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Monetizing Social TV. Big Brother Live Feeds and Reality Nation Matt Calder, RealNetworks [email protected]. I make money from tweets about whirlyball with Brenchel and JeJo. Today. Best practices for targeting the passionate 1% Super Pass: subscription entertainment - PowerPoint PPT Presentation
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Monetizing Social TVBig Brother Live Feeds and Reality NationMatt Calder, [email protected]
I make money from tweets about whirlyball with Brenchel and JeJo
TodayBest practices for targeting the passionate 1%
• Super Pass: subscription entertainment• Reality Nation: free reality star UGC
$14.99• Anchored by Big Brother Live Feeds• Social, Live, Access• 60% female, 35 to 55• Top channels
- 60% affiliate- 25% CBS
Feeds
17 x
286 206 99 4280 41 3338 20 14
Originals
Free• Content by stars• Promoted via social• 20% mobile • Fast ramp up
Reach
- Sub
Referrers• Facebook • Twitter • Jundishes• Allaboutbigbrother.forumotion.com• Forums.jokersupdates.com• Mortys.tv.com• Google• Celebritysmackblog.com• Jejofansite.com• hamsterwatch
Fans• Hosting competition• #2 all time article on Reality Nation
Burnett“We’re not that far from people watching TV on the same screen as the computer, with interactivity back and forth. It’s the interactivity that TV lacks right now and that is a major advantage for the Internet.”Mark Burnett