MONETIZE YOUR DIGITAL CUSTOMER EXPERIENCE

With Adobe Analytics & Clicktale Integration - A Windstream Case Study

May 7th 2014

• Send Questions via Chat /Questions Window

• Q&A at the end

• Slides will be available in a few days

Housekeeping

Presenters

Simon Harris Business Development Manager at Clicktale

Jeffrey Franzetti Senior Consultant-Interactive Marketing at Windstream

Understanding Digital Customer Experience

About ClickTale

Adobe Analytics & Clicktale Integration

Jeffrey Franzetti - Windstream Case Study

Conclusion: Creating a Revenue-Winning Customer Experience

Q&A

Agenda

What does it take to optimize digital Customer Experience?

How Do We Optimize Digital Customer Experience?

Quantitative Analysis (Pathing)

Qualitative Insights

(Interactions)

SaaS

Qualitative Data &

Aggregation

Turn More Visits into Winning

Transactions

Specialized Expertise

What content is leading or distracting visitors from conversion?

How do I prioritize my usability fixes?

How do I build and verify A/B testing hypotheses quickly and easily?

How does digital experience vary across different user segments on my website?

Clicktale Answers…

Adobe Segments

Yael

Adobe Analytics Segments in Clicktale

Adobe Segments in Clicktale

Session Recordings

Windstream approach to validating a hypothesis prior to Clicktale & Adobe Integration

Windstream Case Study #1

Full Page Test resulting from validated hypothesis Control Experiment

Test has generated significant lift in both Shopping & Engagement

Windstream Case Study #2

Issue resolution based on Clicktale and Adobe insights

Digital Customer

Experience is

THE competitive

differentor

For world class

DCX you need

both

and

data

To achieve a

revenue winning

experience you need

Data and Expertise

Case Study:

British Gas leverages Adobe Analytics with Clicktale for 360° insights into consumer behaviour

Presenter: David Davidoff, Clicktale’s Chief Revenue Officer

When: Wednesday, May 14th, 2:30pm, Digital Analytics Track (CS Room 1)

Visit us at Adobe Summit, ICC ExCeL, London, UK - Booth #5

THANK YOU