolan said.For instance, Magnet about a yearago helped organize a panel discus-sion featuring manufacturers thathad broken into the industry. The

organization expected an audienceof 60 but instead got 160.

Cable Manufacturing and AssemblyCo. is among those interested in thatmarket. The cable maker, whichemploys a total of about 100 in StarkCounty and Fresnillo, Mexico, aims tostart making small cables for mini-mally invasive surgery and medicaldevices, said Keith Lindsey, vicepresident of sales and marketing.The company already makes somemedical equipment and serves ahandful of markets, but much of itsrevenue comes from selling cablesfor truck tailgates.

“Certainly the downturn in auto-motive reinforces the need to dothis,” Mr. Lindsey said.

Some companies not workingwith Magnet also are trying to enternew markets because of the weakeconomy.

GMP Friction Products of Akronstarted looking to sell products tothe advanced energy market andthe military in early 2008, said JerryLynch, its president. The maker offriction materials for brakes andclutches used on heavy equipmentaccelerated the effort after sales “felloff a cliff” late last year, Mr. Lynchsaid. First-quarter sales were down25% from the same time last year,and the company over the past fewmonths has reduced its work forceto 59 from 74, said Mr. Lynch, whowould not give revenue figures.

GMP is in the process of becomingcertified to sell directly to the mili-tary, Mr. Lynch said.

“We have small business status,”he said. “We have products they use.”

Manufacturers aren’t the only onestargeting more lucrative markets.

For instance, the Next EnergyStore of Kirtland in about a monthaims to begin assembling and installing In’flector window insula-tors, which are clear panels thathelp windows retain heat in the winter and block it in the summer,said store owner Frank Bolek.

The retail store began looking for anew product after sales of Edenpureheaters, its biggest revenue generator,collapsed in January and February,forcing it to cut its staff to 10 from 18.

“If we were to continue to dowhat we were doing, we wouldprobably die,” Mr. Bolek said. ■


Perhaps never was a cliché so correct as the one about politicsmaking strange bedfellows. Justask Arlen Specter, the Democrat-

turned-Republican-turned-Democratand U.S. senator from Pennsylvania.

Sen. Specter, a Democrat until 1966who was elected to the Senate in 1980 asa Republican, made theswitcheroo again last weekwhen he returned to the Democrats. The developmentmust have pleased PresidentObama and the Democraticleadership on Capitol Hill, whocould be on their way to amassingthe magical 60 votes that end afilibuster.

Not so fast, however. Sen.Specter’s decision was promptedby his conclusion that he couldn’t beat aconservative GOP opponent in the Penn-sylvania primary. And in his announce-ment, Sen. Specter made it clear that hewouldn’t back off his reasoned oppositionto the Employee Free Choice Act. Thatproposed law would make it far easier forunions to organize workers.

So, we’ll see exactly what kind of tackhe takes in legislative action, but it appears he will be more of a moderatewithin the Senate Democrats, whichmay or may not please Majority LeaderHarry Reid and company. It will be fascinating to watch this one play out.

Oh, and one more thing proving thefickle nature of politics was theRepublicans’ response that thesenator was doing this for “self-survival.” That’s what politi-cians do, especially if they believe they are the best-suitedto represent their constituents.

It’s now up to the voters ofPennsylvania to make the finaldecision on whether ArlenSpecter remains their senator,irrespective of his party label.

What this represents, however, shouldbe alarming to those interested in buildingthe Republican Party, because it means afurther drifting of the party away from anysemblance of moderation (the sort thatwas built to great success during the Reagan years). It could mean a long-termrole as the loyal opposition, and little else.

* * * * I WAS FORTUNATE TO BE INVOLVED

in the founding of the Presidents’ CouncilFoundation, which helps raise money forefforts to grow local businesses ownedby African-American entrepreneurs, andI recall that one of the most committedboard members at the time was SteveStandley, who was in charge of procure-ment for University Hospitals.

Steve was an active voice in support ofour region’s largest companies doingtheir part to enable minority-ownedfirms to seek their business. He was supported by CEO Tom Zenty, who hadbeen recruited from Los Angeles to rightthe UH ship.

Clearly, things have been turnedaround dramatically by the CEO and histeam, and the hospital system is makinggood on its promise to help lift minority-owned businesses. According to a reportUH recently shared with Cleveland CityCouncil, the hospital has comfortablysurpassed all the spending goals set in aJanuary 2008 deal with organized laborand Cleveland Mayor Frank Jackson.Congratulations to all. ■


That’s sickN

o, this isn’t an editorial about the media’slatest fixation, swine flu. We’re referring toTed Strickland’s nauseating response tothe latest warning that the state is headed

down a perilous path if its next two-year budget relies as much as the governor has proposed on federal stimulus money to bring it into balance.

The warning came from Ohio Auditor Mary Taylor, who recently estimated that the state couldface an $8 billion deficit when it tackles a 2012-2013budget that wouldn’t be supplemented by the $6billion in one-time state and federal money the governor is using to balance the 2010-2011 budget,which begins July 1.

Ms. Taylor is a Republican, and the GOP’s solestatewide officeholder. Gov. Strickland attempts todismiss Ms. Taylor’s analysis as a politically moti-vated potshot at his budget. But just because Ms.Taylor isn’t of the same party as the governor doesn’tmake her analysis invalid.

Shortly after the governor unveiled his budget inearly February, we noted that his reliance on billions of dollars of federal stimulus money to tideover the state’s finances until better times returnwas fraught with danger. The question we posedthen, and ask again now, is how bad off will Ohio’sfinances be at the end of the 2010-2011 budget cycleif the economy hasn’t bounced back and stimulusdollars no longer are there to plug the budget hole?

The governor’s budget gurus have shied way frompresenting detailed projections of what the state’s2012-2013 budget might look like. That’s probablybecause the numbers aren’t pretty.

However, that didn’t stop Mr. Strickland fromranting against Ms. Taylor, whom the governor triesto portray as an unfeeling meanie.

“Auditor Mary Taylor appears to be advocatingfor tax increases or severe service cuts at a timewhen too many Ohioans are struggling to makeends meet,” Mr. Strickland said in a statement.

He goes on to state, in a somewhat holier-than-thou tone, “If we put aside heated rhetoric and partisan gamesmanship, there emerges a simpletruth about federal stimulus resources. Withoutthem, more Ohioans would lose jobs, fewer Ohioanswould have access to health care, teachers would belaid off, tuition would increase, prisons would beforced to close, mental health and other importantcommunity services would be cut, and fewer Ohiojobs would be created.”

To which we say, you better watch whom you accuse of gamesmanship, governor.

Isn’t it a game you’re playing when you presentyourself as a steward of the people’s interests whileignoring the future financial hole you’re digging forOhio taxpayers by filling big budget gaps with one-time federal dollars?

Frankly, governor, we haven’t seen most stateagencies pull out their cost-cutting knives to thesame extent that private-sector employers havebeen forced to slash expenses and staff because ofthe lousy economy. Some healthy belt tighteningwouldn’t hurt, nor would a fresh examination ofOhio’s tax rates.

Don’t stick your head in the sand, sir.

FROM THE PUBLISHER

LETTER

BRIANTUCKER

Democrat? Republican? No; survival!

U.S. tech secrets leap to top of spies’ lists■ As an attorney and as a retired intelli-gence officer, I commend Crain’s forbringing the issue of industrial espi-onage before the Greater Cleveland busi-ness community in its April 27, Page Onestory, “An eye on spying.”

This excellent article by Dan Shinglerfocuses on the theft of industrial secretsby domestic and foreign companies. ButU.S. technological secrets are also a major target, and perhaps now the majortarget, of more than 20 foreign profes-sional intelligence services. These includenot only our traditional enemies, butalso our traditional friends.

Russian, French, German, Japanese, Israeli and South Korean intelligence services aggressively target and routinelysteal from U.S. industries and govern-mental and university laboratories in order

to provide their own industrial sectors withcompetitive advantages. The Pharmaceu-tical Research and Manufacturers of America states that India, Brazil, Argentinaand Turkey are the greatest abusers of U.S.pharmaceutical patents.

The Russian and Chinese intelligenceservices have become masters of economicand industrial espionage. Foreign intelli-gence services target such critical tech-nologies as aeronautics, energy, chemical,biology, directed energy, electronics, guidance and navigation, information andcommunications, manufacturing, mater-ials, nuclear, sensors and lasers, signaturecontrol, space systems, weapons effectsand countermeasures.

Foreign intelligence services use ethnicityto identify and attempt to recruit potentialU.S. agents for espionage. They are aware

of and exploit our openness, trust of others, lenience, and unwillingness to offend others.

The FBI is the central agency for collecting, analyzing and investigating foreign threats and enforcing the law, andit provides the interface with the U.S. corporate community to communicateand educate industry to the foreign espi-onage threat. To ensure the well-being ofour industrial and research base, manage-ment of our Cleveland-area companies,laboratories and universities should immediately report any suspected eco-nomic or industrial espionage activity tothe FBI Cleveland Field Office.

Michael S. GoldsteinPresident, Northern Ohio ChapterAssociation for Intelligence Officers

PUBLISHER/EDITORIAL DIRECTOR:Brian D.Tucker ([email protected])

EDITOR:Mark Dodosh ([email protected])

MANAGING EDITOR:Scott Suttell ([email protected])

OPINION


By JOEL [email protected]

Already a boon to the state’seconomy, the golf industry willheap extra attention on NortheastOhio around Memorial Day.

The Senior PGA Championship,slated for May 21-24 at storied Canterbury Golf Club in Beachwood,will bring thousands of golf fans to thecourse and will boost the industry’scontribution to the local economy —albeit likely a less robust contributionthese days than in years past.

“This is one of the most prestigiousand exciting events I’ve ever seen,”said Beachwood Mayor Merle Gorden after Monday’s tournamentmedia day at Canterbury. “The impact on our community, for bothresidents and business owners, willbe outstanding.”

That impact will be especiallywelcome at a time when the industryis feeling the effects of the economicturmoil surrounding it.

The Senior PGA joins four otherpro tournaments to be held in Ohiothis year: August’s Bridgestone Invi-tational at Firestone Country Clubin Akron, July’s The Memorial Tour-nament in Dublin, near Columbus,and an LPGA Tour event and Nationwide Tour event.

That number used to be six,though: The Legend FinancialGroup Classic, a Nationwide Tourevent held at Stonewater Golf Clubin Highland Heights until 2007, andthe Wendy’s Championship forChildren, an LPGA event held inDublin until 2006, are now defunct.

A 2007 report conducted by research group SRI International forthe Ohio Golf Alliance estimated the industry’s direct and indirect impact on Ohio’s economy at awhopping $4.8 billion, 68,000 jobsand $1.5 billion of wage income.However, PGA of America CEO JoeSterenka acknowledged that whilethe industry’s impact is still sizable,the numbers are a little outdated.

The struggles are visible in North-

east Ohio’s golf community: Crain’sreported last December that HarborGolf Club in Ashtabula, Oak GroveGolf Course in Portage County,Tanglewood Country Club in Chagrin Falls and Fox Creek Golf &Racquet Club in Lorain were forsale, and the newspaper reportedApril 13 that Blue Heron Golf Clubin Medina is on the block.

Still, Mr. Sterenka and othermembers of a PGA of America con-tingent in town for a golf industrytown hall meeting last Monday,April 27, at the headquarters of Positively Cleveland are upbeatabout the sport’s impact and the Se-nior PGA’s potential at Canterbury.

“You have to use these opportu-nities not just to provide one courseor one event,” said Mr. Sterenka, aformer public relations directorwith the Cleveland Cavaliers underinfamous former owner Ted Stepien.“We want to use this to promote thefabric of golf, and its benefits fortourism and as a job provider.”

Canterbury, too, should get aboost. PGA and club officials are expecting 40,000 fans throughoutthe week, which begins Tuesday,May 19, with a pro-am event. Andthe club now is the second to havehosted the rotating men’s champi-onships — the U.S. Amateur, U.S.Open, U.S. Senior Open, PGAChampionship and Senior PGAChampionship — joining Oak HillCountry Club in Rochester, N.Y.,site of last year’s Senior PGA.

In addition, Canterbury has undergone an impressive clubhouseoverhaul, begun before last March’stournament announcement.

General manager and chief operat-

“We want to use (the Senior PGA Champi-onship’s) ... benefits fortourism and as a jobprovider.” – Joe Sterenka, CEO, PGA of America


ALANA JOCHUMClevelandNo … but I’m glad that weare addressing it seriously. Ithink it’s important thatwe’re taking the rightsteps.

➤➤➤➤ Watch more people weigh in by visiting the Multimedia section at www.CrainsCleveland.com.

THE BIG ISSUEAre you concerned about the possibility of contracting swine flu?

JOSH SENGERCleveland (worked inMexico until about amonth ago)Yes … I would think youwould hear more positivespin if there were any ideaof what officials were going to do about it, but itseems like no one ... has aclue how to handle things.

PHIL CIANOShaker HeightsNo, because I’m not traveling frequently thesedays and have not been inMexico recently.

AZIM NAKHOODAChagrin Falls I have great faith in ourworld-class health caresystem here in Cleveland.

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Senior PGA officials hope to reach greenGolf industry a top player in region and state, butCanterbury major likely to offer significant boost

ing officer Eric Rhodes said the club’slong-range plan includes playing hostto a major every five to six years, notthe 13 years since it hosted its last one— the 1996 U.S. Senior Open.

“When you stand here, you seesomething you can’t see at (premiercourses) Pinehurst (Golf Club, inNorth Carolina) and Pebble Beach(Golf Club, in Pebble Beach, Calif.),”Mr. Rhodes said. “There’s somethingextra, no doubt, when it’s a major.There are more people, and more attention to detail.” ■


HOSPITALITYTHE INTERCONTINENTAL HOTELCLEVELAND: Maureen Leonard topastry chef, Table 45.

INSURANCEBRUNSWICK COS.: Josh Fragoso andDarren Pastuha to client executives. MEDICAL MUTUAL OF OHIO:Patrick J. Dugan to chief legal officer and executive vice president.

LEGALGIFFEN & KAMINSKI LLC: KathleenNitschke and Wm. Joseph Bakerto partners. JONES DAY: James R. Wooley topartner. KUSHNER & HAMED: Christian J.Grostic to associate. MCMAHON DEGULIS LLP: Louis

McMahon to partner; Keely J.O’Bryan to of counsel; Andrea Salimbene to associate. REMINGER CO. LPA: Adam J. Davisand David A. Valent to associates.

SERVICEEBLUEPRINT: John Lowery to assistant vice president, Clevelandoperations.

TECHNOLOGYFIT TECHNOLOGIES: Grace Skaff,Thomas S. Liggett and FredFranks to vice presidents; TimMiller and Alan Murdell to senior directors; John Weaver to technicalsupport manager; Melvin Ejiogu to director IT solutions engineer; Jason Collins to network/systemsengineer; Jack Wu to technical support analyst II.


Cash flow is more than just moving money. It’s the lifeblood of your practice.

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We’ll help you effectively improve cash flow, starting today. At National City, we get how critical cash flow is to what you have to do day in and day out, not to mention what you hope to do in the future. More importantly, we’ve done something about it. We’ll work with you to analyze your practice’s operating style, and help you choose the combination of tools and processes that will create results from the moment you switch them on. From accelerating the collection of receivables and improving the way you make payments to investing excess cash effectively and making sure you have access to cash when you need it.

To learn more about how we can help you improve your practice’s cash flow, stop by any National City branch, visit NationalCity.com/CashFlow, or call the following healthcare business banking specialist, Deborah Shepherd at 216-222-9456.

NationalCity.com/CashFlow

National City Bank, Member FDIC ©2009 The PNC Financial Services Group, Inc.

GOING PLACESJOB CHANGES

FINANCEDOLLAR BANK: Joseph A. Wolf tosenior mortgage representative. LIBERTY BANK NA: Randall M. Behm to senior vice president, directorof consumer lending; William K. Spaner to assistant vice president,manager of residential mortgagelending; Darlene H.Dimitrijevs toassistant vice president, assistant director of consumer lending.

FINANCIAL SERVICEBCG&CO.: Gale Warfield to timeand billing/facilities coordinator. CBIZ: Daniel Nagy to group controller,financial services division: Shifalika

John to applications developer II.MCGLADREY & PULLEN:Dorinna Unger to director, real estate group.

HEALTH CARELAKE HOSPITAL SYSTEM: AndreaWasdovich to vice president, Periop-erative, Critical Care Services andEmergency Medicine.METROHEALTH MEDICAL CENTER:Dr. John H. Wilber appointed as theinaugural Hansjoerg Wyss Professorof Orthopaedic Traumatology.THE VISITING NURSE ASSOCIATIONOF OHIO: Teresa J. Wimms to chief informatics officer; Janette D.Petro to chief marketing officer; Susan M. Paschke to chief qualityofficer.

UTILITYFIRSTENERGY CORP.: Martin L.Hall to vice president, energy policy.

BOARDSCLEVELAND SIGHT CENTER:Stanley E. Wertheim to chair; Andrew L. Sikorovsky to first vicechair.CUYAHOGA COUNTY MAYORS’SECRETARIES AND ASSISTANTS:Judy Goslin (NOPEC) to president;Peggy Sikon to first vice president;Katherine Unger to second vicepresident; Mary Catherine Knight tocorresponding secretary; Mary AnnPetrancek to recording secretary;Judy Hayes to treasurer. LORAIN COUNTY ASSOCIATIONOF REALTORS: Barbara Tressel-Bangas to executive vice president. NEW LIFE COMMUNITY: John P.Beer (National City Bank) to president;Garett C. LeClair to vice president;Michael Pope to secretary; PatriciaBurgess to treasurer.PROFESSIONAL REMODELERS OF OHIO: Paul E. Klein (Great LakesPublishing) to president; Richard P.Kasunic Jr. to chairman; Gary Laurie to president-elect; Paul Trecarichi and Patrick Hurst to vicepresidents; Joe Tripi Jr. to treasurer;Sarah Binder to secretary. SECOND HARVEST FOOD BANKOF NORTH CENTRAL OHIO: BrianSooy (Sooy + Co.) to president;Michael I. Goodman to vice president;Patricia O’Brien to secretary; Timothy McNeill to treasurer.

AWARDSRECOVERY RESOURCES: InajoDavis Chappell (Ulmer & Berne LLP)received the inaugural Helen K. JonesWoman of Strength Award. WESTERN RESERVE AREAAGENCY ON AGING: KathleenMonahan, Margaret Melzner andKaren Wade (all from the LutheranHome at Concord Reserve) receivedthe 2009 Senior Volunteer ServiceAwards.

RETIREMENTFIRSTENERGY CORP.: Thomas M.Welsh, senior vice president and assistant to the CEO, after 32 yearsof service.

Send information for Going Places [email protected].

WimmsWilberUnger

DuganPaschkePetro

LoweryValentDavis


National City Corp. released its firstmobile banking product in Februarywhen it began letting customerssend text messages to receive infor-mation such as balance updates andlists of recent transactions, said TomTrebilcock, vice president of E-Busi-ness and Payments for PNC Finan-cial Services Group Inc., which latelast year bought National City.

PNC released a similar productlast October, and four months priorit released software that customerscould download onto their phones,allowing them to pay bills, transferfunds between accounts and findbank branches and ATMs.

“It’s really just like online bankingon the go,” Mr. Trebilcock said.

PNC’s largest local rival, Cleve-land-based KeyCorp, is developingmobile products that it plans to releasesometime this year, said David Reavis,senior vice president and public relations manager. He would notgive more detail about the plans.

Other banks starting to push mobile banking technology in North-east Ohio include Fifth Third Bancorpof Cincinnati and Huntington Banc-shares Inc. of Columbus.

Fifth Third launched its mobilebanking products in the region onMarch 19, said Paul Moore, seniorvice president and director of alter-native delivery. Now the bank’s customers here can set up text message alerts that let them knowwhen bills are due or when accountbalances have reached certain levels.The bank also launched a web site,www.53.mobi, meant to make it easyto transfer funds, check transactionsand find branches and ATMs on asmall screen.

Mobile technology is an “emergingchannel” that Fifth Third could notignore, Mr. Moore said, especiallybecause other banks, particularly thebigger ones, have started pushingmobile products.

“Other banks are out there, so wehave to remain competitive,” he said.

About 5% of Huntington’s onlinebanking customer use its mobile website, activated last July, and another 5%use its text messaging service, launchedin January, said Brandon McGee, vicepresident and senior product managerof mobile technology.

“Adoption has just been throughthe roof. Even greater than we expected,” Mr. McGee said.

Putting customers at easeMr. Trebilcock said mobile banking

is taking hold now because carrier networks and mobile phone technologyhave progressed to the point wherecustomers “can actually have a prettydecent user experience.”

Plus, mobile banking has provento be secure, Mr. McGee said, notingthat mobile phones are no differentthan small PCs. To reassure cus-tomers, however, Huntington offersto repay any funds lost because ofmobile banking, he said.

“We have not had a single instanceof fraud, period,” Mr. McGee said.

Although mobile products mostlyare offered by big institutions, somesmall ones are getting into the act.

Akron Firefighters Credit Union,with help from the company thathandles its data processing, offerstext banking services as well as a website accessible by a mobile browser,said CEO Linda Williams.

About 10% of the credit union’smembers frequently use the prod-ucts, which Ms. Williams wanted toimplement after watching how heradult children use their phones.

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Wednesday, May 13, 2009 • 11:30am-1:30pm

BRENT LARKIN TOM BERES PETER LAWSON JONES Moderated byDICK FEAGLER



Mobile: Banks can’t ignore emerging services“My children are in that age

bracket,” she said. “That’s whatthey do. They wanted texting.”

Diebold Inc. also stands to benefitfrom the adoption of such technology.The North Canton-based maker ofATMs, bank security equipment andelectronic voting machines in abouttwo months expects to begin sellingbanks access to its mobile bankingsoftware, said Keith Lewis, director ofmarketing at Diebold.

“I get requests probably everycouple weeks from another cus-tomer who is interested in mobilebanking,” Mr. Lewis said.

Demand should keep growing,according to statistics from ABI Research, a New York-based tech-nology research firm: The number

of people using mobile banking services grew to 3.1 million in 2008from 400,000 in 2007, and the num-ber should hit 7 million this year.

The available technologies shouldkeep growing as well. PNC’s Mr. Trebilcock said he could say littleabout the company’s plans, but bothFifth Third’s Mr. Moore and Hunting-ton’s Mr. McGee said consumers oneday might be able to wave a phoneover a product to buy it.

The combination of such tech-nologies with the popularity of mo-bile phones leads Mr. McGee to be-lieve that the personal computermay not always be the medium ofchoice for electronic banking.

“Mobile banking will pass onlinebanking,” he said. ■


“Patients are still keenly interestedin looking younger, but they’re resorting to modalities that are lessexpensive and less invasive but willgive them some improvement,” hesaid. “It’s buying time to dosurgery.”

The recession has caused a 15%drop in the number of cosmeticsurgery procedures nationwide and a 12% decrease in nonsurgicalcosmetic procedures, said Dr.Guyuron, who is on the boards ofsix plastic surgery associations andis president of the American Associ-ation of Plastic Surgeons and theAesthetic Surgery Education andResearch Foundation. The figures

are from the American Society forAesthetic Plastic Surgery in GardenGrove, Calif.

Nonetheless, the picture isn’t asgrim in Northeast Ohio as it is inplaces such as California, which,like Northeast Ohio, has some of thehighest foreclosure rates in thecountry, said Dr. Mark Foglietti, director of the Cosmetic Surgery Institute in Beachwood.

Dr. Foglietti said he has seen aless-than-10% drop in the numberof surgeries, but has experienced anincrease in “injectables,” such asBotox and Juvederm, both of whichare wrinkle fillers.

The increase in injectables mightbe in response to price breaks and


Congratulations toDr. Jim Goldfarb on being

named a finalist for the 2009Health Care Heroes Award

Your leadership, dedication, and innovations in the fieldof infertility and with Partnership for Families has been aninspiration for us. You are the most caring and devotedperson-not only for your family and friends, but also foryour patients. This is an honor most deserved!

We love you,

Ronda, Murray, Pam, Alan, Jen, Neil,Jill, Lyla, Spencer, and Bryce


Surgeries: Younger people more interesteddeals from the companies and somelocal doctors. Dr. Steven Goldman,owner and medical director ofBeachwood Plastic Surgery andMedical Spa, said the makers ofBotox didn’t raise the price this yearfor the first time since the wrinklefiller was introduced.

Though Dr. Goldman said mostplastic surgeons run specialsthroughout the year on various treat-ments, “the filler companies havegiven us more potential for specials.”

Price breaks have become morepopular among some local plasticsurgeons as they seek to keep peoplecoming through the doors, and thepractice works, said Dr. Janet Blan-chard, a plastic surgeon with a pri-vate practice in Mentor. She said shehas been offering promotional dealson procedures more often during therecession.

Even UH has joined its colleaguesin offering lower prices on some pro-cedures because “it’s the sensitivething to do,” Dr. Guyuron said.

“Keeping up with overhead issomething we all have to adhere to,but not everything should be aboutmoney,” he said.

Season of changeSince the credit markets tight-

ened, it also has been tougher forsome patients to secure financing forexpensive procedures such as face-lifts, Dr. Foglietti said.

In mid-April, Capital One FinancialCorp. of McLean, Va., announced it’sexiting the health care financingmarket.

The financial institution is not accepting new installment loan applications for medical procedures,and Dr. Foglietti said Capital One often had some of the lowest ratesfor cosmetic surgery loans.

Capital One’s decision notwith-standing, some plastic surgeonshope the worst may be over.

Dr. Guyuron said he has seen anuptick in scheduled appointmentsand surgeries in the last two months.Some patients who had come in fora consultation for a cosmetic proce-dure but didn’t schedule an appoint-ment to follow through now arestarting to trickle back in, he said.

“The people who could undergosurgery and could afford it were reluctant, but there’s no questionthere’s a change in that trend,” Dr.Guyuron said.

Dr. Goldman suspects the changecould be due to people becomingmore optimistic that the federal government will help spur economicgrowth with its stimulus plan.

Dr. Jason Leedy, a plastic surgeonwhose private practice is the Cleve-land Plastic Surgery Institute in Mayfield Heights, said while somepeople have delayed their procedures,younger patients are moving aheadwith their plans for cosmetic proce-dures.

Younger people tend to be interestedin less costly procedures such as breastaugmentation and liposuction, Dr.Leedy noted, and because their invest-ment portfolios weren’t big to beginwith, they haven’t lost much duringthe downturn.

But spring also is typically a busytime for plastic surgeons, Dr. Gold-man said, so he wonders whetherthe increased business is due to consumer confidence or the usualebb and flow of the business.

“I’m waiting to see what happensas spring turns into summer,” hesaid. “My concern is the slow periodswould be slower than normal.” ■
