MONDAY 29 NOVEMBER

8:00 AM - 8:45 AM

8:45 AM - 9:30 AM

9:30 AM - 10:30 AM

10:30 AM - 11:00 AM

TRACK MANUSCRIPT TITLE AUTHORS TRACK MANUSCRIPT TITLE AUTHORS

Retailer’s Intervention, Media Amplification, Consumer and Brand Scandal Kapoor, Sunaina; Banerjee, Saikat Empathy, Entrepreneurial Marketing, and the Entrepreneurial Process Hsieh, Chihmao; Sanusi, Edwin; Suh, Taewon

Can Identity Duels Improve Consumers’ Brand Attitude? Ferié, Frederik; Mack, Nina Actor Engagement in the Co-creative Entrepreneurship Process Li, Loic (Pengtao); Karami, Masoud

Understanding Reverse Product Placement: Systematic Literature Review Khosla, Suras; Mitsis, Ann; Khan, Sardana BEST PAPER: Do Rational Entrepreneurs Exit Rationally? Lin, Nidthida; Ghasrodashti, Elahe; Wilden, Ralf; Chirico, Francesco; Detienne, Dawn

- - Are Overconfident CEOs Better at Branding Innovations: Evidence from Trademarks

Chang, Dianna; Chang, Xin; Huang, Jian; Zhang, Wenrui

Donor Warmth Effects on Consumer Evaluations: the Role of Donation Type Saha, Sajeeb Hypothetical Bias in Stated Choice Experiments: A Review Haghani, Milad; Bliemer, Michiel; Rose, John; Oppewal, Harmen; Lancsar, Emily

Network Analysis of Donations Reveals Localised Prosociality Chapman, Cassandra; Louis, Winnifred; Masser, Barbara; Hornsey, Matthew $1 Wasabi Effect: Impacts of Small Charges Kim, Jungkeun; Lee, Daniel; Lee, Eunkyung

How To Communicate Corporate-Cause Partnerships Credibly Lorz, Tamara; Geyr, Maximilian How Smaller Denominations Prevent Tipping Zenkic, Jay; Lei, Jill; Millet, Kobe

A Framework Underpinning the Intention-Behaviour Gap Nguyen, Cathy; Faulkner, Margaret; Williams, John; Yang, Song; Tong, Luqiong

- -

How Migrants Shape Consumption in their Home Countries Appau, Samuelson; Crockett, David Authentic, Collaborative, Assessment with Small Businesses Mentoring Service

Aleti, Torgeir

Transcultural Food Marketing: Synthesizing CCT Insights Cruz, Angela Gracia B.; Cardoso, Flavia; Rojas-Gaviria, Pilar Educating Marketing Students to Understand Designers’ Thought-Worlds Blijlevens, Janneke

The Role of Brand Visual Aesthetics during Migrant Consumer Acculturation Buschgens, Mark; Makkar, Marian Four Value Propositions for Marketing Higher Education Bandara, Priyantha; Shaw, Michael; Khan, Sardana

- - Chunking Content when the Educator Met the Publisher Kopanidis, Foula

The Relationship between Fake News and Animosity Krüger, Tinka; Nibat, Ipek; Mai, Robert; Trendel, Olivier; Lasarov, Wassili; Hoffmann, Stefan

Facebook Funnies: Humour in Organisational Complaint Responses Armstrong, Christine; Kulczynski, Alicia; Brennan, Stacey

The Role of Social Capital in Online Luxury Brand Communities Wong, Amy Service Recovery in Self-Service Technologies Through Smart Services Tarek, MD Oliur Rahman; Roschk, Holger

Cancelled Influencers: Exploring Impacts on their Partner-brands Wastell, Georgia; Dolan, Rebecca; Wilkie, Dean Subtle Personalisation Failure and Service Recovery Chen, Jiemiao; Qiu, Pingping

Incongruence Theory: Framework for FMCG brands to Sell Online Parackal, Mathew; Mather, Damien; Redman, Rory; Cox, Peter; Ibrahim, Khaled

Does Customer Participation Mitigate Service Failure Severity? Leo, Wei Wei Cheryl; Maggioni, Isabella; Tsarenko, Yelena

12:30 PM - 1:30 PM


Relational Factors Important to Artificial Intelligent Projects Park, Suh-Young BEST PAPER: Corporate Lies Can Contaminate Individual Morality Hoffmann, Nils

Using Video Calls in B2B Buyer-Seller Relationships Marck, Michael; Ennis, Sean; Radon, Anita Covid-19 Crisis and Consumer Materialism Séré de Lanauze, Gilles; Lallement, Jeanne; Siadou-Martin, Béatrice; de Ferran, Florence

Role of AMCs on SaaS Performance Lee, Hea Sun; Matanda, Margaret; Zhang, Shoutong Understanding How Ethical Mindsets Affect Counterfit Consumption Yan, Li; Wang, Xia; Keh, Hean Tat

The Future of Digital Marketing Tools in Business-to-Business Marketing Mahlamäki, Tommi; Toukola, Sebastian Empowering Investors through (Sustainable) Digital Investment Platforms Gonzalez-Arcos, Claudia; Meath, Cristyn; Popkowski Leszczyc, Peter; Haruvy, Ernan; An, Jake; Gain, Alexandria

Vertical Line Extensions of Favourite Brands Shirai, Miyuri Shaping Pan-European Aerospace and Defence Marketing Degtereva, Ekaterina

Snimex for Sneezes: Phonaesthemic Brand Name Priming Brennan, Stacey; Ilicic, Jasmina; Kulczynski, Alicia; Danzinger, Shai Semiotic Strategies for Authenticity: A Multimodal Study of Chinese Wine Labels

Tian, Ping; Hartman, Anna

Rosy Retrospection: Vintage Branding Cues in Logos Hook, Margurite; Kulczynski, Alicia Developing the Story for Western Australian Honey Feddema, Kim; Schepis, Daniel; Tarabashkina, Liudmila; Purchase, Sharon

Strategies of using Brand Characters in the Pharmaceutical Industry Lobanova, Maria; Muravskii, Daniil; Muravskaia, Snezhana Country Promotion by International Student Recruitment Agents Nikula, Pii-Tuulia; Stokes, Barbara

Cute Brand Logo Reduces Consumer Punishment Septianto, Felix; Kwon, Junbum Sponsorship Activation Activities – Effects On Customer Engagement Schoenberner, Jan; Woratschek, Herbert

Should Brands Protest or Celebrate with Pride? Razal, Raian; Chrysochou, Polymeros; Otterbring, Anders Emil Tobias Customer Engagement in Tourist Attraction Memberships Stacy, Angela; ZUBCEVIC-BASIC, Nives; Pallant, Jason; McDonald, Heath

Consumer Perceptions of Corporate Social Justice Ginder, Whitney; Tatgenhorst, Mary; Johnson, Olivia Consumer Negatively-Valenced Engagement with Transformative Services Nakintu, Mariah

A Tale of Two ‘Ideologies’: Differences in Consumer Response to Brand Activism

Garg, Nitika; Saluja, Geetanjali Didn’t You Hear? They’ve Been Cancelled! Richardson, Slade; Dolan, Rebecca; Conduit, Jodie

The Effects of Influencer Persuasive Cues in Parasocial Relationships Wong, Amy; Wei, Joicey Jie Rethinking Customer Vulnerability For Men’s Health McGraw, Jacquie; Russell-Bennett, Rebekah; White, Katherine

Sustainable Food Trends in Online Consumer Conversations Maehle, Natalia Digital Parents and the Wellbeing of Children Purwati, Yenny; Robinson, Linda; Rahman, Kaleel

Consumers’ Acceptance of Domestic Internet-of-Things: The Role of Trust and Privacy Concerns

Jaspers, Esther; Pearson, Erika Autonomy, Compassion and Tobacco Endgames: Perspectives from Smokers Living in Marginal Circumstances

Hoek, Janet; Barbalich, Ivana

Role of Celebrity Selfies in Brand Advertising Halder, Deepa Three Frameworks to Combat Racial Exclusion in the MarketplaceFigueiredo, Bernardo; Belkhir, Meriam; Brouard, Myriam; Brunk, Katja; Campana, Mario; Dalmoro, Marlon; Ferreira, Marcia; Scaraboto, Daiane; Sibai, Olivier; Smith, Andrew

3:00 PM - 3:30 PM


Intentional Networked Agency for Coordinating Economic Activity Prenkert, Frans; Munksgaard, Kristin; Harrison, Debbie Utilising Unwanted Household Items: A Circular Economy Paul Chad

Manufacturer Triadic Governance in Marketing Channel Zhang, Zhikun; Zhang, Chuang; Wang, Jeff Moral Disengagement, Neutralisation, (Un)ethical Consumer Behaviour McCormack, Robyn; Chowdhury, Rafi; Rajaguru, Gulasekaran

A Study of Rebranding of Multilateral Co-branding Alliances Mitra, Amrita; Mooi, Erik; Wathne, Kenneth; Antia, Kersi Women Managing their Wardrobes (!) Khan, Sardana; Shaw, Michael; Bandara, Priyantha

SME Cooperation in Sparsely Populated Regions Lundberg, Heléne Non-profit Organisation Activism, Brand Equity, and Donor Intentions Lee, Zoe; Spry, Amanda

The Three Themes of Luxury – Testing a Practical Model for Luxury Brand Managers

Kwan, Victor; Crabie, Johanna; Morales, Xeena; Pathare, Avantika; Steyaert, Laura; Zorn, Patricia; Wong, Jimmy

BEST PAPER: Dissecting The Digits: Patterns In Post-Testing Measurement Gray, Emily; Hartnett, Nicole; Kennedy, Rachel; Anesbury, Zachary

Power of Star Designers: Antecedents and Outcomes Hach Soeur, David; Shimul, Anwar Sadat; Phau, Ian Managerial Assessments of Marketing Performance Mintz, Ofer; Burke, Paul; Eckert, Christine; Fischer, Marc

Consumer Values Towards Second-hand Fashion Consumption. Geegamage, Thamoda; Ranaweera, Achini; Halwathura, Rangika Optimal Micro Targeting of Advertising Danaher, Peter

Luxury Brand Experience and Pro-brand Social Media Behaviour Islam, Mohammad; Rabbanee, Fazlul; Quaddus, Mohammed Survivorship Bias Explains the Advertising Creativity/Effectiveness Paradox Winzar, Hume

Eroding Consumer Responsibilization Through Political Comedy Jones, Hunter Consequences of Employee Compliance to Customer Special Requests Lu, Fang-Chi; Bove, Liliana

Green Heroism As Asymmetrical Consumer Responsibilisation Smith, Morgan; van Laer, Tom; Gordon, Ross; Bádéjọ́, Foluké BEST PAPER: Social Networks and Service Employee Innovativeness Ozkok, Ozlem; Simon, Bell; Lim, Kwanghui; Singh, Jagdip

Sexualising Women’s Neoliberal Inequality: Pornography’s Ecofeminist Subject

McVey, Laura; Gurrieri, Lauren; Tyler, Meagan Organisational Frontline Participation – Towards an Extended Framework Daneshfar, Zahra; Asokan-Ajitha, Aswathy; Sharma, Piyush; Kingshott, Russel PJ

How Does Disinformation Persuade? The Role of Identity-based Controversies

Diaz Ruiz, Carlos; Nilsson, Tomas Ambidextrous Sales Force and Superior Sales Performance Sok, Keo Mony; Bin, Devin; Sok, phrya

Digital Self-marketing Strategies of Australian-based Academics McKenna, Natalie; Dobele, Angela; Farrell, Lisa Diversity Advertising: Is that Me I See? Burgess, Amelie; Wilkie, Dean; Dolan, Rebecca

AI-Empowered Organizational Frontline’s Role During The Crisis Fakhimi, Arezoo; Garry, Tony; Biggemann, Sergio Shouting out for Midlife Women: Proactive Health and Wellbeing Behaviours Kopanidis, Foula; Reid, Mike

Addressing the Revenue Gap: Preparing Alternative Advertising Infrastructures for the Death of the Third-Party Cookie

Fletcher, Phoebe; Hess, Alexandra Health Literacy, Masculinity, and Help Seeking in Middle-Aged Men Reid, Mike

Factors Contributing to the Trustworthiness of Online Reviews Bhatti, Tariq Understanding Individual Participation in NGOs’ Time Banking Leung, Wilson; Chang, Ludwig; Cheung, Man Lai; Cheung, Tsz Nok

5:15 PM - 6:00 PM

6:00 PM - 8:00 PM

Transformative Consumer Research: Vulnerability and Vulnerable Groups

Consumer Behaviour: Pro-social Behaviour and Donations

Ethics & Sustainability

Ethics & Sustainability

Consumer Behaviour: New Insights into Branding #2 International Marketing & Strategy

Consumer Behaviour: Brand Activism and Social Justice

Services Marketing: Engagement

Special Session 1: In Memory of Roger Layton – A Leading Luminary in ANZMAC

Special Session 2: You Can’t Ask That – (of Journal Editors) PART 1

OPENING WELCOME FUNCTION - ORMOND COLLEGE

AFTERNOON TEA

Business to Business

Marketing Analytics Consumer Behaviour:

Luxury and Fashion Marketing

ANZMAC ANNUAL GENERAL MEETING

Special Session 3: New Challenges Facing Department Chairs in Marketing

Digital Marketing

Services Marketing: Frontline Service Employees

Social Marketing: Body- and Age-Diverse Identities

MORNING TEA

PROGRAM REGISTRATION AND ARRIVAL TEA & COFFEE

WELCOME TO COUNTRY AND OPENING ADDRESS

KEYNOTE ADDRESS: MARK RITSON

MONDAY 29 NOVEMBER

1:30 PM - 3:00 PMTrack Session Two

(Concurrent Sessions)

3:30 PM - 5:00 PMTrack Session Three


11:00 AM - 12:30 PM Track Session One


Consumer Behaviour: New Insights into Branding #1

Consumer Culture Theory

Digital Marketing

Business to Business


Digital Marketing

Entrepreneurship & Innovation

Judgement & Decision Making

Marketing Education

Services Marketing: Service Failure and Recovery

LUNCH

Program Release Date: Tuesday 21 September 2021 *Program subject to change

1

8:30 AM - 8:45 AM

8:45 AM - 9:00 AM

9:00 AM - 10:30 AM

10:30 AM - 11:00 AM


Religiosity and Pandemic-Related Local Business Support Minton, Elizabeth; Cabano, Frank Global Embeddedness in Construction of Social-Commercial Paradoxes Rijal, Soniya

Exploring the Role of Digital Media Consumption During COVID-19 Baig, Farah; Salman, Faryal How Sustainable Stakeholder Relationships Influence Biotechnology Firms Moore, Monique; Mazzarol, Tim; Soutar, Geoffrey; Rizzi, Marco; Reboud, Sophie

Customer Loyalty in Mobile Technology-Enabled Financial Planning inCovid Times

Sharma, Neeru An Understanding of Knowledge Integration in Ventures Tabilo, Macarena

Herding Mentality, Vulnerability and Post-Adoption Continuance Intention Kieu, Tai Partner Collaboration and Customer Relationship Management in B2B Markets

O'Cass, Aron; Siahtiri, Vida; Vesal, Mahdi

Cyberchondria and Boredom: Societal Boon of Physio/Psychopathologies Tjiptono, Fandy; Kadirov, Djavlonbek; Setyawan, Andhy Limited Functionality of Frontline Service Robots – an Experimental Study Amelia, Amelia; Mathies, Christine; Patterson, Paul

Decision-Making Styles and Omnichannel Shopping Muthaffar, Aisha; Vilches-Montero, Sonia; Chao, Fred Consumers’ Resistance to Humanoid Social Robots Fiestas Lopez Guido, Jorge; Popkowski Leszczyc, Peter T.L.; Pontes, Nicolas; Tuzovic, Sven

Investigating the Psychological Demands of Crowdfunding Participation Bertram, Sam; Demmers, Joris; Oppewal, Harmen; Spassova, Gerri Dear Bot, Why Should I Trust You? Prakash, Ashish; Joshi, Arun; Nim, Shubhi; Das, Saini

Are you Playing Fair? Consequences of Gamification Recognition Muravskaia, Snezhana; Muravskii, Daniil; Smirnova, Maria Impact of Service Robots on Human Colleagues Tojib, Dewi; Sujan , Rahul; Ma, Junzhao; Tsarenko, Yelena

Managing Cultural Appropriation While Consuming the Other Cruz, Angela Gracia B.; Seo, Yuri; Scaraboto, Daiane The Paradoxical Tensions in Human-Robot Service Interactions Khaksar, Seyed Mohammad Sadegh

Consumer Performances as Territorial Negotiations Venkatraman, Rohan Co-creation of Nation Brand Meaning in Crisis: Impact of COVID 19 Pham, Mai Tuyet; Brodie, Roderick; Starr, Jr., Richard G.

Curation and Connection Reflections: A Handmade Journey Dobele, Angela Value Co-Creation and Temporality in Frontline Services Dodds, Sarah; Murphy, Andrew; Bulmer, Sandy

User-Generated Images: Displays of Consumption & Persuasion Strategies of Migrants

BakriBakri, Marlini; Krisjanous, Jayne; Richard, James The Consumer Data Integration Process in Tech-infused Service Systems Linda Robinson

How Sales Information Affects Price Sensitivity He, Yongfu; Oppewal, Harmen; Chung, Yu Ho Sebastian; Peng, Ling Revealing the Lived Experience of Ageing Consumers Purchasing Independent Lifestyle Village Housing

Shabnam, Saadia; Ferguson, Graham; Hart, Brian

Does Readability Fail to Understand Consumers’ Language? Forouhandeh, Behnam Increasing Food Intake of the Elderly with Extrinsic Food-Cues Lau, Hei Tong

Influencers Beware: The Dangers of Over Sponsorship Andonopoulos, Vicki; Lee, Jenny; Mathies, Christine; Northey, Gavin Older Consumers Learning ICT: Socialisation Agents Use[fullness] Aleti, Torgeir; Figueiredo, Bernardo; Martin, Diane; Reid, Mike

Enhancing Narrative Transportation For Luxury Brand Marketing Chalke, Anuja; Cheng, Boon; Dent, Michael BEST PAPER: Older Consumer Stereotypes and Technology: A Review Franco, Pao

12:30 PM - 1:30 PM


Relational Qualities for Environmental Collaboration in Supply Chain Networks

Ahmadi Saber Doust, Negin; Glynn, Mark; Xu, Yingzi; Russo, Ivan Game Meats: Food Preferences and Intention D' Souza, Clare; Taghian, Mehdi

Mindfulness Ashnai, Bahar; Mani, Sudha; Agnihotri, Raj The Out-of-stock Effect of Price-promotion Products Yao, Jun; Li, Yi; Wang, Di

Creating Shared Value Partnerships in B2B Markets Keränen, Joona; Turkina, Natalya; Argus, Kevin; Howe, John; Staples, Warren

BEST PAPER: The Effects of Lower Price Restraints on Consumer Choice Han, Eunha; Oppewal, Harmen; Greenacre, Luke; Chan, Eugene

AV Sociotechnical Imaginaries: Stakeholder Comparison Purchase, Sharon Processing Fluency Explains Price Deal Framing Attractiveness Pontes, Nicolas; Sutrisno, Rivan

Fast Meal = Fast Food Intuition: The Effect of Consumption Time Pressure on Unhealthy Food Choice

Heuvinck, Nico; Li, Yi How Gun Control Policies Influence Retailer Evaluations Cabano, Frank; Attari, Amin; Minton, Elizabeth

Indulging in Uncontrollable Times: How Perceived Lack of Control Prompts Vice Food and Beverage Consumption

Lunardo, Renaud; Jaud, David; Jaspers, Esther Store Attributes and Place Attachment in Offline and Online Retail Stores Horáková, Julie; Uusitalo, Outi; Munnukka, Juha

The Effects of Social Influence on Children’s Food Choice Khan, Huda; Saeed, Muhammad Rashid; Lee, Richard; Khan, Zaheer The Double Warm Glow Effect in Loyalty Programs’ Prosocial Rewards Mimouni Chaabane, Aida; Parguel, Béatrice

Stay Socially Connected to Improve Your Health Chandrasekaran, Deepa; Raghunathan, Rajagopal; Nagpal, Anish Consumer Segmentation of Retail Experience with AR Romano, Beatrice; Sands, Sean; Pallant, Jason

Preferences For Attributes of Abalone in Australia Duong, Chien (Patrick); Sung, Billy; Lee, Sean Identifying Drivers of Exclusion in Service Ecosystems Siriwardana, Sajith; Laud, Gauri; Rajaguru, Rajesh

Effects of Consumer Involvement on Dairy Products Yin, Han Customer Apologies and Frontline Service Employee Well-being Lisa McQuilken

Childhood Environments and the Sunk-Cost Fallacy Lee, Daniel; Kim, Jungkeun; Lee, Jaehoon; Jhang, Jihoon; Park, Jooyoung Managerial Well-being and Performance: An Integrative Framework Sharma, Piyush; Redden, Fabian Agnelo; Kingshott, Russel PJ

Factors Influencing Buying Behaviour of Plant-Based Foods Matharu, Gurmeet; Sorwar, Golam; Wilde, Simon Cryptic Signalling: Hidden Markers of Inclusivity in Service Environments Choong, Kelly; Mulcahy, Rory; Northey, Gavin; Andonopoulos, Vicki

Exploring Instagram Users’ Engagement with Non-Human Influencers Xie-Carson, Li; Benckendorff, Pierre; Hughes, Karen What Can Coronavirus Teach Us About Messaging? Murray, Scott; Mehta, Amisha; Weeks, Clinton

Triggering Word-of-Mouth with Social Closeness and Complaint-Reaction-TimeHutzinger, Clemens; Weitzl, Wolfgang Transforming Images of Disability in Paralympic Advertising Waller, David; Darcy, Simon

Role of Memory and Search Order in Purchase Outcomes Ranjan, Bhoomija; Bonfrer, Andre; Tatavarthy, Aruna Divya Curbing Risky Consumption with Authentic Communication Dodds, Sarah; Hess, Alexandra; Garnier, Claire; Jaud, David; Gergaud, Olivier

Social Media and The Sharing of News Chiou, Lesley; Neumann, Nico; Tucker, Catherine Navigating Through Nutrition Labeling Effects: A Second Order Meta-Analysis

Barton, Belinda; Zlatevska, Natalina; Dubelaar, Chris; Hohberger, Jan

BEST PAPER: A Comparison of the Feedback Effect of Brand Extension and Co-Branding Strategies

Piehler, Rico; Schade, Michael; Diegel, Marius; Burmann, Christoph

Enhancing Brand Value Co-creation through Employee-Brand Engagement Kieu, Tai

A Framework for Brand Competitiveness Wangmo, Gaki; Baumann, Chris; Piehler, Rico

What Makes Marketing Tick? A Chain-of-Effects Perspective Sharma, Piyush; Leung, Tak Yan

3:00 PM - 3:30 PM


B2C2B Model – A Path towards B2B Relationship Ahuja, Himanshu; Shree, Deep Marketing Educations Transition From Oration To Curation Chan, Kaye

The Influence of Relational Models Theory B2B Relationships Gray, David Exploring Stakeholder Perspectives of Marketing Threshold Concept France, Cassandra; Gallagher, Rosie; Wallin, Ann

Ready or Not, Here I Shape! Psorakis, Panayoti; Conduit, Jodie; Plewa, Carolin Co-creation in Learning: Scale Development and Application Yu, Ava Huijuan; Uncles, Mark; Jiang, Veronica

B2B Marketing and the SDGs: A Review Voola, Ranjit; Bandyopadhyay, Chinmoy; Carlson, Jamie; Ray, Subhasis;Voola, Archana

Covid-19 Implications for Marketing of Higher Education: An Exploratory Stud Walford, Richard; John, Surej; Narula, Jaikaran

Green Marketing affects Green Brand Attitudes Le, Minh Perceived Harm and the Need For Distinction Pontes, Vivian; Pontes, Nicolas

Interplay Effects of Different Goal-Framed Environmental Messages Choi, Stella; Wong, Phoebe; Wan, Calvin; Shen, Geoffrey Benefiting from the Wisdom of the Crowds Palmeira, Mauricio; Spassova, Gerri

Service Quality, Brand and Trust Effects towards Green Energy Purchase – An Initial Research Agenda

Ahmed, Al Sadat Ibne Proposing and Examining Smart Service Value Shabnam, Saadia; Roy, Sanjit K.; Singh, Gaganpreet; Hollebeek, Linda D

An Adapted TPB Approach in Green Buying -Case of Green Energy in Australia Ahmed, Al Sadat Ibne Developing Practical CVP Performance Frameworks: A Field-Study

Russell-Bennett, Rebekah; Letheren, Kate; Whittaker, Lucas; Bowring, Natalie; Peachey Burgess, Laura; Sandall, Jean; Cattermole-Terzic, Vanessa

Online Customer Engagement and Brand Love Siu, Noel Yee-Man; Zhang, Tracy; Yeung, Raissa S.P. Looking-Forward or Looking-Back: Feedback Strategies in Tier-Based Hotel Loyalty Programs

Yang, Morgan X. Yang; Yu, Irina Y.; Zeng, Kevin J.; Liu, Chunqun

Qualitative Look at Influencer Disclosure – Multi-Stakeholder Perspectives Kay, Samantha; Lawley, Meredith; Mulcahy, Rory; Sutherland, Karen Mobile Payment Services In Hospitality And Tourism Dang, Aditi; Khanra, Sayantan

Impact of Self-Isolation on Excessive Social Media Use Zahrai, Kseniia; Prayag, Girish; Veer, Ekant Experience Co-Creation and AR: Heritage Producers Perspective Panhale, Tanvi; Bryce, Derek; Tsougkou, Eleni

BEST PAPER: Source Effects in Influencer Endorsement: A Meta-Analysis Paasonen, Petra; Vanninen, Heini Customer Engagement Strategies for Value Preservation Ordonez Giraldo, Sebastian; Hartman, Anna; Beckett, Jennifer; Coslor, Erica

A Longitudinal Analysis of South African Consumer Ethic Trends 2007 to 2019 Bisschoff, Christo Progress Framing in Loyalty Card Programs Tang, Yuming; Greenacre, Luke; Oppewal, Harmen; Chan, Eugene

Paradox of Impulsive Buying in Sustainable Settings Obukhovich, Svetlana; Tarkiainen, Anssi; Sipilä, Jenni Reducing Over-Pursued Variety in Repeated Choice Kim, Jungkeun; Park, Jongwon; Cho, Areum; Park, Sang Kyu

Defining Sustainable Food for Consumers Kinsella, Rhea; Dwyer, Tomás; Whelan, Stephen; Nolan, Eamon Probability-Based Loyalty Programs Increase Motivation Camilleri, Adrian; Jin, Liyin; Zhang, Ying

When Moral Emotions Turn Green Parguel, Béatrice; Robinot, Elisabeth; Trespeuch, Léo - -

5:15 PM - 6:00 PM

Consumer Behaviour: Trends in Consumption

Services Marketing: Well-being and Inclusion

Digital Marketing Transformative Consumer Research: Transformative Communication Tools

1:30 PM - 3:00 PMTrack Session Five


LUNCH

Business to Business Judgement & Decision Making

Consumer Behaviour: Indulgence vs Health-Consciousness

Services Marketing: Retail Services

CAMPUS WALKING TOUR

International Marketing & Strategy

AFTERNOON TEA

Business to Business Marketing Education

Consumer Behaviour: The Green Consumer

Services Marketing: Customer Service Experience

Digital Marketing Services Marketing:

Hospitality and Tourism Services

Ethics & Sustainability Judgement & Decision Making

Special Session 5: Integrating Indigenous Knowledge in How We Do Marketing

Special Session 6: You Can’t Ask That – (of Journal Editors) PART 2

3:30 PM - 5:00 PMTrack Session Six


TUESDAY 30 NOVEMBER

Consumer Behaviour:Consumer Behaviour under COVID-19 Entrepreneurship & Innovation

Consumer Behaviour: The Digitization of Consumer Behavior

Services Marketing: Service Robots

Consumer Culture Theory Services Marketing:

Co-Creation and Resource Integration

Digital Marketing Transformative Consumer Research:

Older Consumers

11:00 AM - 12:30 PM Track Session Four


Special Session 4: ANZMAC and the World Beyond Academia

ARRIVAL TEA & COFFEE

WELCOME & HOUSEKEEPING

KEYNOTE ADDRESS: NAOMI SIMSON

MORNING TEA


2

8:30 AM - 8:45 AM

8:45 AM - 9:00 AM

9:00 AM - 10:00 AM

10:00 AM - 10:30 AM


Human Factors that Influence Consumers' Privacy Vulnerability XIA, Raymond; Chen, Shijiao (Joseph); Waseem, Donia; Potdar, Balkrushna Regulatory Power in NZ's Emerging DER Markets Renton, Michelle

Technologies in Physical Retailing: A Systematic Review of their Effects on Customers

Hosseinpour, Masoumeh; Steinmann, Sascha; Roschk, Holger; Tsalis, George Does CSR Attitude Increase Bank Performance and Reputation? Rahman, Shafiqur; Haque, Amlan; Sobhani, Farid

Information Disclosing Willingness In Using Mobile Internet Gao, Ming; Liu, Matthew; Chu, Rongwei The Impacts of Influencers on CSR Communications Tran, Ha; Vo, Trang; Nguyen, Long; Dang-Pham, Duy; Nguyen, Khai

Virtual Reality Adoption in Tourism: A Comprehensive Perspective Vishwakarma, Pankaj; Mukherjee, Srabanti; Datta, Biplab Eliminating Harm, A New Understanding Of Vegan Ethics Lamarche-Beauchesne, Rachel

BEST PAPER: Finding Space for Black Joy in Live Music During COVID-19 Mitchell, Natalie; Thomas, Kevin; Eagar, Toni; Shi, Yingnan Role of Life-Satisfaction on Purchase-Happiness and Purchase-Satisfaction with Moderation Impact of Self-Control

Fatima, Johra

When Market Participation is Laden With Moral-Emotion Hartman, Anna Donating Blood to a Robot: A Framework for Artificial Intelligence-based Blood Donation

Antti, Nadia

New Consumer Experience in Hostile Consumption Communities Huston, Clarice; Cruz, Angela Gracia B.; Zoppos, Eloise Vulnerability and Dehumanisation in Health Services Robertson, Nichola

- - - -

Reaching Voters in Times of Microtargeting Tanusondjaja, Arry; Michelon, Aaron; Hartnett, Nicole Gambling Quit Apps to the Rescue: Considerations of App Features for Help-Seeking Problem Gamblers.

Brownlow, Luke; Crouch, Roberta; Pourazad, Naser; De Vos, Svetlana

Text Message Screen Positions in Video Advertising Navajas, Camila; Kwon, Junbum; Liu, Fang; Oppewal, Harmen; Trinh, Eric Framing Hope: How Positive Emotions Reduce Food Waste Behaviour Northey, Gavin; Khalil, Mary; Lang, Bodo; Septianto, Felix

Exploring the Impact of Chatbots on Consumer Sentiment and Expectations Tran, Anh; Pallant, Jason; Johnson, Lester BEST PAPER: Re-imagining issue framing: The Women's Butterfly Project Russell-Bennett, Rebekah; Bull, Melissa; Kelly, Nick; Letheren, Kate; Parkinson, Joy; Zhang, Jinglan

Investigating Consumer Usage Intention of Conversational AI Agents Alnefaie, Ahlam; Singh, Sonika; Kocaballi, Baki; Prasad, Mukesh A Bibliometric Analysis about Social Class in Marketing Wang, Shaoshan; Liu, Matthew

What Drives Business Model Thinking For Innovativeness? Kettner, Caroline Using Emerging Technologies to Improve Public Services Sharma, Piyush; Leung, Tak Yan

Value Co-Creation through Disintermediation: Disruptive Business Models in the Music Industry

Fehrer, Julia; Wieland, Heiko; Morreale, Fabio; Mullen, Molly; Lythberg, Billie Antecedents And Consequences of Consumers’ BNPL Usage Schomburgk, Lachlan; Hoffmann, Arvid

No Shackles Story: Sustainable Born Global firms Nemkova, Ekaterina; Micevski, Milena; Herz, Marc; Angeli, Alva Suspected Price-Fixing Activities and Coping Strategies Wong, Phoebe; Vanharanta, Markus; Wong, Tony

Fashioning Artisanal Brand Authenticity and Story Polonsky, Michael; Kay, Pandora; Young, Caroline Creating Market Subjects through Marketization Cardoso, Flavia; Rojas-Gaviria, Pilar; Scaraboto, Daiane

12:00 PM - 1:00 PM


Knowledge Transfer in B2B Customer Relationship Development Chen, Shijiao (Joseph); Tran, Khai; Huang, Yimin; Yao, Jun; XIA, Raymond Can Expiry-based Promotions Help Reduce Food Waste? LeLe, Bharati; Oppewal, Harmen; Rotaru, Kristian

Franchise Expansion: The Role of Franchisor Communications Alshamrani, Areej; Mani, Sudha Food Waste: Gain-Loss Framed Communication Message Testing Kim, Jeawon; Seydel, Tori; Rundle-Thiele, Sharyn

Strategic Category Management & Insights in Driving Performance Rees, Rebecca Consumer's Aversion to Wasteful Packaging Gain, Alexandria; Coote, Leonard; Bonfrer, Andre

Driving the Implementation of Customer Success Management Kleinaltenkamp, Michael; Prohl, Katharina; Keränen, Joona A Value-Attitude-Behaviour Study in Bioplastic Waterbottles: A Cross-Country, Cross-Gender Comparison

Halinen, Marianna; Halder, Pradipta; Laukkanen, Tommi

Protestant Work Ethic Influences Natural Healthcare Preference Cheng, Yimin; Mukhopadhyay, Anirban The insights industry: Towards a performativity turn in market research Diaz Ruiz, Carlos

BEST PAPER: Moral Peacocking: Exploring Social Media Outrage Rotman, Jeff; Weber, Virginia; Perkins, Andrew; Reed, Americus Navigating and Surviving the Storms of COVID-19 Tjiptono, Fandy; Setyawan, Andhy; Permana, Ida Bagus Gede Adi; Widaharthana, I Putu Esa

LGBT Themed Advertising and Consumers’ Religiosity Chowdhury, Rafi; Arli, Denni; Septianto, Felix Knowledge Management: A Business Performance Enhancing Strategy Luan, Siqiao; Biggemann, Sergio; Mirosa, Miranda; Garry, Tony

Being Moral Motivates Consumers to Work Harder Som, Anirban; Chowdhury, Rafi - -

Effects Of The Timing Of Add-On Offers Pütz, Christopher; Roth, Stefan Consumers-AI interactions in a Decision-Making Context Sajtos, László; Voyer, Ben; Sung, Billy; Sangle-Ferriere, Marion

The Instalment Payment Effect on Consumer Spending Ashby, Rhys; Li, Yi; Sharifi, Shahin; Yao, Jun; Ang, Lawrence Active Expectation Management in Chatbot Conversations Haupt, Martin; Rozumowski, Anna

Dynamic Pricing and Price Matching Guarantees Priester, Anna; Roth, Stefan Human Employee – Conversational Agent Collaborative Intelligence In Customer Services: An Interdependence Perspective

Le, Khanh; Sajtos, László; Fernandez, Karen

Biometrics, Benefits and Privacy Invasion Setting the Price Payne, Ryan; Martin, Brett; Tuzovic, Sven; Wang, Shasha Potential Risks of Developing Attachment to Social Chatbots: A Case Study of Replika

Pentina, Iryna; Xie, Tianling

- - "AI-Chatbots – An Emerging Form of Service Agents" Chong, Terrence; Yu, Ting

Consumers' Use of Digital Maps: First Looks Chen, Muru; Oppewal, Harmen; Pramono, Ari Anticipated Challenges to Changing Consumer Practices Joubert, Alison; Gonzalez, Claudia; Scaraboto, Daiane; Sandberg, Jorgen

A Sense of Self in Augmented Reality Lavoye, Virginie; Tarkianen, Anssi; Sipilä, Jenni; Mero, Joel Why People Contaminate Household Recycling and Waste Brooker, Blaire; Saunders, Stephen; Greenacre, Luke

Consumers’ Online Engagement: Designer, Instagram & Luxury Brand Hach Soeur, David; Shimul, Anwar Sadat; Phau, Ian Are Coarse Ratings Fine? Application to Crashworthiness Ratings Ranjan, Bhoomija; Shiller, Benjamin

The Effect of Emoji on Consumer Engagement Wang, Xiaowei; Cheng, Mingming; Li, Shanshi; Jiang, Ruochen Wellbecare: Taking Care of Caregiver Well-Being Kelleher, Carol; Go Jefferies, Josephine; Penaloza, Lisa; Luca, Nadina; Ozanne, Lucie; Downey, Hilary; Jenhaug, Line; Hibbert, Sally

2:30 PM - 3:00 PM


Early Life Experience and Business Decision-Making Bias Kim, Jungkeun; Franklin, Drew; Park, Suh-Young; Park, Jooyoung Influencing Product Competition Through Shelf Design Cisternas, Francisco; Chaimanowong, Wee; Montgomery, Alan

BEST PAPER: Unused Solutions in Business Markets Elgeti, Laura; Kleinaltenkamp, Michael The Effect of Network Externalities in the Product Diffusion Process Sun, Li; Feng, Shanfei; Keh, Hean Tat

Diversity or Embeddedness: What Activates Absorptive Capacities? Hara, Yoritoshi; Choi, Yonghoon Constant and Stable Pricing: Can the Model Converge? Developing and Estimating Price Promotion Model for Every Day Low Pricing (EDLP) Retailers

Lie, David; Sinha, Ashish; Govind, Rahul; Singh, Sonika

Negotiating Value-in-Use Goals in G2G Exchange Ojansivu, Ilkka Conceptualising Marketing Analytics and Innovation Based Competitive Advantage

Algewatthage, Lakma; Weerawardena, Jay; Ranjan, Kumar

Flexibility – A Matter of Culture? A Cross-Cultural Study Exploring Consumer's Cognitive Flexibility

Benninger, Nadine; Roosen, Jutta Marketers’ Intuitions of Distinctive Asset Strength Brus, Ruby; Hartnett, Nicole; Driesener, Carl; Faulkner, Margaret

Home/Host Country Image and Consumer Identity Kim, Felicia; Crouch, Roberta; Pourazad, Naser; Stocchi, Lara Regulatory Focus and Attitude towards Covid-19 Lockdown Som, Anirban

Factors Affecting Non-Muslim Intention towards Adopting Islamic Banking Services

Mohammad, Jihad; Quoquab, Farzana Consumer Believability of Media During Organisational Crisis Akhib, Mohammed; Crouch, Roberta; Manoharan, Ashokkumar

Understanding Commercial Nationalism in Indian Advertising Kour, Gurpreet; Rawat, Sandeep Engaging Brand Communities for Sponsorship Effectiveness Roy, Debashree; Pradhan, Debasis; Moharana, Tapas Ranjan

Power Distance Belief and Slum Tourism Bae, Sohyun; Liu, Xiaoyan (Jenny); Ren, Piaoran Gender Transformative Advertising Pedagogy Gurrieri, Lauren; Finn, Fiona

Traversing Shrines: Making Somewhere from Nowhere Eagar, Toni; Bettany, Shona Environmental Message Framing Effects and the Role of Environmental Knowledge in Students' Pro-Environmental Behavior

Ng, Peggy; Cheung, Cherry

City, Consumption, and Interculturalism Sepehr, Sorush The Value of Marketing in Creative Writing Education Burgess, Jacqueline; Williams, Paul

- - Reflections of Teaching Design Thinking: Empowering Higher Learning Orientations

Dobele, Angela; Makkar, Marian

- - BEST PAPER: Students’ Intentions to Work in B2B Sales Pitman, Titta; Koponen, Jonna; Tarkiainen, Anssi

Investigating The Effect of Status Changes in Review Platforms Tamaddoni, Ali; Seenivasan, Satheesh; Pallant, Jason; Skiera, Bernd The Impacts of Taste in Credence Services Wong, Sabrina; Hartley, Nicole; Wallin, Ann

Managing Buyer-Generated Reviews on Multi-Sided Platforms: A Co-Creation Perspective

Chan, Haksin; Yang, Morgan X. Yang; Zeng, Kevin J. Enhancing the Service Experience Through Intelligent Technologies Holz, Heiko; Paluch, Stefanie

Endurance of Digital Marketing with Artificial Intelligence Rabby, Fazla; Chimhundu, Ranga; Hassan, Rumman EXQUAL: A Multi-Dimension Scale for Measuring Customer Satisfaction and Loyalty

Pratihari, Suvendu Kumar; Jaiswal, Anand Kumar

Analysing Loyalty in Digital Media Consumption Chan, Kaye; Uncles, Mark Service Design Done Different: Wizard-of-Oz Virtual Simulations Phillips, Chelsea; Russell-Bennett, Rebekah; Odekerken-Schröder, Gaby

- - Obstacles For The Adoption of Smart Services Hädecke, Kenneth; Zanger, Cornelia

6:00 PM - 12:00 AM GALA DINNER - THE FORUM

AFTERNOON TEA

Consumer Behaviour: Pricing

Services Marketing: Aritifical Intelligence in Services

Digital Marketing

Special Session 11: ANZMAC – Its Roots, the State of the Academy, and its Future

Business to Business Marketing Analytics

International Marketing & Strategy

Entrepreneurship & InnovationTransformative Consumer Research:Consumer Practices and the Market

Transformatve Consumer Research:Waste, Practices and Well-Being

Social Marketing: Framing Effective Interventions

WEDNESDAY 1 DECEMBER

LUNCH

Business to Business Ethics & Sustainability

ARRIVAL TEA & COFFEE

WELCOME & HOUSEKEEPING

KEYNOTE ADDRESS: RUSSEL HOWCROFT

MORNING TEA

Consumer Behaviour: Technology and Innovation Adoption Ethics & Sustainability

Special Session 7: Navigating Inter-Cultural Experiences (NICE) in Australian Community Services Ecosystems

1:00 PM - 2:30 PMTrack Session Eight


Special Session 9: Special Interest Group- Market Shaping and Innovation

Special Session 10: Co-creating Customer Vulnerability Research: Strengths-Based Theory-In-Action

3:00 PM - 4:30 PMTrack Session Nine


Special Session 8: Engagement Strategies Unleashed: How to Disseminate your Research in the Media Special Session

Services Marketing: Service Experience and Design

Marketing Education

Judgement & Decision Making Consumer Behaviour:Cross-Cultural Insights


Digital Marketing

Consumer Behaviour:Marketplace Morality

10:30 AM - 12:00 PM Track Session Seven


Consumer Culture Theory Services Marketing:

Healthcare and Well-being

Digital Marketing


3

Documents

MONDAY 29 NOVEMBER